Oxalis - Opvallend Groen

What Oxalis - Opvallend Groen does

Oxalis - Opvallend Groen is a privately held Dutch horticulture and landscaping company headquartered at Mijlstraat 102, 5281 RL Boxtel, Netherlands. The company has been operating for approximately 30 years as a regional service provider to both residential (particulieren) and commercial (zakelijk) clients across the Netherlands. Its core offering spans the full garden lifecycle: design (Tuinontwerp with 3D visualization), sketch consultation (Schetsontwerp), planting plans (Beplantingsplan), construction and paving (Aanleg/Bestraten), renovation (Renovatie), maintenance (Onderhoud), and advisory services (Advies). The company's signature technical specialization is the design, installation, and maintenance of natural swimming ponds (zwemvijvers), which use helophyte biological filters to purify water without chlorine, creating an ecologically closed system. Oxalis maintains an on-site demonstration facility at its Boxtel headquarters where prospective customers can directly compare a swimming pond, natural pool, fish pond, and chlorine pool.

The business operates on a sales-led, project-based revenue model with a small recurring component. Engagements follow a documented five-step process: (1) on-site consultation (Inventarisatie), (2) sketch discussion (Schetsbespreking), (3) garden design (Tuinontwerp), (4) execution (Uitvoering) by the hovenier team, and (5) aftercare and advice (Nazorg en advies). Pricing is custom-quoted per project; no public pricing exists. The company offers services for any budget, ranging from full "dream garden" implementations to functional flower beds. Revenue is generated primarily through one-time design and construction projects, supplemented by periodic maintenance contracts offered as one-time or recurring subscriptions. The commercial segment adds seasonal services such as Christmas trees and holiday lighting installations. The team comprises experienced hoveniers, stagiaires, zaterdaghulpen, and a secretary; the company is actively recruiting skilled gardeners, BBL learners, and an assistant operations manager.

Name

Oxalis - Opvallend Groen

Legal name

Oxalis

Website

https://oxalis.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oxalis - Opvallend Groen is a 30-year-old Dutch landscaping firm based in Boxtel that designs, builds, renovates, and maintains gardens for residential and commercial clients, with a signature specialization in natural swimming ponds using helophyte biological filtration.

Ownership category

akta.pro rank

Product category

Landscape and Gardening Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Agricultural Services (700)

akta.pro primary industry

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

Keywords

• Garden design services
• Landscape construction
• Natural swimming ponds
• Garden maintenance
• Horticulture services

Headquarters

HQ city

Boxte

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Garden Design Services: Design services including full garden design, sketch designs, and planting plans. Revenue generated through design fees and project-based pricing.
2. Garden Construction and Installation: Implementation of garden designs including laying paving, building swimming ponds, constructing landscapes. One-time project-based revenue.
3. Garden Maintenance Contracts: Ongoing maintenance services offered as one-time or periodic (contract-based) services. Includes mowing, aerating, fertilizing, and pruning.
4. Business/Corporate Services: Commercial garden and terrain services for businesses, including seasonal maintenance and special installations (Christmas trees, holiday lighting).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oxalis - Opvallend Groen is a Dutch gardening and landscaping company (hoveniersbedrijf) that designs, builds, renovates, and maintains private and commercial gardens. Its service portfolio spans 3D garden design, planting plans, sketch designs, garden renovation, natural swimming pond (zwemvijver) construction, recurring maintenance, commercial groundskeeping, and horticultural advice, delivered through a 5-step process from inventory consultation to aftercare.

