Paintmaster Ltd

What Paintmaster Ltd does

Paintmaster is a family-run UK manufacturer and supplier of trade paints serving trade professionals, DIY consumers, and industrial and commercial customers. Its portfolio covers interior and exterior emulsions, water- and oil-based coatings, primers, floor and marine paints, wood treatments, varnishes, specialist industrial coatings, and painting accessories. Products are sold in sizes from 1 litre to 205 litres, with custom colour mixing available across RAL, British Standard, and other colours. The portfolio also includes the Walter Charles premium sub-brand.

The company manufactures a broad range of water- and oil-based formulations for domestic, commercial, and industrial applications. Its principal Whaley Bridge site serves as headquarters, manufacturing, and returns facility, while its Reddish and Whaley Bridge retail stores provide an additional physical channel and custom-colour service. The Colour System and Walter Charles range extend the business from commodity paint supply into customization and higher-value product positioning.

Paintmaster primarily generates revenue through one-time product sales. It sells directly through its own e-commerce website, two retail stores, and an official Amazon store, while also offering international bulk-export sales. Prices include VAT, volume discounts are available on larger orders, free UK delivery applies to most postcodes, and a trade loyalty card supports repeat purchasing.

Name

Paintmaster Ltd

Legal name

Paintmaster 2000 Ltd

Website

https://paintmaster.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Paintmaster is a UK family-run manufacturer and direct-to-consumer supplier of water- and oil-based paints serving trade professionals, DIY consumers, and industrial and commercial customers through online, store, marketplace, and bulk-export channels.

Ownership category

akta.pro rank

Product category

Paint Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Trade paint manufacturing
• Industrial coatings supply
• Custom colour mixing
• Decorating accessories retail
• Floor and masonry paints

Headquarters

HQ city

Whaley Bridge, Derbyshire,

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and coating product sales: One-time sale of paint products, wood treatments, and painting accessories. Products are sold in various sizes from 1 litre tins to 205 litre drums. The company manufactures trade paints for retail, trade, and industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Paintmaster manufactures and supplies a comprehensive range of trade paints and decorating products for retail, trade, and industrial customers. Offerings span interior emulsions, exterior masonry paints, oil-based and water-based glosses/satinwoods/undercoats, floor paints and sealers, wood treatments, marine paints, primers, varnishes, specialist industrial coatings, and painting accessories, plus a custom colour mixing service. Products are sold in sizes from 1 litre tins to 205 litre drums.

