PAISE FINSERVE

What PAISE FINSERVE does

P.A.I.S.E. Finserve is a privately owned personal financial management advisory firm founded in 2017 and headquartered in Vadodara, Gujarat, India. The firm employs approximately 6 people and operates an Independent Financial Planner model, offering five core service areas: financial planning, wealth management, retirement planning, tax planning, and insurance planning, complemented by mutual fund distribution services across 45+ fund houses. Its go-to-market is sales-led and advisor-driven, with personalized guidance delivered via a dedicated Financial Advisor Helpline, home visits, and direct client relationships targeting individual retail investors and mid-career professionals in Gujarat.

The underlying technology consists of a web-based platform with portfolio login capabilities, NAV and fund performance tracking, KYC forms, and a suite of seven financial calculators (SIP, Crorepati, Education, Retirement, Marriage, Lumpsum, SIP Delay) that enable self-service mutual fund investments. Security infrastructure includes 256-bit encryption for communications and one-way password hashing. The platform supports compliance with SEBI KYC requirements but does not employ any AI/ML capabilities.

Revenue is generated through a hybrid model: a Fixed Fee structure for comprehensive financial planning services (billed annually) and likely commission-based income from mutual fund distributions and insurance product placements, though specific fee amounts and commission rates are not publicly disclosed. Marketing relies on the company website, educational content, a Facebook page, email communications, and direct advisor outreach. The firm shows no signals of geographic expansion, institutional funding, or scaling beyond its local Vadodara operations.

Name

PAISE FINSERVE

Legal name

P.A.I.S.E. Finserve

Website

https://paisefinserve.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PAISE Finserve is a privately owned, 6-employee personal financial management advisory firm in Vadodara, India, offering financial planning, wealth management, retirement, tax, and insurance advisory services plus mutual fund distribution to individual retail investors in Gujarat via an advisor-led, fixed-fee model.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAAACAB

Financial Planning–Led RIAs

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

Keywords

• Personal financial planning
• Wealth management services
• Mutual fund advisory
• Retirement planning
• Tax planning advisory

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Financial Advisory Fees: P.A.I.S.E. Finserve operates on a Fixed Fee model for financial planning and advisory services. The company describes itself as an Independent Financial Planner and Investment Advisor that maintains independence through this fee structure.
2. Commission-based Revenue: As an investment advisor, the company likely earns commissions from mutual fund distributions and insurance products recommended to clients, though explicit details are not provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PAISE Finserve is an independent financial planner and investment advisor specializing in personal financial management for individual retail investors. The company offers goal-based financial planning, wealth management, retirement planning, tax planning, insurance planning, and mutual fund distribution through an online investment platform supported by a team of financial advisors. Revenue is generated through a Fixed Fee advisory model and product distribution commissions.

