Oxford Farms
Oxford Farm is a privately held equestrian facility in Swanton, Ohio, offering boarding, riding lessons, horse training, sales/leasing, and A-circuit show coaching in hunters, jumpers, and equitation under trainer Leslie Janiak.
- Company typePrivate
- Founded1996
- HeadquartersSwanton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Oxford Farms does
Oxford Farm is a privately held equestrian facility founded circa 1996 and based at a single location in Swanton, Ohio. The business specializes in hunters, jumpers, and equitation disciplines, operating by appointment with 17 employees under the direction of expert trainer Leslie Janiak, who brings over 30 years of experience producing riders and horses through the national level.
The company offers a vertically integrated suite of equestrian services: premium horse boarding in 12x12 stalls with daily care and an indoor arena featuring premium footing; private and group riding lessons at $325/month for weekly 45-60 minute sessions (or $100 for one-time lessons); horse training programs covering starting young horses, jumping, and show preparation; sales and leasing of in-house trained hunters, jumpers, and ponies; and competition coaching with an active A-circuit show schedule spanning WEC, Kentucky, Chagrin, and Pony Finals.
Oxford Farm's commercial model is direct-to-consumer, with all services delivered in person at the Swanton facility. Revenue is generated from recurring monthly lesson subscriptions, recurring boarding contracts, project-based training fees, and transactional horse/pony sales or leases. Marketing is driven by the company website, social media, participation in elite competitions, and word-of-mouth within the equestrian community. There is no evidence of external investment, technology platform, or geographic expansion beyond the single Ohio site.
Oxford Farms firmographics
Firmographics- Name
- Oxford Farms
- Legal name
- Oxford Farm
- Website
- https://oxfordfarms.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxford Farm is a privately held equestrian facility in Swanton, Ohio, offering boarding, riding lessons, horse training, sales/leasing, and A-circuit show coaching in hunters, jumpers, and equitation under trainer Leslie Janiak.
- Ownership category
- akta.pro rank
Oxford Farms industry classification
Industry- Product category
- Equestrian Services
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Sport/Show Horse Training & Performance Programs (AFAEAGAF)
- akta.pro secondary industries
- Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)
Keywords
Where Oxford Farms is headquartered
LocationHeadquarters
- HQ city
- Swanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oxford Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Riding Lessons: Weekly riding lessons offered in 45-60 minute sessions for $325/month. Private and group lessons available according to skill level. One-time lessons also offered for $100.
- Horse Boarding: Premium horse boarding facilities with daily stall cleaning, bedding, water bucket maintenance, and quality hay and grain provided according to individual horse needs.
- Horse Training Services: Comprehensive horse and pony training services including starting young horses, teaching lead changes, jumping instruction, and show preparation. Training programs are tailored to individual horse and rider needs.
- Horse Sales and Leasing: Sale and lease of horses and ponies, specializing in hunters, jumpers, and equitation horses. Available horses include various ages and training levels from ponies suitable for walk-trot to competitive show horses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly recurring lessons - 45-60 minute sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Oxford Farms product offering
Product offeringCore offering
Oxford Farm operates a full-service equestrian facility in Swanton, Ohio, providing horse boarding in 12x12 stalls with daily care, private and group riding lessons (45-60 minute weekly sessions at $325/month or one-time at $100), horse and pony training under trainer Leslie Janiak, horse and pony sales and leasing, and competition coaching and participation across the A-circuit show schedule. The business serves individual riders (children and adults), horse owners needing boarding and care, and competitive equestrians seeking trained horses and showing opportunities.
Product overview
Oxford Farm is an equestrian facility providing a comprehensive suite of horse-related services centered on hunters, jumpers, and equitation. The core offerings include: (1) Boarding Services featuring premium 12x12 stalls with daily cleaning and veterinary/farrier coordination; (2) Riding Lessons offered as private or group sessions for $325/month; (3) Horse Training programs led by trainer Leslie Janiak covering starting young horses through advanced show preparation; (4) Horse & Pony Sales/Leasing with trained horses available for purchase or lease; and (5) Showing/Competition Services including access to an annual show schedule at venues like WEC and Kentucky. The facility operates on a by-appointment basis from its location at 1900 S Berkey Southern, Swanton, OH 43558.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Boarding Services Premium horse boarding at Oxford Farm's Swanton, Ohio facility, featuring spacious 12x12 stalls cleaned and bedded daily, water buckets dumped and filled daily, quality hay and grain provided according to individual horse needs, access to an indoor arena with premium footing, and coordination of routine and emergency veterinary and farrier services. Designed for individual horse owners seeking reliable, expert care for their equine companions.
- Riding Lessons Private and group riding lessons for children and adults at all skill levels, offered as weekly 45-60 minute sessions for $325/month or as one-time lessons at $100. Lessons focus on hunters, jumpers, and equitation disciplines, taught by trainer Leslie Janiak with 30+ years of experience. The program emphasizes horsemanship alongside riding technique and aims to develop proper riding for fun or competition through the national level.
