Paço das Artes
Paço das Artes is a São Paulo-based contemporary art institution operated as a state-contracted Social Organization, running the Temporada de Projetos emerging-artist incubator and serving the general public through free exhibitions, educational programs, and a digital archive.
- Company typePrivate
- Founded1970
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paço das Artes does
Paço das Artes is a São Paulo-based contemporary art institution established in 1969 and operated as a Social Organization (Organização Social) by the Associação Cultural Ciccillo Matarazzo (ACCIM) under contract with the São Paulo State Secretariat of Culture, Economy and Creative Industries. The institution's core product is Temporada de Projetos, an annual incubator program launched in 1997 that selects one curatorial project and three-to-four artistic projects for exhibition through a public call. It serves three primary segments: the general public attending free exhibitions, emerging Brazilian contemporary artists and curators seeking institutional visibility, and adult learners consuming online courses and workshops.
The institution operates a physical exhibition space at the historic Casarão Nhonhô Magalhães in Higienópolis (since January 2020) and supports its programming with the MaPA digital archive (since 2014) documenting all participants in Temporada de Projetos since 1996, the Papo Contemporâneo podcast series exploring art and memory, an Educativo educational department, and rotating exhibitions featuring both Brazilian and internationally renowned artists. No mobile applications, public APIs, or AI/ML capabilities are documented.
Revenue is generated through four streams: a management contract with the São Paulo state government, corporate sponsorships (Vivo, Goldman Sachs, Ituran, GoodStorage), individual donations facilitated by the federal Lei Rouanet cultural incentive program, and fees from online courses (e.g., R$220 for an eight-session creative writing course via Zoom). Free exhibition admission is the institution's pricing posture for the public. Headcount stands at 21 employees.
Paço das Artes firmographics
Firmographics- Name
- Paço das Artes
- Legal name
- Associação Cultural Ciccillo Matarazzo (ACCIM)
- Website
- https://pacodasartes.org.br
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paço das Artes is a São Paulo-based contemporary art institution operated as a state-contracted Social Organization, running the Temporada de Projetos emerging-artist incubator and serving the general public through free exhibitions, educational programs, and a digital archive.
- Ownership category
- akta.pro rank
Paço das Artes industry classification
Industry- Product category
- Art Museum / Cultural Institution
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Paço das Artes is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Paço das Artes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Government Cultural Funding: Paço das Artes is a public cultural institution administered as a Social Organization (Organização Social) by the Associação Cultural Ciccillo Matarazzo (ACCIM), under contract with the Secretaria de Estado da Cultura, Economia e Indústria Criativas do Estado de São Paulo. The institution receives government funding for operations.
- Sponsorship and Donations: The institution receives institutional sponsorship from companies including Vivo, Goldman Sachs, Ituran, and others. Donations are accepted through Lei Rouanet (up to 6% of income tax for individuals).
- Course Fees: Online courses are offered for fees, such as the creative writing course at R$ 220.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free exhibition admission |
| Other | One time/ perpetual license | Creative writing course - R$ 220 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Paço das Artes product offering
Product offeringCore offering
Paço das Artes is a public contemporary art institution in São Paulo that operates free exhibitions, an annual artist incubator program (Temporada de Projetos) for emerging Brazilian artists, the MaPA digital archive platform, educational courses and workshops, the Papo Contemporâneo podcast, and community outreach programs including the Paço Criança children's program. The institution is operated as a Social Organization by ACCIM under contract with the São Paulo State Secretariat of Culture.
Product overview
Paço das Artes is a contemporary art institution operated by the Association Culturelle Ciccillo Matarazzo (ACCIM) under the São Paulo State Secretary of Culture. The institution functions as a platform for emerging contemporary Brazilian art centered on the Temporada de Projetos annual incubator program, which selects and showcases young artists and curators. Supporting this core program, the institution offers the MaPA digital archive platform documenting the program's history since 1996, the Papo Contemporâneo podcast series exploring art and memory, and an Educativo educational program with visits and workshops. The institution also maintains the Acervo MaPA digital collection of contemporary works and hosts rotating exhibitions and the Performa Paço performance series.
Differentiator
Problem solved
Functional benefit
Brands
- Temporada de Projetos: Annual program created in 1997 to support young Brazilian contemporary artists and curators, considered the main incubator of emerging contemporary artists in the country.
- MaPA - Memória Paço das Artes
- Papo Contemporâneo
Products and services
- Temporada de Projetos Annual incubator program for young Brazilian contemporary artists. Through a public call, a specialized jury selects one curatorial project and artistic works for exhibition throughout the year. Selections receive a participation prize, production budget, and catalog.
- MaPA (Memória Paço das Artes) Digital archive platform for contemporary art that documents all artists, critics, curators, and jury members who participated in Temporada de Projetos since 1996. Contains images, texts, videos, and interviews developed specifically for the project.
- Papo Contemporâneo Podcast series exploring art and memory through conversations with art system agents, including artists, curators, critics, and other cultural producers. Available on Spotify and YouTube.
- Exposições (Exhibitions) Contemporary art exhibitions featuring works by relevant artists including Marina Abramovic, Pipilotti Rist, Bill Viola, Francis Bacon, Carmela Gross, Cildo Meireles, and Charly Nijensohn. Free admission for all visitors.
- Cursos e Oficinas (Courses and Workshops) Online and in-person educational offerings including creative writing courses, workshops for children (Paço Criança), and other cultural education programs. Online courses delivered via Zoom with recordings available for 30 days.
- Educativo (Educational Program) Educational programs including mediated visits, projects, and educational materials for schools and the general public. Includes the Paço Criança program for children and families.
