Pacific Pêche

What Pacific Pêche does

Pacific Pêche is a French specialty fishing equipment retailer operating an omnichannel platform that combines 43 physical retail stores across metropolitan France with an e-commerce website (pacificpeche.com). Founded in 1990 under the legal entity AFL PECHE, the company serves recreational and sport anglers across all major fishing disciplines: carp (carpe), predator (carnassier), catfish (silure), match (coup), feeder, sea (mer), trout (truite), fly (mouche), plus a boating and navigation segment. The product catalog spans rods, reels, lures, bait, terminal tackle, bivouac and comfort gear, wading equipment, clothing, and boat accessories, distributed across more than 300 brands including flagship partnerships with Daiwa, Shimano, Penn, Garbolino, Sensas, Nash, Korda, Sakura, and Minn Kota. The rods category alone contains 481 SKUs, indicating deep catalog breadth.

The underlying technology is a Salesforce Commerce Cloud (Demandware) e-commerce platform integrated with inventory across the 43 stores to support buy-online-pickup-in-store and E-réservation (reserve online, pay in store) flows. The company employs 153-203 staff depending on source (firmographics vs. AFL PECHE 2025 declaration), and revenue is not publicly disclosed. The business model is product retail (one-time purchase) with pricing ranging from €8-10 entry rods to over €2,000 for premium carp kits, supplemented by installment payments via Alma (2x, 3x, 4x, 10x from €100), free home delivery above €90, a 2-year warranty, a 1-month exchange policy, a loyalty card, and gift cards. Go-to-market is product-led and hybrid: SEO- and content-driven digital acquisition via segmented newsletter, blog, and social channels (Facebook, Instagram, LinkedIn, YouTube), combined with physical retail expertise from staff described as passionate anglers, and promotional cadence anchored on Prix Choc, Soldes, and Destockage campaigns.

Name

Pacific Pêche

Legal name

AFL PECHE

Website

https://pacificpeche.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Pacific Pêche is a French specialty fishing equipment retailer operating 43 physical stores across France and the pacificpeche.com e-commerce platform. It serves recreational anglers across all major disciplines (carp, predator, sea, fly, match, trout, catfish) with a 300+ brand catalog.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Boat Dealers (441222)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industry

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Fishing equipment retail
• Angling tackle shop
• Outdoor sporting goods
• Carp fishing gear
• Fishing ecommerce

Headquarters

HQ city

Montpellier, France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from direct retail sales of fishing equipment and accessories across 43 physical store locations in France, serving walk-in customers with personalized advice from passionate fishing experts.
2. E-commerce Sales: Online retail sales through pacificpeche.com, offering the full product catalog with home delivery, point relay delivery, and in-store pickup options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pacific Pêche is a French specialist fishing equipment retailer selling rods, reels, lures, bait, terminal tackle, clothing, waders, and boating/navigation gear through 43 physical stores across France and the pacificpeche.com e-commerce site. The catalog spans all major fishing disciplines (carp, predator, catfish, match, feeder, sea, trout, fly fishing) and includes 300+ brands such as Daiwa, Shimano, Penn, Nash, Korda, Garbolino, Sensas, and Minn Kota.