Product overview

Paintmaster Ltd is a UK-based paint manufacturer and supplier offering a comprehensive range of trade paints and decorating products. The product portfolio is organized across multiple categories: Interior Emulsion Paints (including vinyl matt, vinyl silk, vinyl soft sheen, bathroom, kitchen, factory and contract emulsions), Exterior Paints (masonry, acrylic barn/shed, cladding, roof tile, and driveways/driveway paints), Oil-Based Paints (gloss, satinwood, undercoat, oxide primer/gloss, barn/shed, cladding, woodstain), Water-Based Paints (acrylic gloss, satinwood, eggshell, undercoat, barn/shed), Wood Treatments (timber preserve oil and water-based, woodstain oil and water-based, Creocote), Floor Paints and Sealers (polyurethane floor paint/sealer, quick dry alkyd, garage floor paint), Marine Paints (boat/barge primer and enamel, yacht varnish), Varnishes (clear polyurethane, clear acrylic, yacht varnish), Primers (stabilising, oxide, GripMaster multi-purpose), Specialist Industrial Paints (machinery enamel, tennis court paint, line marking, skip/container, pallet/scaffold ID, blackboard, black bitumen), and Accessories (brushes, rollers, masking tape, sandpaper, paint kettles, caulking guns). The company operates two sub-brands: The Colour System (custom colour mixing service for various paint types including RAL and British Standard colours) and Walter Charles (premium paint range with Derbyshire-inspired colours). Paintmaster sells directly to both trade professionals and public, offering products in sizes from 1 litre to 205 litre drums with free UK delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Polyurethane Floor Paint High-quality, durable polyurethane floor paint for industrial and domestic concrete floors, available in a range of colours including grey in 20 litre tins.
• Polyurethane Floor Sealer Interior oil-based clear floor sealer for bare concrete floors in domestic and industrial environments.
• Weather Master Smooth Exterior Masonry Paint Heavy-duty water-based exterior masonry paint with smooth finish and anti-mould technology, available in a range of colours.
• Oil-Based Gloss Hardwearing oil-based gloss with rust-inhibiting formula for interior and exterior wood, metal and concrete surfaces.
• Skip & Container Paint Hardwearing oil-based gloss with rust-inhibiting formula for exterior skips, metalwork, wood and concrete.
• Acrylic Roof Tile Paint Water-based durable paint that colours, protects and restores roof tiles as an alternative to tile replacement.
• Acrylic Barn Paint and Shed Paint Water-based durable mid-shine gloss for interior and exterior use on wood, metal and concrete in industrial buildings.
• Acrylic Cladding Paint Water-based long-lasting semi-gloss acrylic paint for exterior cladding surfaces.
• Acrylic Eggshell Paint Durable water-based interior acrylic eggshell with mid-sheen finish for high-traffic domestic and industrial areas.
• Acrylic Gloss Paint Durable water-based gloss for interior and exterior surfaces requiring faster drying or smooth application.
• Acrylic Satinwood Paint Water-based satinwood with durable mid-shine finish for interior and exterior smooth surfaces.
• Acrylic Undercoat High-opacity water-based undercoat for interior and exterior wood, metal and concrete surfaces.
• Acrylic Shed and Fence Paint Water-based opaque paint that colours and protects sheds, fences and other garden wood.
• Acrylated Parlour Paint Hardwearing oil-based gloss for interior areas requiring frequent washing, popular with catteries, kennels and dairy farms.
• Bathroom Emulsion Paint Water-based mid-sheen bathroom paint with moisture, steam and mould resistance for domestic use.
• Kitchen Emulsion Paint Water-based semi-shine kitchen emulsion with stain and grease resistance for domestic use.
• Factory Emulsion Paint Hardwearing cost-effective water-based emulsion popular for warehouse and factory walls due to high opacity.
• Contract Matt Emulsion Paint High-opacity durable water-based matt emulsion for interior surfaces including newly plastered walls.
• Vinyl Matt Emulsion Paint Water-based interior matt emulsion with flat low-shine finish for domestic and industrial environments.
• Vinyl Silk Emulsion Water-based interior silk emulsion with mid to high-shine finish reflecting more light, for domestic and industrial use.
• Vinyl Soft Sheen Emulsion Water-based interior soft sheen emulsion with mid-sheen finish for domestic and industrial use.
• Drivemaster Tarmac Paint and Driveway Paint Water-based heavy duty paint that restores, protects and seals tarmac drives and asphalt, in a range of colours.
• Stabilising Primer Solvent-based clear exterior surface sealer for unstable powdery or chalky masonry areas.
• Oil Based Oxide Primer Oil-based rust-inhibiting primer for interior and exterior wood, metal and concrete surfaces.
• Oil Based Oxide Gloss Oil-based rust-inhibiting oxide gloss for interior and exterior wood, metal and concrete.
• Oil-Based Undercoat Oil-based rust-inhibiting undercoat for interior and exterior wood, metal and concrete.
• Oil Based Satinwood Popular oil-based satinwood providing a durable professional mid-shine finish for interior and exterior woodwork.
• Oil Based Barn and Shed Paint Oil-based rust-inhibiting gloss for interior and exterior use on industrial buildings, cladding and shed/barn woodwork.
• Oil Based Cladding Paint Durable oil-based rust-inhibiting gloss for exterior cladding and industrial buildings.
• Oil Based Woodstain Oil-based timber stain and preserve for internal and external use on fences, sheds, gates and rough-sawn surfaces.
• Machinery Enamel Paint High-quality enamel formulated for durability, superior coverage and finish on machinery.
• Pallet & Scaffold ID Paint Durable oil-based gloss with rust-inhibiting formula for exterior marking of scaffolding and pallets.
• Boat & Barge Primer Undercoat Hard-wearing oil-based marine undercoat popular for canal boats.
• Boat & Barge Enamel Paint Hard-wearing oil-based marine enamel gloss popular for canal boats.
• Blackboard Paint Professional high-opacity black smooth surface paint for blackboards, concrete, metal and wood.