- Acervo MaPA (MaPA Collection) Digital collection of contemporary Brazilian art works, preferentially in digital dimensions, related to the institution's programming, especially Temporada de Projetos.
- Performa Paço Performance-focused event series featuring live art presentations as part of the institution's programming.
Quantifiable outcome
- Temporada de Projetos 2026 selects 1 curatorial project and 3 artistic projects annually
- +1 more outcomes
Companies that use Paço das Artes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Paço das Artes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Paço das Artes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered silver, bronze, core and minor.
- VivosilverInstitutional sponsorship as part of Prata (Silver) tier sponsorship. Company receives brand visibility and association with cultural programming.
- IturanbronzeBronze tier institutional sponsorship.
- GoodStoragebronzeBronze tier institutional sponsorship.
- Lei Rouanet / Ministério da CulturacoreFederal cultural incentive program allowing individuals to donate up to 6% of income tax to cultural projects.
- Governo do Estado de São Paulo / Secretaria de Estado da Cultura, Economia e Indústria CriativascoreGovernment body that oversees Paço das Artes as a Social Organization under contract management.
- Associação Cultural Ciccillo Matarazzo (ACCIM)coreSocial Organization that administers Paço das Artes and Museu da Imagem e do Som (MIS) under contract with the government.
- PROAC (Programa de Ação Cultural)coreState of São Paulo cultural incentive program for sponsorship of cultural projects.
- PROMACminorFederal program for municipal cultural projects.
- Museu da Imagem e do Som (MIS)coreBoth institutions are co-administered by ACCIM Social Organization, sharing administrative resources and collaborating on cultural programming.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Paço das Artes competitors and assessment
Company assessmentDirect peers
- Instituto Moreira Salles (IMS): Private Brazilian cultural institution operating exhibition spaces, digital archives, and educational programs in São Paulo and Rio. Comparable model of combining physical exhibition with digital content and educational outreach.
- Centro Cultural São Paulo: Municipal cultural center offering free contemporary exhibitions, courses, and educational programming. Similar public-funding model and free-admission approach with overlapping audience demographics.
- Museu de Arte Moderna de São Paulo (MAM-SP): Adjacent São Paulo museum focused on modern and contemporary art with rotating exhibitions, educational programming, and similar public cultural mission. Direct comparison point for contemporary art programming in the same city.
- Pinacoteca do Estado de São Paulo: São Paulo state art museum where Paço das Artes was temporarily housed in 1973. Runs exhibitions, educational programs, and collection-based programming for the State of São Paulo, with a similar institutional relationship to state government.
- Museu de Arte de São Paulo (MASP): Brazil's most prominent art museum in São Paulo, with a major collection of Western and Brazilian art and a strong exhibition and educational programming calendar. Most significant contemporary/traditional art institution competitor in São Paulo.
- Itaú Cultural: Major corporate-funded Brazilian cultural institution running contemporary exhibitions, performance programming, and educational initiatives. Comparable scale of national cultural programming and corporate sponsorship model.
Regional players
- Museu de Arte do Rio (MAR): Contemporary art museum in Rio de Janeiro with similar Social Organization governance model and cultural mission. Comparable institution structure but operating in a different Brazilian metropolitan market.
- Museu de Arte Contemporânea de Niterói (MAC): Contemporary art museum in Niterói with iconic architecture and Brazilian contemporary art focus. Comparable curatorial focus but different geographic market than São Paulo.
Broad incumbents
- Sesc (Serviço Social do Comércio): Large Brazilian cultural and social services network operating multiple cultural venues (e.g., Sesc Pompéia in São Paulo) with rotating exhibitions, courses, and educational programming at greater scale than Paço das Artes.
- Centro Cultural Banco do Brasil (CCBB): Major corporate-funded cultural institution with locations in São Paulo, Rio, Brasília, and Belo Horizonte. Hosts major contemporary exhibitions with significantly larger visitation scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paço das Artes social profiles
Digital presencePaço das Artes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paço das Artes leadership team
Management profileNumber of profiles
Profiles14 records
Paço das Artes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paço das Artes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paço das Artes
What does Paço das Artes do?
Paço das Artes is a public contemporary art institution in São Paulo that operates free exhibitions, an annual artist incubator program (Temporada de Projetos) for emerging Brazilian artists, the MaPA digital archive platform, educational courses and workshops, the Papo Contemporâneo podcast, and community outreach programs including the Paço Criança children's program. The institution is operated as a Social Organization by ACCIM under contract with the São Paulo State Secretariat of Culture.
Is Paço das Artes a public or private company?
Paço das Artes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Paço das Artes founded?
Paço das Artes was founded in 1970. It employs 11 to 50 people.
Where is Paço das Artes based?
Paço das Artes is headquartered in São Paulo, Brazil, in the Latin America region.
How does Paço das Artes make money?
Three revenue lines are on record. Government Cultural Funding is the primary driver. The others are sponsorship and Donations and course Fees.
Who are Paço das Artes's main competitors?
Direct peers on record are Instituto Moreira Salles (IMS), Centro Cultural São Paulo, Museu de Arte Moderna de São Paulo (MAM-SP), Pinacoteca do Estado de São Paulo, Museu de Arte de São Paulo (MASP) and Itaú Cultural. Regional players are Museu de Arte do Rio (MAR) and Museu de Arte Contemporânea de Niterói (MAC). Broad incumbents are Sesc (Serviço Social do Comércio) and Centro Cultural Banco do Brasil (CCBB).
Does Paço das Artes have an API?
No public API is recorded for Paço das Artes.
What industry is Paço das Artes in?
Paço das Artes's product category is Art Museum / Cultural Institution. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 712110.