Yerba Mate Pajarito

What Yerba Mate Pajarito does

Yerba Mate Pajarito (legal entity Lauro Raatz S.A.) is a privately held Paraguayan yerba mate producer headquartered in Bella Vista, Itapúa, founded in 1956 by Don Lauro Raatz and operated under continuous family ownership. The company operates a fully vertical value chain: it owns yerbal (mate plantations) including a dedicated organic yerbal and a vivero (nursery), dries harvested leaf using the traditional barbacuá open-fire method, and ages/stations the product for two years in company-controlled dry warehouses before zarandeado sifting and packaging. Its product portfolio spans traditional yerba mate (multiple grind profiles and pack sizes from 40g fardos to 5kg), stem-reduced premium and Selección Especial variants, organic yerba, artisanal-pack yerba, compounded yerba mate blended with herbs (mint, burrito, cedrón, boldo, lemon), a mate cocido line (instant, bagged, toasted, stevia-sweetened, and kids flavors), and a branded accessories range including termos, yerberos, guampas, the YPAK hydration backpack, and starter kits.

The company monetizes through five primary revenue streams: one-time retail/wholesale sales of yerba mate and mate cocido products domestically and via export; branded mate/tereré accessories; a licensing/co-product arrangement with Ron Fortín Guaraní (organic rum infused with Pajarito yerba mate) exported to France; paid Guyra'i Rape tourism tours of its Bella Vista facilities; and event-driven revenue and brand-building via the annual Tereré Fest Pajarito cultural festival (4th edition in 2025). Go-to-market combines a WooCommerce e-commerce storefront, WhatsApp-based inquiry and ordering, Casa Central and Asunció physical retail/distribution points, wholesale to Paraguayan retailers, an export retail network across multiple Polish store locations, and French-market presence through the Ron Fortín partnership.

Yerba Mate Pajarito is the first yerba mate company in Paraguay to receive the Marca País (Country Brand) certification, and operates within a diversified customer base composed primarily of individual domestic consumers, international retail buyers in Poland, and a brand-extension presence in France via co-branded rum, with no concentrated enterprise or B2B anchor customers. Headcount is reported in the 11–50 range.

Name

Yerba Mate Pajarito

Legal name

Lauro Raatz S.A.

Website

https://pajarito.com.py

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Yerba Mate Pajarito is a Paraguayan yerba mate producer and brand (founded 1956, Lauro Raatz S.A.) operating a vertically integrated supply chain from owned plantations to retail, exporting traditional, premium, organic, and compounded yerba products plus mate cocido and accessories to domestic consumers and markets in Poland and France.

Ownership category

akta.pro rank

Product category

Yerba Mate

NAICS

Beverage Manufacturing (3121)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Sweetener & Stimulant Specialty Crop Farming (Stevia, Guarana, Kola) (AFAGAGAM)

Keywords

• Yerba mate production
• Mate cocido tea
• Tereré accessories
• Organic yerba mate
• Paraguayan yerba products

Headquarters

HQ city

Bella Vista , Itapua

HQ country

Paraguay

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yerba Mate Product Sales: Core revenue from manufacturing and selling yerba mate products in various formats (traditional, premium, organic, smooth/fine grind, selection special, artisanal) and sizes (40g, 250g, 500g, 1kg, 2kg, 3kg, 5kg). Also includes compounded yerba mate blends with herbs (mint, burrito, cedrón, boldo, lemon). Sold through e-commerce, physical retail, and export channels.
2. Mate Cocido (Instant/Bagged Tea) Sales: Revenue from mate cocido (yerba-based tea) products including instant mate cocido (in various flavors: vanilla, honey, peach, apple and cinnamon, traditional), bagged mate cocido (ensofrado in multiple flavors), and toasted mate cocido. Sold in Paraguay and export markets.
3. Mate and Tereré Equipment & Accessories: Sales of mate and tereré accessories including thermos bottles (thermal mugs), guampas (traditional drinking vessels), yerberos (yerba containers), matero sets, YPAK (portable hydration backpacks), porcelain cups, and morteros. Products sold individually and in kits (e.g., KIT Mi Primer Tereré).
4. Brand Collaboration & Co-Product Licensing: Revenue generated through brand collaborations such as the Ron Fortín Guaraní product, where Pajarito yerba mate is used as an ingredient in rum production. This represents a form of product licensing and co-branding that extends the brand into adjacent beverage categories.
5. Tourism and Experiential (Guyra'i Rape): Revenue from guided tourism tours of the company's facilities. Full tour access costs ₲15,000 per person, with area-specific tours at ₲10,000 per person. Children under 10 and educational institutions receive free access. Reservations are made via WhatsApp.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Yerba Mate Pajarito (legal name Lauro Raatz S.A.) is a Paraguayan yerba mate producer founded in 1956 that manufactures and sells traditional, premium despalada, smooth, special selection, organic, artisanal, and herb-compounded yerba mate in multiple sizes (40g to 5kg), along with mate cocido products (instant, bagged, flavored, and toasted) and mate/tereré accessories (thermos flasks, yerberos, guampas, starter kits, and the YPAK portable hydration backpack). The company operates its own yerbal plantations and vivero, uses traditional barbacuá drying combined with a two-year aging process, and sells through its e-commerce store, physical retail in Paraguay, and export channels in Poland and France.

