The Momentary
- Company typePrivate
- Founded2020
- HeadquartersBentonville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
The Momentary firmographics
Firmographics- Name
- The Momentary
- Legal name
- The Momentary
- Website
- https://themomentary.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Momentary industry classification
Industry- Product category
- Contemporary Arts Venue
- NAICS
- Other Amusement and Recreation Industries (7139), Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where The Momentary is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Momentary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- General Admission: Free general admission to the venue, serving as a magnet to attract visitors who spend on food, beverages, and events
- Event Tickets: Ticket sales for concerts, festivals, and special events with handling fees; outdoor concerts have $12.50 handling fee per ticket plus tax
- Memberships: Annual memberships providing benefits including first access to concert tickets and event discounts; memberships are non-refundable and non-transferable
- Food and Beverage: Culinary experiences including Supper Clubs, chef dinners, cocktail tours, and Pastry Week events
- Event Rentals: Venue rentals for private events including weddings, celebrations, business conferences held in spaces like Tower Bar, Momentary Green, Quonset Hut, RØDE House, Arvest Bank Courtyard, and Fermentation Hall
- Sponsorships: Corporate sponsorships from founding funders including Walton Family Foundation, Walmart, RØDE Microphones, Coca-Cola, Tyson Family Foundation, and Willard and Pat Walker Charitable Foundation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Outdoor Concert Tickets |
| Transaction based/ take rate | Pay-as-you-go | Supper Club Tickets |
| Transaction based/ take rate | Pay-as-you-go | Pastry Week Chef Dinner |
| Freemium | Pay-as-you-go | General Admission |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Momentary product offering
Product offeringCore offering
The Momentary is a contemporary art space in downtown Bentonville, Arkansas, that operates as a satellite venue of Crystal Bridges Museum of American Art. It offers free general admission to a year-round program of visual art exhibitions, live music concerts and festivals, culinary experiences, and performance art. Revenue is generated from ticketed events, food and beverage, memberships, event rentals, and corporate sponsorships.
Product overview
The Momentary is a contemporary art space in downtown Bentonville, Arkansas, operating as an extension of Crystal Bridges Museum of American Art. It functions as a unified venue platform offering multiple integrated offerings: Visual Art Exhibitions (featuring contemporary photography, sculpture, video, and installation art), Live Music & Concerts (through series like Live on the Green, Momentous festival, FreshGrass, COLLIDE, and Send It South), Culinary Experiences (including Supper Club, Chef Dinners, Cocktail Tours, and Pastry Week), and Performance Art (through the annual INVERSE festival). Additional amenities include the Tower Bar (a sky-high cocktail venue), event rental spaces (Momentary Green, Quonset Hut, RØDE House, Fermentation Hall), an Artist-in-Residence Program, and a Membership Program. General admission is always free.
Differentiator
Problem solved
Functional benefit
Products and services
- The Momentary Venue A contemporary art space in downtown Bentonville, Arkansas, offering exhibitions, live music, culinary experiences, and performance art with always-free general admission. Opened February 22, 2020 as an extension of Crystal Bridges Museum of American Art.
- Visual Art Exhibitions Contemporary art exhibitions featuring photography, sculpture, painting, video, installation, and performance art from international and local artists, presented in gallery spaces.
- Live Music and Concerts Year-round music programming including indoor concerts, outdoor concert series, festivals, and DJ sets at Momentary Green and RØDE House covering indie rock, hip-hop, electronica, jazz, R&B, alt-country, folk, and soul.
- Culinary Experiences Food and drink programming including Supper Club monthly curated dinners, Chef Dinners, Cocktail Tours, and Pastry Week featuring local, regional, and national chefs.
- Event Rentals Rental of venue spaces including Tower Bar, Momentary Green, Quonset Hut, RØDE House, Arvest Bank Courtyard, and Fermentation Hall for private events such as weddings, corporate events, and celebrations.
- Membership Program Annual memberships offering first access to concert tickets, event discounts, and exclusive member events. Memberships are non-refundable and non-transferable.
- Artist-in-Residence Program Program supporting artists with residencies, providing studio space and opportunities to create new works at the venue.
- INVERSE Performance Art Festival Annual performance art festival featuring dance, theater, and interdisciplinary performances across the venue's spaces.
- Momentous Festival Annual electronic music festival featuring EDM artists, held at Momentary Green on November 6-7.
- FreshGrass Bentonville Annual music festival celebrating bluegrass and folk music, featuring performances and competitions.
- Send It South Bike and music festival combining cycling events with live music performances at the venue.
- Supper Club Monthly curated three-course family-style dinner series highlighting local chefs and fostering community connection at $115 per person ($105 for members).
- Pastry Week Seasonal multi-day culinary experience celebrating the art of baking with workshops, tastings, panel discussions, and film screenings at $135 per person ($125 for members), with optional wine pairing add-on for $40 per person.
Companies that use The Momentary
Customer profileSegments4 records
Ideal customer profiles2 records
The Momentary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Momentary partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, flagship and core.
- Caroline SchiffminorAward-winning pastry chef and cookbook author from Brooklyn, NY, featured as guest chef during Pastry Week 2025.