Product overview

PAISE Finserve is a financial services company offering a unified platform for personal financial management. The core offering consists of five main service areas: Financial Planning, Wealth Management, Retirement Planning, Tax Planning, and Insurance Planning, supported by Mutual Fund investment services. The platform also provides an ecosystem of financial planning tools including SIP Calculator, Crorepati Calculator, Education Planner, Retirement Planner, Marriage Planner, Lumpsum Calculator, and SIP Delay Calculator. Clients access services through a Portfolio Login portal for comprehensive investment reports and an Online Investment platform for mutual fund transactions. The company operates as an Independent Financial Planner with a Fixed Fee model, providing access to over 45 mutual fund house forms for investments, insurance, STP, and SWP transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Ongoing financial planning service that helps individuals define their dreams, track progress toward goals, and recommend changes when needed. Covers a modern approach focusing on clients' identity and aspirations.
• Wealth Management Service combining investment management with comprehensive analysis, planning, and monitoring of financial goals, including risk identification, savings guidance, and ongoing plan reassessment.
• Retirement Planning Planning service addressing retirement timing, corpus requirements, regular retirement income creation, asset allocation for inflation-adjusted returns, and portfolio tracking.
• Tax Planning Tax optimization service providing advice on tax-saving ideas and instrument options to legitimately minimize tax impact on investments.
• Insurance Planning Risk identification and management service that prioritizes risks by financial severity and probability, recommending appropriate insurance products for protection.
• Mutual Fund Investment Services Online mutual fund investment platform enabling investments across multiple fund houses including 360-ONE, Aditya Birla, Axis, HDFC, ICICI, Nippon, SBI, UTI, and others.
• Comprehensive Financial Planning Full-service financial planning covering present situation analysis, protection planning, wealth accumulation, tax management, retirement planning, and legacy planning with independent research-based advice.
• Child Future Planning Planning service helping parents identify and quantify objectives for their children's needs from education to marriage.
• Buying a Dream Home Advisory Advisory service for home purchase decisions including future value assessment and EMI planning.
• Loan and Debt Management Service assessing loan capacity, scheduling repayments, and providing guidance on refinancing high-interest loans.
• Budget and Cash Flow Planning Cash flow planning service identifying major expenditures and making planned investments to accumulate required amounts within specified timeframes.
• Online Investment Platform Easy and hassle-free online platform for mutual fund investments, enabling transactions to be completed in minutes.
• KYC Services Know Your Customer registration and verification services as required by SEBI and other regulatory bodies, including CKYC application forms.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves3 records

Broad incumbents

• Zerodha (Coin): India's largest discount brokerage with Coin, its direct mutual fund platform. Comparable to PAISE because Coin offers retail Indians free, direct mutual fund execution — pressure on PAISE's MF distribution economics — though Zerodha is primarily self-directed versus PAISE's advisory-led model.
• Groww: One of India's largest retail investment platforms offering mutual funds, stocks, and ETFs with mobile-first execution. Comparable to PAISE as it competes for the same retail Indian MF investor, although Groww's offering is much broader (stocks, IPOs) and self-directed rather than advisory-led.
• HDFC Securities: Large Indian brokerage and distribution arm of HDFC Group offering mutual funds, financial planning, and advisory. Comparable to PAISE as both target retail Indian investors with goal-based MF advisory, though HDFC Securities operates at vastly greater scale and brand recognition.
• ICICI Securities: Major Indian retail brokerage and wealth advisory platform, parent of FundsIndia. Comparable to PAISE because it sells mutual fund products and advisory services to retail Indian clients, though it is a much larger, full-service institution with a pan-India digital and branch footprint.
• Aditya Birla Capital: Indian financial services conglomerate offering mutual funds (Aditya Birla Sun Life AMC), insurance, and wealth advisory. Comparable to PAISE as it operates in mutual fund distribution and financial planning for retail Indian investors, though on a far larger institutional scale.
• FundsIndia: Indian mutual fund distribution and wealth management platform (now part of ICICI Securities). Comparable to PAISE because both distribute mutual funds and provide advisory services to retail Indian investors, though FundsIndia is a much larger, institutionally-backed platform.

Direct peers

• INDmoney: An India-based personal finance and wealth management platform offering mutual fund investments, financial planning tools, and advisory. Highly comparable to PAISE Finserve because both target retail Indian investors with goal-based planning, mutual fund execution, and calculators — INDmoney is a scaled, app-led version of PAISE's offering.
• Scripbox: India's goal-based mutual fund investment platform that combines automated portfolio advice with human advisory. Comparable to PAISE because both market goal-based MF investing (retirement, education, wealth creation) and serve retail Indian savers through an advisory-led model.
• Kuvera: An Indian direct mutual fund investment and financial planning platform providing goal-based planning, portfolio tracking, and unbiased advice. Comparable to PAISE because both promote the direct-MF, fixed-fee/independent-advisor model for retail Indian investors.

Emerging players

• Value Research: Long-standing Indian mutual fund research, rankings, and analytics platform. Comparable to PAISE because Indian retail MF investors use both PAISE advisory and Value Research for fund comparison and selection; both serve as research/reference layers in the India MF distribution stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paisefinserve.page
• LinkedInlinkedin.com/company/paise-finserve

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAISE FINSERVE