OZ Art NWA™
OZ Art NWA is a Bentonville, Arkansas-based nonprofit founded in 2017 by Olivia Walton that curates and displays a 400+ work Collection of contemporary public art across Northwest Arkansas venues — including restaurants, parks, trails, XNA Airport, and Crystal Bridges/Momentary — free of charge to the community.
- Company typePrivate
- Founded2017
- HeadquartersBentonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OZ Art NWA™ does
OZ Art NWA is a privately held nonprofit arts organization founded in 2017 by Olivia Walton and headquartered in Bentonville, Arkansas, with a six-person team. Its mission is to place museum-quality contemporary art in unexpected public spaces throughout Northwest Arkansas rather than within traditional museum walls. The organization maintains a Collection of more than 400 works spanning murals, outdoor installations, sculptures, paintings, and drawings by nationally and internationally recognized artists including Chakaia Booker, Yinka Shonibare, Camille Walala, Helen Oji, Linda Nguyen Lopez, and Daniel Popper. These works are displayed free of charge across partner venues including restaurants (Pressroom, Preacher's Son, CO-OP Ramen House, Lady Slipper), hospitality sites (Blake Street House, Thaden Fieldhouse), parks (Osage Park), trails (OZ Trails), the XNA Airport, and partner institutions (Crystal Bridges Museum, The Momentary, 21c Museum Hotel).
The organization's product surface is anchored by The Collection and several flagship programs. ARkanvas, launched in 2020 in partnership with Justkids and Unexpected, is a statewide mural initiative that has produced 13 artworks by 12 artists across 450 miles and 9 Arkansas cities, totaling over 47,210 square feet of painted surfaces. The Osage Park installation (2021) consolidated six major sculptures into a single 12-acre urban park. In 2022, OZ Art NWA extended into aviation via Camille Walala's 'Ice and a Slice' at XNA Airport and placed Yinka Shonibare's 'Wind Sculpture (SG) VIII' on long-term loan at The Momentary. In 2025, the organization launched the Bentonville Bikeable Art Tour with TrailPilot — a free GPS-triggered audio cycling tour — and installed 'Shaved Portions' by Chakaia Booker, a 36-by-75-foot reclaimed-rubber-and-stainless-steel monument that is the largest work Booker has created.
OZ Art NWA generates no commercial revenue: all art is provided free to the public, no pricing models are disclosed, and the organization does not charge admission or licensing fees. The funding model is philanthropic, anchored by Olivia Walton's personal and family-foundation support, supplemented by partnerships with Justkids, Unexpected, TrailPilot, Crystal Bridges, The Momentary, Quilt of Parks, and various venue hosts that provide operational and in-kind resources. The go-to-market motion is community-led and event-driven, executed through Instagram, Facebook, an email newsletter, earned media, and public community events such as 'A Day at Osage Park'.
OZ Art NWA™ firmographics
Firmographics- Name
- OZ Art NWA™
- Legal name
- OZ Art NWA
- Website
- https://ozartnwa.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OZ Art NWA is a Bentonville, Arkansas-based nonprofit founded in 2017 by Olivia Walton that curates and displays a 400+ work Collection of contemporary public art across Northwest Arkansas venues — including restaurants, parks, trails, XNA Airport, and Crystal Bridges/Momentary — free of charge to the community.
- Ownership category
- akta.pro rank
OZ Art NWA™ industry classification
Industry- Product category
- Public Art Services
- NAICS
- Art Dealers (45992)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)
Keywords
Where OZ Art NWA™ is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OZ Art NWA™ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Foundation/Founder Funding: OZ Art NWA was founded by Olivia Walton and appears to be funded through her personal philanthropy and family foundation support. The organization does not appear to generate commercial revenue from its art installations, which are provided free to the public at various venues.
- Partnerships and Collaborations: The organization collaborates with regional and national artists to bring outdoor art to parks and trails, with partnerships providing operational support and programmatic resources rather than direct revenue generation.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
OZ Art NWA™ product offering
Product offeringCore offering
OZ Art NWA is a nonprofit arts organization founded in 2017 that curates and displays a museum-quality collection of over 400 contemporary artworks in unexpected public spaces throughout Northwest Arkansas. The collection is installed in restaurants, parks, trails, airports, museums, and partner venues at no cost to the public. The organization runs statewide initiatives such as ARkanvas (mural-based outdoor art), GPS-triggered audio art tours, and venue-based art programs.
