Oxfordshire Cricket

What Oxfordshire Cricket does

Oxfordshire Cricket is the official county cricket governing body for Oxfordshire, England, operating under the England and Wales Cricket Board (ECB) framework and competing in NCCA Championships and ECB Tier 3 competitions. The organisation delivers a portfolio of participation programmes including All Stars Cricket (entry-level), Dynamos Cricket, Chance to Shine (schools), Disability Cricket, Women & Girls Cricket, and Street Cricket, alongside elite performance pathways for men, women, and seniors. It also supports affiliated cricket clubs through development services, coach education, safeguarding, and competitions management.

The business model is community-led and reliant on a combination of commercial partnerships (notably a long-term teamwear deal with Gray-Nicolls and sponsorship from Metro Bank), ECB affiliation, member/club contributions, and participation programme fees. Talent progression is enabled through a formal first-class partnership with Sussex CCC, allowing dual registration and academy pathway access. The organisation is governed by trustees, operates without disclosed funding rounds, and serves only the Oxfordshire geographic region.

Core operations are human-coach delivered with no disclosed technology platform, API, mobile applications, or AI/ML capabilities. Digital channels (website, email, Twitter, Instagram, YouTube, podcast) are used for top-of-funnel community engagement rather than product delivery. Revenue figures are not publicly disclosed and the organisation operates on a largely casual/part-time staffing model based on disclosed pay rates.

Name

Oxfordshire Cricket

Legal name

Oxfordshire Cricket

Website

https://oxfordshire.cricket

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxfordshire Cricket is the ECB-affiliated county cricket governing body for Oxfordshire, England, delivering grassroots participation programmes, elite talent pathways, and club development services across the county.

Ownership category

akta.pro rank

Product category

Cricket Governing Body and Participation Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Cricket participation programmes
• Talent development pathway
• County cricket governance
• Club development services
• Grassroots cricket

Headquarters

HQ city

Oxfordshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Partnership and Sponsorship Revenue: Oxfordshire Cricket generates revenue through commercial partnerships with brands like Gray-Nicolls (teamwear), corporate sponsors, and kit suppliers. These long-term partnerships provide equipment, teamwear, and financial support for the organisation's programmes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Oxfordshire Cricket is the official county cricket governing body for Oxfordshire, delivering grassroots participation programmes (All Stars Cricket, Dynamos Cricket, Chance to Shine schools programme, Disability Cricket, Women & Girls Cricket, Street Cricket) and elite performance pathways including men's and women's representative teams competing in NCCA Championships, Metro Bank One Day Cup, and T20 competitions. The organisation also provides club development support, coach education, safeguarding services, competitions management, and player bursaries to grow and sustain cricket across the county.

Product overview

Oxfordshire Cricket is a county cricket governing body offering a portfolio of participation programmes and performance services rather than a traditional software product. The core offerings span: (1) Entry-level participation programmes including All Stars Cricket, Chance to Shine (schools), Dynamos Cricket, and Street Cricket for children and community engagement; (2) Inclusion initiatives such as Disability Cricket, Women & Girls Cricket, and the Game for All programme with EDI Action Plan; (3) Performance pathways including the Talent Pathway System with EPP programmes, County Men and Women cricket teams competing in NCCA/ECB competitions; (4) Club and coach development support services; and (5) Financial support through Player Bursaries. The organisation competes in NCCA Championships (Men's red-ball) and ECB competitions including Metro Bank One Day Cup (Women) and T20 formats. Key partnerships include Gray-Nicolls (teamwear) and Sussex CCC (first-class talent pathway).