Product overview

Oxalis - Opvallend Groen is a 30-year-old horticultural company offering a comprehensive range of garden design and maintenance services. The company provides eight core services: Tuinontwerp (3D garden design), Beplantingsplan (planting plans), Schetsontwerp (sketch designs), Renovatie (garden renovation), Zwemvijvers (swimming ponds - their specialty), Onderhoud (maintenance contracts), Zakelijk (commercial services), and Advies (consulting). Their signature specialty is swimming ponds (zwemvijvers), which combine the benefits of a swimming pool and pond, naturally purified through helophyte filters. Services are offered for both residential and commercial clients, ranging from small gardens to large-scale landscape projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinontwerp (Garden Design) Design service for gardens incorporating 3D visualization, sun-position analysis, optimal space usage, and alignment with customer wishes and budget; intended for private homeowners and businesses.
• Beplantingsplan (Planting Plan) Expert advice and plan selecting tree, plant, and flower species best suited to the customer's garden wishes; delivered for residential and commercial customers.
• Schetsontwerp (Sketch Design) Conceptual design service in which staff visit the customer to discuss possibilities and create sketches that the customer can self-implement.
• Renovatie (Garden Renovation) Renovation service for gardens that no longer meet customer needs, addressing issues such as subsidence, overgrown plants, and changed usage requirements.
• Zwemvijvers (Swimming Ponds) Design, construction, and maintenance of natural swimming ponds combining pool and pond features, using an ecologically closed system purified by micro-organisms, water plants, and a helophyte filter.
• Onderhoud (Maintenance) Regular garden maintenance service covering mowing, scarifying, fertilizing, and pruning of plants and trees, available as one-time interventions or periodic contracts.
• Zakelijk (Business Services) Commercial garden and property maintenance services for businesses, including greenery upkeep, pruning, and seasonal decorations such as Christmas trees and lighting.
• Advies (Advice) Horticultural advisory service covering biodiversity, water in gardens, seasonal garden changes, and suitable paving materials.

Quantifiable outcome

• 100% plant material guarantee offered as part of aftercare service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrightView Holdings: Largest commercial landscape services provider in the United States, offering design, installation, and maintenance. Comparable to Oxalis in end-to-end landscape services, but at vastly larger scale and with a heavier commercial client mix.
• Koninklijke Ginkel Groep: One of the largest Dutch landscape and green services groups, offering design, construction, and maintenance for public and private green spaces. Comparable to Oxalis as a Netherlands-based landscaper, but with significantly larger scale and broader institutional client base.
• TruGreen: Largest US residential lawn care company offering fertilization, weed control, and related maintenance services. Comparable to Oxalis in the recurring maintenance and subscription-based revenue model, though focused on turf care rather than full garden design.
• Van Helden Groep: Dutch full-service green services company covering landscape design, build, and maintenance for residential, commercial, and government clients. Comparable to Oxalis in service portfolio, with a far larger geographic and operational footprint.
• Davey Tree Expert Company: US-based employee-owned provider of tree care, landscape design, and grounds maintenance services. Comparable to Oxalis in offering design, installation, and maintenance, with a strong specialization in arboriculture and tree care.
• Idverde: Pan-European landscape services provider offering design, construction, and maintenance for public and commercial spaces. Comparable to Oxalis in core service lines, but operating at substantially greater scale across multiple European countries.

Emerging players

• Velda: Dutch manufacturer and supplier of pond equipment, water plants, and natural pool components. Comparable to Oxalis because it serves the same natural swimming pond (zwemvijver) ecosystem, though operating as a product supplier rather than installer.
• BioNova International: German specialist in natural swimming pool (Naturpool) systems using biological filtration by plants and microorganisms. Directly comparable to Oxalis's swimming pond specialty, serving the same niche across a neighboring market.

Direct peers

• Ground Control: UK-based commercial landscaping and grounds maintenance company serving corporate and public-sector clients. Comparable to Oxalis's business (Zakelijk) segment in B2B landscape maintenance and seasonal service offerings.

Regional players

• Donkergroen: A Dutch collective/brand of independent hoveniers (gardeners) providing residential and commercial garden design, construction, and maintenance across the Netherlands. Closely comparable to Oxalis in core service mix and small-team, local-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OxalisPlantenTuin
• LinkedInlinkedin.com/company/oxalis-opvallend-groen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxalis - Opvallend Groen