Product overview

Pacific Pêche is a French fishing equipment retailer offering a comprehensive omnichannel platform for anglers, operating both an e-commerce website (pacificpeche.com) and 43 physical stores across France. The company serves all fishing disciplines including carp fishing, predator fishing (carnassier), catfish fishing (silure), match fishing (coup), feeder, sea fishing (mer), trout fishing (truite), and fly fishing (mouche), as well as boating and navigation equipment. The product portfolio spans fishing rods (cannes), reels (moulinets), lures (leurres), bait, terminal tackle, detection equipment, luggage, clothing, and specialized accessories. Pacific Pêche also provides services including e-reservation, loyalty programs, and gift cards. The company stocks over 300 recognized brands including Daiwa, Shimano, Penn, Nash, Korda, Sakura, Garbolino, Sensas, and Minn Kota, and has been operating for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpe (Carp Fishing) Equipment Complete range of carp fishing equipment including rods, reels, bait (bouillettes, grains, pellets), bivvies, beds, luggage, line and terminal tackle, bite detection, rod supports, tools, baiting systems, and clothing/footwear, sold to French carp anglers.
• Carnassier (Predator Fishing) Equipment Predator fishing equipment including spinning and casting rods, reels, hard baits, soft plastics, metal lures, weighted heads, braids, nylons, fluorocarbons, hooks and rigs, wading gear, clothing, and polarizing glasses, sold to predator anglers in France.
• Silure (Catfish Fishing) Equipment Specialized catfish fishing gear including lure, drift, pellet, vertical, and buoy rods; reels; soft, hard, and metal lures; terminal tackle; detection equipment; rod supports; bait and groundbait; keepnets; bivvy and comfort items; and wading gear.
• Coup (Match Fishing) Equipment Match fishing equipment including match rods, carpodrome rods, telescopic rods, specimen rods, reels, stations/paniers, keepnets, bait and groundbait, elastic rigs, floats, leads, hooks, tools, rod supports, luggage, and clothing for competition and leisure anglers.
• Feeder Fishing Equipment Feeder fishing equipment including feeder rods, feeder reels, feeder lines, feeder hooks and hooklinks, rod supports, feeder cages, seats, bait and groundbait, keepnets, and luggage.
• Mer (Sea Fishing) Equipment Sea fishing gear including surfcasting, boat, tenya, tuna, trolling, jigging, and spinning rods; reels; braids, nylons, and fluorocarbons; lures; hooks; floats; leads; tools; rod supports; luggage; bait; clothing; and wading gear for saltwater anglers.
• Truite (Trout Fishing) Equipment Trout fishing equipment including telescopic and multi-piece rods, wading gear (waders, shoes, pants), trout lures (crankbaits, metal lures, soft lures), bait, lines, accessories, luggage, clothing, polarizing glasses, keepnets, and tools.
• Mouche (Fly Fishing) Equipment Fly fishing equipment including rods, manual and semi-auto reels, fly lines (floating, intermediate, sinking), wading gear, fly tying materials and tools, flies, leaders, nets, clothing, and glasses.
• Navigation (Boating) Equipment Boating and navigation equipment including float tubes, inflatable boats, dinghies and trailers; hardware, anchors, ropes, rod holders, safety gear, seats; electric and fuel motors; fish finders and electronics; batteries and chargers; luggage; and wading gear.
• Equipment and Clothing (Équipement) General fishing apparel and accessories including waders, footwear, caps, hats, glasses, jackets, down jackets, fleeces, t-shirts, pants, vests and chest packs, gloves, gifts and ideas, tools, luggage, keepnets, scales, energy and lighting, bivvy and swim tools, maintenance and repair, and magnetic fishing items.
• E-réservation Service Online reservation service that lets customers reserve items on pacificpeche.com and pay in a physical Pacific Pêche store, bridging e-commerce browsing with in-store payment and pickup.
• Carte de Fidélité (Loyalty Card) Loyalty card program that delivers rewards and benefits to repeat Pacific Pêche customers across the retail and e-commerce channels.
• Cartes Cadeaux (Gift Cards) Gift cards available for purchase as gifts for anglers, redeemable across Pacific Pêche's retail and online assortment.