Differentiator

Problem solved

Functional benefit

Products and services

• All Stars Cricket Entry-level cricket participation programme for young children providing an introduction to the sport through structured, fun sessions.
• Dynamos Cricket Progression cricket programme for children aged 8-11 building on skills learned in All Stars Cricket with more structured competitive elements.
• Chance to Shine (Schools Programme) School-based cricket programme delivering cricket sessions in primary and secondary educational settings to increase participation.
• Disability Cricket Programmes designed to make cricket accessible for players with disabilities, supporting inclusive participation across Oxfordshire.
• Women and Girls Cricket Dedicated programmes to increase female participation in cricket, including separate competitions and development pathways.
• Street Cricket Urban cricket programmes bringing the game to street and community settings as part of the Game for All initiative.
• Talent Pathway System Structured talent identification and development system including Boys EPP (Emerging Players Programme), Girls programmes, and links with first-class partner Sussex CCC.
• County Men Cricket Elite men's representative cricket programme competing in NCCA Championships, One Day Cup, T20 competitions and the Village Cup.
• County Women Cricket Elite women's representative cricket programme competing in Metro Bank One Day Cup Division 2A and T20 competitions.
• Seniors Cricket Cricket programmes for senior players, including over-50s and veterans categories.
• Club Development Support services for affiliated cricket clubs covering governance, facilities, and sustainability assistance.
• Coach Development Training and development programmes for cricket coaches at all levels.
• Competitions Management Management and administration of club-level and representative cricket competitions across Oxfordshire.
• Safeguarding Services Safeguarding support for cricket clubs including toolkit, training, mental health resources, and reporting mechanisms.
• Player Bursary Bursary scheme providing financial support to help players pursue cricket development opportunities.
• Game for All Inclusion initiative encompassing anti-discrimination measures, EDI Action Plan, Street Cricket, and work experience opportunities to make cricket accessible to all.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Gray-NicollscoreGTM or Marketing Partner · 1 January 2026Long-term partnership making Gray-Nicolls the official and exclusive teamwear partner of Oxfordshire Cricket. Gray-Nicolls will provide high-quality teamwear featuring Oxfordshire's county colours (Blue, Magenta, and Gold) for employees and players. Gray-Nicolls is one of the most globally recognisable and oldest cricket manufacturers, known for high-quality and performance-led equipment and apparel.
• Gray-NicollscoreGTM or Marketing Partner · 1 January 2026Partnership covering Oxfordshire Cricket's organisational needs and performance programmes with kit and equipment supply.
• Sussex CCCcoreStrategic or Co-development Partner · 1 April 2020First-class cricket partner providing talent pathway connections. Oxfordshire serves as a proven provider of talent to Sussex CCC, with players progressing from Oxfordshire's talent development system into Sussex CCC Academy programmes. Several Oxfordshire players have dual registration with Sussex CCC.
• ECB (England and Wales Cricket Board)coreStrategic or Co-development PartnerOxfordshire Cricket operates under ECB governance and participates in ECB Tier 3 competitions and county cricket programmes. ECB frameworks guide safeguarding, participation programmes including Chance to Shine and All Stars Cricket.
• Metro BankminorGTM or Marketing PartnerMetro Bank sponsors the One Day Cup competition in which Oxfordshire Women compete in Division 2A.
• NCCA (National Counties Cricket Association)coreStrategic or Co-development PartnerOxfordshire competes in NCCA Championships (red ball), One Day Cup, and T20 competitions as part of the County Cup programme. The NCCA provides the governance structure for minor counties and National Counties cricket in England.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• Wiltshire Cricket: Neighbouring NCCA minor-counties cricket board in the South West/Home Counties region with a comparable mix of participation programmes, club development, and representative cricket.
• Buckinghamshire Cricket: Adjacent NCCA-affiliated county cricket board delivering grassroots participation, talent pathways, and representative cricket in a similar Home Counties setting to Oxfordshire.
• Hertfordshire Cricket: Home Counties NCCA cricket board running parallel participation initiatives (All Stars, Dynamos, Chance to Shine) and representative teams, structurally and operationally similar to Oxfordshire.
• Berkshire County Cricket: Neighbouring NCCA minor-counties cricket organisation operating participation programmes, club development, and representative teams in a comparable regional structure to Oxfordshire Cricket.

Broad incumbents

• England and Wales Cricket Board (ECB): National governing body for cricket that licenses and frameworks Oxfordshire Cricket's operations, including Chance to Shine, All Stars, Dynamos, and safeguarding standards. Sets the structural context within which county boards operate.
• Marylebone Cricket Club (MCC): Historic cricket governing body and owner of the Laws of Cricket, with world-famous participation, education, and club development programmes. A broader incumbent operating in the same cricket-governance and grassroots-development space as Oxfordshire.
• Surrey County Cricket Club: Neighbouring first-class county cricket club operating participation, pathway, and elite programmes in southern England. Comparable as a regional cricket body but at a larger commercial scale.
• Sussex County Cricket Club (Sussex CCC): First-class county cricket club and Oxfordshire Cricket's formal talent pathway partner. Comparable as a county-level cricket organisation operating participation and performance programmes in southern England, though Sussex operates at a higher competitive tier with first-class status.
• National Counties Cricket Association (NCCA): Governing body for the National Counties (minor counties) cricket tier in which Oxfordshire competes. Direct structural counterpart as the umbrella organisation that frames Oxfordshire's representative competitions.

Emerging players

• Chance to Shine: National charity delivering school-based cricket programmes through county boards including Oxfordshire. Comparable as a participation-focused cricket organisation targeting youth engagement, though operating as a national charity rather than a regional governing body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oxoncb
• YouTubeyoutube.com/channel/UCLjz2Zd7_yFh7PUPf6hzwUQ
• Facebookfacebook.com/oxoncb
• Instagraminstagram.com/oxfordshirecricket
• LinkedInlinkedin.com/company/oxfordshirecricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxfordshire Cricket