PAIRAM

What PAIRAM does

PAIRAM Solution s.r.o. (operating as PAIRAM, a Czech lighting design studio founded in 2015 in Prague by Jan Petráň) is a small, founder-owned professional services and retail business specializing in architect-led lighting design and the sale of premium designer luminaires. The company serves four primary customer segments — residential households, retail stores, hotels, and offices/commercial buildings — plus secondary segments including restaurants, galleries, architects, and cultural venues; named enterprise customers include Botanique Hotel Prague, Hotel Suite Home Prague, Pepe Jeans (Palladium), Pilsner Urquell, the Czech Hydrometeorological Institute, and the Karlovy Vary International Film Festival.

The company's core technology proposition is its Intelligent Healthy Lighting service, built around Tunable White LED systems that automatically adjust color temperature to simulate circadian-rhythm daylight patterns; PAIRAM delivered the first such automatically controlled home in the Czech Republic in 2017. Since 2021 it has imported Casambi wireless smart-lighting controls, and since 2023 it holds exclusive Czech distribution rights for the Graypants, Hollands Licht, and Luxcambra design brands. The product portfolio also includes 80+ luminaire brands sold via the eshop.pairam.cz e-commerce platform and demonstrated in the Prague 2 boutique showroom (opened 2020).

PAIRAM operates a hybrid go-to-market combining architect-led direct sales for projects, a self-serve e-commerce storefront, a physical showroom, and referral channels through architects and interior designers. Revenue streams mix professional services (lighting design, installation, after-sales) with one-time luminaire sales, with publicly disclosed VAT-inclusive pricing ranging from 79 CZK LED bulbs to 348,891 CZK premium LZF pieces. The firm employs approximately five people, making it a boutique studio rather than a scaled enterprise.

Name

PAIRAM

Legal name

PAIRAM Solution s.r.o.

Website

https://pairam.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PAIRAM is a Prague-based Czech lighting design studio (founded 2015, ~5 employees) offering architect-led lighting design, Tunable White circadian systems, Casambi smart controls, and 80+ luminaire brands to residential, retail, hotel, and commercial clients via project services, e-commerce, and a Prague showroom.

Ownership category

akta.pro rank

Product category

Lighting Design Services

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• Lighting design services
• Designer luminaire retail
• Smart lighting control
• Architectural lighting design
• Lighting installation services

Headquarters

HQ city

Praha 4 (Prague 4)

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Lighting Design Services: Professional lighting architecture and design services for residential and commercial spaces. Includes on-site consultations, architectural lighting design, light intensity calculations, and technical documentation. The architect selects from 80+ brands to find the most suitable solution for each project.
2. Luminaire Sales (E-commerce and Showroom): Sale of luminaires from 80+ brands through the e-shop (eshop.pairam.cz) and the Prague showroom. Products include pendant lights, wall lights, ceiling lights, floor lamps, table lamps, and outdoor luminaires. Customers can self-select products or receive expert guidance.
3. Installation and Realization: Professional installation of lighting systems including specialized custom-made luminaires for hotels and other commercial clients. Full project management from design through installation and after-sales service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

PAIRAM is a Czech lighting design studio that delivers end-to-end lighting solutions for residential and commercial clients. The company combines expert lighting-architect-led design services with an e-commerce and showroom retailing luminaires from over 80 international brands, complemented by proprietary Tunable White circadian-rhythm healthy lighting systems and Casambi-based wireless smart lighting control distribution.

Product overview

PAIRAM is a Czech lighting design studio and e-commerce retailer offering a comprehensive portfolio of lighting solutions and services. Their core offering combines professional lighting design services (home lighting, retail lighting, hotel lighting, architect/designer support, and other services) with a product e-commerce platform featuring over 80 luminaire brands. Key technology differentiation comes from their proprietary Intelligent Healthy Lighting (Inteligentní Zdravé Osvětlení) service featuring Tunable White systems that automatically adjust color temperature according to circadian rhythms, supporting better sleep and daytime energy. PAIRAM also distributes the Casambi wireless intelligent lighting control system and holds exclusive Czech distribution rights for design brands Graypants, Hollands Licht, and Luxcambra. Their e-shop offers a wide range of luminaires including pendant lights, surface-mounted, recessed, wall, table, floor, outdoor, and bathroom luminaires, primarily featuring the LZF brand of Spanish wooden veneer design lamps, along with LED bulbs, power tracks, transformers, and smart home control components. The company operates a showroom in Prague and serves clients across residential, commercial, retail, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Lighting Design Service (Osvětlení domácností)

