Paddock Industries, Inc.

What Paddock Industries, Inc. does

Paddock Industries, Inc. operates in the industrial identification market under the brand Etched - The Nameplate Company, manufacturing custom durable metal nameplates, tags, sling tags, compliance and safety plates, control panels, data plates, and custom-printed industrial cable ties. The core technology is metal etching using stainless steel and aluminum substrates designed to remain legible for years in harsh industrial environments spanning oil and gas, aerospace, flow control, lifting and rigging, power generation and transmission, transportation, military, manufacturing, and hearth and home applications.

The business model is a direct, sales-led B2B operation with a quote-based pricing model (no public pricing). Revenue is generated primarily through one-time custom purchase orders across the seven core product lines, supplemented by managed-services-style recurring engagement through the proprietary Tag Inventory Manager (TIM), Tag Store, Tag Warehouse, and Bail Me Out Program solutions, which embed inventory management inside customer warehouses to eliminate stockouts. Distribution is via a regional direct-sales team with named territory representatives and a Request-a-Quote website funnel supported by SEO and content marketing.

Founded circa 1974 and operating as a privately held LLC with no disclosed external funding or institutional ownership, the company cites over 50 years of experience and lists a small set of named enterprise and mid-market customers across energy services, manufacturing, valve production, and transportation, with multiple multi-year customer testimonial relationships indicating stickiness in supply-chain-critical applications.

Name

Paddock Industries, Inc.

Legal name

Etched, LLC

Website

https://paddock-inc.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Paddock Industries operates as Etched - The Nameplate Company, manufacturing custom etched metal nameplates, tags, sling tags, and control panels for industrial customers in oil and gas, aerospace, lifting and rigging, manufacturing, military, and power generation, augmented by warehouse-based inventory management solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Nameplates: Custom durable nameplates manufactured from stainless steel or aluminum for industrial applications. Revenue generated through one-time purchase orders with recurring reorders from established customers.
2. Industrial Tags: Metal tags for identifying machinery, communicating serial numbers, safety instructions, and improving worksite quality and efficiency. Customized solutions with durability and functionality focus.
3. Sling Tags: Specialized tags for lifting and rigging industries to label slings, communicate load capacities, and inspection dates. Supports equipment tracking and safety compliance.
4. Control Panels: Custom control panels with specific functions, warnings, branding, and operating instructions for industrial worksites.
5. Compliance and Safety Plates: Metal safety plates customized with essential safety guidelines, compliance information, and equipment specifications.
6. Data Plates: Durable data plates displaying serial numbers, specifications, and safety information for various industrial applications.
7. Industrial Cable Ties: Custom printed industrial cable ties that can include serial numbers, used as tag attachments or inspection tags.
8. Tag Inventory Management Solutions: Supply chain solutions including Tag Inventory Manager, Tag Store, and Tag Warehouse programs that ensure customers never run out of tags, providing recurring engagement and long-term customer relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Paddock Industries, Inc. operates through its Etched brand as a manufacturer of custom durable stainless steel and aluminum nameplates, industrial tags, sling tags, control panels, data plates, compliance and safety plates, and industrial cable ties. The company serves industrial B2B customers in oil and gas, lifting and rigging, aerospace, manufacturing, military, flow control, power, and transportation sectors, with a focus on supply chain solutions that ensure customers never run out of identification products.

Product overview

Etched - The Nameplate Company is a provider of durable industrial nameplates, tags, and control panels. The product portfolio centers on seven core product lines: Nameplates (stainless steel/aluminum), Tags, Sling Tags, Compliance and Safety Plates, Control Panels, Industrial Cable Ties, and Data Plates. These are complemented by four supply chain solutions—Tag Inventory Manager (TIM), Tag Store, Tag Warehouse, and the Bail Me Out Program—that together provide a comprehensive approach to industrial identification and supply chain management. The company serves diverse industries including aerospace, flow control, lifting and rigging, manufacturing, military, oil and gas, power generation, and transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Nameplates Durable stainless steel or aluminum nameplates designed to communicate crucial information about equipment in harsh industrial environments, used in oil and gas, flow control, lifting and rigging, power, transportation, and military applications.
• Industrial Tags Industrial metal tags used to identify machinery, communicate serial numbers or safety instructions, and improve worksite quality and efficiency.
• Sling Tags Customized tags for the lifting and rigging industries to label and identify slings, communicate load capacities, inspection dates, and ensure worksite safety.
• Compliance and Safety Plates Durable metal safety plates customized with essential safety guidelines, compliance information, and equipment specifications to meet industry regulatory standards.
• Control Panels Custom control panels with specific functions, warnings, branding, and operating instructions for industrial worksites.
• Data Plates Durable data plates displaying serial numbers, specifications, and safety information for various industrial applications.
• Industrial Cable Ties Industrial cable ties custom printed with serial numbers, used as tag attachments or inspection tags, designed to remain readable for years in demanding environments.
• Tag Inventory Manager (TIM) Supply chain solution implemented directly in customer warehouses that proactively manages tag and nameplate inventory to eliminate stockouts.
• Tag Store Online solution for tag procurement and management.
• Tag Warehouse Warehouse solution for managing tag inventory and ensuring supply availability.
• Bail Me Out Program Emergency tag supply solution providing reliable on-time delivery for customers with erratic order patterns and demanding timelines.

Quantifiable outcome

• 100% on-time delivery for 3 years straight for demanding transportation customer
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industrial Nameplate: Direct competitor producing custom metal nameplates, UID plates, and MIL-SPEC identification products. Comparable in defense/aerospace-grade compliance plates and short-run custom work.
• Metalcraft: Direct competitor specializing in metal nameplates, tags, and serial number plates for industrial and asset-tracking applications. Highly comparable in product, customer base (industrial OEMs), and customization model.
• Lustre-Cal: Manufacturer of custom metal nameplates, labels, and control panels. Direct overlap in product categories (data plates, control panels) and serving similar industrial OEM customers.
• Craftmark: Specialty manufacturer of metal nameplates, plaques, and industrial identification products. Comparable in custom metal fabrication, durability, and mid-market industrial customer base.
• Panelgraphic: Custom manufacturer of nameplates, control panels, and overlays for industrial and medical equipment. Direct overlap on control panels and graphic overlays with Etched's product line.
• Accuform Signs: Manufacturer of safety signs, compliance plates, and industrial identification products. Competes directly with Etched's compliance and safety plates lines across similar industrial buyers.
• Nameplates For Industry: Specialty manufacturer of custom metal nameplates, data plates, and control panels for industrial equipment. Closely overlapping product portfolio and customer verticals (oil & gas, manufacturing, heavy equipment).

Others

• Seton (Brady subsidiary): Catalog and e-commerce distributor of safety signs, tags, and identification products. Comparable in adjacent product categories (safety plates, tags) but competes via catalog/online distribution rather than custom manufacturing.

Broad incumbents

• Brady Corporation: Large, publicly traded industrial identification and safety-solutions company. Brady is a broad incumbent with overlapping product lines (nameplates, tags, labels, safety plates) and a far larger global footprint, serving the same heavy-industrial compliance use cases as Etched.

Emerging players

• ID Label: Industrial identification specialist producing custom labels, tags, and asset-tracking products. Comparable in product type and customer verticals, with a more digital-first ordering experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paddock-industries-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddock Industries, Inc.