Pacific Dive
Pacific Dive is a 6-employee, SDI/TDI-certified scuba diving center in Luganville, Espiritu Santo, Vanuatu, offering guided wreck dives (notably the SS President Coolidge), training, and equipment rental to recreational divers, technical divers, cruise passengers, and Chinese-speaking tourists via its HelloDive partnership.
- Company typePrivate
- Founded2017
- HeadquartersLuganville, Vanuatu
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pacific Dive does
Pacific Dive is an SDI/TDI certified scuba diving operator headquartered in Luganville, Espiritu Santo, Vanuatu, founded in 2017. The company's core offering is guided diving tours at world-class WWII wreck sites — most prominently the SS President Coolidge (a 200m former US Navy troop ship at 20–70m depth with over 40 unique dive routes), Million Dollar Point, USS Tucker, and Henry Bonneaud — alongside coral reef diving with visibility exceeding 50 metres. The company supports four daily dive departures (08:00, 11:00, 14:00, 17:00), provides quality air tested to Australian standards, and runs equipment based on Apeks regulators, X Deep backplate and wings, and Shearwater dive computers. Technical diving services include open-circuit and closed-circuit rebreather tours to depths of 21–70m, with custom Trimix blending available.
The business operates a multi-tier revenue model centered on per-diver tour pricing, equipment rental (manifolded twins at 2,000 Vatu/day, Sofnolime at 1,500 Vatu/kg, Trimix at 30 Vatu/litre), and structured training courses ranging from SDI Scuba Discovery (16,000 Vatu) through professional Divemaster and Instructor levels up to TDI Advanced Nitrox and Decompression Procedures (125,000 Vatu). Customer acquisition runs through a direct-to-consumer website booking system, social media (Facebook, Instagram, YouTube), TripAdvisor reviews, cruise line shore-excursion partnerships at Luganville port, and an exclusive partnership with Chinese dive platform HelloDive for the Mandarin-speaking market. Identified customer segments include cruise ship passengers, recreational divers, technical divers, Chinese-speaking package tourists, and non-diving companions seeking land experiences such as Champagne Beach and Blue Holes.
The company is privately held with 6 employees, no disclosed funding, and no proprietary software or AI/technology component — value creation rests entirely on the irreplaceable physical asset of the dive sites, certified human instructors, and a diversified channel footprint for a micro-tourism operator in a remote Pacific location.
Pacific Dive firmographics
Firmographics- Name
- Pacific Dive
- Legal name
- Pacific Dive
- Website
- https://pacificdive.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pacific Dive is a 6-employee, SDI/TDI-certified scuba diving center in Luganville, Espiritu Santo, Vanuatu, offering guided wreck dives (notably the SS President Coolidge), training, and equipment rental to recreational divers, technical divers, cruise passengers, and Chinese-speaking tourists via its HelloDive partnership.
- Ownership category
- akta.pro rank
Pacific Dive industry classification
Industry- Product category
- Scuba Diving Services
- NAICS
- Scenic and Sightseeing Transportation, Water (487210)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industries
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL)
Keywords
Where Pacific Dive is headquartered
LocationHeadquarters
- HQ city
- Luganville
- HQ country
- Vanuatu
- HQ region
- Oceania
Offices1 record
Markets served
Pacific Dive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dive Tours: Daily guided scuba diving tours to major dive sites including SS President Coolidge, Million Dollar Point, and coral reef sites. They offer four dive time slots daily (08:00, 11:00, 14:00, 17:00) with all tours including round-trip transfers, tanks and weights, professional certified guides, and post-dive refreshments.
- Dive Training Courses: Full range of SDI and TDI certification courses from beginner (Open Water) through professional (Divemaster, Instructor Training) to technical diving (TDI Intro to Tech, TDI ANDP). Courses are priced per person in Vanuatu Vatu currency.
- Cruise Ship Tours: Specialized shore excursion packages for cruise ship passengers, including dual dives at SS President Coolidge and Million Dollar Point, plus escorted tour of the South Pacific WWII Museum.
- Equipment Rental: Technical diving equipment rental including manifolded twins (2000 Vatu/day), sidemount configurations, rebreather gases (Sofnolime 797, Trimix, Oxygen), and bailout tanks.
