Oxfam-Magasins du monde

What Oxfam-Magasins du monde does

Oxfam-Magasins du monde is a Belgian non-profit association (asbl) headquartered in Wavre, operating across Wallonia and Brussels as part of the Oxfam-en-Belgique federation and the global Oxfam confederation. Founded in 1980 (with the firmographic record indicating 1976) and employing 66 direct staff supported by a large predominantly female volunteer base, the organization runs a network of physical retail stores selling fair trade artisan products, groceries, personal care items, and second-hand clothing, supplemented by an e-commerce platform and a dedicated corporate sales portal.

Its product portfolio extends beyond retail to include educational and advocacy programs: the JM-Oxfam student-run school shops, primary and secondary school pedagogical projects, the annual Oxfam Breakfasts community events, an itinerant photo exhibition on women in fair trade, and the co-coordinated Communes du commerce équitable (Fairtrade Towns) campaign that has engaged 200+ municipalities. Revenue is generated through three streams — retail fair trade and second-hand sales, donations and legacies, and corporate gifting — with no proprietary technology platform beyond CiviCRM and standard e-commerce infrastructure. The organization's strategic focus combines commercial fair trade activity with civic education and advocacy on global justice, gender equality, and decolonial issues.

Name

Oxfam-Magasins du monde

Legal name

Oxfam-Magasins du Monde asbl

Website

https://oxfammagasinsdumonde.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Oxfam-Magasins du monde is a Belgian non-profit that sells fair trade artisan products and second-hand clothing through retail stores in Wallonia and Brussels, while running educational programs, community campaigns, and corporate gifting services supported by a large volunteer network.

Ownership category

akta.pro rank

Product category

Fair Trade Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

General Merchandise Online Retailers (CRAFADAA), Apparel, Footwear & Accessories Online Retailers (CRAFADAB)

Keywords

• Fair trade retail
• Second-hand clothing
• Ethical consumer goods
• Social economy actor
• Donation and legacy services

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Fair Trade Products: Sale of fair trade artisan products, food, and care products through Oxfam-Magasins du monde retail stores and the online catalogue. Also includes second-hand clothing sales in dedicated stores.
2. Donations and Legacies: Tax-deductible donations from individuals (minimum 40 EUR/year for Belgian tax deduction), legacy bequests, and event-based fundraising. Donations support partner projects, fair trade development, and organizational operations.
3. Business/Corporate Sales: Sales of fair trade products to enterprises as corporate gifts, custom-branded items, and event products. Targets include businesses, schools, event organizers, and public administrations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Oxfam-Magasins du monde operates a network of physical retail stores across Wallonia and Brussels that sell fair trade artisan and grocery products sourced from certified producer organizations, alongside second-hand clothing. It supplements this retail activity with an e-commerce platform, a corporate gifts and events sales channel, an educational school shop program (JM-Oxfam), and donation/legacy fundraising services that support partner development projects.

Product overview

Oxfam-Magasins du monde operates a network of physical retail stores selling second-hand clothing and fair trade products, alongside educational and campaign programs. The organization's product portfolio includes fair trade grocery and handicraft retail, student-run JM-Oxfam school shops, annual Petit Déjeuner community breakfasts, corporate gift packages, and the 'Les femmes au cœur du commerce équitable' photographic exhibition. Additional offerings encompass municipal fair trade town certification support (CDCE), donation and legacy services, and partnership with Open Food Network for local food distribution. The organization functions as a multi-channel fair trade retailer and civic education provider.

Differentiator

Problem solved

Functional benefit

Brands

• JM-Oxfam (Jeunes Magasins Oxfam): A youth education project in secondary schools where students run fair trade shops to learn about global justice issues.
• Communes du commerce équitable (CDCE)
• Petits déjeuners Oxfam

Products and services

• Magasins Oxfam-Magasins du monde (Retail Stores) Physical retail stores selling second-hand clothing and fair trade products, including groceries, handicrafts, and personal care items, across Wallonia and Brussels.
• JM-Oxfam (Jeunes Magasins Oxfam) Student-run fair trade mini-shops in secondary schools across Wallonia and Brussels combining commercial sales with citizenship education for students aged 12-18.
• Petits Déjeuners Oxfam (Oxfam Breakfasts) Annual community breakfast events where groups organize fair trade breakfasts to raise funds and awareness for development projects.
• Exposition 'Les femmes au cœur du commerce équitable' Photographic exhibition celebrating women's roles in fair trade, featuring portraits from India and Belgium, available in standard and portable 'tout terrain' formats.
• Cadeaux d'entreprises (Corporate Gifts) Corporate gift packages featuring fair trade products, including customizable items and event organization services for businesses, accessible via the enterprises portal.
• Communes du Commerce Équitable (CDCE) Campaign supporting municipalities in obtaining fair trade town status through six criteria, coordinated with Fairtrade Belgium and Miel Maya Honing.
• Donations and Legacies Financial contribution services including online donations, bank transfers, testamentary bequests, and event-based fundraising, with a minimum of 40 EUR per year for Belgian tax deduction eligibility.
• Open Food Network Belgium Partnership offering an online marketplace connecting local sustainable food producers and consumers, supported by Oxfam-Magasins du monde volunteers.

