Paint By Numbers

What Paint By Numbers does

Paint By Numbers, legally operated as BeeGreeeen ltd and registered in Morecambe, United Kingdom, is a direct-to-consumer e-commerce business specializing in custom and ready-made paint-by-numbers kits. The core proposition allows customers to upload any personal photo, which is then transformed into a numbered canvas template paired with color-matched acrylic paints and brushes; the company also offers pre-designed kits across themed collections including landscapes, animals, famous artists, cities, and Banksy street art. Pricing is uniformly one-time purchases ranging from $14 for entry-level ready-to-paint kits to $71 for premium custom kits, with optional upsells on frames and accessories, plus gift cards and bundle deals.

The business runs end-to-end on a Shopify storefront with no third-party retail or marketplace presence, supplemented by free conversion tools (PBN Generator, Color Palette Generator, Photo to Sketch/Cartoon converters, Coloring Page Generator) used for SEO-driven top-of-funnel acquisition. Fulfillment is anchored in US-based state-of-the-art printing facilities, with the company offering free worldwide shipping and localized storefronts for the US, UK, Canada, and Australia. The product surface has been deliberately extended into adjacent craft categories including custom diamond painting, fluid bear DIY kits, scratch art, and a linked cross-stitch storefront.

Operationally, Paint By Numbers is a lean, bootstrapped six-person organization with no disclosed external funding or parent company. Customer concentration is entirely long-tail B2C across gift buyers, hobbyists, pet owners, art enthusiasts, and families, with 50,000+ lifetime customers reported and a 4.8/5 rating from 2,400+ reviews providing brand credibility. The marketing mix combines paid acquisition, organic content via a blog covering art history and technique, and active social channels on Facebook, Instagram, and TikTok, with the free tool suite functioning as the principal organic acquisition engine.

Name

Paint By Numbers

Legal name

BeeGreeeen ltd

Website

https://paint-by-number.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Paint by Numbers Kits

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

DIY Craft Kits & Project Kits Retail (CRALACAH)

Keywords

• Paint by numbers
• Custom art kits
• DIY painting kits
• Acrylic canvas kits
• Creative hobby supplies

Headquarters

HQ city

Morecambe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Custom Paint by Numbers Kits: One-time purchase of custom kits where customers upload photos to create personalized paint by numbers artwork. Includes canvas, paints, and brushes. Upsell available for wooden frames.
2. Ready-to-Paint Kits: Pre-designed paint by numbers kits with various themes (landscapes, animals, famous artists, cities, etc.) sold as one-time purchases.
3. Bundles and Multi-Packs: Bundle deals offering multiple kits at discounted prices (e.g., Buy 2 Get 1 Free, Family Paint Night Bundle, Banksy 3-Pack).
4. Accessories and Replacements: Sale of replacement paints, additional brushes, brush washing buckets, and other painting accessories.
5. Gift Cards: Digital gift cards available for purchase in various denominations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Paint By Numbers sells custom and pre-designed paint-by-numbers kits through a Shopify storefront. Customers can upload any photo to generate a personalized kit with a numbered canvas, color-matched acrylic paints, and brushes, or choose from more than 3,000 ready-to-paint designs across landscapes, animals, cities, famous artists, beginner themes, and Banksy-inspired collections. The company also offers themed bundles, accessories (replacement paints, brushes, washing buckets, anti-smudge gloves), fluid bear DIY kits, custom diamond painting, mystery boxes, and gift cards, supported by free worldwide shipping, a 60-day money-back guarantee, and a free suite of photo preview and conversion tools.