- Horse and Pony Training Comprehensive horse and pony training services under expert trainer Leslie Janiak, including starting young horses, teaching lead changes, jumping training, and show preparation. Training programs are tailored to meet the specific needs of each horse and rider combination. Offered from walk-trot to Grand Prix level.
- Horse and Pony Sales/Leasing Sale and lease of hunters, jumpers, and equitation horses and ponies trained at the Oxford Farm facility. Available horses and ponies include various ages and training levels, from ponies suitable for walk-trot to competitive show horses. Inquiries handled through Leslie Janiak at (419) 410-5757.
- Showing/Competition Services Equestrian competition participation and coaching, with an annual A-circuit show schedule including events at WEC, Kentucky Spring, Bravehorse, Splitrock, Chagrin, and Pony Finals. Coaching is provided from walk-trot through Grand Prix level. Non-boarding clients are welcome to haul in or join at the shows.
Quantifiable outcome
- Riders from Oxford Farm have performed at the top of the sport with success at the national level
- +1 more outcomes
Companies that use Oxford Farms
Customer profileSegments3 records
Ideal customer profiles3 records
Oxford Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oxford Farms partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Oxford Farms competitors and assessment
Company assessmentDirect peers
- Pin Oak Farm: Houston, TX hunter/jumper training and show stable offering boarding, lessons, training, and sales. Operates in the same hunter/jumper show circuit as Oxford Farm and competes at the national level.
- Old Salem Farm: North Salem, NY equestrian facility hosting major A-rated hunter/jumper shows along with training and boarding. Comparable service mix to Oxford Farm and a fellow competitor at venues such as WEC and Kentucky.
- Hilltop Farm: Colora, MD sport horse breeding and training operation. Comparable to Oxford Farm in developing hunter/jumper horses from start to show-ready, and in selling/leasing competition horses to riders.
- Spy Coast Farm: Lexington, KY sport horse training and sales operation. Comparable to Oxford Farm in combining hunter/jumper training, sales/leasing, and competition participation, though with a larger breeding program attached.
- Finally Farm: Ocala, FL hunter/jumper operation offering boarding, training, lessons, and horse sales — a similar four-service equestrian center competing at the A-circuit and producing nationally-ranked riders and horses.
- Sweet Oak Farm: Established hunter/jumper show stable on the West Coast offering boarding, training, lessons, and sales. Highly comparable to Oxford Farm's full-service hunter/jumper model with a strong named trainer and A-circuit competition presence.
- Traverse Hollow Farm: Northeast-based hunter/jumper show stable offering boarding, training, and sales. Comparable full-service model to Oxford Farm, competing in the same A-circuit venues.
Broad incumbents
- World Equestrian Center: Large-scale equestrian venue operator in Ocala, FL and Wilmington, OH — actually hosting several of Oxford Farm's 2026 shows. A broader incumbent in the hunter/jumper ecosystem that competes indirectly via on-site training, boarding, and lessons at its venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Oxford Farms social profiles
Digital presenceOxford Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxford Farms leadership team
Management profileNumber of profiles
Profiles1 record
Oxford Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxford Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxford Farms
What does Oxford Farms do?
Oxford Farm operates a full-service equestrian facility in Swanton, Ohio, providing horse boarding in 12x12 stalls with daily care, private and group riding lessons (45-60 minute weekly sessions at $325/month or one-time at $100), horse and pony training under trainer Leslie Janiak, horse and pony sales and leasing, and competition coaching and participation across the A-circuit show schedule. The business serves individual riders (children and adults), horse owners needing boarding and care, and competitive equestrians seeking trained horses and showing opportunities.
Is Oxford Farms a public or private company?
Oxford Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oxford Farms founded?
Oxford Farms was founded in 1996. It employs 11 to 50 people.
Where is Oxford Farms based?
Oxford Farms is headquartered in Swanton, United States, in the North America region.
How does Oxford Farms make money?
Four revenue lines are on record. Riding Lessons are the primary driver. The others are horse Boarding, horse Training Services and horse Sales and Leasing.
Who are Oxford Farms's main competitors?
Direct peers on record are Pin Oak Farm, Old Salem Farm, Hilltop Farm, Spy Coast Farm, Finally Farm, Sweet Oak Farm and Traverse Hollow Farm. World Equestrian Center is listed as a broad incumbent.
Does Oxford Farms have an API?
No public API is recorded for Oxford Farms.
What industry is Oxford Farms in?
Oxford Farms's product category is Equestrian Services. Its primary akta.pro industry code is AFAEAGAF, Sport/Show Horse Training & Performance Programs, with a secondary code of AFAEAGAG, Horse Boarding, Livery & Stable Operations. Its NAICS code is 115210 and its SIC code is 700.