오버맨

What 오버맨 does

OVERMAN (오버맨) is an independent, full-service creative advertising agency founded in 2015 and headquartered in Seoul, South Korea, with a satellite office in New Malden (London area), United Kingdom. The firm employs approximately 25–30 people and provides integrated campaign development (TVC, digital viral films, IMC, print), brand and communication consulting, interactive and digital solutions (app, IoT, online/mobile/social), visual identity design, productizing, and brand experience initiatives. Its core proposition is strategy-led creative: campaigns are anchored in business context and measured against both brand equity and quantitative business outcomes (MAU growth, sales records, search-volume lifts, YouTube viewership and cost-per-view metrics) rather than channel selection.

OVERMAN generates revenue through professional-services engagements with Korean enterprise and mid-market brand clients, won via direct enterprise sales, competitive pitches, and reputation-driven inbound. Notable clients span food and beverage (Paris Baguette, Binggrae, Samlip, SOYJOY, Gong Cha, KUNA), e-commerce and platforms (11번가, 번개장터, 숨고, 로톡), finance (Hyundai Card, Shinyoung), healthcare (동화약품, Nuga Best), education (QANDA, 윙진씽크빅), government and NGO (중소벤처기업부, Save the Children), and home/kitchenware (Thermos, Seskco), with the firm repeatedly winning pitches against major agency networks (TBWA, Cheil, HS Ad, 대홍, 이노션).

The firm is privately held and founder-led by CEO and CCO Jang Seung-eun, with no disclosed external institutional capital. Its growth has been driven by sustained award recognition — including five consecutive Effie Awards Korea Agency of the Year (2017–2021), two Grand Effie wins (2019 Millie's Library, 2020 Save the Children), Cannes Lions, Spikes Asia, New York Festivals, ADFEST, Red Dot, and 2025 Effie MOST EFFECTIVE AGENCIES recognition — and by consistent new client acquisition announced on its own website news section and via a bi-weekly newsletter (운카피) distributed on the Stibee platform.

Name

오버맨

Legal name

오버맨 (OVERMAN)

Website

https://overman.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

OVERMAN (오버맨) is an independent, Seoul-based creative advertising agency founded in 2015, serving Korean enterprise and mid-market brands with strategy-led campaigns, brand consulting, and digital solutions. With ~25–30 employees, it has won five consecutive Effie Korea Agency of the Year awards.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Creative advertising agency
• Brand strategy services
• Integrated marketing campaigns
• Digital content production
• Brand experience design

Headquarters

HQ city

서울

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and marketing services: Overman generates revenue by providing paid advertising and marketing services to brand clients, including campaign development, brand consulting, digital solutions, and branded content production. Revenue is project- or retainer-based, typical of a full-service advertising agency model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

오버맨 (OVERMAN) is an independent creative advertising and marketing agency that develops integrated marketing campaigns, brand strategy, digital content, visual identity, and brand experience initiatives for brand clients. The agency combines strategy-led thinking with creative execution across TVC, digital viral films, IMC, print, interactive advertising, and app/IoT/digital platform solutions to drive both brand equity and measurable business outcomes. It operates as a full-service agency serving major Korean and international brands.

Product overview

오버맨 (OVERMAN) is an independent creative advertising and marketing agency founded in 2015, headquartered in Seoul, South Korea with an additional office in London, UK. The agency provides comprehensive creative services including campaign development (TVC, digital viral films, IMC, print), consulting (brand management, communication, new product, CSR), interactive advertising, digital solutions (app development, IoT, online/mobile/social platforms), visual identity design, productizing, and brand experience initiatives. Rather than a software platform, 오버맨 functions as a full-service creative agency delivering strategic and creative solutions to help clients achieve industry leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Development End-to-end advertising campaign creation across TVC, digital viral films, integrated marketing communications (IMC), print, and branded content. Built for brand clients seeking creative campaigns that drive both brand equity and measurable business results.
• Brand Consulting Strategic consulting covering brand management, communications strategy, new product positioning, and CSR/social purpose strategy. Targeted at enterprise clients needing brand repositioning and long-term brand direction.
• Digital Solutions Development of interactive advertising, apps, IoT integrations, and online/mobile/social platform experiences as part of broader campaign work for brand clients.
• Visual Identity Design Brand identity and visual system design services for clients needing rebranding or visual identity refresh.
• Productizing Service to help clients develop or package their offerings as products, bridging strategy and product design.
• Brand Experience Design and execution of brand experience activations, events, and brand-led experiences to deepen consumer engagement.

Quantifiable outcome

• 번개장터 MAU growth — first annual increase after years of stagnation, reaching highest annual active users following brand campaign
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dongwon Group (동원그룹)minorOthers · 1 January 2015Dongwon Group provides office space in the Dongwon Building in Gangnam, Seoul, where Overman's headquarters are located at 2F. This is a real estate/landlord relationship rather than a strategic partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cheil Worldwide: Korea's largest advertising agency network and Samsung-affiliated holding-company player. Direct competitor that OVERMAN has beaten in pitches (e.g., SK매직, 삼성카드 accounts), making it the most relevant large-scale Korean incumbent benchmark.
• INNOCEAN Worldwide: Korean-headquartered global agency network affiliated with Hyundai Motor Group. Competes with OVERMAN for major Korean enterprise brand accounts across auto, retail, and consumer categories.
• Daehong Communications: One of Korea's largest legacy full-service advertising agencies with deep roots in creative, digital, and media. Competes with OVERMAN for major Korean brand campaigns and is a comparable full-service creative offering at larger scale.

Direct peers

• Serviceplan Group: Europe's largest independent agency holding, comparable to OVERMAN as an independent that wins on integrated brand-and-performance creative and has built multi-region scale around that positioning.
• Anomaly: Independent creative agency with a strategy-led, business-outcome-focused model. Most comparable global peer in terms of 'independent boutique competing against holding companies on effectiveness-led creative' positioning.
• Wieden+Kennedy: Largest globally recognized independent creative agency, with a strong track record of effectiveness awards and a similar 'independent boutique that beats networks' positioning. Comparable strategic-creative-led business model, though at materially larger scale.
• HS Ad: Major Korean independent advertising agency. Explicitly named alongside Cheil and TBWA as a holding-company/established competitor that OVERMAN has beaten in pitches for major Korean accounts.
• Droga5: Independent creative agency known for effectiveness-driven creative and major award wins. Similar positioning to OVERMAN as a boutique known for measurable business outcomes rather than pure creative output.
• TBWA\Korea: Korean office of TBWA global creative network. Directly cited as a competitor OVERMAN has beaten in pitches (SK매직 account), making it a primary head-to-head creative-agency peer in the Korean market.
• Jung von Matt: Independent German creative agency known for effectiveness-led creative and major international awards. Similar boutique-independent positioning to OVERMAN with comparable award-credibility flywheel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSln3llT2ZL3lvolP3RyYoA
• Facebookfacebook.com/overman.ubermensch
• LinkedInlinkedin.com/company/%EC%98%A4%EB%B2%84%EB%A7%A8

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 오버맨