PRIVATE ART DEALERS ASSOCIATION INC

Name

PRIVATE ART DEALERS ASSOCIATION INC

Legal name

PRIVATE ART DEALERS ASSOCIATION INC

Website

https://pada.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Art Trade Association Services

NAICS

Independent Artists, Writers, and Performers (7115)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYCRAFAIAH

Digital Marketplaces for Downloadables (Creators/Assets)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

SECONDARYEDAFAHAI

Content Asset Libraries & Template Marketplaces (stock, characters, themes)

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

Keywords

• Art dealer association
• Online art sales guidance
• Artist education resources
• Art marketplace directories
• Art commerce education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Not Disclosed: The revenue model for PADA is not explicitly disclosed in the available source material. The website appears to function primarily as an educational resource for artists.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PADA operates pada.net as a free, content-based educational guide that teaches artists how to sell artwork online. The guide covers multiple sales channels including social media (Instagram, Pinterest, Facebook, Twitter), online marketplaces (e.g., Etsy), online art galleries, crowdfunding sites, do-it-yourself personal websites (Squarespace, BigCartel, Shopify, WordPress), print-on-demand services, and paid advertising via Google Ads. The offering is informational rather than transactional, with no proprietary platform, marketplace, or dealer service being sold.

Product overview

PRIVATE ART DEALERS ASSOCIATION INC (PADA) operates pada.net as an informational guide and educational resource for artists seeking to sell artwork online. The website provides comprehensive guidance on various sales channels and platforms rather than offering a proprietary software product or service. It is not a platform-plus-modules architecture but rather a content-based resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Guide: How to Sell Your Art Online A free, content-based educational resource published on pada.net that walks individual artists and creators through how to sell artwork online, covering social media marketing, online marketplaces (e.g., Etsy), online art galleries, crowdfunding, personal e-commerce websites (Squarespace, BigCartel, Shopify, WordPress), print-on-demand services, Google Ads, and pricing strategies.

Quantifiable outcome

• In 2019, online art sales reached approximately $4.64 billion, representing a 9.8% increase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Etsy: Etsy is the online marketplace PADA most prominently recommends for artists to sell handmade and original work. While not a content site, Etsy publishes its own extensive seller education and onboarding guides, making it an incumbent competing for the same educational surface.
• Artnet: Artnet is an established art market data and auction aggregator with extensive editorial and educational coverage of the online art trade. Like PADA, it serves artists and art professionals seeking market intelligence and sales guidance, making it a comparable informational resource in the art space.
• Artsy: Artsy is a large online art marketplace and editorial platform serving collectors and galleries. It overlaps with PADA's audience of artists and art buyers, and similarly publishes editorial and educational content to support online art discovery and transactions, making it a comparable resource destination in the same space.

Direct peers

• Artfinder: Artfinder is an online art marketplace connecting independent artists with buyers worldwide. It represents the exact 'online gallery' model that PADA's content educates artists about, making it a direct comparable in the online art selling space.
• Saatchi Art: Saatchi Art is an online art gallery that connects artists directly with buyers. PADA explicitly recommends online galleries as a sales channel and guides artists to platforms like Saatchi Art, making it a directly comparable destination in the online art-selling journey.
• Singulart: Singulart is an online art marketplace where independent artists can list and sell their work. It is one of the gallery-style platforms PADA's guide directs artists toward, making it a direct peer in the online art marketplace category.
• Fine Art America: Fine Art America is a print-on-demand and marketplace platform for independent artists, directly aligned with the print-on-demand and online marketplace strategies PADA educates its audience about. It is a primary recommended platform within PADA's guide.

Emerging players

• Skillshare: Skillshare is an online learning community for creatives with courses on art, illustration, and selling creative work. It is comparable to PADA as a creator-education resource, and represents the paid/membership model PADA could evolve into.
• CreativeLive: CreativeLive is an online education platform offering courses for creatives, including classes on selling art. It represents the productized, paid-education evolution of the free content PADA provides, making it a comparable (and potential disruptor) in art-seller education.
• ArtStation: ArtStation is a digital art marketplace and portfolio platform serving illustrators, concept artists, and digital creators. While more focused on digital art than PADA's broad artist audience, it overlaps as both a portfolio and selling platform that competes for the same creator mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/private-art-dealers-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIVATE ART DEALERS ASSOCIATION INC