University of Oklahoma Outreach

What University of Oklahoma Outreach does

University of Oklahoma Outreach (OU Outreach) is the continuing education and community engagement arm of the University of Oklahoma, operating as a department of the College of Continuing Education headquartered at 1700 ASP Avenue, Norman, Oklahoma. Founded in 1951 with the establishment of the American Indian Institute, the unit today comprises ten semi-independent divisions, including the National Center for Disability Education and Training (NCDET, est. 1965), Southwest Prevention Center (1987), Center for Public Management (1994), Executive Training and Team Quest, KGOU public radio, and the Medieval Fair of Norman (1977). Programs are delivered via in-person training, online self-paced courses (via MindEdge partnership), webinars, video production, and broadcast radio.

Name

University of Oklahoma Outreach

Legal name

University of Oklahoma Outreach

Website

https://outreach.ou.edu

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

University of Oklahoma Outreach is the University of Oklahoma's continuing education division, delivering federally funded disability employment training, substance misuse prevention, and tribal community programs across Oklahoma and HHS Regions VI and VII.

Ownership category

akta.pro rank

Product category

Continuing Education and Professional Training Services

NAICS

Educational Services (611), Colleges, Universities, and Professional Schools (611310), Human Rights Organizations (813311), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Incumbent Worker Training & Upskilling (EDAAAOAE)

akta.pro secondary industries

Faculty/Staff Training & Accessibility Awareness Programs (EDALAGAI), Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA), ABA Staff Training & RBT/Paraprofessional Support Services (EDAKAHAI), DEI, Culture & Employee Engagement Training (BPACANAE)

Keywords

• Continuing education
• Professional development training
• Disability employment services
• Substance abuse prevention
• Public sector training

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Federal and State Government Contracts: OU Outreach operates multiple federally funded projects including WIPA (Social Security Administration), Add Us In (Office of Disability Employment Policy), and state contracts with Oklahoma Department of Rehabilitation Services. The South Central Comprehensive Center and Central Comprehensive Center are federally funded. SWPC is funded by Oklahoma Department of Mental Health and Substance Abuse Services. Funding also includes SAMHSA grants through ODMHSAS.
2. Professional Certificate Programs: Fee-based professional certificate programs including New Trainer and Experienced Trainer Certificate Programs, priced at $1,795 per program. Programs are four days in length. Additional professional certificate offerings through MindEdge partnership (Leadership, Entrepreneurship, Frontline Manager, Nonprofit Management, AIGA Professional Design Certification).
3. Training and Development Services: Customized training and development programs delivered to agencies, schools, and organizations. Services include DRS Training, Pre-ETS, BCBA Supervision, and Project SEARCH internships. Revenue generated through training contracts and participant registration fees.
4. Conference and Event Revenue: Revenue from conference sponsorships, exhibitor fees, and registration fees. Sponsorships for American Indian Institute events start at $1,000 with customized benefit packages supporting keynote speakers, educational resources, event production, programming, and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

OU Outreach is a continuing education division of the University of Oklahoma that delivers professional training, certification programs, and community services across Oklahoma and surrounding states. Its portfolio includes disability employment training (NCDET), substance abuse prevention (SWPC), Native American community services (American Indian Institute), public sector organizational development (Center for Public Management), executive training, self-paced professional certificates, public radio broadcasting (KGOU), and the Medieval Fair of Norman.

