Paka Zwierzaka

Name

Paka Zwierzaka

Legal name

Paka Zwierzaka Sp. z o.o.

Website

https://pakazwierzaka.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Natural pet food
• Monoprotein dog food
• Grain-free pet nutrition
• Freeze-dried treats
• Veterinary pet diets

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through own e-commerce platform pakazwierzaka.pl, selling wet food, dry food, and treats directly to pet owners.
2. Retail Distribution: Products distributed through selected veterinary clinics and online pet retailers across Poland.
3. B2B Sales: Business-to-business sales through dedicated B2B portal for breeders and larger customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Paka Zwierzaka manufactures and sells natural, monoprotein, grain-free wet and dry pet food plus freeze-dried and training treats for dogs and cats. The product portfolio spans its main PAKA ZWIERZAKA brand, the PEPE monoprotein wet food line, PEPE VET veterinary dietetic products, and the Seven'th Heaven premium combination line, all formulated with locally sourced Polish meat and without grains, peas, or artificial additives.

Product overview

Paka Zwierzaka is a Polish family-owned pet food company offering natural, healthy, and safe food for dogs and cats. The product portfolio consists of four main brands: PAKA ZWIERZAKA (main brand with wet and dry food, treats), PEPE (premium monoprotein wet food with 99% meat content in 400g and 800g sizes), PEPE VET (veterinary dietetic products available in clinics), and Seven'th Heaven (premium wet food combinations with 98-99% animal content). Product categories include wet food (karma mokra), dry food (karma sucha), and various treats including freeze-dried, training treats, dried treats, bones, chews, and biscuits. All products feature monoprotein formulas, grain-free compositions, and locally sourced Polish ingredients without artificial additives.

Differentiator

Problem solved

Functional benefit

Brands

• PEPE: Monoprotein wet food line for dogs with single protein sources (rabbit, duck, lamb, beef, pork). Named after the founder's dog.
• PEPE VET
• Seven'th Heaven
• Samo Mięsko
• Lio PEPE

Products and services

• PAKA ZWIERZAKA Wet Food (Karma mokra)
• PAKA ZWIERZAKA Dry Food (Karma sucha)
• PEPE Monoprotein Wet Food
• PEPE VET Veterinary Diet Line
• Seven'th Heaven Premium Wet Food
• Freeze-Dried Treats (Przysmaki liofilizowane)
• Training Treats (Przysmaki treningowe / Trenerki)
• mEAT Snack Training Sausages (Kiełbaski)
• SUSZKI Dried Treats
• Bones and Chews (Kości i gryzaki)
• Dog Biscuits (Ciastka dla psa)
• Samo Mięsko 100% Freeze-Dried Treats

Quantifiable outcome

• 99% animal ingredients in wet food products
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Veterinary clinics throughout PolandcoreChannel Partner/ Reseller/ DistributorProducts available in selected veterinary clinics across Poland. Many veterinarians and breeders recommend Paka Zwierzaka foods as natural alternatives for pets with allergies, intolerances, and digestive issues.
• Professional breeders (Klub Hodowców)coreStrategic or Co-development PartnerThe Breeder's Club (Klub Hodowców) program provides professional breeders with access to Paka Zwierzaka products, establishing long-term partnerships with the breeding community.
• Online pet retail partnersminorChannel Partner/ Reseller/ DistributorProducts distributed through various online pet stores including zooplus, Zoogoń, Petshungry, Pieskobox, Cztery Łapy, and other specialized online retailers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GranataPet: German premium pet food brand emphasizing natural ingredients, mono-protein recipes, and veterinary-style nutrition. Closely comparable in monoprotein/hypoallergenic positioning and European retail distribution.
• Platinum (Masterfoods Petcare): German premium natural pet food brand producing fresh-meat-based dry food and treats. Comparable on high-meat, natural ingredient positioning and European premium retail presence.
• Dolina Noteci: Polish premium pet food brand offering natural wet and dry food for dogs and cats with an emphasis on high meat content. Directly comparable as a Polish domestic competitor with overlapping product positioning and channels.
• Lukullus: German premium natural pet food brand with monoprotein and hypoallergenic recipes. Comparable on allergy-focused, natural ingredient positioning and veterinary-channel distribution in German-speaking markets.
• Carnilove: Czech premium dog and cat food brand focused on grain-free, high-meat-content recipes with multiple protein sources. Directly comparable on natural/limited-ingredient positioning and Central European distribution.
• Renske: Danish premium natural pet food brand with cold-pressed dry food and natural wet food recipes. Comparable on natural, minimally processed positioning and European premium distribution.
• Brit: Czech premium pet food manufacturer offering natural and grain-free dog and cat food across Europe. Closely comparable in product positioning (natural, hypoallergenic, monoprotein-style lines) and European DTC + retail distribution.
• Wiejska Zagroda: Polish natural pet food brand producing locally sourced, high-meat-content food and treats. Comparable on natural ingredient sourcing, Polish-market focus, and overlapping SKU categories including freeze-dried and natural treats.

Broad incumbents

• Royal Canin: Global premium pet food incumbent (Mars Petcare) with extensive veterinary-channel presence and therapeutic/prescription diet lines. Comparable as a much larger competitor in the veterinary diet and breed/life-stage specific categories where PEPE VET competes.
• Acana: Premium natural pet food brand owned by Champion Petfoods (Mars Petcare), offering biologically appropriate, high-meat-content recipes. Comparable on premium natural ingredient positioning and broad European distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCze561kHonVoVEgA6yeJkDw
• Facebookfacebook.com/pakazwierzaka.eu
• Instagraminstagram.com/pakazwierzaka
• LinkedInlinkedin.com/company/paka-zwierzaka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paka Zwierzaka