- Package Tours: One-stop packages for Chinese divers including Vanuatu domestic flights, Santo accommodation, diving activities, and land experiences (Blue Holes, Champagne Beach), sold through HelloDive partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SDI Scuba Discovery - Introductory experience |
| Unit Pricing | Pay-as-you-go | SDI Open Water Scuba Diver - Full certification |
| Unit Pricing | Pay-as-you-go | SDI Advanced Adventure Diver |
| Unit Pricing | Pay-as-you-go | SDI Computer Nitrox |
| Unit Pricing | Pay-as-you-go | SDI Deep Diver Specialty |
| Unit Pricing | Pay-as-you-go | SDI Wreck Diver Specialty |
| Unit Pricing | Pay-as-you-go | TDI Advanced Nitrox and Decompression Procedures (ANDP) |
| Unit Pricing | Pay-as-you-go | Technical Diving Equipment Rental - Manifolded Twins |
| Unit Pricing | Pay-as-you-go | Technical Diving Equipment Rental - Rebreather Soda Lime |
| Unit Pricing | Pay-as-you-go | Technical Diving Gas - Trimix |
| Unit Pricing | Pay-as-you-go | Technical Diving Gas - Oxygen |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pacific Dive product offering
Product offeringCore offering
Pacific Dive operates an SDI/TDI certified scuba diving center on Espiritu Santo, Vanuatu, providing guided diving tours at world-class WWII wreck sites (SS President Coolidge, Million Dollar Point, USS Tucker, Henry Bonneaud) and coral reef sites. The center offers full certification training from beginner through professional and technical levels, freediving and spearfishing tours, cruise ship shore excursions, and technical diving equipment rental.
Product overview
Pacific Dive is an SDI/TDI certified dive center offering a comprehensive portfolio of scuba diving services centered around world-class WWII wreck diving on Espiritu Santo, Vanuatu. The core offering consists of guided diving tours at four major dive sites (SS President Coolidge, Million Dollar Point, USS Tucker, and Henry Bonneaud) plus coral reef diving, with daily departures at 08:00, 11:00, 14:00, and 17:00. The company provides full scuba training through SDI and TDI certification programs including entry-level courses (Scuba Discovery at 16,000 Vatu, Open Water at 65,000 Vatu), specialty courses (Advanced Adventure, Computer Nitrox, Deep Diver, Wreck Diver, Rescue, Shore Diver), technical training (TDI Intro to Tech, TDI ANDP at 125,000 Vatu), and professional development (Divemaster and Instructor courses). Specialized offerings include freediving and spearfishing tours, cruise ship tours for visiting passengers, and private island tours for groups of 10+. Equipment hire includes state-of-the-art Apeks regulators, X Deep Back Plate and Wings, Shearwater dive computers, and technical diving equipment with pricing in Vanuatu Vatu currency.
Differentiator
Problem solved
Functional benefit
Products and services
- Recreational Scuba Diving Tours Guided scuba diving tours for recreational divers at world-class dive sites including the SS President Coolidge, Million Dollar Point, and coral reef sites around Espiritu Santo. Tours depart four times daily (08:00, 11:00, 14:00, 17:00) and include transfers, tanks and weights, certified guides, and post-dive refreshments.
- Technical Scuba Diving Tours Guided technical diving tours for qualified technical divers exploring depths between 21m and 70m, with advanced equipment configurations including manifolded twins, sidemount, and closed circuit rebreather (CCR) options.
- Freediving and Spearfishing Tours Freediving and spearfishing tours for immersive ocean experiences and tropical species hunting including Dogtooth Tuna, Mackerel, Mahi Mahi, and Wahoo.
- Cruise Ship Tours Specialized diving shore excursion packages for cruise ship passengers visiting Luganville, including the Ultimate Cruise Ship Tour (two dives at SS President Coolidge and Million Dollar Point plus WWII museum tour) and Private Island Tour for groups of 10+.
- SDI Scuba Discovery Introductory scuba diving experience program priced at 16,000 Vatu per person, for non-certified individuals wanting to try scuba under instructor supervision.
- SDI Open Water Scuba Diver Comprehensive scuba certification course priced at 65,000 Vatu per person, providing full introduction to scuba diving skills including ear equalizing, buddy checks, buoyancy control, and underwater communication. Certification available for ages 10+.
- SDI Specialty Training Programs Advanced specialty courses including SDI Advanced Adventure (60,000 Vatu), Computer Nitrox (30,000 Vatu), Deep Diver (40,000 Vatu), Wreck Diver (40,000 Vatu), Rescue Course, and Shore Diver specialties.
- TDI Introduction to Technical Diving Entry-level technical diving course for certified open water divers covering in-depth dive planning, advanced buoyancy control, gas management, and situational awareness as preparation for further technical training.
- TDI Advanced Nitrox and Decompression Procedures (ANDP) Combined technical diving course priced at 125,000 Vatu per person (110,000 Vatu each when bringing a friend), training divers to plan and conduct staged decompression dives to 45 metres depth.
- SDI Divemaster Professional dive certification course for advanced divers interested in working in the dive industry as professional dive guides or progressing to become instructors, requiring a minimum of 40 logged dives.
- SDI Open Water Scuba Diver Instructor (OWSDI) Instructor development and evaluation course for current Divemasters or Assistant Instructors to become certified open water scuba diver instructors.
- Technical Diving Equipment Rental Rental of technical diving equipment including manifolded twins (2,000 Vatu/day), sidemount configurations, rebreather gases (Sofnolime 797 at 1,500 Vatu/kg), Trimix (30 Vatu/litre), Oxygen (10 Vatu/litre), and bailout tanks.
