What פק"ש - חיילים משוחררים does

Pakash (פק"ש) is a private Israeli online job board and life-transition information portal founded in 2012, targeting IDF released soldiers (חיילים משוחררים) transitioning from mandatory military service to civilian life. Operating from Israel with a headcount of 13 employees and no disclosed institutional funding, the company self-identifies as a private venture independent of any government body such as the Ministry of Defense or the official Released Soldiers Guidance Unit.

The platform is built as a Hebrew-language web portal combining a categorized job listings board (covering preferred employment (עבודה מועדפת), student jobs, hospitality, security, Eilat, and shift work) with adjacent content verticals: an education guidance portal (הכוונה לימודים), post-army travel information (טיול אחרי צבא), work abroad guidance (עבודה בחו"ל), a benefits club (מועדון הטבות), and a content magazine covering academic financing, financial management, and released-soldier rights. Technical features include job-category filtering for preferred employment roles with tax advantages and a WhatsApp integration that connects candidates with a human agent for personalized job matching. Distribution is via the website (pakash.co.il) supplemented by social media presence on Facebook, Instagram, YouTube, TikTok, and LinkedIn.

The business model is freemium for job seekers and advertising-based on the supply side: employers and recruiting companies (including Elektra Group, Castro, Dan Hotels, Israir, PMC Security, Ofek Aviation Security, Elbit Systems, and others across security, hospitality, retail, and aviation) pay to post job listings and run banner ads on the platform. Specific employer pricing is not publicly disclosed.

Name

פק"ש - חיילים משוחררים

Legal name

פק"ש - אתר מידע והכוונה למשתחררים

Website

https://pakash.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pakash (פק"ש) is a private Israeli online job board and life-transition portal founded in 2012, serving IDF released soldiers with categorized job listings, preferred-employment roles, education guidance, post-army travel content, and employer-paid recruitment advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Israel

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employer job postings and recruitment advertising: Employers and companies pay to post job listings and advertise recruitment needs on the פק"ש platform. The site explicitly includes a 'פרסום באתר' (advertise on site) link, indicating a paid job posting service for employers seeking to recruit released soldiers and young adults. The platform also features banner advertisements from recruiting companies, suggesting an advertising revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

פק"ש operates a niche job listings board and accompanying information portal aimed at Israeli IDF discharged soldiers. The platform aggregates job openings, education guidance, post-army travel information, work abroad resources, and a benefits club for released personnel transitioning to civilian life.

Product overview

פק"ש is a unified job board and information portal specifically designed for IDF released soldiers transitioning to civilian life. The platform integrates a comprehensive job listings board (לוח דרושים) connecting job seekers with employers across Israel, an education guidance portal (הכוונה לימודים) providing academic counseling for bachelor's degrees and professional courses, a general information portal (מידע למשתחררים) covering military benefits and savings, a post-army travel section (טיול אחרי צבא), international work opportunities (עבודה בחו"ל), and a benefits club (מועדון הטבות). The platform also features a content magazine with tips and articles for new civilians.

Differentiator

Problem solved

Functional benefit

Products and services

• Job Listings Board (לוח דרושים) Online job board aggregating employment openings targeted at Israeli IDF discharged personnel transitioning to civilian employment.
• Education Guidance (הכוונה לימודים) Editorial information resource guiding released IDF soldiers through further education options, academic enrollment, and vocational training pathways.
• Post-Army Travel Information (טיול אחרי צבא) Information portal providing guidance, tips, and resources for the post-military travel period traditionally taken by Israeli released soldiers.
• Work Abroad Guidance (עבודה בחו"ל) Resource section providing information and guidance for Israeli released soldiers seeking work opportunities abroad.
• Benefits Club (מועדון הטבות) Benefits club offering exclusive discounts, perks, and promotions for Israeli released IDF personnel.
• Information Portal for Released Soldiers (מי�ע למשוחררים) Central information hub consolidating post-military benefits, administrative rights, and procedural guidance for newly released Israeli soldiers.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• AllJobs: Major Israeli aggregated job board covering employment across industries and demographics, including entry-level, student, and veteran segments. Directly comparable in business model (employer job postings) and Israeli geography.
• Drushim.co.il: Established Israeli job board focused on the local employment market, including young job seekers and entry-level positions. Operates the same employer-paid posting model targeted at Israeli job seekers.
• JobNet: One of Israel's largest general-purpose job boards, serving the same Israeli job-seeker market as Pakash, including released-soldier and student segments. Comparable in advertising-supported job-posting model, but broader in scope.
• Jobs.ai: Israeli AI-driven recruitment platform that already recruits through Pakash. Operates in the same Israeli job-board market with a technology-forward approach to candidate matching.

Broad incumbents

• Glassdoor: Global job and employer-reviews platform incumbent. Covers a similar product mix (jobs plus content) and competes with Pakash for Israeli employer-recruitment budgets.
• LinkedIn: Global professional network with growing penetration among young Israeli professionals. Competes for higher-quality job postings and employer brand campaigns against Pakash.
• Indeed Israel: Global job search incumbent with a localized Israeli site, covering the same employer-paid posting model across all industries. Competes with Pakash for entry-level, security, and hospitality employer budgets.

Emerging players

• Just Eat Takeaway Careers-style niche job boards (e.g., SeasonalJobs / hospitality niches): Niche job boards serving specific verticals (hospitality, security, tourism). Comparable as category-specific employer-posting models, though not Israel-focused; represent the kind of vertical-specific competitor Pakash could face in its strongest sub-verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXN8FlqDc0KubiC2A8-3t5g
• Facebookfacebook.com/pakash.co.il
• LinkedInlinkedin.com/company/pakash
• Instagraminstagram.com/pakash.co.il
• TikToktiktok.com/@pakashcoil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about פק"ש - חיילים משוחררים