Product overview
OZ Art NWA™ is an art organization that makes art part of everyday life in Northwest Arkansas through a dynamic network of museum-worthy art, artists, events, and experiences in unexpected places. The core offering is The Collection, which includes over 400 works spanning murals, outdoor installations, sculptures, paintings, and drawings displayed throughout Bentonville and the region. Key products include the ARkanvas statewide mural initiative featuring 12 international artists, the Bentonville Bikeable Art Tour (a GPS-triggered audio cycling experience via TrailPilot), venue-based art programs at partner establishments, and dedicated installations at Osage Park. The organization collaborates with Crystal Bridges Museum and the Momentary, and curates works from artists including Helen Oji, Yinka Shonibare, and Chakaia Booker.
Differentiator
Problem solved
Functional benefit
Products and services
- OZ Art NWA Collection A curated permanent collection of more than 400 contemporary works spanning painting, sculpture, photography, murals, time-based media, and works on paper, freely accessible to the public at venues across Northwest Arkansas.
- ARkanvas An outdoor mural program placing large-scale contemporary murals by established artists in public spaces across Arkansas communities.
- Bentonville Bikeable Art Tour A self-guided bikeable audio art tour using GPS technology to deliver artist narratives about public works along a curated Bentonville route.
- Osage Park Art Collection An outdoor installation of contemporary artworks displayed at Osage Park, integrating sculpture and public art into a community green space.
- Venue Art Program A program that places curated contemporary artworks from the collection inside restaurants, bars, retail spaces, hotels, and partner venues, rotating pieces between sites and making art part of everyday community experience.
Quantifiable outcome
- Over 400 works from The Collection displayed across multiple venues and public spaces
- +2 more outcomes
Companies that use OZ Art NWA™
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
OZ Art NWA™ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OZ Art NWA™ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- TrailPilotcoreLocal Bentonville company that partnered with OZ Art NWA to create the Bentonville Bikeable Art Tour - a self-guided GPS-triggered audio tour accessible through a free iOS app. TrailPilot provides the technology platform for the tour experience.
- XNA AirportflagshipNorthwest Arkansas National Airport collaborated with OZ Art NWA and Justkids to host Camille Walala's 'Ice and a Slice' installation, covering exterior buildings and including an interior lounge space designed by the artist. The project signals the vibrance of NWA's culture to arriving and departing travelers.
- Estrada Fine ArtminorLos Angeles-based art gallery from which OZ Art NWA acquired three Helen Oji artworks from her 'Kimono' series. The acquisition expanded cultural representation in the collection.
- Quilt of ParkscoreInitiative uniting community and creativity across downtown Bentonville spaces. OZ Art NWA collaborates with Quilt of Parks to install public art including Linda Nguyen Lopez's 'Infinite Slow Skies' bronze sculpture at 21c Museum Hotel, part of the effort to create an interconnected parks system.
- The MomentarycoreSatellite contemporary art space of Crystal Bridges, co-founded by Olivia Walton who also leads OZ Art NWA. The Momentary hosts long-term loans from OZ Art NWA including Yinka Shonibare's 'Wind Sculpture (SG) VIII'. Both organizations work together to champion the vibrant arts culture in Northwest Arkansas.
- JustkidsflagshipMulti-disciplinary women-led art platform providing curatorial and production services for the ARkanvas project. Justkids collaborates with cities, communities, brands, and institutional spaces to drive visual culture and create unforgettable art experiences. They bring international artist network and production expertise to the partnership.
- Crystal Bridges Museum of American ArtcoreFounding partner relationship. Crystal Bridges, founded by Alice Walton, shares the same hometown as OZ Art NWA in Bentonville. Both organizations collaborate on elevating the regional arts scene, with OZ Art NWA founded in the ecosystem created by Crystal Bridges and The Momentary.
- Partner Venues (Pressroom, Preacher's Son, Blake Street House, Thaden Fieldhouse, CO-OP, Lady Slipper)coreNetwork of local restaurants, fitness clubs, and hospitality venues throughout Bentonville that display works from The Collection. These venues integrate museum-quality art into everyday customer experiences, making art part of daily life in the community.
