What Jerry's Auto Group does

Jerry's Auto Group, Inc. is a privately held, family-owned multi-brand automotive dealership group headquartered in Lennox, South Dakota, operating four to five full-service retail locations across South Dakota (Beresford, Lennox, Vermillion) and Iowa (Sheldon). Founded in 1979, the group is an authorized franchisee for seven major OEM brands — Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, and Ram — and operates specialty showrooms including a Corvette & Classics facility in Beresford and a Black Hills Corvettes & Classics location, as well as a wholly-owned camper and RV subsidiary (Jerry's Camper & RV Center).

The group's core products are new and pre-owned vehicle sales, structured as one-time transactions priced at MSRP less dealer/manufacturer incentives (e.g., 2026 Chevrolet Silverado 1500 LT Trail Boss at MSRP $69,280 with $7,700 in combined savings), plus a proprietary Jerry's Certified pre-owned program. Underlying technology is described as a standard automotive dealership operations platform with no proprietary features; third-party integrations include Kelley Blue Book's instant-offer iframe for trade-in acquisition and CarFax vehicle history reporting for the pre-owned inventory. Complementary revenue streams include OEM and aftermarket parts, certified service and repair (all makes/models), RV service including de-winterization, collision/body work through Jerry's Body Shop, vehicle consignment, and protection plans.

The business model combines transactional gross-profit vehicle sales with recurring service-and-parts revenue and transaction-fee income from in-house and partner financing (notably GM Financial) and F&I products. Go-to-market is sales-led across physical showrooms, supported by a multi-channel local marketing mix (website, paid/organic search, radio, email, community sponsorships, customer reviews). Customers are primarily individual retail buyers in the rural Midwest, with secondary segments in commercial/fleet, collector-car enthusiasts, and RV buyers. No revenue, headcount, or institutional ownership figures are disclosed.

Name

Jerry's Auto Group

Legal name

Jerry's Auto Group, Inc.

Website

https://jerryscars.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Jerry's Auto Group is a family-owned multi-brand automotive dealership operating four locations across South Dakota and Iowa. Founded in 1979, it sells new and pre-owned vehicles from seven major brands alongside financing, service, body work, and an RV center.

Ownership category

akta.pro rank

Headquarters

HQ city

Lennox

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of brand new vehicles from 7 major automotive brands (Chevrolet, Ford, GMC, Jeep, Chrysler, Dodge, Ram). Revenue generated from vehicle transactions with MSRP and dealer markups/markdown pricing.
2. Used Vehicle Sales: Resale of pre-owned vehicles including certified pre-owned, Jerry's Certified, and consignment vehicles. Includes classic and collector car sales through specialized Corvette & Classics showroom.
3. Automotive Service & Repairs: Certified auto service and repairs on all makes and models. Includes maintenance, mechanical repairs, and camper/RV service. Revenue from labor charges and parts markup.
4. Financing & Insurance Products: In-house financing options and vehicle protection products. Partnership with lenders for loan origination and commissions on extended warranties, GAP coverage, and other protection products.
5. Parts Sales: Original equipment manufacturer (OEM) and aftermarket parts sales for vehicle maintenance and repairs.
6. Auto Body Services: Collision repair, auto body work, and paint services through Jerry's Body Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Jerry's Auto Group is a multi-location automotive dealership group that sells new vehicles from seven major brands (Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, Ram) and pre-owned vehicles, including certified pre-owned and classic/collector cars. The group also provides in-house vehicle financing, certified service and parts for all makes and models, collision/body repair, commercial vans, and camper/RV sales and service through its Jerry's Camper & RV Center subsidiary.

Product overview

Jerry's Auto Group is a multi-location automotive dealership network operating 4-5 locations across South Dakota and Iowa, representing over 30 automotive brands. The company offers a comprehensive automotive retail experience centered on new and pre-owned vehicle sales across Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, and Ram brands, complemented by specialized Corvette & Classics inventory and Campers & RVs through a dedicated RV center. Additional services include proprietary Jerry's Certified pre-owned vehicles, vehicle financing, Service & Parts departments, full-service Auto Body Shop, Commercial Vans sales, vehicle consignment, and vehicle protection plans. The company operates as a family-owned business established in 1979, serving customers across the Midwest with a focus on transparent pricing and customer satisfaction.

