Outside Online
Outside Online is a digital-first outdoor lifestyle media company serving active and adventure consumers through a portfolio spanning Outside Magazine, Outside TV, the Outside+ subscription bundle, and mapping apps Gaia GPS, Trailforks, and MapMyFitness.
- Company typePrivate
- Founded2019
- HeadquartersBoulder, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Outside Online firmographics
Firmographics- Name
- Outside Online
- Legal name
- Outside Online
- Website
- https://outsideonline.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Outside Online is a digital-first outdoor lifestyle media company serving active and adventure consumers through a portfolio spanning Outside Magazine, Outside TV, the Outside+ subscription bundle, and mapping apps Gaia GPS, Trailforks, and MapMyFitness.
- Ownership category
- akta.pro rank
Outside Online industry classification
Industry- Product category
- Outdoor Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
- akta.pro secondary industry
- Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)
Keywords
Where Outside Online is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outside Online business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Subscription/Membership (Outside+): Premium digital membership providing unlimited access to content from 15+ outdoor publications within the Outside Network, including ad-free viewing on Outside TV
- Digital Advertising: Display advertising and sponsored content on the website and digital platforms, including affiliate commerce links and branded content partnerships
- Content Production/ Licensing: Producing original video content and series (such as Get a Little Out There with Alex Honnold) in partnership with brands, generating revenue through licensing and production deals with sponsors like Travel Nevada
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outside+ Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Outside Online product offering
Product offeringCore offering
Outside Online is a digital media company that publishes outdoor lifestyle content across a website, mobile apps, and the Outside TV streaming platform, covering gear, travel, health, fitness, adventure, and environmental topics. It operates the Outside+ premium membership program granting unlimited access to content from 15+ publications in the Outside Network, and supplements editorial coverage with original video production, branded content partnerships, and integrated GPS/mapping products (Gaia GPS, Trailforks, MapMyFitness).
Product overview
Outside Online operates as a multi-platform outdoor lifestyle media company offering a portfolio of integrated products across digital, print, video, and mobile formats. The core offering consists of Outside Magazine (the flagship print and digital publication) and Outside Online (the primary website), supplemented by video streaming through Outside TV (600+ hours of ad-free content), the Outside+ premium membership program, and mobile applications including the Outside App, Gaia GPS, and Trailforks. The company also operates Outside Brandworks for branded content production and maintains a podcast platform. The products work together to provide comprehensive coverage of outdoor adventure, gear, travel, health, and culture across multiple touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Outside TV: Streaming platform offering 600+ hours of ad-free outdoor adventure films and series
- Gaia GPS
- Trailforks
- Outside+
Products and services
- Outside Online Website Primary digital platform and website for Outside Magazine, offering outdoor adventure content including articles on gear, travel, health, fitness, culture, and environmental topics. Targeted at outdoor recreation enthusiasts.
- Outside Magazine Flagship print and digital publication covering outdoor recreation, adventure travel, fitness, gear, and environmental issues, published seasonally. Targeted at active outdoor enthusiasts.
- Outside TV Streaming video service offering over 600 hours of ad-free films and series focused on outdoor adventure, travel, and nature content. Targeted at outdoor adventure enthusiasts; ad-free for Outside+ members.
- Outside+ Membership Premium annual membership program providing access to unlimited digital content from the Outside Network's brands, including coverage of racing, history, food, culture, travel, and technology, plus ad-free Outside TV viewing. Targeted at engaged outdoor enthusiasts.
- Outside App Mobile application providing access to 15+ outdoor publications from the Outside Network in one unified app experience. Targeted at outdoor enthusiasts who want a consolidated reading experience.
- Gaia GPS GPS navigation and mapping app for outdoor activities, helping users get off the beaten path and stay found. Part of Outside's mapping division. Targeted at hikers, backpackers, and off-grid adventurers.
- Trailforks Trail discovery app for mountain biking and hiking, helping users find the best trails around the world. Part of Outside's mapping division. Targeted at mountain bikers and trail hikers.
- Outside Podcasts Audio content programming featuring interviews, stories, and discussions about outdoor adventure, travel, and lifestyle topics. Targeted at outdoor enthusiasts who consume content on-the-go.
- Outside Brandworks Production and creative services division of Outside Interactive that creates branded content, video series, and partnerships with brands for outdoor-focused storytelling and marketing campaigns. Targeted at brand marketers and tourism boards seeking authentic outdoor content production.
Companies that use Outside Online
Customer profileSegments3 records
Ideal customer profiles3 records
Outside Online technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Outside Online partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Travel NevadacoreOutside Brandworks (a division of Outside Interactive) partnered with Travel Nevada to produce 'Get a Little Out There with Alex Honnold,' a five-part travel series exploring Nevada attractions. The series premiered on Outside TV on February 26, 2026, with new episodes released weekly through March 26, 2026. This represents a content co-development partnership to promote Nevada tourism.