Product overview

OU Outreach is a multi-faceted educational outreach organization structured as a platform of distinct departmental units under the College of Continuing Education. The portfolio includes the National Center for Disability Education and Training (NCDET) for disability employment training, the Southwest Prevention Center for substance abuse prevention, the American Indian Institute for Native community outreach, the Center for Public Management for public sector solutions, Executive Training and Team Quest for professional development, and Professional Certificates offered through MindEdge partnership. Additional offerings include KGOU public radio, the Medieval Fair of Norman, and specialized programs like WIPA, Project SEARCH, and DRS Training. These units operate semi-independently but share the OU Outreach infrastructure to deliver continuing education, research, and community services across Oklahoma and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• National Center for Disability Education and Training (NCDET) Delivers customized employment training and disability education programs across the United States, focusing on improving independent living and career opportunities for individuals with disabilities through federally funded projects and state contracts.
• Southwest Prevention Center (SWPC) A catalyst for positive social change committed to preventing alcohol, tobacco, and other drug abuse and related high-risk behaviors, providing prevention information, training, technical assistance, and resource system development in Oklahoma and surrounding states.
• American Indian Institute (Aii) Provides outreach services and fosters collaborative partnerships with American Indian, Alaska Native, and Canadian First Nation tribes, offering conferences, events, resource centers, and initiatives focused on health, wellness, and balanced living.
• Center for Public Management (CPM) Provides innovative solutions for public sector organizations including curriculum design, consulting, organizational development, technology services, and workforce development to optimize public services.
• Executive Training and Team Quest (ETTQ) Experiential training and development programs that equip teams and leaders with skills and tools to become more effective, including New Trainer and Experienced Trainer Certificate Programs.
• Professional Certificate Programs (MindEdge Partnership) Self-paced online certificate programs for professional development including Leadership, Entrepreneurship, Frontline Manager, Nonprofit Management, and AIGA Professional Design Certification, offered through partnership with MindEdge.
• Medieval Fair of Norman Annual medieval-themed arts festival featuring educational displays, artisans, games, food vendors, and multiple performance stages held every spring since 1977.
• KGOU Public Radio University of Oklahoma's public radio station providing award-winning journalism and informational content about current topics and news affecting daily lives of Oklahoma communities.
• Work Incentives Planning and Assistance Project (OWIPA) Federally funded project providing work incentives planning and assistance services to SSI and SSDI beneficiaries across Oklahoma to support employment efforts.
• Project SEARCH Nine-month non-paid internship program providing employment and education opportunities for high school seniors or post-secondary technology center students with disabilities.

Quantifiable outcome

• 75 First Place journalism awards won by KGOU over five years, with Oklahoma AP Broadcasters' Sweepstakes Award won 8 of 9 years
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Social Security AdministrationcoreStrategic or Co-development PartnerNCDET operates the Oklahoma Work Incentives Planning and Assistance Project (OWIPA) funded by SSA to provide work incentives planning and assistance to SSI/SSDI beneficiaries across Oklahoma. The SSA provides 95% of project funding with 5% matched by OU.
• Office of Disability Employment Policy (ODEP)coreStrategic or Co-development PartnerNCDET leads Add Us In project funded by ODEP to expand employment opportunities for individuals with disabilities.
• Oklahoma Department of Rehabilitation ServicescoreStrategic or Co-development PartnerNCDET has delivered training under DRS contract since 1987 providing specialized trainings for agencies contracting with the Oklahoma Department of Rehabilitation Services. DRS Employment Consultant Training is a required class for employment support professionals employed by agencies with DRS-funded contracts.
• Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS)coreStrategic or Co-development PartnerSWPC is funded by ODMHSAS to implement the Strategic Prevention Framework across Region 8 (Cleveland and McClain Counties) as the Regional Prevention Coordinator for Oklahoma's 17-region ATOD prevention system. ODMHSAS also funds the Oklahoma SPF-SIG Project.
• SAMHSA Center for Substance Abuse Prevention (CSAP)coreStrategic or Co-development PartnerSWPC's Oklahoma SPF-SIG Project is funded by SAMHSA/CSAP through ODMHSAS to address misuse of prescription and over-the-counter medications within Cleveland and McClain counties.
• Centers for Disease Control and Prevention (CDC) Native Diabetes Wellness ProgrammajorStrategic or Co-development PartnerAii collaborated with CDC's Native Diabetes Wellness Program to commission a compendium of stories on traditional foods programs in American Indian and Alaska Native communities, featuring stories from 17 tribal communities.
• Substance Abuse and Mental Health Services Administration (SAMHSA)coreStrategic or Co-development PartnerSWPC serves as Prevention Technology Transfer Center for Regions VI and VII under SAMHSA funding, providing training and technical assistance for substance misuse prevention across Arkansas, Louisiana, New Mexico, Oklahoma, and Texas.
• OU Extended CampusmajorStrategic or Co-development PartnerSWPC staff collaborated with OU Extended Campus to develop the first Master of Prevention Science (MPS) degree in the nation.
• Physicians Committee for Responsible Medicine (PCRM)majorStrategic or Co-development PartnerPartnership on Native Food for Life program using ancestral Native American diet for health and wellness in Native communities. Features work with chefs Lois Ellen Frank and Walter Whitewater.
• Cincinnati Children's Hospital Medical CentermajorStrategic or Co-development PartnerProject SEARCH originated at Cincinnati Children's Hospital Medical Center and has been implemented by NCDET since 2008 through a contract with Oklahoma DRS.
• Southwest Resource Team of the Center for Applied Prevention TechnologiesminorStrategic or Co-development PartnerSWPC staff previously worked as Service to Science Lead for the Southwest Resource Team of the Center for Applied Prevention Technologies.
• Red Mesa Cuisine LLCminorStrategic or Co-development PartnerPartnership with Native American catering company (Chefs Lois Ellen Frank and Walter Whitewater) for Native Food for Life program and culinary diplomacy.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Regional players

