Ourisman Honda of Tysons Corner

What Ourisman Honda of Tysons Corner does

Ourisman Honda of Tysons Corner is a single-location, authorized Honda franchise dealership headquartered at 1580 Spring Hill Rd., Vienna, Virginia 22182, operating as a subsidiary of the private Ourisman Automotive Group. It sells new, certified pre-owned, and used Honda vehicles across the full 2026/2027 lineup — including sedans (Accord, Civic, Civic Type R, Prelude), SUVs/crossovers (HR-V, CR-V, CR-V Hybrid, Passport, Pilot, Prologue EV), minivans (Odyssey), and trucks (Ridgeline) — and serves retail customers across Northern Virginia including Vienna, Tysons Corner, Reston, Great Falls Crossing, Oakton, McLean, Arlington, Alexandria, and Fairfax.

The dealership's core technology stack consists of a standard third-party dealer website with inventory search, online financing application, trade-in valuation tool, payment calculator, Build Your Vehicle configurator, and brochure/competitor-comparison pages. Sales, service, and parts departments are integrated with Honda manufacturer systems and the Honda Financial Services captive finance arm; the dealership also runs a body shop, tire center, and a price-transparent service operation that includes a "Service Now Pay Over Time" installment option.

Revenue is generated through three streams: vehicle sales (new and pre-owned, with $999 dealer processing fee and manufacturer incentives), finance and leasing (markups on credit and lease arrangements arranged through Honda Financial Services), and service/parts (maintenance, repairs, body shop, and genuine Honda parts). Pricing is MSRP-plus fixed dealer fee with targeted discount off MSRP (e.g., ~$1,192 off on a 2026 Accord LX), and is supported by segmented incentive programs such as the $500 Military Appreciation and $500 College Graduate bonuses. The go-to-market is traditional direct-to-consumer retail, supplemented by SEO, manufacturer co-marketing, and active Facebook/Instagram social channels.

Name

Ourisman Honda of Tysons Corner

Legal name

Ourisman Honda of Tysons Corner

Website

https://ourismanhondaoftysonscorner.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ourisman Honda of Tysons Corner is a privately held, single-location authorized Honda franchise dealership in Vienna, Virginia, selling new and pre-owned Honda vehicles plus service, parts, and financing to retail customers across Northern Virginia.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Automotive retail sales
• New vehicle sales
• Used vehicle sales
• Auto financing leasing
• Vehicle service parts

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned Honda vehicle sales including certified pre-owned vehicles. Revenue generated from vehicle markups, dealer processing fees, and manufacturer incentives.
2. Finance and Leasing: Auto financing and leasing services arranged through Honda Financial Services and other lenders. Revenue from financing markup and lease arrangements.
3. Service and Parts: Vehicle maintenance, repairs, body shop services, and genuine Honda parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ourisman Honda of Tysons Corner is an authorized Honda franchise dealer that sells new Honda vehicles (Accord, Civic, CR-V, HR-V, Odyssey, Passport, Pilot, Prelude, Prologue, Ridgeline, and hybrid variants), certified and non-certified pre-owned vehicles, and provides in-house vehicle maintenance, repair, body shop, and genuine Honda parts and accessories services. It also arranges auto financing and leasing through Honda Financial Services and offers digital shopping tools such as Build Your Vehicle, payment calculator, trade-in valuation, and online finance applications.