Product overview

Paint By Numbers operates as a custom and ready-made paint-by-numbers e-commerce platform built on Shopify. The core offering consists of custom kits (Custom Paint By Numbers Kit, Custom Couple, Custom Pet, Family) where customers upload photos to receive personalized numbered canvases, paired with a portfolio of pre-designed Ready to Paint kits across themed collections (Landscapes, Famous Artists, Cities of the World, Animals, Beginner, Banksy). The company also sells complementary products including Fluid Bear DIY Kits, Custom Diamond Painting Art, Mystery Boxes, and Gift Cards. Customers can purchase individual kits, themed bundles (Banksy 3-Pack, Pet Portrait Duo, Family Paint Night, Beginner Starter), and accessories (brushes, replacement paints, washing buckets, anti-smudge gloves). Free conversion tools are offered for photo previews and creative explorations. The platform provides free worldwide shipping on all orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Paint By Numbers Kit Personalized paint-by-numbers kit where the customer uploads any photo; artists manually optimize it into a numbered canvas template with matched acrylic paints and brushes. Includes 24–42 paints depending on detail level and canvas sizes from 30x40 cm to 60x80 cm, with optional wooden frame. Starting at $41 USD.
• Custom Couple Paint by Numbers Custom kit variant designed for couples, transforming a shared photo into a paintable numbered canvas with matched acrylic paints and brushes. From $37 USD.
• Custom Pet Paint by Numbers Custom kit variant for pet owners, transforming an uploaded pet photo into a paintable numbered canvas with matched acrylic paints and brushes.
• Personalized Family Paint by Numbers Custom kit variant for family portraits, transforming a family photo into a paintable numbered canvas with matched acrylic paints and brushes. From $48 USD.
• Ready-to-Paint Kits Pre-designed paint-by-numbers kits with themes spanning landscapes, animals, cities, famous artists, beginner designs, and trending collections. Each kit includes numbered canvas, acrylic paints, and brushes. Prices typically range from $14 to $29+ USD.
• Banksy Collection 3-Pack Bundle Bundle of three ready-to-paint Banksy kits (Balloon Girl, Rage Flower Thrower, Girl With Balloon) offered at a discounted combined price. Listed at $68 USD (17% off from $82).
• Pet Portrait Duo Bundle of two custom pet portrait paint-by-numbers kits for owners of multiple pets, at a combined discounted price. Listed at $68 USD (20% off from $85).
• Family Paint Night Bundle Bundle of three ready-to-paint kits (Horse, Border Collie Puppy, Nature Landscape) packaged together for family craft nights. Listed at $62 USD (18% off from $75).
• Beginner Starter Bundle Bundle combining a custom paint-by-numbers kit with accessories including brush washing buckets and an anti-smudge glove for new painters.
• Fluid Bear DIY Kit with Paint Set DIY kit for creating fluid bear sculptures using resin-style paint pouring; includes the paints needed to complete the project.
• Custom Diamond Painting Art Custom diamond art painting kit where customers upload a photo to receive a diamond dot mosaic artwork, using a different application technique from paint-by-numbers.
• Paint By Number Mystery Box Random selection of paint-by-numbers kits delivered as a surprise package, marketed as a gifting item.
• Paint By Numbers Gift Card Digital gift card available in multiple denominations, redeemable on the storefront for any kit, bundle, or accessory.

Quantifiable outcome

• 50,000+ kits shipped to happy customers
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the online store at paint-by-number.com. The platform handles payment processing, order management, and store infrastructure. The company notes Shopify in their terms of service as the provider of their online e-commerce platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Colorit: Adult coloring books and creative hobby kits brand. Comparable as a screen-free, mindfulness-focused creative hobby D2C business targeting similar adult gift and relaxation buyers.
• Diamond Art Club: Premium diamond painting kits company. Comparable as an adjacent craft-kit D2C business with similar customer overlap (creative hobbyists, gift buyers) and complementary product category.
• CanvasPop: Custom canvas prints and wall art from uploaded photos. Adjacent in photo-to-physical-product positioning and gift/home decor customer overlap, though sold as finished prints rather than DIY kits.

Broad incumbents

• Etsy: Mass-market handmade and custom goods marketplace where many independent sellers offer custom paint-by-numbers kits. Comparable as a distribution and competitive channel for the same buyer.
• Personalization Mall: Large personalized-gifts retailer carrying custom paint-by-numbers alongside hundreds of other personalized products. Comparable on the custom gift angle and customer base, though much broader in assortment.
• Amazon Handmade: Amazon's artisan and craft marketplace, hosting multiple paint-by-numbers sellers. Comparable channel for the same D2C craft-kit category with much larger traffic and price competition.

Direct peers

• Winnie's Picks: Custom paint-by-numbers e-commerce brand offering photo-to-canvas kits with premium linen canvases. Direct competitor in the personalized PBN space targeting gifting and home decor customers.
• Meow Custom: Custom paint-by-numbers kits from user-uploaded photos, including pet and couple portraits. Closely overlapping product, target customer (gift buyers), and Shopify-based D2C model.
• Paint Craft: Direct-to-consumer custom paint-by-numbers brand built around uploaded photos with multi-size kits. Operates in the same niche, customer segment, and pricing band.
• King Diamond Paintings: Diamond painting kits retailer with a broad library of designs. Comparable craft-kit D2C model and gifting/hobby customer base, competing for share of creative-leisure spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/custompaintbynumbers
• Instagraminstagram.com/painting_by_numbers_co
• TikToktiktok.com/@custom_paint_by_numbers
• LinkedInlinkedin.com/company/paint-by-number-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paint By Numbers