Owaka
Owaka is a French online marketplace that helps adventure sports enthusiasts discover, compare, and book motorized and sporting events (raids, ultra-trails, cycling, treks) worldwide, while providing event organizers with listing, registration, and live-tracking tools.
- Company typePrivate
- Founded-
- HeadquartersÉpinal, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Owaka does
Owaka SARL is a French privately-held online marketplace (SARL, founded 2012, 9 employees, headquartered in Épinal) that operates as a discovery, booking, and live-tracking hub for adventure sports events worldwide. The platform serves two customer groups: individual adventure enthusiasts searching for raids, ultra-trails, cycling events, treks, multisport challenges, rallye-raids, and enduro races across 35+ countries, and event organizers (sports associations, race operators, and tour operators) who list events via a dedicated 'Offre organisateur' B2B portal. The site's value proposition centers on curation rather than exhaustive aggregation: it combines categorized listings, 35+ editorial 'inspiration' pages per category, a calendar feature, multilingual browsing (French, English, German, Spanish), and a monthly newsletter reaching 10,000+ subscribers.
Owaka firmographics
Firmographics- Name
- Owaka
- Legal name
- Owaka SARL
- Website
- https://owaka.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Owaka is a French online marketplace that helps adventure sports enthusiasts discover, compare, and book motorized and sporting events (raids, ultra-trails, cycling, treks) worldwide, while providing event organizers with listing, registration, and live-tracking tools.
- Ownership category
- akta.pro rank
Owaka industry classification
Industry- Product category
- Adventure Sports Marketplace
- NAICS
- Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)
- akta.pro secondary industries
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)
Keywords
Where Owaka is headquartered
LocationHeadquarters
- HQ city
- Épinal
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Owaka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event Registration / Transaction Fees: Owaka collects registration fees from participants for adventure events listed on its platform. The platform facilitates transactions between event organizers and participants, likely retaining a commission or fee per transaction. Data collected includes transaction details (payments received, invoices).
- Organizer Offer / Subscription: Owaka provides a dedicated 'Offre organisateur' (organizer offer) page, suggesting a B2B service tier for event organizers to list and manage their events on the platform, likely on a subscription or listing fee basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level adventure events (e.g., raid, ultra-trail, cycling) |
| Freemium | Monthly | Newsletter subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Owaka product offering
Product offeringCore offering
Owaka operates an online discovery and booking marketplace that aggregates adventure sports and motorized adventure events (raids, rallye-raids, ultra-trails, treks, cycling, multisport, enduro) from third-party organizers worldwide. Participants search, filter, and register for events directly through the platform, while organizers use a dedicated B2B dashboard (Offre organisateur) to list and manage events. The offering includes a real-time live tracking service (owaka.live), editorial inspiration content, and a multilingual interface.
Product overview
Owaka is a unified adventure event discovery platform that serves as a comprehensive catalog for motorized and sporting adventures worldwide. The core platform provides categorized listings organized into Sport (covering multisport, ultra-trail, trek, and cycling events) and Motor (covering raids, rallye-raids, randonné and enduro events) categories. The platform integrates a Live Tracking service (owaka.live) for real-time event monitoring, an Organizer Offer for event management, and a Calendar feature for event discovery with filtering capabilities. A monthly newsletter subscription complements the offering by keeping users informed of new adventures.
Differentiator
Problem solved
Functional benefit
Brands
- owaka.live: Live tracking platform for adventure events.
Products and services
- Owaka Adventure Platform A comprehensive online marketplace and discovery platform for adventure sports events, featuring categorized listings of motorized and sporting adventures across the world including raids, rallye-raids, ultra-trails, treks, and cycling events. Users search, filter, and book events directly through the platform.
- Owaka Live Tracking (owaka.live) A real-time tracking service for adventure events, allowing participants and spectators to follow adventurers during their expeditions. Operates as a sub-brand at owaka.live.
- Organizer Offer (Offre organisateur) A dedicated B2B platform for event organizers (both Sport and Motor categories) to list and manage their adventure events on Owaka, including a back-office with two-factor authentication, transaction management, and participant tracking.