• University of Central Oklahoma: Oklahoma metropolitan university with continuing education, professional development, and community engagement programs. Comparable as a regional public university serving Oklahoma workforce development and adult learner needs.

Direct peers

• MindEdge: Online professional certificate provider whose catalog is distributed by OU Outreach for Leadership, Entrepreneurship, Nonprofit Management, and Frontline Manager certificates. Comparable as a continuing education/professional development platform serving adult learners.
• Prevention Technology Transfer Center Network (other regional PTTCs): Network of regional SAMHSA-funded PTTCs providing substance misuse prevention training and technical assistance across HHS regions. Directly comparable as sister PTTCs operating under the same federal contract framework that funds SWPC's Regions VI/VII work.
• Griffin-Hammis Associates: National consultancy specializing in customized employment, transition, and disability employment training. Comparable as a provider of disability employment training and technical assistance, directly overlapping with NCDET's BCBA and Pre-ETS offerings.
• Oklahoma State University Extension: Oklahoma's other land-grant university extension and outreach division. Directly comparable as a state university continuing education/community service arm operating within Oklahoma and competing for the same federal and state training contracts.
• University of Kansas Center for Public Partnerships and Research: Public university center providing research, training, and technical assistance to government agencies and nonprofits. Directly comparable to OU Outreach's Center for Public Management as a university-based public sector consulting and workforce development provider.
• Cincinnati Children's Hospital Medical Center Project SEARCH: Originator of the Project SEARCH model implemented by OU Outreach's NCDET since 2008. Directly comparable as the parent program operator and co-implementer of disability employment transition programs nationally.

Emerging players

• National Indian Health Board: National advocacy organization serving American Indian and Alaska Native health priorities. Comparable to the American Indian Institute's mission of serving tribal communities through training, conferences, and culturally-grounded health programming.
• Eagle Ridge Institute: Oklahoma City nonprofit substance abuse prevention organization co-founded by SWPC Director Dr. Belinda Biscoe. Directly comparable as a regional substance abuse prevention provider with overlapping leadership and Oklahoma service area.

Broad incumbents

• Penn State Outreach and Engagement: Large public university continuing education and outreach operation offering professional certificates, workforce training, and community services. Comparable structure as a major state university's outreach division with established certificate programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/university-of-oklahoma-outreach

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about University of Oklahoma Outreach