- UnexpectedflagshipAward-winning art activation program bringing urban and contemporary art to Arkansas since 2015. A project of 64.6 Downtown, Unexpected is a co-curator of the ARkanvas initiative, bringing art to communities across the Natural State with the theme 'Unite'.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
OZ Art NWA™ competitors and assessment
Company assessmentDirect peers
- Creative Time: New York-based nonprofit commissioning and presenting public art projects with social impact. Comparable to OZ Art NWA in producing ambitious artist commissions and placing art in unconventional public venues.
- Land Studio: Cleveland-based nonprofit integrating public art, parks, and planning to drive neighborhood vitality. Comparable peer in the model of pairing public art with parks/civic spaces to drive community development.
- Forecast Public Art: St. Paul-based nonprofit advancing the field of public art through grants, education, and thought leadership. Comparable as a mission-aligned public-art intermediary focused on artist support and field-building.
- Unexpected: Arkansas art activation program since 2015 and ARkanvas co-curator. Directly comparable as a regional peer placing contemporary art in Arkansas communities with similar mission and geographic footprint.
- Justkids: Multi-disciplinary art platform curating and producing public murals and installations worldwide. Directly comparable as a production partner on ARkanvas and XNA Airport projects with overlapping curatorial and mural-program focus.
- ArtPlace America: National nonprofit funder supporting art-driven community development across the U.S. Comparable peer given OZ Art NWA's positioning as a community-development-oriented public arts organization.
- Public Art Fund: New York-based nonprofit that presents contemporary art in public spaces across the city. Directly comparable as a nonprofit that curates and places museum-quality art in non-museum public settings rather than operating a traditional gallery.
Broad incumbents
- The Momentary: Contemporary art space in Bentonville co-founded by Olivia Walton and core OZ Art NWA partner. Directly comparable as a contemporary arts venue in the same market receiving long-term loans from OZ Art NWA.
- Crystal Bridges Museum of American Art: Bentonville-based art museum founded by Alice Walton and core OZ Art NWA partner. Comparable as the dominant cultural institution in the same NWA ecosystem with overlapping curatorial ambitions and shared founder family.
Regional players
- Quilt of Parks: Bentonville initiative connecting parks and public art across the city, with OZ Art NWA as a partner organization. Comparable as a regional initiative operating in the same public-art-and-parks thematic space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OZ Art NWA™ social profiles
Digital presenceOZ Art NWA™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
OZ Art NWA™ leadership team
Management profileNumber of profiles
Profiles3 records
OZ Art NWA™ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OZ Art NWA™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OZ Art NWA™
What does OZ Art NWA™ do?
OZ Art NWA is a nonprofit arts organization founded in 2017 that curates and displays a museum-quality collection of over 400 contemporary artworks in unexpected public spaces throughout Northwest Arkansas. The collection is installed in restaurants, parks, trails, airports, museums, and partner venues at no cost to the public. The organization runs statewide initiatives such as ARkanvas (mural-based outdoor art), GPS-triggered audio art tours, and venue-based art programs.
Is OZ Art NWA™ a public or private company?
OZ Art NWA™ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was OZ Art NWA™ founded?
OZ Art NWA™ was founded in 2017. It employs 1 to 10 people.
Where is OZ Art NWA™ based?
OZ Art NWA™ is headquartered in Bentonville, United States, in the North America region.
How does OZ Art NWA™ make money?
Two revenue lines are on record. Foundation/Founder Funding is the primary driver. The others are partnerships and Collaborations.
Who are OZ Art NWA™'s main competitors?
Direct peers on record are Creative Time, Land Studio, Forecast Public Art, Unexpected, Justkids, ArtPlace America and Public Art Fund. Broad incumbents are The Momentary and Crystal Bridges Museum of American Art. Quilt of Parks is listed as a regional player.
Does OZ Art NWA™ have an API?
No public API is recorded for OZ Art NWA™.
What industry is OZ Art NWA™ in?
OZ Art NWA™'s product category is Public Art Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of BPAGAHAI, Indigenous, Ethnic & Folk Arts/Heritage Organizations. Its NAICS code is 45992.