Pacyfika

What Pacyfika does

Pacyfika Sp. z o.o. is a Warsaw-based, partner-owned social and political campaign agency serving brands, public institutions, NGOs, and political figures in Poland. With a core team of roughly eight people led by three partners, the firm delivers strategic consulting, campaign development, social-media activism, corporate social-responsibility programs, communications, and data-driven research services. Its work is concentrated in civic and democratic-engagement campaigns, including Poland's 2023 pro-turnout Frekwencja campaign (74% youth turnout), the Wolna Szkoła education-reform opposition movement, and international tech-company partnerships such as Jigsaw's online-manipulation awareness campaign, which reached 122 million impressions across TikTok, Meta, and YouTube.

The company's technology stack centers on a "Data Lab" practice, including a proprietary "Profile by Pacyfika" donor-profiling system that uses statistics, machine calculations, and field research to optimize NGO 1.5% tax-donation campaigns, plus advanced microtargeting and electoral-geography tools used in political campaigns. Pacyfika also operates the @orientuj.się TikTok channel (60M+ views), a Generation-Z political-media property co-built with MamPrawoWiedzieć.pl. The firm bills on a project-based, quote-based professional-services model with no published pricing; revenue is generated from consulting engagements, campaign execution, and bespoke data services for NGO, public, and commercial clients. The company is privately held, with no external investors, no parent entity, and no disclosed funding.

Name

Pacyfika

Legal name

Pacyfika Sp. z o.o.

Website

https://pacyfika.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacyfika is a Warsaw-based, partner-owned social and political campaign agency (8 employees) that delivers strategic consulting, civic campaigns, social-media activism, and data-driven donor profiling for Polish NGOs, international tech firms, and political figures.

Ownership category

akta.pro rank

Product category

Political and Social Campaign Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAK

Nonprofit & Cause Communications

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAMALAO

PR, Reputation Management & Earned Media Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYBPAGAFAN

Government Accountability, Ethics & Anti-Corruption Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYMPADAEAK

Political & Advocacy Advertising

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

• Social campaign consulting
• Political campaign strategy
• NGO communications services
• Digital advocacy campaigns
• Civic engagement consulting

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting: Advisory services for brands, institutions, and public figures navigating social-political reality. Combines strategic thinking, academic research rigor, and years of experience.
2. Campaign Development & Execution: Design and implementation of social campaigns, communication strategies, and engagement initiatives for clients across social and political domains.
3. Social Media Activism Services: Creation and management of social media campaigns operating at intersection of online and offline engagement, particularly for Gen Z audiences.
4. Data & Research Services: Big data tool development and social research services, including donor profiling systems for NGOs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pacyfika is a boutique social and political campaign agency that designs and executes strategic communication, advocacy, and CSR campaigns for NGOs, foundations, brands, public figures, and politicians. It also operates two proprietary assets: the "Profile" donor-profiling system for fundraising and the "Orientuj.się" TikTok media channel used as a campaign platform.

Product overview

Pacyfika is a social and political campaign agency offering a portfolio of services organized around values-based engagement, consulting, and communication. The core offering consists of Engagement (mobilizing people around democratic values), Consulting (strategic navigation of social-political reality), and specialized services in Strategy, Social Media Activism, Corporate Social Responsibility, Communication, and Data Lab (big data tools and social research). Beyond these service lines, Pacyfika delivers specific campaign products including Frekwencja 2023 (pro-turnout election campaign), Orientuj.się (TikTok media for Gen Z), Profile by Pacyfika (donor profiling system for NGOs), Impuls (master class series), Jigsaw Campaign (online manipulation awareness), and Born in EU (European identity campaign). The company operates as a service-based consultancy rather than a software platform, with offerings structured as distinct practice areas and named project deliverables.

Differentiator

Problem solved

Functional benefit

Brands

• Orientuj.się: TikTok media platform targeted at Generation Z, created in partnership with MamPrawoWiedzieć.pl. Publishes interviews and news from the political world.
• Profile by Pacyfika

Products and services

• Social and political campaign consulting End-to-end strategic consulting and campaign execution for NGOs, foundations, brands, public figures, and politicians, covering campaign development, communication strategy, CSR, and social media activism.
• Profile by Pacyfika Proprietary donor-profiling system used by the agency to support fundraising campaigns for NGOs and foundations through data-driven audience research and targeting.
• Orientuj.się (TikTok media channel) Owned TikTok media channel operated by Pacyfika that produces civic and political content and is used as a platform for audience engagement and digital campaign distribution.

