SecNet

What SecNet does

SecNet Pty Ltd is an Australian value-added distributor and professional services provider specializing in network testing and analysis solutions for wired and Wi-Fi networks, established in 1998 and headquartered in Kew (Melbourne), Victoria. The company serves enterprise, carrier, education, health, and government customers across Australia, New Zealand, and the Pacific Islands. Its portfolio is multi-vendor and deliberately best-of-breed rather than a unified platform: it distributes NetAlly's LinkRunner AT series, EtherScope nXG, AirCheck G3, and CyberScope lines; EXFO's FIP-500, FIP-400B, and FLS visual fault locators for fiber inspection; AEM's TestPro CV100 and Network Service Assistant for cable certification; Sticklers' Pro360 and CleanClicker cleaning solutions; and Ekahau's Sidekick 2 and AI Pro for Wi-Fi site surveying. The portfolio is anchored by SecNet's NetAlly Platinum Distributor status (highest tier) and is complemented by cloud-based platforms — NetAlly Link-Live, Hamina Network Planner / Planner Plus, and Wyebot's Wireless Intelligence Platform (WIP) — that provide centralized reporting, topology mapping, and (in the Wyebot and Ekahau cases) AI-assisted network design and optimization.

SecNet's business model combines hardware resale with attached professional services. Hardware is sold primarily through a Shopify-based direct e-commerce storefront with tiered one-time/perpetual pricing ranging from $5.50 in accessories to approximately $28,945 EX-GST for the CyberScope Handheld Cyber Security Analyzer; mid-range units (LinkRunner AT 3000/4000, EtherScope nXG, Ekahau Sidekick 2) cluster in the $2,750–$13,220 band. Recurring and services revenue comes from wireless network design, Ekahau-based on-site indoor surveys, wireless health assessments, spectrum analysis, optimization/troubleshooting, and one-day instructor-led Wi-Fi training courses (Wireless Design Associate and Wireless Troubleshooting Associate). GTM is sales-led and B2B: direct engagement via phone, email ([email protected]), and the company website, targeting enterprise network teams and named verticals (carriers, education, health, government). The team is small (1–10 employees), and there is no disclosed funding, no M&A history, and no public revenue figure; the firm is privately held and operating.

The strategic posture is that of a specialized, vendor-anchored channel partner: deep on NetAlly (Platinum-tier), broad across complementary vendors, and increasingly positioned at the intersection of Wi-Fi testing and AI/automation through the Wyebot and Ekahau AI Pro lines. Recent activity in 2025 — the launches of the Ekahau Sidekick 2 and LinkRunner AT 1500, plus the onboarding of Wyebot WIP, Ekahau AI Pro, and Hamina Network Planner Plus — points to a deliberate expansion of the product surface into AI-assisted design and private cellular planning, while the geographic and vertical footprint remains Australia/NZ/Pacific-focused.

Name

SecNet

Legal name

SecNet

Website

https://secnet.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

SecNet is an Australian value-added distributor and professional services provider of wired and Wi-Fi network testing solutions, serving carriers, education, health, and government customers across Australia, New Zealand, and the Pacific Islands since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Kew

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hardware Product Sales: Sales of network testing equipment including NetAlly, EXFO, AEM, Sticklers, Ekahau products. Products include LinkRunner testers, AirCheck G3, EtherScope nXG, CyberScope, fiber inspection tools, and Wi-Fi analyzers with prices ranging from $5.50 to $28,945 EX-GST.
2. Professional Services: Wireless services including network design, indoor wireless surveys, health assessments, spectrum analysis, optimization, and troubleshooting services.
3. Training Services: One-day in-person instructor-led WiFi training courses covering wireless design and troubleshooting associate programs, taught by industry experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SecNet is a value-added distributor and service provider specializing in wired and wireless network testing solutions for the Australian, New Zealand, and Pacific Islands markets. The company distributes best-of-breed network testing hardware from NetAlly, EXFO, AEM, Sticklers, Ekahau, Hamina, and Wyebot, and delivers complementary professional wireless services including network design, indoor surveys, health assessments, spectrum analysis, optimization, troubleshooting, and one-day instructor-led Wi-Fi training courses.