Quantifiable outcome

• Choosing second-hand reduces up to 90% of the carbon footprint compared to new clothing
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Altromercato Impresa Sociale (Italy)minorStrategic or Co-development PartnerEuropean partnership under the VoW (Volunteering for a Sustainable World) project, funded by Erasmus+. Contributed to development of volunteer competency frameworks and training modules for the fair trade and sustainable economy sector.
• Oxfam Intermón (Spain)minorStrategic or Co-development PartnerEuropean partnership under the VoW (Volunteering for a Sustainable World) Erasmus+ project. Contributed to developing training modules and online platform for sustainable economy volunteers.
• CSVNet (Italy)minorStrategic or Co-development PartnerEuropean partner in the VoW Erasmus+ project focused on networking and capacity building for volunteer organizations in sustainable development.
• EFA – Equipe Formatori Associati (Italy)minorStrategic or Co-development PartnerPartner in VoW Erasmus+ project contributing to training module development for fair trade and sustainable economy volunteers.
• RSM – Rotterdam School of Management, Erasmus University (Netherlands)minorStrategic or Co-development PartnerAcademic partner in VoW Erasmus+ project providing research and management expertise for volunteer competency frameworks and sustainable economy training.
• E.N.T.E.R. (Austria)minorStrategic or Co-development PartnerEuropean partner in the VoW project contributing to the online toolkit platform for sustainable development volunteer organizations.
• Miel Maya Honing (Belgium)coreStrategic or Co-development PartnerCo-coordinator of the 'Communes du commerce équitable' (Fairtrade Towns) campaign in French-speaking Belgium, together with Oxfam-Magasins du monde and Fairtrade Belgium, with support from the Belgian Directorate-General for Development Cooperation.
• Fairtrade BelgiumcoreStrategic or Co-development PartnerCo-coordinator of the Communes du commerce équitable (Fairtrade Towns) campaign alongside Oxfam-Magasins du monde and Miel Maya Honing.
• Open Food Network BelgiumminorStrategic or Co-development PartnerPartnership to support local and sustainable food systems. Oxfam-Magasins du monde volunteers help onboard producers and citizens to the cooperative platform building a decentralized, resilient food system.
• Tara Projects (India)coreChannel Partner/ Reseller/ DistributorLong-term fair trade artisan partner. Tara employs predominantly women and is supported through pre-financing, guaranteed income, and specific empowerment projects (e.g., mental health awareness bracelets sold in Oxfam stores).
• CRC (India)coreChannel Partner/ Reseller/ DistributorCore fair trade producer partner in India. CRC employs women and has been supported through fair trade partnerships, with Indro Dasgupta serving as director.
• Villageworks (Cambodia)coreChannel Partner/ Reseller/ DistributorFair trade producer partner in Cambodia. Anak Bunnak serves as director and has visited Oxfam-Magasins du monde in Belgium for exchanges.
• PARC-Al Reef (Palestine)coreChannel Partner/ Reseller/ DistributorPalestinian fair trade embroidery producer organization continuing to operate under challenging conditions. Featured as a partner in ongoing news coverage.
• Rebuild Women's Hope (DRC)coreChannel Partner/ Reseller/ DistributorFair trade coffee cooperative in South Kivu, DRC, founded by Marceline Budza. 70% women members. Oxfam supports the cooperative's fair trade development.
• Selyn (Sri Lanka)coreChannel Partner/ Reseller/ DistributorSri Lankan fair trade producer that has enabled rural women to develop their own businesses through fair trade partnerships.
• BleedGoodminorStrategic or Co-development PartnerProject partner addressing menstrual health as an empowerment lever for women. A bracelet was created to fund mental health workshops for women at Tajpur Pahadi, near Delhi.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equal Exchange: US-based fair trade cooperative sourcing coffee, chocolate, bananas, and snacks from small farmer cooperatives with an alternative trade model that mirrors Oxfam-Magasins du monde's direct producer partnerships.
• Fair Trade Original: Dutch fair trade brand sourcing coffee, tea, and food from certified cooperatives and selling through Dutch retail, operating the same producer-partner, certified-fair-trade retail model.
• Ten Thousand Villages: Non-profit fair trade retailer in North America selling handcrafted products from artisans in the Global South, with a retail-store and volunteer-driven operating model comparable to Oxfam-Magasins du monde.
• Oxfam Solidarité (Belgium): Sister entity within Oxfam-en-Belgique focused on development cooperation and humanitarian advocacy; shares parent federation, brand, and donor base, with operational overlap on campaigns and partner storytelling.
• Oxfam-Wereldwinkels: Belgian Flemish sister entity under Oxfam-en-Belgique operating the same fair trade retail and second-hand clothing model across Flanders, the geographic complement to Oxfam-Magasins du monde.
• Gepa - The Fair Trade Company: Germany's leading fair trade company importing and distributing food, handicrafts, and textiles from producer organizations — a direct functional peer in fair trade wholesale-to-retail across Europe.
• Altromercato Impresa Sociale: Italy's largest fair trade social enterprise importing and retailing artisan products from producer cooperatives in the Global South, with a comparable non-profit cooperative structure and consumer-facing mission.

Broad incumbents

• The Body Shop: Global ethical beauty and personal-care retailer with long-standing Community Fair Trade sourcing programs, competing for the same conscious Belgian consumer across the care-products category.

Emerging players

• Resourcia: Belgian social economy cooperative providing second-life services for textile and professional clothing, comparable to Oxfam-Magasins du monde's second-hand clothing retail and textile-recycling activity.

Regional players

• Faire Belgium: Belgian fair trade dairy cooperative selling fair-trade milk and chocolate through local retailers; smaller in scope but operates in the same Belgian fair trade consumer market with adjacent producer-support values.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/oxfam_mdm
• Facebookfacebook.com/oxfammagasinsdumonde
• LinkedInlinkedin.com/company/oxfammagasinsdumonde
• Instagraminstagram.com/oxfammagasinsdumonde

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxfam-Magasins du monde