What Ourisman Automotive Group does

Ourisman Automotive Group is a family-owned multi-brand automotive dealership group operating 18 franchise dealerships across Maryland, Virginia, Delaware, and Pennsylvania. Founded in 1920, the group sells new vehicles from 16 brands including Chevrolet, Ford, Honda, Toyota, Volkswagen, Chrysler, Dodge, Jeep, Ram, Fiat, Genesis, Hyundai, Kia, Lotus, Mazda, and Subaru, alongside pre-owned vehicles from Acura, Audi, BMW, GMC, Lexus, Mercedes-Benz, and Nissan. Each dealership also operates in-house finance (Ourisman Finance), trade-in (Ourisman Buys), service and parts, and participates in the Ourisman Collision Centers body shop network.

The group's revenue is generated through three core streams: new and pre-owned vehicle sales, finance and insurance products at point of sale with a stated 15-minute financing approval process, and recurring service and parts revenue. Customer retention is supported through the Ourisman Promise program, which provides lifetime engine guarantees, lifetime car washes, exterior detailing every 24 months, and 5% back through Promise Rewards. The premium Platinum Promise tier adds 9H Ceramic Coating, Ourisman Shield, and the Ikon Connected Car App. The group is privately held by the Ourisman family with no parent company, no private equity ownership, and no public funding rounds disclosed. Leadership consists of 14 General Managers across the franchise network, with one Vice President overseeing a portfolio of seven dealerships.

Name

Ourisman Automotive Group

Legal name

Ourisman Cars Auto Group

Website

https://ourismancars.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

Ourisman Automotive Group is a family-owned multi-brand automotive dealership group operating 18 franchise dealerships across Maryland, Virginia, Delaware, and Pennsylvania, selling new and pre-owned vehicles, financing, service, and parts to individual consumers and local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales (New and Pre-owned): Primary revenue stream from selling new and pre-owned vehicles across 18 dealership franchises representing multiple automotive brands.
2. Finance and Insurance: In-house financing services, extended warranties, and insurance products offered at point of sale.
3. Service and Parts: Recurring revenue from vehicle maintenance, repairs, and parts sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ourisman Automotive Group is a family-owned multi-brand automotive dealership group operating 18 franchise locations that sell new and pre-owned vehicles across brands including Chevrolet, Ford, Honda, Volkswagen, Toyota, Chrysler/Dodge/Jeep/Ram, Genesis, Hyundai, Kia, Mazda, Subaru, Lotus, and Fiat. The group also provides in-house automotive financing, vehicle trade-in, body shop/collision repair, and service and parts, supported by a lifetime customer benefits program (Ourisman Promise and Platinum Promise).

Product overview

Ourisman Automotive Group is a family-owned multi-brand automotive dealership group operating 18 award-winning dealerships serving customers in Maryland, Virginia, Delaware, and Pennsylvania. The group sells new vehicles from Chevrolet, Ford, Honda, Volkswagen, Chrysler, Dodge, Jeep, Ram, Fiat, Genesis, Hyundai, Kia, Lotus, Mazda, Subaru, and Toyota brands, along with pre-owned vehicles from Acura, Audi, BMW, GMC, Lexus, Mercedes-Benz, and Nissan. The company offers complementary services including financing, body shop/collision repair, vehicle service and parts, and a trade-in program. The group provides customer retention programs through its Ourisman Promise and Platinum Promise offerings, which include lifetime engine guarantees, car washes, exterior detailing, and rewards programs. The group has been serving communities for over 100 years.

Differentiator

Problem solved

Functional benefit

Brands

• Ourisman Cares: Community initiative program supporting Special Olympics of Maryland and cancer research at Georgetown University
• Ourisman Promise Program
• Ourisman Platinum Promise
• Ourisman Finance
• Ourisman Buys

Products and services

• New Vehicle Sales

Quantifiable outcome

• 15-minute financing approval process

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Special Olympics of MarylandminorOthersOurisman Cares initiative includes sponsorship and participation in the Polar Bear Plunge supporting Special Olympics of Maryland.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CarMax: Largest US used-vehicle retailer with omnichannel (online + store) capability. Direct competitor specifically in Ourisman's used/pre-owned vehicle segment, and a leading indicator of digital share-shift pressure.
• Carvana: Pure online used-vehicle retailer with vehicle vending machine delivery model. Represents the disruptive digital sales model competing for the same consumer car-buying occasion.

Direct peers

• Ken Garff Automotive Group: Large private dealer group across the Western US with ~60 dealerships; comparable multi-brand private family-owned model to Ourisman, though regionally distinct.
• Lithia Motors (Lithia & Driveway): Public dealership group operating ~300 stores and an expanding digital retail platform (Driveway). Most direct comparable on multi-brand retail model plus omnichannel/used-vehicle ambitions.
• Hendrick Automotive Group: Largest privately held US dealer group (~140 franchises across 10 states). Closest large private peer to Ourisman in terms of family/private ownership, scale, and franchised multi-brand model.
• Group 1 Automotive: Public franchised dealer group with ~200 dealerships in the US and UK across 30+ brands, with material F&I and service operations — a close model comparator to Ourisman.
• Asbury Automotive Group: Public franchised dealer group with ~150 stores; completed acquisition of Larry H. Miller Dealerships in 2021, illustrating the consolidation playbook Ourisman could pursue.
• Sonic Automotive: Public franchised dealer group (~140 stores) plus EchoPark used-vehicle stores; directly comparable multi-brand, multi-revenue-stream dealer model.
• AutoNation: Largest publicly traded US automotive dealership group with ~300 stores across 19 brands and 19 states. Direct competitor to Ourisman as a multi-franchise new/pre-owned dealer group, though materially larger and geographically more diversified.

Broad incumbents

• Penske Automotive Group: Large public dealer group with premium-brand concentration (BMW, Mercedes, Audi, Porsche, Lexus) plus Penske Transportation Solutions; comparable on multi-brand franchising model though skewed to luxury and commercial truck.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/ourisman_cars
• LinkedInlinkedin.com/company/ourisman-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourisman Automotive Group