Quantifiable outcome

• Kola Štěrba retail: Power reduced from 8.4 kW to 4.85 kW with dimming control; Color rendering Ra 95, R9 63; Average light intensity on merchandise 1500 lux.
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GraypantscoreChannel Partner/ Reseller/ Distributor · 1 January 2023Exclusive distribution rights for the Czech Republic for Graypants design lighting brand. Graypants is known for their innovative use of recycled cardboard in pendants and architectural lighting fixtures.
• Hollands LichtcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Exclusive distribution rights for the Czech Republic for Hollands Licht, a Dutch designer lighting brand.
• LuxcambracoreChannel Partner/ Reseller/ Distributor · 1 January 2023Exclusive distribution rights for the Czech Republic for Luxcambra, a designer lighting brand.
• CasambicoreTechnology or Integration · 1 January 2021Since 2021, PAIRAM imports Casambi wireless intelligent lighting control systems. Casambi enables smartphone-based control of luminaires without complex wiring, making it ideal for renovation projects and providing seamless integration with smart home systems.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Philips Hue / Signify: Global consumer smart-lighting platform with broad retail presence in Czechia. Comparable as a competing smart-lighting brand that overlaps with PAIRAM's intelligent residential lighting value proposition, particularly for homeowners seeking app-controlled tunable white without specialist design.
• Flos: Iconic Italian designer lighting manufacturer whose products PAIRAM distributes. Comparable as a benchmark designer-luminaire brand that competes for the same high-end residential, hospitality, and retail lighting projects where PAIRAM specifies luminaires.
• Artemide: Established Italian architectural and designer lighting manufacturer with global brand recognition. Comparable because Artemide's architectural lighting products are specified in the same commercial, hospitality, and museum projects PAIRAM designs, and the two compete for specifier mindshare.
• Lutron: Global leader in wired and wireless lighting controls, including tunable white and circadian systems. Comparable because Lutron competes with PAIRAM's Casambi-centric smart-control offering for advanced commercial and high-end residential lighting control specifications.
• iGuzzini: Italian architectural lighting brand (part of the Fagerhult Group) widely used in retail, museum, and hospitality projects. Comparable because iGuzzini luminaires compete for specification in the same commercial and cultural-venue projects that PAIRAM's design studio serves.
• Delta Light: Belgian architectural lighting manufacturer with strong European presence in retail, hospitality, and office projects. Comparable because Delta Light products are commonly specified in the same commercial project types (retail, hotel, office) that PAIRAM designs and competes for specifier relationships in the Czech market.

Others

• Casambi: Finnish wireless smart-lighting control platform that PAIRAM distributes and integrates. Comparable as the underlying technology partner whose ecosystem defines part of PAIRAM's service offering; Casambi also competes indirectly by enabling any installer to deliver similar wireless control without a specialized studio.

Direct peers

• Bonami: Czech design-focused home and interior e-commerce retailer selling lighting among other categories. Comparable because it curates premium designer home brands and targets design-aware Czech consumers, overlapping with PAIRAM's e-shop and showroom proposition.
• Svitidla.cz: One of the largest Czech online lighting retailers, offering a broad multi-brand catalog of luminaires with nationwide delivery. Directly comparable as a Czech e-commerce lighting competitor with overlapping SKU coverage and customer segments, though without PAIRAM's architect-led design services or premium-brand exclusivity.
• Svět svítidel (Lights.cz): Czech online and brick-and-mortar lighting retailer carrying multiple designer brands. Comparable as a multi-brand Czech lighting retailer competing for the same residential and commercial customers, though it lacks PAIRAM's architectural design services and Tunable White specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@pairamsolutions.r.o.5465
• LinkedInlinkedin.com/company/pairam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAIRAM