What OUR BEGINNING LLC does

Our Beginning LLC operates Our Beginning School, a single-campus early childhood education center located in the Fremont/Ballard neighborhood of North Seattle. Founded in 2010 by Paula Jones and dedicated to her mother Lula Martin, a lifelong Seattle-area early childhood educator, the school provides year-round, full-time care and education for children ages 0 through 5. The program is structured into three age-based tiers — Infant Program (ages 0-1), Toddler Program (ages 1-3), and Bilingual Preschool & Prekindergarten (ages 3-5) — and integrates the Reggio Emilia Approach with the RIE (Resources for Infant Educarers) philosophy. Dual-language immersion is offered in Mandarin-English and Spanish-English tracks for toddlers and preschoolers.

The school's educational model centers on relationship-based caregiving, emergent curriculum, low teacher-child ratios (4:1 for infants, 7:1 for toddlers, 10:1 for preschoolers), specialist programming in art, music, movement, and nutrition, and organic plant-based meals prepared in-house in a CCOF-certified organic kitchen. The facility includes a dedicated art studio (Atelier) led by a full-time Atelierista, and children spend at least 90 minutes outdoors daily. The school is billed as the first children's school in the United States with a fully CCOF-certified organic kitchen.

Revenue is generated almost entirely through recurring monthly tuition: $3,617 for infants, $3,140 for toddlers, and $2,700 for preschoolers, plus a non-refundable $150 application fee per child. The go-to-market motion is direct-to-consumer: families schedule campus tours by phone or email, submit admissions applications, and join age-specific waitlists with priority given to siblings and returning families. Demand generation relies on organic search, an educational blog, social media, email newsletters, and word-of-mouth referrals. The company is privately held and founder-owned, with 19 employees and no external institutional capital, no technology platform, and no documented M&A activity.

Name

OUR BEGINNING LLC

Legal name

Our Beginning School

Website

https://ourbeginning.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Our Beginning LLC operates a single-campus early childhood education center in North Seattle, providing year-round infant, toddler, and bilingual preschool care for children ages 0-5 using Reggio Emilia and RIE-inspired methods with organic meals and dual-language immersion.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (62441), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

General Preschools (Play-Based) (EDACABAA)

akta.pro secondary industries

Infant & Toddler Classrooms within Childcare Centers (EDACAGAC), Center-Based Toddler Care (18–36 months) (EDACAGAB), Language-Immersion Nursery & Playgroups (EDACACAI)

Keywords

• Early childhood education
• Infant daycare services
• Bilingual preschool programs
• Toddler care center
• Reggio emilia education

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tuition Revenue: Year-round, full-time care and education for infants, toddlers, and preschoolers. Revenue is generated through monthly tuition payments across three age-based tiers: Infants ($3,617/month), Toddlers ($3,140/month), and Preschool/Pre-K ($2,700/month). The school also collects a non-refundable $150 admissions application fee per child.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Our Beginning LLC operates a single-campus, year-round, full-time early childhood education center in North Seattle serving infants (ages 0-1), toddlers (ages 1-3), and preschoolers/pre-K (ages 3-5). The school delivers Reggio Emilia and RIE-inspired programming with Mandarin-English and Spanish-English dual-language immersion, organic plant-based meals prepared daily in a CCOF-certified kitchen, and specialist classes in art, music, movement, and nutrition, all structured around recurring monthly tuition and a non-refundable application fee.

Product overview

Our Beginning School offers a unified Infant-Toddler Center and Bilingual Preschool program serving infants through prekindergarten (ages 0-5) in a single central North Seattle location. The program is structured into three age-based offerings: Infant Program (ages 0-1), Toddler Program (ages 1-3), and Bilingual Preschool & Prekindergarten (ages 3-5). All programs draw from Reggio Emilia and RIE educational philosophies, include specialist programming in art, music, movement, and nutrition, and feature organic, plant-based meals prepared in-house. The preschool and prekindergarten programs offer dual-language immersion in Mandarin-English and Spanish-English tracks. All programming operates year-round, Monday through Friday from 7:30am to 5:30pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Program Year-round, full-time infant care program for children ages 0-1, inspired by the RIE Educaring Approach and emphasizing secure attachment, responsive caregiving, individualized care, and independent exploration. Includes on-demand feeding and sleeping schedules, organic made-from-scratch purees prepared in-house, specialist programming in music and art beginning in infancy, and a 4:1 teacher-to-child ratio. Pricing is $3,617 per month with a $150 non-refundable application fee.
• Toddler Program
• Bilingual Preschool & Prekindergarten

Quantifiable outcome

• Children graduate prepared for kindergarten with strengthened social-emotional intelligence, physical well-being, and cognitive development
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Primrose Schools: National franchise of accredited private preschools offering a balanced-learning curriculum for infants through Pre-K. Comparable to Our Beginning in operating premium early-learning centers with proprietary curricula and parent-paid tuition, but distributed across hundreds of franchised locations rather than a single campus.
• Bright Horizons Family Solutions: Largest U.S. provider of employer-sponsored childcare and early education, operating hundreds of centers nationwide. Comparable as a premium-positioned ECE operator with a similar full-day, full-year care model, but at vastly greater scale and a broader price tier than Our Beginning's boutique offering.

Direct peers

• The Gardner School: Multi-location premium preschool operating in several U.S. metros with a curriculum emphasizing academics, enrichment, and family communication. Closely comparable to Our Beginning in its premium, parent-paid, year-round care-and-education model and its focus on enrichment programming (art, music, movement).
• Guidepost Montessori: Network of premium Montessori-inspired early childhood and elementary schools across the U.S. and internationally. Comparable as a multi-site premium ECE brand with a distinct pedagogical identity and tuition-based subscription model, although its Montessori focus differs from Our Beginning's Reggio Emilia/RIE approach.
• KLA Schools: Reggio Emilia-inspired early learning schools with locations across the U.S. Comparable to Our Beginning in adopting the Reggio Emilia Approach as a core pedagogical identity and serving infants through Pre-K with a similar play-based, project-driven model.
• Crème de la Crème: Premium early learning and care provider with multiple locations offering language immersion, enrichment classes, and chef-prepared meals. Closely comparable to Our Beginning on the combination of premium tuition, in-house culinary program, language exposure, and specialist enrichment at parent-paid monthly rates.
• Children of America: Privately held U.S. operator of premium child care and preschool centers with proprietary curriculum, enrichment programs, and family communication apps. Comparable to Our Beginning in delivering parent-paid, full-year infant-through-preschool care with a similar enrichment-rich value proposition.

Emerging players

• Wonderschool: Marketplace and operating platform supporting in-home and small-center early childhood programs across the U.S. Partially comparable as an alternative channel for premium ECE delivery; not a direct campus competitor, but an adjacent model that could compete for Our Beginning's target families seeking boutique care.
• Vivvi: Premium early childhood education provider with a hybrid in-center and home-based model, focused on serving working families in major U.S. cities. Comparable to Our Beginning as a tuition-based premium ECE operator with year-round full-day care, though with a more technology-enabled parent and curriculum experience.

Regional players

• Kids Country: Multi-location early learning and childcare provider serving the Pacific Northwest with a curriculum and enrichment model aimed at working families. Comparable to Our Beginning as a regional, parent-paid preschool competitor in the broader Seattle metro market with similar year-round full-day programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/our-beginning-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUR BEGINNING LLC