Pacific Rent A Car

What Pacific Rent A Car does

Pacific Rent A Car Ltd. is a privately held, founder-owned car rental company headquartered at 23 Ecevit Avenue in Kyrenia, North Cyprus (TRNC), operating continuously since 1982. The company runs a fleet of 120-140 vehicles spanning economy, compact, family, SUV, 4x4, and now electric/hybrid categories, and was an early mover in North Cyprus online car hire, launching its internet booking channel in 1999. Its core product is a self-serve online booking engine (128-bit SSL, multi-currency in GBP/EUR/USD/TRY) that issues instant quotes with a 20% online discount and collects a flight number to coordinate Ercan Airport pickups. Distribution is direct-to-consumer via the website, a 24/7 Ercan Airport counter, free door-to-door delivery across Kyrenia and the northern coast, and a partner referral layer with Amy Villas, GoNorthCyprus, Kyrenia Hotels, and Loacal.com.

Revenue is generated primarily through per-day car rental (minimum 3-day stay, 24-hour periods, unlimited mileage, CDW bundled at ~£3/day, £1,000 damage excess) supplemented by ancillary transaction-fee streams: Larnaca Airport private transfers (£75-80/leg), fuel pre-purchase (£20) or leave-it-as-you-got-it options, extra windscreen/tyres insurance, baby/booster seats (£2/day), South Cyprus border-crossing permission (£50), and free additional drivers. The company also retails ex-fleet used cars via a Cyprus Car Sale partnership, monetizing fleet depreciation. Customer segments are dominated by UK and Irish leisure tourists, families, and long-stay/return visitors, served through a horizontal segmentation approach rather than enterprise contracts. With only ~14 staff and no external funding, Pacific operates as a lean, bootstrapped, asset-heavy local rental operator.

Name

Pacific Rent A Car

Legal name

Pacific Rent A Car Ltd.

Website

https://pacific-rentals.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Rent A Car Ltd. is a privately held North Cyprus car rental company, founded in 1982 in Kyrenia, operating a 120-140 vehicle fleet and serving UK/Irish tourists and families through online booking, Ercan Airport pickup, and door-to-door delivery.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Long-Term / Monthly Car Rental (THADAAAE)

Keywords

• Car rental services
• Vehicle hire
• Airport car rental
• Short-term leasing
• Tourist vehicle rental

Headquarters

HQ city

Kyrenia (Girne)

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Car Rental: Daily and weekly car rental with 24-hour periods, unlimited mileage, full insurance with CDW included. Minimum 3-day rental requirement.
2. Airport Transfer Services: Private taxi transfer from Larnaca Airport to Kyrenia office and other North Cyprus locations, priced at £75-80 per journey
3. Additional Insurance and Services: Additional insurance covering windscreen and tyres, baby/booster seats at £2 per day, additional drivers free of charge
4. Fuel Services: Fuel delivered with car (£20 upfront, non-refundable) or leave-it-as-you-got-it option for Kyrenia office pickups
5. Border Crossing Permission: Permission paper to drive hire car to South Cyprus for £50

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pacific Rent A Car operates a vehicle rental business in Kyrenia, North Cyprus, offering short-term car hire with a maintained fleet of 120–140 vehicles. The company provides airport pickup, door-to-door delivery, and various rental add-ons to individual tourists and holidaymakers visiting Northern Cyprus.

Product overview

Pacific Rent A Car is a car rental company based in Kyrenia, North Cyprus, established in 1982. The core offering is car hire services with a fleet of over 120 vehicles, accessible through an online booking system. The company provides supplementary services including airport transfers (Ercan and Larnaca), door-to-door delivery, and various add-ons such as child seats, additional drivers, insurance options (CDW and extra windscreen/tyres coverage), and fuel services. The product portfolio centers on the online booking platform and rental services, with add-on options for insurance, equipment, and cross-border travel permissions. The company accepts multiple currencies (GBP, Euro, USD, Turkish Lira) and offers 24-hour roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental
• Airport Pickup Service
• Door-to-Door Delivery
• Rental Add-Ons

Quantifiable outcome

• 20% discount available through online booking system
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Amy VillascoreGTM or Marketing Partner · 1 January 2023Villa holidays partner offering holiday villa rentals in Northern Cyprus. Pacific Rent-A-Car provides car hire services to Amy Villas customers with £20 Pacific discount available. Ongoing contract renewed annually.
• GoNorthCypruscoreGTM or Marketing Partner · 1 January 2005Travel company established 2005 offering package holidays, flights, and hotels in North Cyprus. Provides flight booking referrals to Pacific customers. Car hire supplied by Pacific.
• Kyrenia HotelsminorGTM or Marketing PartnerHotel booking partner for Kyrenia area hotels with lowest price guarantees. Recommends Pacific Rent-A-Car to hotel guests.
• Loacal.comminorGTM or Marketing PartnerActivities and tours platform recommended by Pacific for North Cyprus activities. Pacific customers can save 10% using Pacific code on Loacal bookings.
• Cyprus Car SaleminorOthersNew partner for selling used rental cars at competitive prices, positioning Pacific as a leader in used car sales in North Cyprus.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Keddy by Europcar: Value sub-brand of Europcar targeting price-sensitive leisure travelers via broker distribution (including Rentalcars.com). Comparable as an emerging rental brand competing in the same tourism-airport channels as Pacific, particularly via the same third-party booking platforms.

Broad incumbents

• Hertz: Global car rental brand with extensive airport presence across Europe, the Middle East, and beyond. Comparable as a broad incumbent serving leisure and business travelers; relevant benchmark for fleet scale and airport-counter operations that Pacific emulates at Ercan.
• Avis Budget Group: Global car rental brand with dual Avis and Budget labels, focused on airport and corporate travel. Comparable as a broad incumbent in self-drive rental; relevant peer for fleet operations, online booking infrastructure, and loyalty mechanics.
• Sixt: Major European-headquartered rental company with strong airport presence and premium fleet positioning. Comparable as a broad incumbent offering self-drive car rental; relevant competitor for tourism-driven, airport-counter business Pacific operates.
• Enterprise Rent-A-Car: One of the largest global car rental brands with airport and city locations worldwide. Comparable as a broad incumbent offering passenger car rental across multiple geographies; could enter the North Cyprus market and compete for Ercan Airport customers.
• Europcar: Pan-European car rental brand with broad leisure and business segments. Comparable as a broad incumbent in airport and city rental; benchmark for fleet mix, pricing, and ancillary services similar to Pacific's offering.

Direct peers

• Green Motion: International car rental franchise with locations across Cyprus, Europe, Middle East, and beyond. Directly comparable as a franchise-based rental brand that serves tourism-driven customers through airport and city counters, similar to Pacific's Ercan Airport and Kyrenia operation.
• Goldcar: European leisure-focused low-cost car rental brand owned by ALD Automotive. Comparable as a direct competitor targeting airport-based, tourism-driven rental customers with similar pricing tiers and ancillary add-ons (insurance, additional driver, child seats).
• Surprice Car Rental: European-focused value car rental brand operating through franchisees at airports and resorts. Comparable as an emerging direct peer serving leisure travelers with competitive pricing, multi-currency booking, and door delivery options paralleling Pacific's value proposition.

Regional players

• Ok Mobility: Mediterranean-focused car rental brand with strong presence in Spain, Italy, Portugal, and selected international markets. Comparable as a regional player serving tourism corridors with self-drive rental, airport counters, and multi-currency booking analogous to Pacific's North Cyprus operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-rent-a-car

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Rent A Car