- Package Tours for Chinese-Speaking Divers All-inclusive package tours combining flights, accommodation, diving activities, and land experiences (Blue Holes, Champagne Beach), designed specifically for Mandarin Chinese-speaking divers and sold through the HelloDive partnership.
Quantifiable outcome
- Over 40 unique dives possible on SS President Coolidge alone due to the massive 200m ship structure with depth range of 20-70m
- +1 more outcomes
Companies that use Pacific Dive
Customer profileSegments5 records
Ideal customer profiles4 records
Pacific Dive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pacific Dive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HelloDive (trip.HelloDive.com)corePacific Dive established exclusive partnership in 2026 with Chinese dive platform HelloDive to serve Mandarin Chinese-speaking divers. HelloDive provides Chinese-language booking platform, customer service via WeChat (imhellodive) and Weibo (@瓦努阿图潜水), email support ([email protected]), and designs one-stop packages including Vanuatu domestic flights, Santo accommodation, diving activities, and land experiences (Blue Holes, Champagne Beach).
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pacific Dive competitors and assessment
Company assessmentDirect peers
- Aquamarine Diving (Luganville): Another certified dive center based in Luganville, Espiritu Santo, offering recreational and technical diving on the same SS President Coolidge and Million Dollar Point sites, making it a direct local competitor.
- Blue Hole Diving (Espiritu Santo): Local Santo dive operator running tours to SS President Coolidge, Blue Holes, and Champagne Beach area; directly comparable offerings and overlapping customer base on the same island.
- Big Blue Vanuatu: PADI-certified dive shop in Port Vila, Vanuatu, offering recreational diving, courses, and cruises; comparable in service mix though based on a different island and focused on the broader Vanuatu dive market.
- Nautilus Explorer (Bikini Atoll): Liveaboard operator running technical wreck diving expeditions to Bikini Atoll, serving advanced and rebreather divers on premium Pacific WWII wreck sites - directly comparable to Pacific Dive's technical diving segment.
- Trunk Bay Diving (Truk Lagoon): Long-established dive operator specializing in WWII wreck diving at Truk (Chuuk) Lagoon, Micronesia, one of Pacific Dive's closest comparables in terms of WWII wreck heritage, technical diving focus, and remote-island base of operations.
Broad incumbents
- PADI (Professional Association of Diving Instructors): Global dive training agency with network of certified centers; while not a direct competitor, it shapes the certification ecosystem that Pacific Dive's SDI/TDI courses plug into, and comparable certification/affiliate model.
- Wakatobi Dive Resort: Well-known premium remote Indonesian dive resort operating guided diving, training, and technical diving in a remote setting, comparable as a high-end remote-island dive operator with full certification ladder.
Emerging players
- Dive Tutukaka (New Zealand): Regional Pacific dive operator offering recreational and technical diving including wreck certification; comparable as a South Pacific small-team dive center with PADI/SDI/TDI-style training programs.
- Ocean Hunter III (Mabul/Komodo): Liveaboard technical diving operator in Indonesia with rebreather support and wreck/reef itineraries, comparable to Pacific Dive's technical diving segment in equipment and customer profile.
Regional players
- Silentworld (Vanuatu): Australian-based technical and recreational dive operator with regular itineraries to Espiritu Santo wreck sites, competing with Pacific Dive for inbound technical divers to the SS President Coolidge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Dive social profiles
Digital presencePacific Dive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Dive leadership team
Management profileNumber of profiles
Pacific Dive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Dive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Dive
What does Pacific Dive do?
Pacific Dive operates an SDI/TDI certified scuba diving center on Espiritu Santo, Vanuatu, providing guided diving tours at world-class WWII wreck sites (SS President Coolidge, Million Dollar Point, USS Tucker, Henry Bonneaud) and coral reef sites. The center offers full certification training from beginner through professional and technical levels, freediving and spearfishing tours, cruise ship shore excursions, and technical diving equipment rental.
Is Pacific Dive a public or private company?
Pacific Dive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacific Dive founded?
Pacific Dive was founded in 2017. It employs 1 to 10 people.
Where is Pacific Dive based?
Pacific Dive is headquartered in Luganville, Vanuatu, in the Oceania region.
How does Pacific Dive make money?
Five revenue lines are on record. Dive Tours are the primary driver. The others are dive Training Courses, cruise Ship Tours, equipment Rental and package Tours.
Who are Pacific Dive's main competitors?
Direct peers on record are Aquamarine Diving (Luganville), Blue Hole Diving (Espiritu Santo), Big Blue Vanuatu, Nautilus Explorer (Bikini Atoll) and Trunk Bay Diving (Truk Lagoon). Broad incumbents are PADI (Professional Association of Diving Instructors) and Wakatobi Dive Resort. Emerging players are Dive Tutukaka (New Zealand) and Ocean Hunter III (Mabul/Komodo). Silentworld (Vanuatu) is listed as a regional player.
Does Pacific Dive have an API?
No public API is recorded for Pacific Dive.
What industry is Pacific Dive in?
Pacific Dive's product category is Scuba Diving Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives). Its NAICS code is 487210.