Differentiator

Problem solved

Functional benefit

Brands

• Jerry's Certified: Certified pre-owned vehicle program offering quality-assured used vehicles with additional warranty and inspection standards.
• Jerry's Body Shop

Products and services

• New Vehicle Sales Sale of new vehicles from seven major automotive brands (Chevrolet, Chrysler, Dodge, Ford, GMC, Jeep, and Ram) at MSRP-based pricing with dealer discounts and manufacturer incentives, targeted at individual retail buyers and commercial/fleet customers.
• Pre-Owned Vehicle Sales Sale of used vehicles across multiple brands, including budget-friendly vehicles under $20,000, with market-based pricing.
• Jerry's Certified Pre-Owned Program Proprietary certified pre-owned vehicle program offering quality-assured used vehicles with additional warranty and inspection standards.
• Corvette & Classics Specialized showroom of Chevrolet Corvettes and classic/collector vehicles, including the nearly 11,000 sq. ft. Black Hills Corvettes & Classics showroom.
• Campers & RVs Camper and recreational vehicle sales and services through Jerry's Camper & RV Center, including de-winterization services and RV service, offered through a wholly-owned subsidiary.
• Financing Services Vehicle financing options including payment calculator, pre-approval forms, and multiple finance locations across the dealership network. Includes promotional rates such as 0% APR for 60 months through partner lenders like GM Financial.
• Service & Parts Automotive service and parts department offering certified maintenance and repairs on all makes and models, with factory-trained technicians and OEM/aftermarket parts ordering.
• Auto Body Shop Collision repair and auto body services including estimates, deductible assistance, paint services, and post-repair support through Jerry's Body Shop division.
• Commercial Vans Commercial vehicle inventory including vans for business and fleet use, targeted at commercial buyers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• General Motors (Chevrolet, GMC)coreChannel Partner/ Reseller/ DistributorMajor brand partner authorizing Jerry's as authorized dealer for Chevrolet and GMC vehicle sales, service, and parts. Provides new vehicle inventory allocation and manufacturer support programs.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorBrand partner authorizing Jerry's Ford of Sheldon as authorized Ford dealer for vehicle sales, service, and parts.
• Stellantis (Chrysler, Dodge, Jeep, Ram)coreChannel Partner/ Reseller/ DistributorBrand partner through Jerry's CDJR of Sheldon for Chrysler, Dodge, Jeep, and Ram vehicle sales, service, and parts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CarMax: Largest U.S. used-car retailer with national footprint, no-haggle pricing, and integrated financing — partial comparator for Jerry's Certified pre-owned and used vehicle operations, and a benchmark for used-car retail innovation.
• Carvana: Online-first used car retailer with vehicle vending machines and home delivery — comparable in the used-vehicle segment and represents the digital-native competitive pressure on traditional dealers.

Broad incumbents

• Asbury Automotive Group: Public franchised automotive retailer operating ~150 dealerships across the U.S., selling 30+ brands — analogous multi-brand dealership model at scale, useful for industry multiple and benchmarking.
• Lithia Motors (Driveway): Largest U.S. franchised auto retailer with hundreds of stores plus the Driveway digital channel — comparable as a multi-brand, multi-state dealer group with growing digital/e-commerce capabilities.
• Holman Automotive: Large privately held automotive group with franchised dealerships across multiple states plus fleet leasing and parts distribution — broader incumbent comparable in multi-brand dealership operations and F&I revenue streams.

Direct peers

• Billion Automotive: Regional multi-brand auto dealer group headquartered in Sioux Falls, SD, selling Chevrolet, GMC, Toyota, Honda, and other franchises across South Dakota and Iowa — directly comparable in geography, brand mix, and community-dealer operating model.
• Lichtsinn RV: Family-owned RV dealer in northern Iowa selling Winnebago, Itasca, and other camper/RV brands with parts and service — directly comparable as a regional Midwest RV/Camper dealer with similar service-driven model to Jerry's Camper & RV Center.
• Vern Eide Motorcars: Family-owned multi-line dealership group based in Mitchell, SD, operating across multiple Midwest locations with new/used vehicle sales and service — closely comparable as a regional family-operated Midwest dealer.
• Edwards Automotive: Multi-brand automotive group in Council Bluffs/Omaha area selling Subaru, Hyundai, and other franchises — comparable regional multi-brand dealer with similar customer profile and operating footprint.

Others

• Cox Automotive (Manheim): Provider of auto industry services including Manheim auctions, Kelley Blue Book, and Dealertrack F&I software — comparable as a partner/enabler for Jerry's KBB instant-offer integration and indirect ecosystem participant in dealer operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Jerrys_SDAuto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jerry's Auto Group