- Stacey Mei Yan FongminorIACP award-winning baker and author, featured during Pastry Week 2025 with her 50 Pies 50 States project.
- Crystal Bridges Museum of American ArtflagshipParent organization and satellite relationship; Crystal Bridges founded the Momentary as its contemporary art extension in downtown Bentonville. Alice Walton founded Crystal Bridges.
- Fotografiska MuseumcoreNew York-based contemporary museum of photography, art, and culture that organized Best in Show exhibition on pets in contemporary photography.
- AperturecorePublishing partner co-publishing exhibition monographs with the Momentary, including Awol Erizku: Mystic Parallax.
- Wheeler Kearns ArchitectscoreArchitecture firm led by Calli Verkamp that designed the adaptive reuse of the former cheese factory into the Momentary.
- OZ ArtcoreNWA-based arts organization providing long-term loans including Yinka Shonibare's Wind Sculpture and hosting Art Night Out programming.
- Arkansas Coalition of MarshallesecorePartnership to present exhibition focusing on the Marshallese community, infusing reverence for tradition with celebration of Indigenous culture.
- Madison Square ParkminorInitial commissioning organization for Iván Navarro's This Land is Your Land water tower sculptures before installation at the Momentary.
- ICA BostoncoreOriginal commissioner of Firelei Báez's sculptural installation; co-organized exhibition presented at the Momentary.
- The KitchenminorOriginal commissioner of Will Rawls' [siccer] interdisciplinary work, co-commissioned with the Momentary.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Momentary competitors and assessment
Company assessmentDirect peers
- ICA Boston: Contemporary art institution with rotating exhibitions, performance commissions, and music programming; The Momentary has even co-organized exhibitions with ICA Boston, indicating direct curatorial overlap.
- Fotografiska: Contemporary photography and culture museum with locations in NYC, Stockholm, and Tallinn; partnered with The Momentary on the 'Best in Show' exhibition and shares its contemporary-programming-plus-F&B venue model.
- Walker Art Center: Multi-disciplinary contemporary arts institution combining visual art exhibitions, performing arts, music, and design programming, with strong film and food components—closely mirrors The Momentary's vertical mix.
- The Broad: Contemporary art museum offering free general admission with paid special exhibitions and event programming; highly comparable freemium museum model serving a similar contemporary-art enthusiast segment.
- MASS MoCA: Large-scale contemporary art museum with multi-disciplinary programming (visual art, performance, music, food) in a converted industrial campus—structurally analogous to The Momentary's adaptive-reuse, multi-venue model.
- The Kitchen: Nonprofit performance and contemporary art space in NYC; co-commissioned Will Rawls' [siccer] with The Momentary and shares the focus on emerging and interdisciplinary performance programming.
- Whitney Museum of American Art: Flagship contemporary American art museum with rotating exhibitions, performance programming, and venue rentals; competes for the same contemporary-art audience and touring exhibitions.
- Crystal Bridges Museum of American Art: The parent organization and sister venue; shares the same brand, leadership, ticketing platform, and curatorial pipeline as The Momentary, making it the most directly comparable institution in terms of operating model and audience.
Emerging players
- Meow Wolf: Immersive, large-scale experiential art and entertainment operator with permanent venues, music programming, and food/beverage—comparable as a newer-generation hybrid art-and-live-event venue competing for similar audience attention.
Broad incumbents
- Pérez Art Museum Miami (PAMM): Contemporary art museum combining free/discounted admission, rotating exhibitions, performance programming, and waterfront event rentals—an established comparable in the contemporary-art venue space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Momentary social profiles
Digital presenceThe Momentary financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Momentary leadership team
Management profileNumber of profiles
Profiles4 records
The Momentary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Momentary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Momentary
What does The Momentary do?
The Momentary is a contemporary art space in downtown Bentonville, Arkansas, that operates as a satellite venue of Crystal Bridges Museum of American Art. It offers free general admission to a year-round program of visual art exhibitions, live music concerts and festivals, culinary experiences, and performance art. Revenue is generated from ticketed events, food and beverage, memberships, event rentals, and corporate sponsorships.
Is The Momentary a public or private company?
The Momentary is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Momentary founded?
The Momentary was founded in 2020. It employs 51 to 100 people.
Where is The Momentary based?
The Momentary is headquartered in Bentonville, United States, in the North America region.
How does The Momentary make money?
Six revenue lines are on record. General Admission is the primary driver. The others are event Tickets, memberships, food and Beverage, event Rentals and sponsorships.
Who are The Momentary's main competitors?
Direct peers on record are ICA Boston, Fotografiska, Walker Art Center, The Broad, MASS MoCA, The Kitchen, Whitney Museum of American Art and Crystal Bridges Museum of American Art. Meow Wolf is listed as an emerging player. Pérez Art Museum Miami (PAMM) is listed as a broad incumbent.
Does The Momentary have an API?
No public API is recorded for The Momentary.
What industry is The Momentary in?
The Momentary's product category is Contemporary Arts Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 7139 and its SIC code is 7900.