Product overview

Yerba Mate Pajarito is a Paraguayan yerba mate producer operating since 1956, offering a diversified portfolio of yerba mate products, mate cocido (instant and bagged tea), and mate/terere accessories. The core product line consists of yerba mate in multiple variants: Tradicional (with fine and coarse milling in various sizes from 250g to 5Kg), Premium (despalada, stem-free), Suave (smooth/coarse grind), Selección Especial (special selection from company-owned plantations), Orgánica (organic), Artesanal (artisanal packaging), and Compuesta (with added herbs like mint, burrito, cedron, lemon, boldo). The mate cocido line includes instant formats in various flavors (vanilla, honey, peach, apple-cinnamon, traditional) and with stevia, plus bagged teabag versions. Accessories include thermal flasks (termos), yerba containers (yerberos), guampas, bombillas, starter terere kits, and thermal backpacks like YPAK. The company exports worldwide and operates tourism experiences (Guyra'i Rape tour) at their Bella Vista facility.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First yerba mate company in Paraguay to receive Marca País certification
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ron Fortín Guaraní (Distributor/Spirit Brand)coreStrategic or Co-development Partner · 1 January 2024Yerba Mate Pajarito partnered with Ron Fortín (a Paraguayan rum distillery) to create Ron Fortín Guaraní Orgánico, a premium organic rum that incorporates Yerba Mate Pajarito as an ingredient during the distillation process. This collaboration infuses the rum with notes of yerba mate (tea black and eucalyptus), creating a unique flavor profile that blends Paraguayan agricultural heritage with artisanal distillation. The product is exported to international markets including France. This is a co-product development partnership that positions both brands as cultural ambassadors of Paraguay.
• Club de Caza y Pesca de Bella VistaminorOthers · 1 January 2024The Club de Caza y Pesca de Bella Vista, Itapúa, serves as the venue for the annual Tereré Fest Pajarito. This location partnership enables the company to host its signature cultural festival at a well-known local venue that can accommodate thousands of attendees for the event celebrating the National Tereré Day.
• TIA – Maneglia SchémboriminorOthers · 1 January 2024The theatrical production company TIA – Maneglia Schémbori served as the coordinator and director for the performative shows at Tereré Fest Pajarito 2024, including productions such as 'Las Misiones – Mujer de la selva' and 'Kerana Kera'. Their role was to elevate the cultural offering of the festival through professional performing arts.
• Grupo LASO (Shell Stations)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Grupo LASO, which operates Shell gasoline stations in Bella Vista and Hohenau, serves as a ticket distribution partner for Tereré Fest Pajarito 2024, selling advance tickets at their station locations. This provides convenient purchase points for festival attendees in the region.
• DM SRL - Estación Copetrol Bella VistaminorChannel Partner/ Reseller/ Distributor · 1 January 2024DM SRL operating the Copetrol gasoline station in Bella Vista served as another advance ticket sales point for Tereré Fest Pajarito 2024, complementing the Shell station distribution through Grupo LASO.
• Javier Torres (Maestro Yuyero)minorOthers · 1 January 2024Javier Torres, a master yerba/herb expert (maestro yuyero), serves as a brand advisor and content collaborator for Yerba Mate Pajarito. He provides expert knowledge about Paraguayan medicinal herbs (cedrón, burrito, boldo, etc.) and their use in yerba mate preparations. He is featured in company blog content about herbal yerba mate blends and the cultural context of Paraguayan herbs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CBSé: Argentine yerba mate brand known for flavored and compounded yerba mate varieties (similar to Pajarito's Compuesta line with mint, citrus, herbs). Strong overlap on product format and target consumer seeking flavored yerba.
• Kraus: Argentine yerba mate brand with traditional and organic offerings, focused on quality and origin. Closely comparable product positioning and mid-sized scale.
• Selecta: Paraguayan yerba mate brand competing head-to-head with Pajarito in the domestic market. Comparable scale, traditional product formats, and target consumer base within Paraguay.
• Amanda: Argentine yerba mate producer offering traditional, despalada, and flavored variants for domestic and export markets. Comparable mid-tier scale and product portfolio to Pajarito, with growing international presence.
• Yuyo: Paraguayan yerba mate producer offering similar traditional and organic variants in the Paraguayan domestic market. Closest direct competitor in shared home market with overlapping product portfolio.
• Guayakí: Major yerba mate brand with strong US and international presence offering traditional, organic, and flavored yerba mate plus RTD canned mate. Most relevant direct peer given shared core product and overlapping target of growing international yerba mate consumption.

Broad incumbents

• La Merced: Long-established Argentine yerba mate producer with traditional, premium despalada, and organic offerings. Comparable vertically integrated production model and similar product segmentation as Pajarito.
• Rosamonte: Established Argentine yerba mate producer with vertically integrated plantations and a diversified portfolio including traditional yerba, organic, and tea-style formats. Direct product overlap with Pajarito's traditional and organic lines.
• Nobleza Gaucha: Major Argentine yerba mate producer with strong mass-market presence. Comparable product but at much larger commodity-scale; useful as a benchmark for regional competitive dynamics.
• Taragüi: One of Argentina's largest yerba mate producers with extensive product line (traditional, despalada, composite, energy drinks) and broad retail distribution. Comparable as a major regional yerba mate incumbent operating at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xmobile.twitter.com/yerbapajarito
• YouTubeyoutube.com/channel/UCucAYhxMcAlcPTmZsR-C1Vg
• Facebookfacebook.com/YerbaPajarito
• Instagraminstagram.com/pajaritopy
• LinkedInlinkedin.com/company/yerbapajaritopy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yerba Mate Pajarito