Paddington
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Paddington firmographics
Firmographics- Name
- Paddington
- Legal name
- Paddington Store
- Website
- https://paddington.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Paddington industry classification
Industry- Product category
- Licensed Character Merchandise
- NAICS
- General Merchandise Retailers (455), Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Traditional Toy Stores (CRALAFAA)
- akta.pro secondary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Paddington is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paddington business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling official Paddington Bear merchandise including plush toys, clothing, accessories, homeware, stationery, books, and seasonal items directly to consumers through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Paddington product offering
Product offeringCore offering
The Official Paddington Store retails officially licensed Paddington™ Bear merchandise through a direct-to-consumer Shopify e-commerce site (store.paddington.com) and a physical retail store at Paddington Station in London. The catalog includes plush toys, clothing, books, homeware, jewellery, bags, keyrings, travel accessories, pet accessories, games, puzzles, figurines, gift bundles, and recurring co-branded collections (e.g., Paddington x Skinnydip, Paddington x Dr.PAWPAW) alongside media-tied lines such as Paddington in Peru and The Adventures of Paddington. The store ships internationally to more than 50 countries with multi-currency support and prices individual items from roughly $9.50 to $72.47.
Product overview
The Paddington Store is an e-commerce platform selling official Paddington Bear merchandise. The product portfolio comprises multiple sub-brands including Musical Merchandise (award-winning show products), seasonal collections (The Summer Edit, Christmas, Easter, Halloween), branded collaborations (Paddington x Skinnydip, Paddington x Dr.PAWPAW), and core product categories spanning Plush Toys, Figurines & Playsets, Games & Puzzles, Homeware, Stationery, Books, Clothing (Adult, Kids, Infant), Accessories (Jewellery, Bags, Travel Essentials, Pet Accessories), and Seasonal items. The store also features exclusive collections (The Essential Collection, Lost & Found, Paddington in Peru, The Landmark Collection) and curates gift bundles. Products range from collectible items like bronze figurines to everyday items like water bottles, tea towels, and clothing.
Differentiator
Problem solved
Functional benefit
Brands
- Paddington The Musical: Official merchandise from the award-winning Paddington musical production
Products and services
- Plush & Toys Collection Curated line of plush Paddington Bear toys and related character plush items available for purchase online and at the Paddington Station retail store, targeting families, children, and collectors.
- Books Collection Official Paddington Bear books, storybooks, and print media sold through the official store, targeting readers, parents, and gift-buyers.
- Adult Apparel Collection Licensed Paddington-themed clothing for adults including tops, sweatshirts, and related items, sold through the online store and physical retail.
- Kids & Baby Apparel Collection Licensed Paddington Bear-themed clothing for children and infants, sold online and at the Paddington Station retail store.
- Homeware Collection Paddington Bear-themed homeware items including mugs, stationery, decorative pieces, and household goods sold through the official store.
- Jewellery Collection Licensed Paddington Bear-themed jewellery items including necklaces, bracelets, charms, and related accessories.
- Bags & Travel Essentials Collection Paddington Bear-themed tote bags, shoppers, and travel accessories sold through the online and physical stores.
- Keyrings & Badges Collection Small Paddington Bear-themed accessories including keyrings, enamel pins, and badges for collectors and gift-buyers.
- Pet Accessories Collection Paddington Bear-themed accessories for pets including collars, leads, bandanas, and small toys.
- Games, Puzzles & Playsets Collection Licensed Paddington Bear games, puzzles, playsets, and related items sold through the official store for families and children.
- Figurines Collection Collectible Paddington Bear figurines and small statues, including bronze figurines, sold to collectors and fans.
- Arts & Crafts Collection Paddington Bear-themed arts and crafts supplies and activity items for children.
- Gift Bundles Collection Curated Paddington-themed gift bundles and gift sets combining multiple merchandise items for convenient gifting.
- Co-Branded Collections Recurring licensed co-branded Paddington merchandise lines created in collaboration with third-party brands, including Paddington x Skinnydip and Paddington x Dr.PAWPAW collaborations.
- Themed & Media-Tied Collections Curated Paddington merchandise collections tied to specific media properties or seasonal themes, including Paddington in Peru (film), The Adventures of Paddington (TV), Classic Paddington, Lost & Found Paddington, The Landmark Collection, The Summer Edit, and The Essential Collection.
Companies that use Paddington
Customer profileSegments2 records
Ideal customer profiles3 records
Paddington technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Paddington partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Paddington The MusicalcoreOfficial Paddington Store features dedicated section for Paddington The Musical merchandise including music, plush toys, clothing, homeware, and accessories from the award-winning stage show.