Quantifiable outcome

• 74% record-breaking voter turnout among young people in 2023 Polish elections
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Fundacja LibertécoreStrategic or Co-development Partner · 1 January 2023Co-created one of Poland's largest pro-turnout campaigns (Frekwencja 2023) resulting in 74% youth voter turnout and 62.9% voting for democratic opposition. Partnership involved 24M views and 750K+ reactions.
• MamPrawoWiedzieć.plcoreStrategic or Co-development PartnerPartnership to create Orientuj.się - TikTok media targeting Generation Z with political content. Joint editorial team publishes interviews and news achieving 60M+ views.
• Fundacja Batorego (Stefan Batory Foundation)coreStrategic or Co-development PartnerLong-term strategic and communication support. Created campaign with Maciej Stuhr: 'Donate 1% for democracy.' Ongoing partnership for foundation's social initiatives.
• Fundacja Auschwitz-Birkenau and GoogleflagshipStrategic or Co-development PartnerCo-organizers of Impuls - unique intellectual master class series in Poland featuring global authorities. Partnership combines historical education with contemporary discourse.
• Jigsaw (Google subsidiary)coreGTM or Marketing PartnerConducted Poland's largest online manipulation awareness campaign. Total reach: 34M TikTok, 58M Meta, 30M YouTube impressions.
• KPH and Facebook/MetacoreGTM or Marketing PartnerLGBTQIA+ support campaign where 17 people shared experiences on dealing with difficult situations. Campaign reached every Facebook user in Poland.
• Wolna Szkoła CoalitioncoreStrategic or Co-development PartnerBuilt social movement against minister Czarnek's education reform from scratch. Dozens of actions, thousands of people, 40M internet reach. Result: president vetoed reform twice.
• Opora.uacoreStrategic or Co-development PartnerCampaign helping Ukrainians in Poland submit testimonies of war crimes for International Court of Justice in The Hague. Successfully collected 500+ testimonies.
• Geremek.plcoreStrategic or Co-development PartnerBorn in EU project partner - strengthening European identity among young people. Over 16 million views on Instagram, TikTok, and Facebook.
• Fundacja RadugaminorStrategic or Co-development PartnerCreated strategy for violence against women support program. Campaign launched unique in Poland support program for victims.
• UNHCR PolandminorStrategic or Co-development PartnerPartner organization for refugee support and humanitarian initiatives in Poland.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global PR firm with a public engagement and social impact practice serving NGOs, foundations, and corporations on purpose-driven and civic campaigns. Broader incumbent that overlaps Pacyfika's nonprofit/cause communications work as part of a much wider portfolio.
• FleishmanHillard: Global PR and public affairs agency with a strong public affairs and social issues practice. Comparable in delivering advocacy and cause-based campaigns for nonprofits, governments, and corporations at global scale.
• Hill+Knowlton: Global public relations and public affairs consultancy with significant cause, policy, and advocacy work. Overlaps with Pacyfika's political and NGO campaign capabilities but operates as a much broader full-service network.
• FGS Global: Global strategic communications and public affairs advisory (formed by Finsbury, Hering Schuppener, and Sard Verbinnen). Overlaps with Pacyfika's strategic advisory to public figures, institutions, and politically exposed clients on reputation and narrative.
• Ogilvy PR (WPP): Global PR and communications network with a dedicated social impact and behavior-change practice. Comparable in purpose-driven campaigns for brands, NGOs, and governments, but at significantly larger scale and broader scope.

Direct peers

• Purpose: Campaign agency purpose-built for social causes, progressive movements, and civic engagement with global footprint. Comparable in mobilizing audiences around democratic values and running advocacy campaigns for NGOs and foundations.
• Blue State: Digital agency specializing in campaigns for progressive causes, nonprofits, and political candidates. Most directly comparable in mission-driven, values-based digital campaign work for NGOs and civic organizations.
• BerlinRosen: US-based communications and political consulting firm specializing in public affairs, advocacy, and campaigns for progressive causes and labor movements. Comparable in combining political campaign execution with nonprofit/advocacy communications.
• SKDKnickerbocker: US political consulting and public affairs firm running campaigns for Democratic candidates and progressive causes. Comparable in political campaign strategy combined with advocacy communications for nonprofit clients.

Regional players

• Res Publica: Polish public relations and communications agency. Most relevant regional peer in the Polish market with comparable services to corporations, public institutions, and civil society organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgencjaPacyfika
• LinkedInlinkedin.com/company/pacyfika
• Instagraminstagram.com/agencjapacyfika
• TikToktiktok.com/@orientuj.sie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacyfika