What Outlaw Entertainment does

Outlaw Entertainment is a mobile disc jockey and event entertainment company founded around 2010 and based in Charleston, South Carolina. It is co-owned by William "Wild Bill" Covington, a DJ with 30+ years of experience opening for major artists and producing events for 2,000+ attendees, and Keeli Covington, who manages booking, client communication, and karaoke hosting. The company's core offering is professional DJ and MC services, supplemented by karaoke hosting, trivia nights, music bingo, and a three-tier photo booth product line (a 360-degree rotating video booth, a digital social booth with GIF/boomerang capture and phone sharing, and a classic print booth with props), plus uplighting and event enhancements. Services are billed on an hourly basis or through fixed packages such as a wedding package and a corporate event package, with all pricing quoted on request rather than publicly listed.

The business operates across five Southeast US states — South Carolina, Georgia, Alabama, Florida, and North Carolina — and serves four primary use cases: weddings (the lead segment), corporate events, private parties, and recurring bar/venue programming. Distribution is direct-to-consumer: customers discover the business through third-party event vendor marketplaces (WeddingWire, Thumbtack, Borrowed & Blue, WeDJ.com), organic search, and word-of-mouth referrals, then convert via a "Get a Quote" form on the company website or by phone. There is no external investor base, no app, no public API, no disclosed headcount, and no reported revenue; the company appears to be a bootstrapped, founder-operated small business with modest brand recognition in its regional market.

Name

Outlaw Entertainment

Legal name

Outlaw Entertainment

Website

https://outlawentertainmentsc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Outlaw Entertainment is a Charleston, SC-based mobile DJ and event entertainment company offering DJ/MC, karaoke, trivia, music bingo, and photo booth services for weddings, corporate events, private parties, and bar/venue programming across the Southeast US.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Musical Groups and Artists (71113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Mobile DJ services
• Event entertainment
• Wedding DJ services
• Karaoke hosting
• Photo booth rentals

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. DJ & MC Services: Core revenue stream providing music, announcements, and hosting for weddings, private events, corporate functions, and venues. Billed hourly or via fixed packages.
2. Karaoke, Trivia & Music Bingo Hosting: Hosted interactive entertainment nights for bars, restaurants, private parties, and corporate events. Recurring venue programming available.
3. Photo Booth Rentals: Three booth tiers (360, Social, Classic) offered as standalone or bundled add-on services for events. Customizable with overlays, backdrops, and props.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Outlaw Entertainment is a mobile disc jockey and event entertainment company providing DJ and MC services, karaoke hosting, trivia nights, music bingo, and photo booth experiences (360 Booth, Social Booth, Classic Booth) for weddings, corporate events, private parties, and recurring bar/venue programming across the Southeast US. Services are offered hourly or as fixed-rate packages, with add-ons such as uplighting and event enhancements, and customization for backdrops, props, and branded overlays.

Product overview

Outlaw Entertainment is a mobile disc jockey and event entertainment company based in Charleston, SC, offering a unified suite of DJ and entertainment services for weddings, private events, corporate functions, and bar/venue programming. The core product portfolio includes DJ & MC services, karaoke hosting, trivia nights, and music bingo as interactive entertainment options, complemented by three photo booth experiences: the 360 Booth (slow-motion video platform), Social Booth (digital photo/GIF/video sharing), and Classic Booth (print-based photo booth with props). Additional add-on offerings include uplighting and event enhancements. Services are available as hourly DJ packages, fixed-rate wedding packages, and company party packages, with customization options for backdrops, props, and themed overlays. The company operates primarily in the Southeast US (SC, GA, AL, FL, NC) serving both individual clients and venue partners.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Services Professional disc jockey services for weddings, parties, corporate events, and venues, providing music, announcements, hosting, and the right personality for any celebration.
• MC Services Master of ceremonies hosting for events, providing announcements, event coordination, and crowd engagement.
• Karaoke Hosting Hosted karaoke nights with interactive entertainment that gets guests involved and keeps them coming back to bars, restaurants, and private events.
• Trivia Nights Hosted trivia nights that engage guests with interactive entertainment for bars, venues, and corporate events.
• Music Bingo Interactive music-themed bingo entertainment that brings a unique twist to bar and venue programming.
• 360 Photo Booth 360-degree photo and video booth experience featuring a rotating platform that captures slow-motion video moments from every angle, with instant phone sharing and custom event overlays.
• Social Photo Booth Digital photo booth that captures photos, GIFs, boomerangs, and short videos with instant sharing straight to guests' phones. Includes custom overlays, branding, and event theming.
• Classic Photo Booth Traditional open-air photo booth with props and prints, allowing guests to take home physical photo strips as keepsakes from events.
• Uplighting and Event Enhancements Professional lighting services including uplighting and event enhancements to create ambiance and visual impact at events.
• Bar & Venue Programming Recurring entertainment programming for bars and venues including karaoke, DJ nights, trivia, music bingo, and themed events.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thumbtack: Service professional marketplace where Outlaw is already listed in the North Charleston DJ category. Comparable as both a customer acquisition channel and a competing platform that aggregates regional DJ competitors.
• Eventbrite: Large event ticketing and event services platform. While not a DJ provider, it is a broader incumbent in event discovery and booking that overlaps with how corporate and private event customers source entertainment services.
• The Knot Worldwide: Parent of The Knot and WeddingWire; a broad incumbent in the wedding planning and vendor marketplace category, including DJs and entertainment. Comparable as a top-of-funnel discovery channel that mediates between couples and entertainment vendors like Outlaw.
• Here Comes The Guide: Wedding and event vendor directory featuring DJs, photo booths, and entertainment vendors. Comparable as a competing top-of-funnel discovery surface for the same wedding and private event buyer segments.
• WeddingWire: Major wedding vendor marketplace that lists DJs, photo booths, and entertainment providers. Comparable as both a customer acquisition channel for Outlaw and as a broad incumbent in the wedding vendor space where Outlaw competes for attention.

Others

• Mixbook: Photo product and memory-capture platform for weddings and events. Thematically adjacent to Outlaw's photo booth products, addressing the same guest memory keepsake use case though through a different format.

Direct peers

• The Bash (formerly GigMasters): Online marketplace where customers book event entertainment including DJs, karaoke hosts, photo booths, and trivia hosts. Directly comparable as a competing discovery channel for the same buyer personas and service categories as Outlaw.
• Pixilated: National photo booth rental company offering digital, GIF, and similar booth experiences for weddings and private events. Direct overlap with Outlaw's Social/Classic booth offerings and use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outlaw-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlaw Entertainment