Product overview

Ourisman Honda of Tysons Corner is a Honda franchise automobile dealership offering a comprehensive portfolio of vehicle sales and related services. The core product offering consists of new Honda vehicles across multiple segments: cars (Accord, Accord Hybrid, Civic, Civic Hybrid, Civic Type R, Prelude), crossovers/SUVs (CR-V, CR-V Hybrid, CR-V Fuel Cell, HR-V, Passport, Pilot, Prologue), minivans (Odyssey), and trucks (Ridgeline). Supporting services include certified and non-certified pre-owned vehicle sales, a full-service department for maintenance and repairs, a parts department for genuine Honda parts and accessories, and finance department services for auto loans and leasing. The dealership also provides digital tools for vehicle research, customization (Build Your Vehicle), trade-in valuation, and financing applications. The company operates as a single-location franchise dealership serving Vienna, VA and surrounding communities including Arlington, Alexandria, Reston, Great Falls Crossing, Oakton, and McLean.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Full lineup of new 2026 and 2027 model-year Honda vehicles sold to retail consumers, including the Accord, Civic, CR-V, HR-V, Odyssey, Passport, Pilot, Prelude, Prologue, and Ridgeline, together with hybrid and Type R variants. Available to walk-in and online shoppers in the Northern Virginia market through the authorized Honda franchise.
• Pre-Owned Vehicles Inventory of certified and non-certified pre-owned Honda vehicles and other makes available for retail purchase, with vehicle history and inspection performed before resale.
• Certified Pre-Owned (CPO) Honda Vehicles Honda certified pre-owned vehicles that have passed manufacturer inspections and come with additional certified benefits, available for retail purchase at the dealership.
• Service Department Full-service vehicle maintenance and repair department providing oil changes, brake service, tire service, body shop work, and Honda recall services for retail customers holding Honda and other vehicles.
• Parts Department Retail and wholesale supply of genuine Honda parts and accessories, including a tire center, with online ordering via the Honda DreamShop portal.
• Finance Department Auto financing and leasing services arranged through Honda Financial Services and partner lenders, including a payment calculator, trade-in valuation tool, and online finance application.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Honda Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Honda franchise dealer. Honda provides vehicles, manufacturer incentives, financing programs through Honda Financial Services, certified pre-owned vehicle program, and marketing support. Dealer sells Honda vehicles exclusively.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto dealership group with broad multi-brand, multi-format retail including new, used, and F&I. Broad incumbent benchmark for dealership operating model, digital retail, and service scale economics.
• Sonic Automotive: Public U.S. franchised dealer group with EchoPark used-vehicle standalone brand. Comparable for the franchised/used split operating model and exposure to Northern-Virginia-style affluent metro markets.
• Hendrick Automotive Group: Large privately held U.S. dealer group with deep franchise and certified pre-owned operations. Comparable on private multi-store franchise economics and high-margin CPO program execution.
• Lithia Motors: Public, multi-brand U.S. dealership conglomerate with hundreds of franchises. Comparable for group-level capital allocation, F&I capture rates, and recurring service revenue as a percentage of total gross.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with no-haggle model and growing reconditioning/service capability. Competes directly with the dealership's pre-owned and CPO streams; relevant for used-vehicle margin benchmarks.
• Carvana: Online used-car retailer with vehicle vending machines and home delivery. Competes for used-vehicle demand in Northern Virginia; relevant for online retail penetration and pre-owned price transparency trends.
• Vroom: Online used-vehicle marketplace competing for digital-first used-car buyers in the same Northern Virginia catchment. Useful benchmark for online-conversion economics and pre-owned price discovery.

Direct peers

• Honda of Chantilly: Authorized Honda franchise dealer in Chantilly, VA, in the same Northern Virginia catchment. Competes for the same retail and CPO buyers with the same Honda product portfolio and HFS financing backbone.
• Pohanka Honda: Authorized Honda franchise dealer serving the Northern Virginia / Maryland suburban market. Directly comparable as a same-brand franchise in a geographically adjacent DMA with similar product, service, and F&I mix.
• Ourisman Chevrolet of Rockmont: Same Ourisman Automotive Group parent conglomerate; sister-store multi-brand franchise. Useful for group-level benchmarking on shared services, F&I product mix, and inventory rotation across brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Honda.of.Tysons.Corner
• Instagraminstagram.com/hondaoftysonscorner_
• LinkedInlinkedin.com/company/ourisman-honda-of-tysons-corner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourisman Honda of Tysons Corner