- Gaia GPScoreGaia GPS is a mapping application owned by Outside Interactive, mentioned as part of the mapping division alongside Trailforks and MapMyFitness. Claus Moberg was hired as General Manager to lead this division focusing on subscription and membership growth.
- TrailforkscoreTrailforks is a trail mapping application owned by Outside Interactive, mentioned as part of the mapping division led by Claus Moberg, General Manager, Mapping. The platform focuses on outdoor trail discovery and navigation.
- MapMyFitnessminorMapMyFitness is a fitness tracking application owned by Outside Interactive, mentioned as part of the mapping division under the leadership of Claus Moberg, General Manager, Mapping.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Outside Online competitors and assessment
Company assessmentEmerging players
- Field Mag: Independent outdoor and adventure culture publication with strong editorial identity. Smaller scale than Outside but targets the same adventure/outdoor enthusiast reader with comparable content verticals.
- Cool Material: Men's lifestyle and gear publication with affiliate commerce. Smaller than Outside but competes for the same male outdoor/active lifestyle reader and the gear affiliate commerce dollar.
Direct peers
- AllTrails: Leading trail discovery and navigation app with a large outdoor enthusiast user base. Highly comparable to Outside's Gaia GPS and Trailforks, and overlaps on the audience Outside targets for editorial content and Outside+ subscriptions.
- Gear Patrol: Digital media company covering outdoor gear, adventure, and active lifestyle content with affiliate commerce. Closest direct editorial competitor in the outdoor gear and adventure review space.
- Huckberry: DTC outdoor and adventure apparel brand with a strong content/journalism arm (The Journal). Comparable as a content-plus-commerce business serving the same male outdoor enthusiast segment as Outside.
- Strava: Leading fitness tracking and social network for endurance athletes (runners, cyclists). Direct overlap with Outside's MapMyFitness and the Runner's World / Velo audience; both pursue subscription models on the back of athlete data.
Broad incumbents
- REI Co-op: Large outdoor retail co-op that also operates editorial content (REI Co-op Journal) and the REI Adventures travel business. Comparable as a multi-touchpoint outdoor brand, though retail-led rather than media-led.
- Backcountry: Specialty outdoor retailer with significant owned content (The Goat, expert-led content) and affiliate commerce. Overlaps with Outside on gear review content and the gear-buyer customer segment.
- Hearst Magazines (Men's Health / Runner's World / Bicycling): Major publishing house whose portfolio historically included several of Outside's titles and still publishes adjacent outdoor/fitness titles (Bicycling, Runner's World before divestiture). Comparable as a large-scale outdoor and endurance media operator.
Regional players
- Komoot: European-based route planning and outdoor navigation app. Comparable to Gaia GPS and Trailforks on functionality and target user (hikers, bikers), though primarily serving European geographies where Outside is weaker.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Outside Online social profiles
Digital presenceOutside Online financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside Online leadership team
Management profileNumber of profiles
Profiles4 records
Outside Online subsidiaries and ownership
Company hierarchySubsidiaries5 records
Outside Online funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside Online M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside Online
What does Outside Online do?
Outside Online is a digital media company that publishes outdoor lifestyle content across a website, mobile apps, and the Outside TV streaming platform, covering gear, travel, health, fitness, adventure, and environmental topics. It operates the Outside+ premium membership program granting unlimited access to content from 15+ publications in the Outside Network, and supplements editorial coverage with original video production, branded content partnerships, and integrated GPS/mapping products (Gaia GPS, Trailforks, MapMyFitness).
Is Outside Online a public or private company?
Outside Online is a private company. It is classified as corporate owned and is currently operating.
When was Outside Online founded?
Outside Online was founded in 2019. It employs 251 to 500 people.
Where is Outside Online based?
Outside Online is headquartered in Boulder, United States, in the North America region.
How does Outside Online make money?
Three revenue lines are on record. Subscription/Membership (Outside+) is the primary driver. The others are digital Advertising and content Production/ Licensing.
Who are Outside Online's main competitors?
Emerging players on record are Field Mag and Cool Material. Direct peers are AllTrails, Gear Patrol, Huckberry and Strava. Broad incumbents are REI Co-op, Backcountry and Hearst Magazines (Men's Health / Runner's World / Bicycling). Komoot is listed as a regional player.
Does Outside Online have an API?
No public API is recorded for Outside Online.
What industry is Outside Online in?
Outside Online's product category is Outdoor Digital Media. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces, with a secondary code of CRAMAMAF, Navigation, Lighting & Outdoor Electronics Retail. Its NAICS code is 516210 and its SIC code is 7990.