Diamond Art Club

What Diamond Art Club does

Diamond Art Club, LLC is a direct-to-consumer e-commerce retailer of diamond painting kits and accessories, founded in 2018 and headquartered in Miami, Florida. The company sells through its owned website, iOS app, and Android app to individual hobbyists worldwide, with shipping to hundreds of countries, local currency pricing, and inclusive duties and taxes. The customer base is segmented across mindfulness and relaxation seekers, licensed-brand fans, beginner crafters, and experienced diamond artists, with primary value propositions of stress relief, accessible creative expression, and premium-quality materials.

The core product is a diamond painting kit consisting of a velvet adhesive canvas and 100% resin diamonds (round or square drill), priced from $23.99 for small kits to $180 for ultra-premium large kits. The catalog spans over 4,529 products, including original artwork, partnered artists, and officially licensed designs from Disney, Warner Bros. (Harry Potter, DC, Looney Tunes, Flintstones), Marvel, Lucasfilm (Star Wars), Nickelodeon, Peanuts, Mattel, Star Trek, Sesame Workshop, Wildbrain, The Smurfs, and Viacom (Invader Zim). Beyond canvas kits, the portfolio has been diversified into sub-brands such as Dazzle Pals, Lil Diamondz, Mini Dazzles, Sparkle Pals, Sparkle Boards, Frameables, Gem Houses, Pop Cards, Mystery Kits, and decorative items (Bookmarks, Cards, Coasters, Hanging Signs, Keychains, Magnets, Stickers, Suncatchers, Trinket Treasures). Accessories (pens, wax, trays, storage organizers, placers) are sold as add-ons, with prices ranging from $5.99 to $46.99.

The business model is primarily one-time kit and accessory sales, augmented by the Insider Rewards loyalty program (10 points per $1 spent, redeemable for discounts, free shipping, and products; tiered status from Emerald through Diamond) and a referral program offering $10 off to the referred friend and $20 off to the referrer. A mobile app offers 20% discount as an adoption incentive. Marketing is multi-channel across Instagram, Facebook, Pinterest, YouTube, email, a content blog, and an affiliate program. Leadership includes founder Angie Shehaj as Founder and CEO and Alexandre Perrier as CEO. The company is privately held, operates with 11-50 employees, has not disclosed external funding, and reports over 400,000 customer reviews with a 4.9-star average rating alongside a lifetime product guarantee.

Name

Diamond Art Club

Legal name

Diamond Art Club, LLC

Website

https://diamondartclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Art Club is a direct-to-consumer e-commerce retailer founded in 2018 that sells premium diamond painting kits and accessories to individual hobbyists worldwide through its website and mobile apps, leveraging exclusive licensing agreements with Disney, Warner Bros., Marvel, and Lucasfilm.

Ownership category

akta.pro rank

Product category

Diamond Painting Kits

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Beading & Jewelry-Making Supplies Retail (CRALACAE)

akta.pro secondary industry

Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Diamond painting kits
• Licensed craft kits
• Arts and crafts retail
• DIY hobby supplies
• Velvet canvas art

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Diamond Painting Kit Sales: One-time purchase revenue from selling diamond painting kits. Products range from smaller kits around $24 to large premium kits up to $180. The company offers both licensed brand products (Disney, Harry Potter, Star Wars, Marvel, etc.) and original artwork designs.
2. Accessories and Tools Sales: Sale of diamond painting accessories including wax, pens, multiplacers, trays, storage organizers, adhesive, and other tools needed for diamond painting. Prices range from approximately $5.99 to $46.99.
3. Insider Rewards Program: Points-based loyalty program where members earn 10 points per $1 spent (10% cash back). Points can be redeemed for discounts, free shipping, and free products. The program drives repeat purchases and customer retention.
4. Gift Cards: Digital gift cards sold to customers for gifting purposes, driving new customer acquisition and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Diamond Art Club designs, sources, and sells diamond painting craft kits featuring premium velvet adhesive canvases and 100% resin diamond drills. Its catalog spans original artwork and officially licensed collections from Disney, Warner Bros. (Harry Potter, DC Comics), Marvel, Lucasfilm (Star Wars), Nickelodeon, Peanuts, and other entertainment brands, complemented by craft accessories and decorative sub-brand products. The company sells exclusively direct to consumers through its website and mobile apps with global shipping.

