Ourisman Mazda Of Laurel

Name

Ourisman Mazda Of Laurel

Legal name

Ourisman Mazda Of Laurel

Website

https://ourismanmazda.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Laurel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including cars and SUVs. Revenue generated from the difference between MSRP and negotiated sale price.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles including trucks, luxury cars, and hybrid/electric vehicles.
3. Auto Financing and Leasing: Financing and leasing services through Mazda Financial Services, providing loan products and lease agreements to vehicle purchasers.
4. Service and Parts: Maintenance and repair services including oil changes, tire service, brake service, battery service, and genuine Mazda parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ourisman Mazda of Laurel is an authorized Mazda franchise dealership that sells new Mazda cars and SUVs (Mazda3, CX-30, CX-5, CX-50, CX-70, CX-90, and MX-5 Miata), certified pre-owned vehicles, and other used vehicles. The dealership also provides auto financing and leasing through Mazda Financial Services, plus a full-service maintenance and repair center staffed by trained Mazda technicians using genuine OEM Mazda parts.

Product overview

Ourisman Mazda of Laurel is a car dealership offering a unified portfolio of vehicle sales and automotive services. The core product is the sale and leasing of new Mazda vehicles, supplemented by a certified pre-owned (CPO) program for quality-assured used vehicles. The dealership provides integrated auto financing and leasing services, a full-service maintenance center with genuine Mazda parts, and online car buying tools for remote shopping, scheduling, and financing applications. The product portfolio centers on Mazda vehicles (cars like Mazda3 and MX-5 Miata, SUVs including CX-30, CX-50, CX-70, and CX-90 including hybrid and plug-in hybrid variants) sold alongside complementary financing, service, and parts offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mazda Vehicles Sale and leasing of new Mazda vehicles including sedans (Mazda3), crossovers/SUVs (CX-30, CX-5, CX-50, CX-70, CX-90 including plug-in hybrid variants), and sports cars (MX-5 Miata, MX-5 Miata RF) targeted at individual car buyers in the Baltimore metro area.
• Certified Pre-Owned Mazda Vehicles Mazda CPO vehicles that pass a 160-point inspection and come with factory-backed warranty coverage including a 12-month/12,000-mile CPO Limited Vehicle Warranty and a seven-year/100,000-mile CPO Limited Powertrain Warranty, plus roadside assistance, offered to used-vehicle shoppers near Hyattsville.
• Pre-Owned Vehicles (Non-CPO) Sale of used vehicles across multiple brands including trucks, pre-owned luxury cars, SUVs, and pre-owned hybrid and electric vehicles, for buyers seeking alternatives to new or CPO inventory.
• Auto Financing and Leasing Vehicle financing and leasing arranged through Mazda Financial Services, including loan products and lease agreements, with online finance applications, trade-in valuation, and monthly payment estimation tools available to vehicle purchasers regardless of credit history.
• Vehicle Service and Maintenance Full-service maintenance and repair including oil changes, tire rotations, brake service and replacement, filter replacements, battery service, alignments, and state inspections performed by trained Mazda technicians using genuine Mazda parts.
• Genuine Mazda Parts Sale of genuine OEM Mazda replacement parts for vehicle repairs and maintenance, available for purchase by customers performing their own repairs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MazdacoreChannel Partner/ Reseller/ DistributorAuthorized Mazda dealership franchise selling new Mazda vehicles, certified pre-owned vehicles, and providing Mazda factory-authorized service and parts. The partnership involves selling Mazda's vehicle lineup including cars (Mazda3, MX-5 Miata) and SUVs (CX-30, CX-5, CX-50, CX-70, CX-90) with hybrid and plug-in hybrid options.

Scale indicators1 record

Recent moves4 records

Broad incumbents

• CarMax: National used-vehicle retailer with a strong presence in the Baltimore/DC region. Competes directly for the pre-owned side of Ourisman Mazda's business; relevant peer for CPO pricing, reconditioning, and online used-car merchandising benchmarks.
• AutoNation: Largest U.S. auto retailer with hundreds of rooftops including import franchises. Comparable on the franchised dealer revenue model (new + used + F&I + service + parts), and a useful benchmark for digital retailing, scale economics, and CPO program execution — though at far greater scale.
• Ourisman Honda of Bethesda: Sibling store within the Ourisman Automotive Group, providing group-affiliated operational benchmarking (sales process, F&I, service throughput). Different brand (Honda) but identical dealer group economics and the same captive financing structure (Honda Financial Services vs. Mazda Financial Services).

Emerging players

• Carvana: Online used-car retailer with a Baltimore-area vending/fulfillment presence. Threatens the dealership's used-car side via online-first browsing, home delivery, and 7-day return policy — a strategic pressure point for the dealership's online car buying tools.
• Vroom: Online used-car retailer competing in the Baltimore/D.C. region. Comparable on digital retailing approach and pre-owned inventory model; a relevant emerging threat to the dealership's used and CPO pipeline.

Direct peers

• Brown's Fairfax Mazda: Direct same-brand peer: authorized Mazda dealership in Fairfax, VA, drawing from the Washington D.C. metro — a trade area Ourisman Mazda also targets (Silver Spring, Hyattsville). Compares one-for-one on Mazda franchise model, CPO, and factory-trained service.
• Heritage Mazda Catonsville: Direct same-brand competitor: another authorized Mazda new-vehicle and CPO dealership in the Baltimore metro (Catonsville, MD), drawing from overlapping Laurel/Columbia/Baltimore customers. Directly comparable on Mazda franchise economics, CPO program, service operations, and Mazda Financial Services captive financing.
• Jerry's Mazda: Regional Mazda dealer serving the Baltimore/Annapolis corridor — overlapping geography with Ourisman Mazda of Laurel. Directly comparable on Mazda franchise, new-vehicle mix, and CPO/service economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ourisman-mazda-of-laurel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourisman Mazda Of Laurel