- Paddington Bear ExperienceminorCross-promotional partnership with The Paddington Bear Experience attraction located at County Hall, Westminster Bridge Road, London. Promoted on the official store as a related London attraction.
- Paddington Afternoon Tea Bus Tour (B Bakery)minorPartnership with B Bakery for the Paddington Afternoon Tea Bus Tour - a London sightseeing experience featuring Paddington-themed food service. Promoted as a related experience on the official store.
- Paddington x SkinnydipminorLicensed collaboration collection with Skinnydip brand featuring exclusive Paddington-themed accessories and lifestyle products sold through the official store.
- Paddington x Dr.PAWPAWminorLicensed collaboration with Dr.PAWPAW brand featuring exclusive Paddington-themed personal care and beauty products sold through the official store.
Recent moves6 records
Paddington competitors and assessment
Company assessmentDirect peers
- Build-A-Bear Workshop: Public plush and character merchandise retailer with both physical stores and global e-commerce. Comparable in plush-led category mix, gifting model, and multi-tier price points, though at much larger scale.
- Jellycat: UK-based premium plush and gifting brand selling globally through its own e-commerce site. Directly comparable to the Paddington Store as a single-brand, multi-category character/lifestyle retailer with strong gifting and collectibles positioning.
- Funko: Character collectibles company (Pop! figurines, plush) sold direct to consumers and through licensed retailers. Compares to the Paddington Store's figurines/playsets and collectibles line, especially around IP-driven releases.
- shopDisney: Official Disney direct-to-consumer store for character merchandise across plush, apparel, homeware, and accessories. Closest peer in operating model — licensed multi-category character retail with tourism-adjacent physical stores.
Broad incumbents
- Smyths Toys: Large UK and European toy retail chain with broad character merchandise inventory. Comparable in plush and licensed-character category exposure; differs in being a multi-brand mass toy retailer rather than a focused brand store.
- Harrods: London luxury department store with a destination toy and character merchandise department and strong gifting seasonality. Overlaps with the Paddington Store on plush, homeware, beauty accessories, and tourist retail.
- Hamleys: Iconic London toy and gifting retailer with flagship on Regent Street and global online reach. Comparable category overlap (plush, games, puzzles) and tourist flagship traffic, but operates as a multi-brand toy and games specialist rather than a single-character retailer.
Regional players
- V&A Shop: Museum gift shop with curated design-led homeware, jewelry, and gift ranges, sold globally online. Comparable multi-category, gift-forward assortment and tourist/collector customer base.
- The British Museum Shop: UK cultural/heritage gift shop with global shipping, multi-category range (books, homeware, gifts, accessories), and tourist-foot-traffic retail. Comparable as a UK-rooted, IP-driven multi-category gifting retailer.
Emerging players
- Truffle Shuffle: UK-based character merchandise retailer specializing in licensed apparel, gifts, and homeware for nostalgic and family IP. Comparable in single-category deep-merchandising of branded character product with global shipping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paddington social profiles
Digital presencePaddington financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paddington leadership team
Management profileNumber of profiles
Paddington funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paddington M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paddington
What does Paddington do?
The Official Paddington Store retails officially licensed Paddington™ Bear merchandise through a direct-to-consumer Shopify e-commerce site (store.paddington.com) and a physical retail store at Paddington Station in London. The catalog includes plush toys, clothing, books, homeware, jewellery, bags, keyrings, travel accessories, pet accessories, games, puzzles, figurines, gift bundles, and recurring co-branded collections (e.g., Paddington x Skinnydip, Paddington x Dr.PAWPAW) alongside media-tied lines such as Paddington in Peru and The Adventures of Paddington. The store ships internationally to more than 50 countries with multi-currency support and prices individual items from roughly $9.50 to $72.47.
Is Paddington a public or private company?
Paddington is a private company. It is classified as unknown and is currently operating.
When was Paddington founded?
Paddington was founded in -1. It employs 11 to 50 people.
Where is Paddington based?
Paddington is headquartered in London, United Kingdom, in the Europe region.
How does Paddington make money?
One revenue line is on record: direct Product Sales.
Who are Paddington's main competitors?
Direct peers on record are Build-A-Bear Workshop, Jellycat, Funko and shopDisney. Broad incumbents are Smyths Toys, Harrods and Hamleys. Regional players are V&A Shop and The British Museum Shop. Truffle Shuffle is listed as an emerging player.
Does Paddington have an API?
No public API is recorded for Paddington.
What industry is Paddington in?
Paddington's product category is Licensed Character Merchandise. Its primary akta.pro industry code is CRALAFAA, Traditional Toy Stores, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 455 and its SIC code is 5399.