Product overview

Diamond Art Club is a direct-to-consumer diamond painting company offering a comprehensive portfolio centered on diamond art kits (canvas kits) as the core product. The portfolio includes the main Canvas Kits line (available in round and square drill formats with varying sizes, colors, and diamond counts), complemented by sub-branded product lines (Dazzle Pals, Lil Diamondz, Mini Dazzles, Sparkle Pals, Sparkle Boards, Frameables, Gem Houses, Pop Cards, Mystery Kits, and various decorative items like Bookmarks, Cards, Coasters, Hanging Signs, Keychains, Magnets, Stickers, Suncatchers, Trinket Treasures), essential Accessories (pens, wax, trays, storage organizers, multiplacers), a Mobile App, an Insider Rewards loyalty program, and Gift Cards. The company operates exclusively licensed products from major entertainment brands including Disney, Warner Bros., Marvel, Lucasfilm, Nickelodeon, Peanuts, and others. Every kit ships complete with velvet canvas, 100% resin diamonds, and standard tool set. The company offers over 4,500 products across multiple themes (Animals, Christmas, Floral, Halloween, Landscape, Love, Mystical/Fantasy, Religious/Spiritual, Variety) and emphasizes quality materials, lifetime warranty, worldwide shipping, and a 30-day return policy.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Art Club Insider: Free rewards membership program offering points for purchases and exclusive benefits.

Quantifiable outcome

• 4.9-star average rating from 400,000+ reviews
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for Disney-themed diamond painting kits including The Little Mermaid, Aladdin, The Nightmare Before Christmas, The Polar Express, Cinderella, and Disney Princesses collections.
• Warner Bros. Entertainment (WBEI)coreOEM/ Whitelabel/ Licensing PartnerLicensing for Harry Potter, DC Comics (Batman, Superman, Wonder Woman), Looney Tunes, and other Warner Bros. properties for diamond art kits.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerLicensing for Marvel characters including Hulk, Scarlet Witch, and other Marvel superhero properties.
• LucasfilmcoreOEM/ Whitelabel/ Licensing PartnerLicensing for Star Wars characters and imagery including Luke Skywalker, Emperor Palpatine, Chewbacca, and Star Wars-themed designs.
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerLicensing for Nickelodeon properties including SpongeBob SquarePants, TMNT (Teenage Mutant Ninja Turtles), Powerpuff Girls, and others.
• PeanutscoreOEM/ Whitelabel/ Licensing PartnerLicensing for Peanuts characters including Charlie Brown and Snoopy-themed diamond painting kits.
• MattelcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Mattel-branded diamond painting products.
• Star TrekcoreOEM/ Whitelabel/ Licensing PartnerLicensing for Star Trek franchise-themed diamond art kits.
• Sesame WorkshopcoreOEM/ Whitelabel/ Licensing PartnerLicensing for Sesame Street characters and imagery.
• WildbraincoreOEM/ Whitelabel/ Licensing PartnerLicensing for Strawberry Shortcake and other Wildbrain properties.
• The SmurfscoreOEM/ Whitelabel/ Licensing PartnerLicensing for The Smurfs franchise-themed diamond painting kits.
• The Flintstones (WBEI)coreOEM/ Whitelabel/ Licensing PartnerLicensing for The Flintstones animated series characters.
• Viacom (Invader Zim)coreOEM/ Whitelabel/ Licensing PartnerLicensing for Invader Zim characters including GIR.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hobby Lobby: Major US craft and hobby retailer with extensive physical and online assortment including diamond painting kits, representing the broad-incumbent channel that DAC does not currently serve.
• JOANN: National US fabric and craft retailer with a meaningful diamond painting category, serving the same craft hobbyist customer as DAC but through physical and online mass-market channels.
• Michaels Companies: North America's largest specialty arts, crafts, and hobbies retailer, carrying diamond painting kits alongside a broad craft assortment — competing in the same category but from a mass-market physical-retail base.

Others

• Etsy: Online marketplace where independent makers and small businesses sell diamond painting kits and craft supplies, representing the long-tail competitive supply alongside DAC's premium DTC position.

Direct peers

• Crafty Arts: UK-based diamond painting and craft kit retailer offering licensed and original designs, with a similar DTC e-commerce business model and licensed-IP focus.
• Diamond Dotz: A leading diamond painting brand that competes on premium quality, licensed content, and craft kit breadth — directly comparable product line, channel mix, and target customer to Diamond Art Club.
• Paint With Diamonds: One of the most direct competitors to Diamond Art Club, offering a similarly broad range of diamond painting kits including licensed designs, with a comparable DTC e-commerce model and international shipping.
• Painting Diamond: Online diamond painting retailer with a multi-thousand SKU catalog, competing directly on assortment, licensed designs, and DTC craft-kit pricing.

Emerging players

• Leisure Arts: Publisher of craft kits and patterns (including needlework and paper crafts) targeting the same adult hobbyist audience, with some overlap on craft-kit distribution models.
• Buzzy Bee Crafts: Specialty diamond painting and craft kit retailer that competes on a more niche assortment of diamond art products, partially overlapping DAC's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPQ5Lbh3RwhtGfvXQffdtQw
• Facebookfacebook.com/diamondartclub
• Instagraminstagram.com/diamondartclub
• Pinterestpinterest.com/diamondartclub
• LinkedInlinkedin.com/company/diamond-art-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Art Club