What Out Here Yoga does

Out Here Yoga is a community-rooted hot vinyasa yoga studio operating from a single location at 685 Marketplace Plz., Suite #C2, in Steamboat Springs, Colorado. The studio delivers heated (95°F) power vinyasa classes built on Baptiste Yoga's Journey Into Power sequence, with formats including Elevation Power Flow, Power Flow Jams, Slow Flow Jams, Strength & Recovery, Total Recovery, Vin Yin, and Yin. Beyond standard classes, it offers a structured 40-day transformational program (40 Days Strength), outdoor experiences (SUP yoga, mountain yoga at Mt. Werner, patio flows), and a Yoga Alliance-registered 200-hour teacher training (The Immersion + The Expansion). The studio also runs the Out Here Everywhere livestream subscription for remote practitioners.

The technology stack is standard small-business SaaS: Shopify powers e-commerce for class packs, memberships, and merchandise; Momence handles class scheduling, registration, and membership management; and Zoom supports livestream classes and program meetings. There is no proprietary technology, no mobile app, and no AI components.

The business model is a mix of recurring subscriptions and one-time purchases. Recurring monthly memberships include Unlimited Monthly ($129), Community Expander with buddy passes ($149), and Twice-a-Week ($119), supplemented by a $40/month livestream subscription. One-time purchases span 10-class packs ($220), drop-ins ($34), visitor passes ($65-$150), 40 Days Strength program passes ($85-$285), and teacher training ($1,000-$2,800). Go-to-market is community-led: social media (Facebook, Instagram), word-of-mouth via buddy passes, outdoor events, and structured cohort programs that drive referrals. Customer segments include local residents, visitors/tourists, beginners, aspiring teachers, and transformation seekers. Sister company Live Alive Adventures handles retreat upsells. The company is privately held with no disclosed funding and a 6-person team.

Name

Out Here Yoga

Legal name

Out Here Yoga

Website

https://outhereyoga.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Out Here Yoga is a community-rooted hot vinyasa yoga studio in Steamboat Springs, Colorado, serving local residents and visitors with heated power yoga classes, memberships, outdoor programs, a 40-day transformational cohort, and Yoga Alliance-registered 200-hour teacher training.

Ownership category

akta.pro rank

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Auto-renewing monthly memberships providing unlimited access to studio and online classes. Includes Unlimited Monthly ($129/mo), Community Expander ($149/mo with buddy passes), and Twice-a-Week ($119/mo) options.
2. Class Packs and Drop-In Classes: One-time purchases of class credits. 10-class packs at $220 (never expire, shareable) and drop-in classes at $34 per session.
3. Transformational Programs: 40 Days Strength program offered at three price points: Member Pass ($85, existing members), Full Program Pass ($285, includes unlimited yoga), and Online-Only ($160, virtual access).
4. Out Here Everywhere Livestream: Monthly subscription for live-stream yoga classes, priced at $40/month, allowing practitioners to join virtually from anywhere.
5. Teacher Training Programs: The Immersion (150-hour yoga embodiment training) at $2,800 with payment plan option; The Expansion (50-hour practicum) at $1,000. Programs registered with Yoga Alliance.
6. Visitor Passes: Short-term unlimited access passes for tourists and visitors: A Week Out Here ($65 for 7 days), Two Weeks Out Here ($99 for 14 days), One Month ($150 for 30 days).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Out Here Yoga is a community-rooted hot vinyasa yoga studio that sells in-studio and online yoga classes, recurring memberships and class packs, a Yoga Alliance-registered 200-hour teacher training program (The Immersion + The Expansion), a 40-day transformational program (40 Days Strength), and seasonal outdoor formats (stand-up paddleboard yoga, mountain yoga, and patio sessions). It also cross-promotes yoga retreats through its sister company Live Alive Adventures.

Product overview

Out Here Yoga is a community-rooted hot vinyasa yoga studio in Steamboat Springs, Colorado, offering a single unified studio experience with multiple class types, membership tiers, and specialized programs. Core offerings include heated yoga classes (Elevation Power Flow, Power Flow Jams, Slow Flow Jams, Strength & Recovery, Total Recovery, Vin Yin, Yin) available through various membership options (Unlimited Monthly, Community Expander, Twice-a-Week, Local's First Month, Class Packs, Drop-In). The studio extends beyond traditional classes through teacher training programs (The Immersion + The Expansion, a 200-hour Yoga Alliance-certified training), transformational programs (40 Days Strength), and outdoor programming (Stand Up Paddleboard Yoga, Yoga on the Mountain, Fresh Air Flows). Additional offerings include the Out Here Everywhere livestream subscription for virtual practice and an OHY Scholarship Fund for financial assistance. The studio partners with Live Alive Adventures for retreat experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 40 Days Strength: A transformational yoga program designed to help participants activate new levels of physical, mental, and emotional strength over 40 days.
• The Immersion + The Expansion
• Out Here Everywhere

Products and services

• Yoga Classes (In-Studio and Online)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Live Alive AdventurescoreStrategic or Co-development PartnerLive Alive Adventures is described as Out Here Yoga's 'sister company' focused on yoga retreats. The companies share founding leadership (Laura Rust) and collaborate on retreat offerings, with Out Here Yoga promoting Live Alive Adventures retreats to its community. This represents a deep strategic relationship where the two companies cross-promote and co-develop wellness experiences.
• Momence PlatformcoreTechnology or IntegrationMomence is the class scheduling, booking, and membership management platform used by Out Here Yoga. All class registration, membership purchases, and program sign-ups (including 40 Days Strength and visitor passes) are processed through Momence links.
• Yoga AlliancecoreStrategic or Co-development PartnerThe Immersion + The Expansion teacher training program is registered with Yoga Alliance, providing graduates with recognized 200-hour teaching certification. All facilitators are registered with Yoga Alliance as ERYT-500 and YACEP certified.

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OutHereYoga
• Instagraminstagram.com/outhereyoga/?hl=en
• LinkedInlinkedin.com/company/out-here-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out Here Yoga