Product overview

SecNet is a value-added distributor specializing in wired and Wi-Fi network testing solutions for the Australian and Pacific region market. The company offers a multi-vendor portfolio of best-of-breed network testing and analysis products rather than a single unified platform. The core product families include NetAlly's LinkRunner AT series (AT 1500, AT 3000, AT 4000, 10G) and EtherScope nXG for copper/fiber testing and network analysis; CyberScope Air for WiFi vulnerability scanning; EXFO's FIP-500 and FIP-400B fiber inspection scopes plus FLS visual fault locators for fiber optic testing; AEM's TestPro CV100 and Network Service Assistant for cable certification; Sticklers' Pro360 and CleanClicker cleaning solutions for fiber optic maintenance; and Ekahau's Sidekick 2 and AI Pro for Wi-Fi site surveying. Hamina Network Planner and Network Planner Plus provide cloud-based Wi-Fi design with NetAlly Link-Live integration for cloud analytics. SecNet complements its product distribution with professional wireless services including network design, indoor surveys, health assessments, spectrum analysis, and optimization, plus one-day instructor-led training courses (Wireless Design Associate and Wireless Troubleshooting Associate). Wyebot's AI-driven WIP platform adds wireless automation capabilities to the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkRunner AT 1500 Network Tester Next-generation network tester for frontline technicians delivering fast, comprehensive validation of copper and fiber links with powerful troubleshooting capabilities.
• LinkRunner AT 3000 Network Cable Tester Network cable tester with automated reporting for testing copper and fiber connections, featuring 8-step AutoTest, PoE testing up to 90W, and optional WiFi/Bluetooth adapters.
• LinkRunner AT 4000 Network Cable Tester Cutting-edge network cable tester for fiber and Multigigabit Ethernet environments with network discovery and topology mapping.
• LinkRunner 10G Smart Network Tester Most cost-effective solution for 10 Gig network testing, combining installation and triage functions in a single ruggedized Android-based unit for complete network validation from Layer 1-7.
• LinkSprinter Model 300 Pocket Network Tester Quick 10-second basic network connectivity test for copper Ethernet connections with CDP/LLDP discovery and Link-Live reporting.
• AirCheck G3 PRO Wi-Fi 6 Wireless Analyser Hardware-enabled wireless analysis and site survey solution for WiFi and Bluetooth/BLE networks supporting 2.4 GHz, 5 GHz, and 6 GHz bands with AirMapper Site Survey capability.
• EtherScope nXG Portable Network Expert Network tester and WiFi 6 diagnostics tool helping engineers deploy, maintain, monitor, analyze, and secure WiFi, Bluetooth/BLE, and Ethernet access networks with Wi-Fi 6E support.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• NetAllycoreChannel Partner/ Reseller/ DistributorSecNet is a NetAlly Platinum Distributor - the highest tier of partnership. They sell the complete range of NetAlly network testing products including LinkRunner, AirCheck, EtherScope, and CyberScope lines. NetAlly is an industry leader in network testing and analysis tools for over 25 years.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Data#3: Data#3 is an Australian IT solutions provider with a strong public-sector and enterprise focus, similar to SecNet's government/health/education verticals. While broader in scope (cloud, security, modern workplace), it competes for adjacent infrastructure services budgets in the same regional accounts.
• Dicker Data: Dicker Data is the largest Australian-listed IT distributor, operating in the same ANZ channel ecosystem as SecNet. While it distributes a broader software/hardware catalog, it competes for the same enterprise and government IT infrastructure budget that SecNet targets with its specialist networking testing portfolio.

Broad incumbents

• EXFO Inc. EXFO is both an authorized vendor partner of SecNet (fiber inspection scopes, visual fault locators) and a broad incumbent in optical and network testing. It overlaps with SecNet on fiber testing products and competes at the OEM level for the same enterprise customers.
• Keysight Technologies: Keysight is a global test and measurement incumbent whose network test solutions address similar validation, performance, and cybersecurity workflows as SecNet's portfolio, but at a broader, lab- and carrier-grade scope.
• NETSCOUT Systems: NETSCOUT provides enterprise network performance management, testing, and assurance across wired and wireless environments. It is a broader incumbent whose portfolio overlaps with SecNet's network testing and validation offering but at a much larger, carrier-grade scale.
• Spirent Communications: Spirent provides network testing, assurance, and analytics for service providers and enterprises. It addresses similar network validation and Wi-Fi/lab testing use cases but is positioned as a broad incumbent with carrier-operator and lab-grade solutions beyond SecNet's SME focus.
• VIAVI Solutions: VIAVI offers network test, monitoring, and assurance solutions spanning fiber, wireless, and service-provider infrastructure. It is a broad incumbent whose fiber inspection and network testing portfolio directly overlaps with several of the EXFO and NetAlly product lines SecNet distributes.

Emerging players

• Wyebot: Wyebot is an emerging AI-driven WiFi automation platform (WIP) that SecNet distributes alongside NetAlly. It overlaps with SecNet's wireless health assessment and optimization services and represents the cloud-native, software-led evolution of the network testing category SecNet serves.

Direct peers

• Fluke Networks: Fluke Networks (a Fortive company) is the principal direct competitor to SecNet's main partner NetAlly, selling copper/fiber certifiers, Wi-Fi analyzers, and network testers into the same enterprise and channel ecosystem. SecNet competes indirectly by being the regional distributor for NetAlly alternatives to Fluke's portfolio.
• Ekahau: Ekahau is the Wi-Fi site-survey specialist whose products (Sidekick 2, AI Pro) SecNet distributes alongside services. As both a vendor and an adjacent solution provider, Ekahau represents the closest pure-play in Wi-Fi design and validation that overlaps with SecNet's wireless services arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/secnet18
• LinkedInlinkedin.com/company/secnet-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecNet