Oxfam Deutschland Shops gGmbH

What Oxfam Deutschland Shops gGmbH does

Oxfam Deutschland Shops gGmbH is a Berlin-headquartered non-profit limited company (gemeinnützige GmbH) and a wholly-owned subsidiary of Oxfam Deutschland e.V. It operates a network of 57 physical secondhand retail stores across Germany, supplemented by an online storefront at unverpackt.oxfam.de for its OxfamUnverpackt sub-brand of symbolic gift products. Stores sell donated clothing, books, and household items, with inventory sourced from individual and corporate donations and shop operations run predominantly by volunteers; only 26 paid staff are recorded at the headquarters level. The organization also runs a corporate donations program enabling businesses to contribute goods or funds.

The business model combines three revenue streams: in-store secondhand merchandise sales, online and retail sales of OxfamUnverpackt gift items (such as symbolic chickens, goats, and honey bees tied to development projects), and corporate donations. Proceeds are routed to Oxfam Deutschland e.V. to fund development cooperation and humanitarian aid programs. The GTM motion is direct-to-consumer via physical retail and the company's own e-commerce site, supported by an organic marketing mix spanning LinkedIn, TikTok, Instagram, YouTube, and an email newsletter, plus a Shop-Finder SEO tool on shops.oxfam.de. The core technology layer is a standard physical-plus-online retail platform with no proprietary AI or software IP described in the available data.

The customer base is segmented into environmentally conscious general consumers purchasing affordable secondhand goods and socially conscious donors who supply inventory, volunteer, or form corporate partnerships. Pricing is not publicly disclosed and varies by item and location; the value proposition rests on combining affordability and circular-economy participation with charitable impact, anchored by the globally recognized Oxfam brand and the volunteer-driven shop network that is difficult for commercial secondhand competitors to replicate at equivalent mission alignment.

Name

Oxfam Deutschland Shops gGmbH

Legal name

Oxfam Deutschland Shops gGmbH

Website

https://oxfam-shops.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxfam Deutschland Shops gGmbH operates 57 secondhand retail stores across Germany as a wholly-owned non-profit subsidiary of Oxfam Deutschland e.V., selling donated clothing, books, and household goods — plus the OxfamUnverpackt symbolic-gift line online — to fund Oxfam's poverty and women's-rights programs.

Ownership category

akta.pro rank

Product category

Thrift Retail

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Secondhand retail
• Charity thrift shops
• Nonprofit retail
• Sustainable fashion
• Donated goods resale

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Secondhand merchandise sales: Revenue generated from the sale of donated secondhand goods including clothing, books, and household items across 57 physical shop locations in Germany. Proceeds support Oxfam Deutschland e.V.'s charitable work including development cooperation and humanitarian aid.
2. OxfamUnverpackt products: Sale of OxfamUnverpackt products including sustainable gift items (chickens, goats, honey bees as symbolic gifts) both in physical shops and through the online platform unverpackt.oxfam.de.
3. Corporate donations: Corporate donation program where businesses can donate goods or funds to Oxfam Shops, contributing to the organization's revenue and mission.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Oxfam Deutschland Shops gGmbH operates a nationwide network of 57 charity shops in Germany that resell donated secondhand clothing, books, and household goods to the general public at low prices. In addition, the company runs an online shop (unverpackt.oxfam.de) selling OxfamUnverpackt symbolic gifts, where the purchase price funds specific Oxfam international development projects. Surplus proceeds from both channels are transferred to Oxfam Deutschland e.V. to support humanitarian and women's rights programs.

Product overview

Oxfam Deutschland Shops gGmbH operates a network of 57 secondhand retail shops across Germany as a 100% subsidiary of Oxfam Deutschland e.V. The company offers a single unified retail concept centered on donated secondhand goods, organized into three main product categories: clothing (Kleidung), books (Bücher), and household items (Dies & Das). Additionally, the company operates OxfamUnverpackt, a complementary sub-brand offering symbolic gift purchases where buyers can acquire unpackaged goods that support development projects, available both in physical shops and online. All sales revenue contributes to Oxfam's charitable mission of creating a fair world without poverty.

Differentiator

Problem solved

Functional benefit

Products and services

• Oxfam Charity Shops Network of 57 physical retail locations across Germany that sell donated secondhand clothing, books, and household items at low prices to the general public; serves budget-conscious and sustainability-minded individual consumers and functions as donation drop-off points for donors.
• OxfamUnverpackt symbolic gifts Online shop at unverpackt.oxfam.de selling symbolic charitable gifts; the price of each gift funds a specific Oxfam Deutschland e.V. international development or humanitarian project, targeting individual consumers who want gift purchases to have charitable impact.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oxfam Deutschland e.V.coreOthersOxfam Deutschland Shops gGmbH is a 100% subsidiary of Oxfam Deutschland e.V. All profits from shop operations support Oxfam Deutschland e.V.'s charitable work including development cooperation and humanitarian aid programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Momox GmbH: German online reseller buying and selling used books, clothing, and media. Directly competes with Oxfam Shops' book and clothing assortment through a digital-first model.
• Vinted: Leading online peer-to-peer marketplace for secondhand clothing in Germany and Europe. Competes for the same sustainability-minded consumers and increasingly for donated/resale inventory flow.
• Sellpy (by Klarna): Online managed-resale service for secondhand fashion operating in Germany. Competes for sustainability-driven secondhand consumers with a more convenient digital experience.
• ASOS Marketplace / Depop: Online peer-to-peer fashion resale platforms targeting younger consumers. Represents the digital resale model that Oxfam Shops would need to match to retain next-generation secondhand shoppers.

Direct peers

• Diakonie Deutschland (Diakonie Secondhand): German Protestant welfare association running a network of charity secondhand shops that fund social and humanitarian programs. Operates a near-identical nonprofit thrift store model to Oxfam Shops.
• Deutsches Rotes Kreuz (DRK) Charity Shops: German Red Cross operates secondhand charity shops across Germany selling donated clothing and goods to support humanitarian work. Direct competitor in the German charity-retail space.
• Humana Secondhand Kleidung GmbH: Germany's largest charity-driven secondhand clothing retailer, operating a comparable network of shops selling donated clothing and books to fund development cooperation. Direct peer in mission, assortment, and channel strategy.
• Caritas Verband Köln e.V. (Caritas Shops): Major German welfare organization operating secondhand/charity shops across Germany that resell donated goods to fund social programs. Directly comparable in nonprofit retail model and assortment.
• Brot für die Welt (used goods retail programs): German development and relief organization affiliated with Protestant churches that operates charity shops and donation-based retail. Comparable nonprofit retail model supporting development cooperation.

Others

• Zara / H&M Pre-Owned (commercial resale pilots): Major fast-fashion brands launching branded secondhand/resale programs. While not charity-led, they shape consumer expectations for secondhand convenience and may pull traffic away from Oxfam Shops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/oxfamde
• YouTubeyoutube.com/user/OxfamDeutschland
• LinkedInlinkedin.com/company/oxfam-deutschland-shops
• Instagraminstagram.com/oxfamshops_de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxfam Deutschland Shops gGmbH