• Black Bitumen Paint Black solvent-based weather-proof product for metals, concrete, felt, fibre, cement, corrugated iron, asphalt and wood.
• Water Based Woodstain Water-based timber stain and preserve for internal and external use, animal and plant friendly with faster drying time.
• Timber Preserve Water-Based Water-based timber preservative for internal and external use with faster drying time.
• Timber Preserve Oil-Based Oil-based clear timber preserve for internal and external protection against damage.
• Creocote Oil-based dark brown wood treatment for exterior wooden surfaces such as garden sheds, fences and wooden trellis.
• Clear Polyurethane Varnish High-quality durable oil-based varnish with clear finish for wooden surfaces such as doors, windows and furniture.
• Clear Acrylic Varnish Water-based clear varnish for wooden surfaces, plant and animal friendly.
• Clear Yacht Varnish Durable high-shine oil-based yacht varnish, popular for wooden surfaces on boats.
• GripMaster White Multi Purpose Primer Water-based multi-surface primer suitable for wood, masonry, metal, MDF, melamine, PVC and ceramic tiles.
• White Line Marking Paint for Football and Rugby Pitches Water-based line marking paint popular with amateur sports clubs for football and rugby pitches.
• White Spirit Solvent for cleaning brushes, rollers and equipment after using oil-based paints, and for thinning oil-based paints.
• The Colour System (Custom Colour Mixing) Custom colour mixing service allowing customers to have paint mixed to match any colour, including RAL and British Standard references, available across acrylic masonry, acrylic satinwood, acrylic gloss, vinyl matt, vinyl silk, vinyl soft sheen, and kitchen and bathroom variants.
• Walter Charles Paint Range Premium paint sub-brand offering acrylic satinwood, acrylic gloss, kitchen and bathroom, acrylic masonry, scrubbable matt, silk and soft sheen and vinyl matt emulsions, in a range of Derbyshire-inspired colours.
• Clear Oil Based Block Paving Sealer Oil-based clear sealer for sealing, stabilising and weather-proofing block paving and patios.
• Quick Dry Alkyd Floor Paint Water-based floor paint with exceptional durability for industrial and domestic spaces, including food preparation areas.
• Quick Dry Alkyd Garage Floor Paint Highly durable quick dry alkyd floor paint for garage environments, available in a wide range of colours.
• Quick Dry Alkyd Floor Sealer Water-based clear sealer for sealing concrete floors before painting or as standalone sealer.
• Polyurethane Garage Floor Paint High-quality polyurethane floor paint offering exceptional durability for garage floor transformations.
• White Oil Based Lining Paint Oil-based interior and exterior line marking paint for factories, car parks and warehouses.
• Yellow Oil Based Lining Paint Oil-based interior and exterior line marking paint for factories, car parks and warehouses.
• Paint Brushes and Brush Sets Professional brush sets including Fit For The Job professional brush sets, diamond brush sets and Harris seriously good brushes for walls and ceilings.
• Paint Rollers and Roller Sets Roller kits, mini rollers, flock rollers and accessories for various paint types and surfaces.
• Paint Thinners Paint thinners including white spirit for cleaning brushes and thinning oil-based paints.
• Other Painting Accessories Additional accessories including dust sheets, masking tape, paint kettles, caulking guns, sandpaper, filling knives, wallpaper paste and wall scrapers.
• Gift Vouchers Paintmaster gift vouchers available in £25, £50 and £100 denominations for purchase at retail stores and online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AmazonminorChannel Partner/ Reseller/ DistributorPaintmaster operates an official Amazon store selling their paint products through the Amazon marketplace platform, reaching additional customers beyond their direct e-commerce and retail channels.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sadolin (AkzoNobel): AkzoNobel-owned woodcare and decorative paint brand. Comparable to Paintmaster's wood treatments and exterior coatings product lines, with substantially greater scale.
• Ronseal (Sherwin-Williams): Sherwin-Williams-owned UK DIY woodcare and paint brand. Comparable to Paintmaster's wood treatments, sheds/fence paints, and DIY retail customer base.
• Johnstone's Paints (PPG): Major UK trade paint brand owned by global coatings giant PPG. Comparable as a direct competitor in trade decorative paints but with vastly larger scale, R&D, and distribution.
• Hammerite (AkzoNobel): UK brand for specialist metal and rust-inhibiting paints. Comparable to Paintmaster's machinery enamel, oxide primer, and skip/container paint range.
• Dulux (AkzoNobel): UK market-leading decorative paint brand under AkzoNobel. Directly competes on every product category Paintmaster offers, with massive brand, marketing, and retailer shelf advantage.

Direct peers

• Crown Paints: UK-based trade and decorative paint manufacturer with a broad interior/exterior product line and strong trade decorator channel. Most directly comparable to Paintmaster in product category, country focus, and customer base.
• Blackfriar Paints: UK-based manufacturer of specialist paints, wood treatments, and coatings. Comparable to Paintmaster's specialist product portfolio (bitumen, contractor coatings, industrial paints).
• Rustins: UK independent manufacturer of paints, wood finishes, and specialty coatings sold through retail and trade. Comparable to Paintmaster as a UK independent paint maker with a broad specialty product range.
• Sundolitt / Macpherson (Hempel): Long-established UK trade paint brand under Hempel. Comparable to Paintmaster as a UK trade decorative paint manufacturer competing in the same professional decorator channel.
• Leyland Paints: Established UK decorative and trade paint brand selling emulsions, gloss, and masonry paints through trade and retail. Closely comparable to Paintmaster's core architectural/decorative paint business and DIY/trade customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Paintmaster2000
• Facebookfacebook.com/PaintmasterLtdUK
• Instagraminstagram.com/paintmasteruk
• LinkedInlinkedin.com/company/paintmaster2000ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paintmaster Ltd