Momence
Momence is a vertical SaaS platform providing all-in-one booking, payments, CRM, and AI-powered automation for fitness studios, yoga and Pilates studios, dance schools, spas, and salons, now operating as part of the Xplor/Clubessential combined vertical SaaS entity.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Momence does
Momence is a vertical SaaS platform founded in 2020 that provides all-in-one business management software for fitness and wellness operators, including boutique fitness studios, yoga and Pilates studios, CrossFit boxes, dance schools, spas, physiotherapy clinics, recreation centers, and salons. The platform consolidates scheduling, two-way SMS/email/in-app communications, CRM and lead management, automations, point-of-sale with contactless card reader, staff management with payroll reporting, retail inventory, on-demand video library and LMS, community features, and reporting into a single product, with vertical-specific modules such as SOAP notes for clinical practitioners, recital and costume management for dance schools, and WOTD programming with PR tracking for fitness facilities. Its core technology is a unified SMB-first SaaS architecture augmented by AI features including AI Inbox (autonomous inquiry-to-member conversion), Spotfiller (automated last-minute spot filling), and the newly launched Momence AI Agent.
The business model is a freemium-to-subscription product-led growth motion with three pricing tiers: Basic (free with 5% payment processing fee), Pro at $60/month (2.5% fee), and Custom at $199/month (no processing fee), supplemented by transaction fees on payments processed through the platform (e.g., US online 3.9% + $0.30, US in-person 3.7% + $0.05). Go-to-market combines self-serve sign-up, a book-a-demo inside-sales channel, and affiliate/partner programs (Affiliate Partnership, Superhost, Partnership Grow). The company was acquired by Clubessential Holdings in January 2025 and subsequently became part of a combined vertical SaaS entity following Clubessential's merger with Xplor Technologies, which serves over 130,000 businesses across 72 countries and processes $47 billion in annual payments.
Momence firmographics
Firmographics- Name
- Momence
- Legal name
- Momence
- Website
- https://momence.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Momence is a vertical SaaS platform providing all-in-one booking, payments, CRM, and AI-powered automation for fitness studios, yoga and Pilates studios, dance schools, spas, and salons, now operating as part of the Xplor/Clubessential combined vertical SaaS entity.
- Ownership category
- akta.pro rank
Where Momence is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Momence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Monthly subscription revenue from three tiers: Free (Basic), $60/month (Pro), and $199/month (Custom). The subscription model provides recurring revenue with tiered features.
- Payment Processing Fees: Transaction fees on payments processed through the platform. Fees vary by country and payment type: US online 3.9% + $0.30, US in-person 3.7% + $0.05. ACH/BACS direct debit options available at lower rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for newcomers with essential booking and payment features |
| Subscription | Monthly | Growing businesses seeking cost efficiency and value |
| Subscription | Monthly | Ultimate flexibility with all features tailored to specific needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Momence product offering
Product offeringCore offering
Momence provides an all-in-one vertical SaaS platform that consolidates scheduling, CRM/inbox communications, marketing automation, point of sale, payments, staff management, reporting, memberships, retail inventory, on-demand video/LMS, and lead management for fitness studios, gyms, yoga/Pilates, dance schools, spas, physiotherapy clinics, recreation centers, and salons. The platform is sold via tiered monthly subscriptions (Free, $60/month, $199/month) plus payment processing fees, with optional add-on modules tailored to specific verticals such as SOAP Notes, Recital and Costume Management, and Workout-of-the-Day programming.
Product overview
Momence is a unified all-in-one platform for service-based businesses including studios, gyms, spas, and dance schools. The core platform consolidates scheduling, inbox communications, automations, point of sale, staff management, reporting, and on-demand video/LMS into a single solution. The product architecture includes the main Momence Platform with built-in features (Scheduling, Inbox, Sequences/Automations, POS, Staff Management, Reporting, Memberships, Retail, Community Posts, Lead Collection, Reviews, Arrivals, Newsletters) and optional add-on modules (AI Inbox, Spotfiller, Mobile App, SOAP Notes, Recital/Costume Management, Workouts/WOTD, Intake Forms, Spot Scheduling, Gift Cards, Smart Notifications, Kiosk). The platform supports multiple business types including Yoga, Pilates, Fitness & Gyms, Spin, Wellness & Spa, Physiotherapy & Clinics, Recreation Centers, Dance Schools, and Salons. Pricing tiers range from Free (Basic with 5% fee) to $60/month (Standard with 2.5% fee) to $199/month (Custom with unlimited add-ons).
Differentiator
Problem solved
Functional benefit
Products and services
- Momence Platform All-in-one vertical SaaS platform for studios, gyms, spas, and dance schools that consolidates booking, payments, CRM, communications, scheduling, point of sale, staff management, reporting, memberships, retail inventory, on-demand video/LMS, lead management, reviews, and community posts into a single solution; sold via tiered monthly subscriptions (Free Basic, $60/month Pro, $199/month Custom) plus payment processing fees.