Quantifiable outcome

• Free delivery to stores and home delivery from €69-90 depending on option
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• DaiwacoreOthersMajor fishing equipment brand carried by Pacific Pêche, offering complete range of rods, reels, and accessories across all fishing disciplines. One of the flagship brands in the 300+ brand portfolio.
• ShimanocoreOthersLeading global fishing equipment manufacturer whose products are featured across Pacific Pêche's catalog including rods, reels, and terminal tackle.
• PenncoreOthersPremium fishing reel manufacturer, particularly known for saltwater fishing equipment, stocked by Pacific Pêche for sea fishing customers.
• GarbolinocoreOthersFrench fishing equipment brand specializing in match fishing and coarse fishing gear, with extensive product range at Pacific Pêche including rods, kits, and accessories.
• SensascoreOthersLeading brand for match fishing bait and equipment, offering complete product lines for competition and leisure fishing sold through Pacific Pêche.
• NashmajorOthersPremium carp fishing brand known for high-quality end tackle, shelters, and accessories, featured in Pacific Pêche's carp fishing category.
• KordamajorOthersRenowned carp fishing brand specializing in end tackle and terminal hardware, stocked by Pacific Pêche for carp fishing enthusiasts.
• SakuramajorOthersQuality fishing equipment brand offering rods, reels, and accessories across freshwater and saltwater fishing disciplines at Pacific Pêche.
• Minn KotamajorOthersLeading manufacturer of electric boat motors and marine electronics, featured in Pacific Pêche's navigation category with promotional campaigns.
• RIVEmajorOthersPremium fishing equipment brand specializing in competition-grade poles and accessories, carried by Pacific Pêche for match fishing specialists.
• TeosmajorOthersSpecialist fishing equipment brand for match and competition fishing, featured prominently in Pacific Pêche's catalog with new product releases.
• GuruminorOthersQuality fishing tackle brand offering poles, accessories, and terminal gear for match and coarse fishing.
• ColmicminorOthersItalian fishing equipment manufacturer specializing in competition fishing gear, accessories, and terminal tackle stocked at Pacific Pêche.
• MAPminorOthersFishing equipment brand offering quality poles and accessories at accessible price points for Pacific Pêche customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport 2000: French sporting goods cooperative with member stores across France. Sells fishing tackle and apparel among broader categories, serving as an indirect competitor to Pacific Pêche for in-person fishing purchases.
• Pure Fishing: Global fishing tackle conglomerate owning multiple brands (Berkley, Abu Garcia, PENN, etc.) that Pacific Pêche retails. A peer at the brand/manufacturing level and a critical supplier, with potential D2C ambitions that could pressure retailer margins.
• Decathlon: France's dominant sporting goods retailer with a substantial fishing tackle category and owned brands (Caperlan). Overlaps directly with Pacific Pêche on rods, reels, lures, and apparel, and competes in the same French mass-market and entry-level segments but with a much broader sporting goods portfolio.
• Intersport: International sporting goods retailer with significant French store coverage through cooperative members. Carries fishing tackle, clothing, and accessories, overlapping with Pacific Pêche but as part of a multi-sport assortment without fishing specialization.

Direct peers

• Madison (MXD): European fishing tackle brand and retailer with significant presence across continental Europe. Comparable to Pacific Pêche as a fishing-specialist focused on coarse, carp, and predator fishing, with overlapping brand positioning.
• Angling Direct: UK-listed specialist fishing tackle retailer combining e-commerce with physical stores. Closest international analog to Pacific Pêche's omnichannel specialist model, competing across rods, reels, bait, and tackle for recreational anglers.
• Fishing Republic: UK-based fishing tackle retailer offering an omnichannel experience across rods, reels, and accessories for freshwater and sea anglers. Comparable specialist positioning and category focus to Pacific Pêche, though operating in a different geography.
• Veaux Pêche: French specialist fishing tackle retailer carrying rods, reels, lures, and accessories. Smaller and more regional than Pacific Pêche, but directly comparable on product mix and target customer (recreational anglers in France).

Emerging players

• Cdiscount: Leading French e-commerce marketplace with a deep generalist catalog including fishing tackle. Competes with Pacific Pêche on price and selection for non-specialist anglers but lacks the expert-staffed physical presence and category depth.
• Amazon France: Generalist e-commerce marketplace with growing fishing tackle selection and competitive pricing in France. Pressures Pacific Pêche on convenience, selection, and price for non-specialist purchases, though lacking category expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpYy-wionGHeMTEpzMdTiZQ
• Facebookfacebook.com/pacificpeche
• LinkedInlinkedin.com/company/pacific-peche
• Instagraminstagram.com/pacificpeche

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Pêche