- Monthly Newsletter Subscription A free monthly email newsletter ("Un e-mail par mois, pour découvrir de nouvelles aventures!") that informs subscribers of new adventure events and discoveries across both Sport and Motor categories.
Quantifiable outcome
- Over 10,000 newsletter subscribers following the platform for monthly new adventure discoveries.
- +1 more outcomes
Companies that use Owaka
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Owaka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Owaka partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Owaka competitors and assessment
Company assessmentEmerging players
- Komoot: European outdoor adventure planning platform for hiking, cycling, and mountain biking routes with integrated event and tour discovery. Overlaps with Owaka's cycling and trekking categories and shares a European-centric audience base.
- AllTrails: Global platform for discovering outdoor trails and outdoor experiences with a large community of hikers, runners, and cyclists. Partial overlap with Owaka's Sport category, particularly trekking and trail running.
- Atlas Obscura: Discovery platform for unique travel experiences, tours, and expeditions worldwide, combining editorial storytelling with booking. Comparable to Owaka in pairing curated editorial content with bookable adventure-style experiences.
Broad incumbents
- Fever: Global experiences marketplace spanning events, tours, and activities across many verticals. Overlaps with Owaka's discovery and booking layer but lacks the adventure sports specialization and organizer dashboard tools.
- Eventbrite: Large generalist event discovery and ticketing platform used by many adventure and outdoor event organizers. A potential substitute for Owaka from the organizer and participant side, though lacking Owaka's editorial curation and adventure specialization.
- Outside (Outside Online): US-based outdoor media and adventure travel platform combining editorial content, route discovery, and trip booking. Comparable editorial-plus-discovery structure to Owaka, but with a much larger content and audience footprint.
- Strava: Global activity-tracking platform with a large events feature for races, group rides, and community-led adventures. Adjacent to Owaka's cycling, trail, and multisport categories, with stronger network effects but less specialization in curated expeditions.
Direct peers
- Much Better Adventures: UK-based online marketplace for booking small-group adventure experiences (trekking, cycling, multi-activity) worldwide. Closest comparable to Owaka as a curated, adventure-specialist booking marketplace with editorial discovery content and a focus on international destinations.
- Bookatrekking: Online booking platform aggregating trekking and adventure holidays from multiple operators globally. Comparable to Owaka in being a two-sided adventure event discovery and booking marketplace targeting international participants.
- ExploreShare: Marketplace for booking adventure experiences, outdoor activities, and tours directly with local guides and operators worldwide. Matches Owaka's model of curating outdoor adventure offerings and connecting participants to operators through a single platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Owaka social profiles
Digital presenceOwaka compliance and trust
Trust signalCompliance2 records
Owaka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owaka leadership team
Management profileNumber of profiles
Profiles1 record
Owaka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owaka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owaka
What does Owaka do?
Owaka operates an online discovery and booking marketplace that aggregates adventure sports and motorized adventure events (raids, rallye-raids, ultra-trails, treks, cycling, multisport, enduro) from third-party organizers worldwide. Participants search, filter, and register for events directly through the platform, while organizers use a dedicated B2B dashboard (Offre organisateur) to list and manage events. The offering includes a real-time live tracking service (owaka.live), editorial inspiration content, and a multilingual interface.
Is Owaka a public or private company?
Owaka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Owaka founded?
Owaka was founded in -1. It employs 1 to 10 people.
Where is Owaka based?
Owaka is headquartered in Épinal, France, in the Europe region.
How does Owaka make money?
Two revenue lines are on record. Event Registration / Transaction Fees are the primary driver. The others are organizer Offer / Subscription.
Who are Owaka's main competitors?
Emerging players on record are Komoot, AllTrails and Atlas Obscura. Broad incumbents are Fever, Eventbrite, Outside (Outside Online) and Strava. Direct peers are Much Better Adventures, Bookatrekking and ExploreShare.
Does Owaka have an API?
No public API is recorded for Owaka.
What industry is Owaka in?
Owaka's product category is Adventure Sports Marketplace. Its primary akta.pro industry code is THAAADAJ, Multi-Activity Adventure Tour Operators (Mixed itineraries), with a secondary code of THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving). Its NAICS code is 56152 and its SIC code is 7990.