Pacific Datacom

What Pacific Datacom does

Pacific Datacom is the specialist data and communications infrastructure division of Lawrence & Hanson (L&H), Australia's oldest electrical wholesaler, operating from Knoxfield, Victoria. The division supplies structured cabling (copper and fibre), network and server infrastructure (racks, UPS systems, Ethernet switches), testing and tooling equipment, and wireless networking hardware to electrical contractors, ICT professionals, and commercial/industrial end users. It holds authorised-distributor relationships with global OEMs including Belden, Prysmian, Molex, Panduit, Siemon, and APC/Schneider Electric, giving it access to specification-grade, warranty-eligible product lines across passive and active infrastructure.

Beyond product distribution, the division offers professional services covering network infrastructure design, wireless network design and configuration (delivered in partnership with SecNet), and supply chain optimisation. These services target specification-stage engagement with contractors and integrators, providing design-led technical input rather than transactional supply alone. Industry-body affiliations with the National Electrical and Communications Association (NECA), the FTTH Council Asia-Pacific, and BICSI reinforce its positioning in standards-driven cabling and fibre deployments, including work adjacent to NBN and commercial FTTH rollouts.

Commercially, Pacific Datacom generates revenue through standard B2B wholesale mechanics: project-driven and recurring purchase orders from installers and integrators, with margin captured on price-plus distribution of branded hardware, plus fee-bearing design and configuration services. Go-to-market is hybrid: account managers and trade counters operating through L&H's national branch network supplemented by the eBranch e-commerce platform for online ordering. The business is privately held as a division of Lawrence & Hanson and does not disclose standalone financials.

Name

Pacific Datacom

Legal name

Lawrence & Hanson

Website

https://pacificdatacom.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Datacom is the specialist data and communications infrastructure division of Australian electrical wholesaler Lawrence & Hanson, distributing structured cabling, networking, and power hardware alongside network and wireless design services to electrical contractors, ICT integrators, and commercial/industrial customers across Australia.

Ownership category

akta.pro rank

Product category

Data and Communications Infrastructure Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Other Electronic Parts and Equipment Merchant Wholesalers (423690)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Computer Communications Equipment (3576)

akta.pro primary industry

Computing Devices & Peripherals Distribution (CRAOACAD)

Keywords

• Data cabling products
• Network infrastructure distribution
• Structured cabling wholesale
• UPS power solutions
• Datacom design services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Hardware and Product Sales: Sale of data and communications products including copper and fibre cabling, network equipment, UPS systems, server racks, enclosures, and testing tools. Products are sold through e-commerce platform and branch network.
2. Professional Services: Technical services including network infrastructure design, wireless network design and configuration, and installation specifications support. Staff assist with design and installation specifications for customer projects.
3. Credit Facilities: Credit facilities offered to business customers to support growth and help maintain cash flow for ongoing projects.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pacific Datacom distributes data and communications infrastructure products — including copper and fibre cabling, network and WiFi equipment, UPS systems, server racks and enclosures, and testing tools — to electrical contractors, ICT professionals, and commercial/industrial customers across Australia. The business complements its wholesale supply with technical services: network infrastructure design, turnkey product solutions, vendor-agnostic wireless network design and configuration (delivered through the SecNet partnership), and supply chain optimisation. Distribution is carried out via Lawrence & Hanson's national branch network and the eBranch e-commerce platform.

Product overview

Pacific Datacom operates as a data and communications infrastructure division of Lawrence & Hanson, offering a unified portfolio of networking products and services. The core product line includes Copper Cabling Products, Fibre Cabling Products, Network/WiFi/Security Products, UPS Solutions, Racks and Enclosures, and Testers and Tools. These products are complemented by professional services including Network Infrastructure Design, Turnkey Product Solutions, Wireless Network Design and Configuration, and Supply Chain Optimisation. The company functions as both a product supplier (wholesaler) and a technical services provider, supporting projects from design through supply to implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Copper Cabling Products Complete data and communication systems covering titanium, copper and fibre product ranges providing end-to-end networking solutions for structured cabling projects.
• Fibre Cabling Products Wide range of housing, copper and fibre data solutions including LCS3 Copper and Cat 6A LCS3 patch panels and connectors for data and ICT networks.
• Network, WiFi, and Security Products Safety and security solutions for domestic, commercial, industrial and agricultural applications, supporting network and WiFi infrastructure deployment.
• UPS Solutions Uninterruptible Power Supplies for home or office use to maintain continuous power supply, sourced from suppliers including APC by Schneider Electric.
• Racks and Enclosures Complete range of server racks, cabinets, networking and infrastructure for the data and ICT industry, including server rack solutions.
• Testers and Tools Photovoltaic testers and solar PV testing equipment for testing, installing and fixing electrical systems associated with the data, communications and electrical industries.
• Network Infrastructure Design Service Expert assistance in designing data and communications specifications across structured cabling networks for electrical contractors and ICT professionals undertaking datacom projects.
• Turnkey Product Solutions Complete end-to-end product solutions that eliminate unnecessary labour costs, risks, and waste management, delivering coordinated multi-vendor supply for customer projects.
• Wireless Network Design and Configuration Vendor-agnostic wireless network design and configuration services delivered through the SecNet partnership, providing access to Dlink products and capabilities for contractors and end users.
• Supply Chain Optimisation State-wide inventory holdings with broad range and high availability across multiple Australian states, supported by new state-of-the-art warehouse facilities for faster, more reliable supply.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• SecNetcoreTechnology or IntegrationSecNet partnership enables Pacific Datacom to deliver vendor-agnostic wireless network design and configuration services to both contractors and end users. This collaboration opens access to Dlink products and brand capabilities.
• NECA (National Electrical and Communications Association)coreStrategic or Co-development PartnerLong-serving relationship with NECA, one of Australia's leading electrical industry bodies, providing industry resources, networking, and professional development connections.
• FTTH Council APcoreStrategic or Co-development PartnerLong-standing relationship with FTTH Council Asia Pacific, an industry body focused on fibre-to-the-home technology and deployment standards.
• BICSIcoreStrategic or Co-development PartnerEstablished long-serving relationship with BICSI, a professional association supporting the ICT infrastructure community with standards, training, and certification.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pacificdatacom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Datacom