Overcome

What Overcome does

Overcome is a UK-registered charity (Charity Number 1191308) that provides free, one-to-one mental health coaching via video calls to individuals worldwide. Its service targets mild-to-moderate mental health challenges including procrastination, unhealthy habits, stress, depression, anxiety, and phobias, and is positioned primarily for general adults seeking mental wellness support and underserved communities in low and middle income countries. A secondary pipeline serves aspiring mental health professionals through a Clinical Psychology Internship and University Placements, with 200+ graduates having co-designed the programme. Clients access the service through a self-serve Typeform quiz, followed by a brief matching chat and 6-12 weekly sessions; the platform layer is built on standard video calling, not proprietary AI infrastructure.

The core product is the structured 6-12 week coaching programme delivered by volunteer and intern coaches trained in evidence-based techniques including Motivational Interviewing, CBT, and ACT. The training programme is accredited by the Personalised Care Institute (PCI), the body NHS England convenes, which is also a prerequisite for NHS Health and Wellbeing Coach roles. Adjacent products include a fully remote three-month Clinical Psychology Internship, University Placements tailored to individual university requirements, and a Self-Paced Course for flexible learners. Reported operational metrics include 11,000+ sessions completed, 2,700+ clients supported, a 5-day average wait time to first session, and a 4.9/5 Trustpilot rating across 1,000+ reviews; client happiness scores reportedly rise from 5/10 to 7/10 after six sessions, and 80% of alumni progress into paid mental health roles or postgraduate study.

The business model is a fully grant-funded nonprofit with no client fees, no subscription tiers, and no pricing plans; the service is delivered free of charge to anyone worldwide. Go-to-market is product-led growth: a self-serve website funnel (overcome.org.uk), organic Trustpilot-driven word-of-mouth, and university placement channels. The organisation is remote with volunteer coaches, has no disclosed revenue or grant totals, and operates on the strength of charitable funding, accreditation partnerships (PCI), and institutional placement agreements with 20+ universities including UCL, Bath, and Loughborough.

Name

Overcome

Legal name

Overcome

Website

https://overcome.org.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Overcome is a UK-registered charity providing free, one-to-one video-call mental health coaching worldwide, using evidence-based CBT, ACT, and motivational interviewing techniques, and is PCI-accredited and grant-funded.

Ownership category

akta.pro rank

Product category

Mental Health Coaching Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Wraparound & Community-Based Behavioral Support (ABA-Adjacent) (EDAKAHAO)

Keywords

• Mental health coaching
• Behavioral therapy services
• Online counseling platform
• Video therapy sessions
• Psychology internship program

Headquarters

HQ city

Remote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Grants: Overcome is entirely funded by grants as a UK-registered charity (Charity Number: 1191308). No revenue is generated from clients as the service is free.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Overcome delivers free, one-to-one mental health coaching via video calls to individuals worldwide, using evidence-based approaches including Cognitive Behavioural Therapy (CBT), Acceptance and Commitment Therapy (ACT), and Motivational Interviewing. Clients are paired with trained coaches through a brief matching process and attend weekly sessions over a 6-12 week structured programme. The service is entirely grant-funded and accessible globally at no cost to clients.

Product overview

Overcome offers a single unified product centered on free one-to-one mental health coaching via video calls for anyone worldwide. The organization operates two complementary training programs alongside its coaching service: the Clinical Psychology Internship (a full-time, three-month remote program with intensive training in CBT, ACT, and motivational interviewing) and University Placements (tailored to individual university requirements with NHS recognition). A Self-Paced Course provides flexible entry for those needing part-time options. All programs are PCI-accredited and provide pathways into paid mental health roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Free 1-to-1 Mental Health Coaching One-to-one video coaching sessions delivered by trained mental health coaches to help clients become happier and more productive. The service is free for anyone worldwide, funded by grants, and runs for 6 to 12 weeks with weekly sessions arranged flexibly according to client schedule.
• Clinical Psychology Internship
• University Placements
• Self-Paced Course

Quantifiable outcome

• Client happiness increases from 5/10 to 7/10 after 6 sessions
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Personalised Care Institute (PCI)coreStrategic or Co-development PartnerPlacement and internship training accredited by the Personalised Care Institute, the body NHS England convenes to set the standard for personalised care training. PCI accreditation is required to work as an NHS Health and Wellbeing Coach in the UK.
• UCL (University College London)coreOthersTrusted placement provider for university students seeking practical mental health experience. Programme co-designed with graduates.
• University of BathcoreOthersTrusted placement provider for university students. Placement structured to meet individual university requirements.
• Loughborough UniversitycoreOthersTrusted placement provider for university students. 20+ universities overall trust Overcome for student placements.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 7 Cups: Free emotional support and online coaching platform offering 1:1 text and chat-based listening with trained listeners. Closely comparable freemium emotional-support model, though 7 Cups leans on volunteer listeners rather than trainee clinicians.
• BetterHelp: Largest direct-to-consumer online therapy/coaching platform delivering one-to-one sessions via video. Closest commercial comparison to Overcome's 1:1 video coaching model, though BetterHelp uses licensed therapists and charges subscription fees.
• Talkspace: Online therapy platform providing one-to-one video/text sessions with licensed therapists. Comparable digital coaching delivery model and target demographic, with B2B (enterprise/EAP) distribution that Overcome could emulate.

Emerging players

• Calm: Consumer mental wellness platform offering meditation, sleep, and coaching content. Comparable wellness/mood-improvement outcome focus, though not a 1:1 human coaching service.
• Crisis Text Line: Charity-funded text-based crisis and emotional support service staffed by trained volunteers. Comparable volunteer-driven, charity-funded, free-to-user mental health support model, but text-based rather than video.
• Headspace: Digital mental wellness platform offering guided coaching and therapy content. Comparable self-serve, evidence-based mental wellness delivery, but app-driven rather than 1:1 video coaching.

Broad incumbents

• Samaritans: UK-registered mental health charity providing free emotional support via phone, email, and text. Comparable charity-funded, free-to-user model serving distressed populations in the UK.
• Mind (UK): Large UK mental health charity providing information, support, and advocacy across the full mental health spectrum. Comparable mission and UK charity structure, but broader scope without a 1:1 coaching product.

Regional players

• Ieso Digital Health: UK-based provider of online CBT therapy delivered via text-based sessions, often commissioned by the NHS. Comparable evidence-based CBT delivery mechanism and UK mental health positioning, but operates as a regulated commercial provider.
• Mindler (UK): Digital psychology provider offering CBT-based online therapy with NHS-aligned clinical pathways. Comparable digital mental health coaching model with focus on UK/Ireland market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/overcome-mh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overcome