- Momence AI Agent AI Agent product for the fitness and wellness sector, built on top of the Momence Platform and backed by an eight-figure investment commitment from the Xplor/Clubessential combined entity; extends AI-driven automation beyond the existing AI Inbox and Spotfiller features to further automate customer engagement and operations for fitness and wellness businesses.
Quantifiable outcome
- Platform consolidates 3-5 separate software tools into one
Companies that use Momence
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
Momence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
Momence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Xplor TechnologiescoreFollowing the merger between Xplor Technologies and Clubessential Holdings, Momence became part of a unified vertical SaaS company serving over 130,000 businesses across 72 countries. The combined entity is committing material eight-figure investment to expand AI capabilities, starting with the Momence AI Agent for the fitness and wellness sector.
- Clubessential HoldingscoreMomence joined Clubessential Holdings through an acquisition in January 2025. This acquisition expanded Momence's solutions footprint for fitness businesses within the Clubessential Holdings portfolio of club management software.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Momence competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is the largest direct competitor to Momence in fitness/wellness business management software, offering scheduling, memberships, payments, and marketing automation to studios, gyms, and spas. Acquired by Vista Equity Partners, it serves a comparable SMB customer base with overlapping functionality and represents Momence's primary competitive benchmark.
- Glofox: Glofox is a direct vertical SaaS peer targeting boutique fitness studios with scheduling, membership, and member management. It was acquired by ABC Fitness Solutions, mirroring Momence's own acquisition path and validating the strategic value of vertical fitness SaaS to larger platform consolidators.
- Mariana Tek: Mariana Tek is a vertical SaaS platform purpose-built for boutique fitness studios, offering branded apps, scheduling, payments, and analytics. Its premium positioning, branded mobile app emphasis, and boutique-studio focus make it one of the closest direct competitors to Momence in the high-end studio segment.
- WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios, yoga, pilates, salons, and martial arts schools, with scheduling, CRM, payments, and marketing features. It targets the same SMB service-based vertical as Momence and competes on similar feature breadth at competitive price points.
- Vagaro: Vagaro is a beauty, fitness, and wellness business management platform with scheduling, point-of-sale, and marketing features serving salons, spas, and studios. Its broad vertical coverage and freemium pricing model closely mirror Momence's positioning and SMB-led go-to-market motion.
- Zen Planner: Zen Planner is a vertical SaaS platform built for martial arts schools, fitness studios, and gyms, with member management, scheduling, and billing capabilities. It shares Momence's vertical-specialization thesis and competes for many of the same small-to-mid-market studio customers.
- TeamUp: TeamUp is a fitness studio management software serving CrossFit boxes, gyms, and boutique studios with scheduling, membership, and payment features. It is a direct vertical peer to Momence with comparable customer segments and similar feature depth.
- Exercise.com: Exercise.com is an all-in-one fitness business management platform for personal trainers, gyms, and studios, offering scheduling, payments, custom-branded apps, and content delivery. It competes with Momence on similar feature breadth and SMB/mid-market fitness customer base.
Emerging players
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a horizontal scheduling and appointment-booking platform used by fitness and wellness businesses. While it lacks Momence's vertical depth in payments, CRM, and fitness-specific modules, it represents a lower-priced alternative for very small studios.
Broad incumbents
- ABC Fitness Solutions: ABC Fitness Solutions is a large, established vertical SaaS player serving fitness clubs, studios, and gyms through multiple product brands including Glofox. It is a broader incumbent competitor with greater scale and resources than Momence, and represents the consolidated platform alternative to Xplor/Clubessential's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Momence social profiles
Digital presenceMomence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momence leadership team
Management profileNumber of profiles
Profiles1 record
Momence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momence
What does Momence do?
Momence provides an all-in-one vertical SaaS platform that consolidates scheduling, CRM/inbox communications, marketing automation, point of sale, payments, staff management, reporting, memberships, retail inventory, on-demand video/LMS, and lead management for fitness studios, gyms, yoga/Pilates, dance schools, spas, physiotherapy clinics, recreation centers, and salons. The platform is sold via tiered monthly subscriptions (Free, $60/month, $199/month) plus payment processing fees, with optional add-on modules tailored to specific verticals such as SOAP Notes, Recital and Costume Management, and Workout-of-the-Day programming.
Is Momence a public or private company?
Momence is a private company. It is classified as corporate owned and is currently operating.
When was Momence founded?
Momence was founded in 2020. It employs 11 to 50 people.
Where is Momence based?
Momence is headquartered in New York, United States, in the North America region.
How does Momence make money?
Two revenue lines are on record. Subscription Fees are the primary driver. The others are payment Processing Fees.
Who are Momence's main competitors?
Direct peers on record are Mindbody, Glofox, Mariana Tek, WellnessLiving, Vagaro, Zen Planner, TeamUp and Exercise.com. Acuity Scheduling is listed as an emerging player. ABC Fitness Solutions is listed as a broad incumbent.
Does Momence have an API?
No public API is recorded for Momence.