Oxmoor Lodge Retirement

What Oxmoor Lodge Retirement does

Oxmoor Lodge Retirement operates as part of StoryPoint Group, a privately-held senior living operator founded in 1984 with over 40 years of industry experience. The company operates four wholly-owned senior living communities in the Louisville, Kentucky metropolitan area — StoryPoint Louisville East (at 8021 Christian Court, Louisville, KY 40222), StoryPoint Middletown, StoryPoint Prospect, and StoryPoint Louisville South — providing a continuum of care spanning active adult living, independent living, assisted living with 24-hour care availability, specialized memory care, and respite care.

The core offering is private senior apartments and cottages bundled with maintenance-free living, chef-prepared restaurant-style dining with locally-sourced meals, housekeeping, social activities, and personalized activity programming. Underlying technology is conventional for the sector: a RentCafe-powered resident and family portal for services and payments, dining management systems, and customized activity scheduling. No proprietary AI, ML, or advanced technology platforms are referenced.

Revenue is generated through monthly recurring rent and care fees on a subscription basis, with pricing varying by floor plan, care level (independent, assisted, memory), and ancillary services. Pricing is quote-based and not publicly disclosed; a 10% military discount is offered. The go-to-market is direct-to-consumer with prospective residents and families primarily reached through the company website, phone inquiries, tour scheduling, third-party referral partnerships with A Place for Mom and Caring.com, and content marketing including a BBC StoryWorks-produced short film. StoryPoint Group has been voted #1 in senior living by residents and families and has secured A Place for Mom Best of Senior Living Awards and Caring.com Caring Stars Awards each year from 2022 through 2026.

Name

Oxmoor Lodge Retirement

Legal name

StoryPoint Group

Website

https://oxmoorlodge.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

StoryPoint Group operates four senior living communities in the Louisville, Kentucky metro area, offering active adult, independent, assisted, and memory care with private apartments, chef-prepared dining, and award-winning care.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior living community
• Independent living services
• Assisted living care
• Memory care support
• Retirement living community

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Senior Living Rent and Care Services: Monthly rental income from private senior apartments and cottages, with additional care service fees for varying levels of support including assisted living, memory care, and enhanced living services. Pricing varies by floor plan, level of care required, and specific services needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Oxmoor Lodge Retirement (StoryPoint Louisville East) operates an award-winning senior living community in Louisville, Kentucky, providing private senior apartments and cottages with a maintenance-free lifestyle. The community delivers Active Adult Living and Independent Living as core offerings, with additional care services including Assisted Living support (24-hour care, medication reminders, help with daily activities), Memory Care, Enhanced Living, and Respite Care for residents requiring higher levels of support.

Product overview

StoryPoint Group operates senior living communities offering a portfolio of living options. The primary products include Active Adult Living and Independent Living, both providing maintenance-free lifestyles with amenities such as chef-prepared meals, housekeeping, and social activities. Additional care services including assisted living support with 24-hour care availability are offered for residents who need extra assistance. The communities feature private apartments and cottages with open-concept floor plans.

Differentiator

Problem solved

Functional benefit

Products and services

• StoryPoint Louisville East Community Physical senior living community in Louisville, KY offering private apartments and cottages with Active Adult Living and Independent Living options plus 24-hour assisted living support.
• Active Adult Living

Quantifiable outcome

• A Place for Mom 2026 Best of Senior Living Award
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• A Place for MomcoreChannel Partner/ Reseller/ DistributorA Place for Mom is a senior living referral network that connects families seeking care with senior living communities. StoryPoint Group's communities consistently receive A Place for Mom's Best of Senior Living Awards based on reviews, and the partnership drives qualified referrals to their communities.
• Caring.comcoreChannel Partner/ Reseller/ DistributorCaring.com is a senior living review and referral platform. StoryPoint communities receive Caring Stars Awards based on family reviews, and the partnership helps connect families with StoryPoint's senior living options.
• BBC StoryWorks Commercial ProductionsminorGTM or Marketing PartnerBBC StoryWorks produced a short film showcasing dining, nutrition, and meaningful connections at StoryPoint Group communities, providing marketing content that highlights their approach to resident care and community life.
• Baptist Health LouisvilleminorStrategic or Co-development PartnerBaptist Health Louisville hospital is located approximately 3 miles from StoryPoint Louisville East, providing convenient access to healthcare services for residents.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonida Senior Living: Sonida Senior Living (formerly Capital Senior Living) operates approximately 80+ senior living communities across the U.S. offering independent living, assisted living, and memory care. Its multi-community, private-pay operating model makes it a comparable peer in scale and service mix.
• Sunrise Senior Living: Sunrise Senior Living operates approximately 270+ communities in the U.S., Canada, and UK offering independent living, assisted living, and memory care with a focus on high-acuity residents. Its care-continuum model and emphasis on quality dining/amenities closely mirror StoryPoint Group's positioning.
• Belmont Village Senior Living: Belmont Village operates approximately 30+ senior living communities in major U.S. metros offering independent living, assisted living, and memory care. It is comparable to StoryPoint in its premium amenity positioning, restaurant-style dining, and emphasis on care continuum offerings.
• Atria Senior Living: Atria Senior Living operates approximately 200+ senior living communities across the U.S. and Canada offering independent living, assisted living, and memory care. It is one of the closest direct peers to StoryPoint Group in terms of multi-community private-pay senior living operations and care continuum offerings.
• Merrill Gardens: Merrill Gardens operates approximately 60+ senior living communities across the U.S. offering independent living, assisted living, and memory care. Its emphasis on active, amenity-rich independent living with optional care services mirrors StoryPoint's active adult and independent living positioning.
• Discovery Senior Living: Discovery Senior Living operates approximately 70+ senior living communities across the U.S. offering independent living, assisted living, and memory care. Its multi-state, multi-community private-pay model and amenity-rich positioning make it a close comparable to StoryPoint Group.
• Life Care Services: Life Care Services is the third-largest senior living operator in the U.S., managing approximately 140+ continuing care retirement communities (CCRCs) and independent/assisted living communities. Its CCRC model closely parallels StoryPoint's multi-level care continuum approach.
• Five Star Senior Living: Five Star Senior Living operates approximately 140+ senior living communities across the U.S. offering independent living, assisted living, and memory care. It is comparable to StoryPoint in operating model, multi-community scale, and private-pay positioning.
• Senior Lifestyle: Senior Lifestyle operates approximately 90+ senior living communities across the U.S., offering independent living, assisted living, memory care, and skilled nursing. As a private, multi-community operator with a similar care continuum, it is a highly comparable peer to StoryPoint Group.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with approximately 650+ communities offering independent living, assisted living, memory care, and skilled nursing. As a publicly-traded incumbent, it represents the largest competitor and benchmark for scale in the private-pay senior living market where StoryPoint operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oxmoor-lodge-retirement

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxmoor Lodge Retirement