Pakuranga Golf Club

What Pakuranga Golf Club does

Pakuranga Golf Club, legally Pakuranga Country Club Incorporated, is a member-owned 18-hole golf club operating since 1969 at 199 Botany Road, Golflands, in East Auckland, New Zealand. Its core product is an 18-hole championship course with USGA-standard sand greens (15 of 20 greens converted), designed originally under Jack Eccles with subsequent work by architect Chris Pitman, including a major 2009 redevelopment. The club complements the course with an 8-bay limited-flight driving range equipped with Foresight Sports GC Quad launch monitors enabling virtual range and virtual course practice, a clubhouse complex (Greenside Lounge & Bar, Oak Room, Board Room, and Deck) capable of hosting events from 10 to 200 guests, and an on-site pro shop operated by Golf Hub stocking Ping, Mizuno, Titleist, Wilson Staff, and FootJoy.

Revenue is generated through a hybrid subscription-plus-usage model. Annual memberships range from NZD $350 (Junior, ages 8–18) to NZD $2,240 (Full Playing), with intermediate 9-Hole ($1,150) and Social Playing ($695) tiers and monthly payment options. Usage-based revenue comes from green fees ($50–$95), golf cart rentals ($20–$50), driving range baskets, and a Monday special rate. Additional streams include corporate golf days, weddings and private functions with catering, pro shop retail, and hole sponsorships/advertising featuring local partners such as Lexus of East Auckland (from March 2025), Fisher & Paykel, Haier, New World, and Specsavers.

The club serves a diversified customer base: roughly 1,200+ individual members (as of 1997, ranking it third equal among all NZ 18-hole courses), 50–60 weekly junior participants in a five-tier coaching programme ($100–$245/month) led by Director of Instruction Kerryn Jamieson, corporate and charity event clients, and casual green-fee visitors. Member operations run on DotGolf for tee booking and handicap management and Windcave for payments, with corporate and function enquiries handled directly by Golf Operations Manager Sam Abela. The club is governed by an elected Board of Management led by President Justin Green and has no parent company, external ownership, or funding rounds.

Name

Pakuranga Golf Club

Legal name

Pakuranga Country Club Incorporated

Website

https://pakurangagolf.co.nz

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Pakuranga Golf Club is a member-owned 18-hole golf club in East Auckland, New Zealand, founded 1969. It serves ~1,200+ members, green-fee visitors, juniors, and corporate/wedding event clients with a championship course, Foresight Sports-equipped driving range, and multi-room function facilities.

Ownership category

akta.pro rank

Product category

Golf Club and Recreational Sports Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Golf course memberships
• Function venue hire
• Junior golf coaching
• Corporate golf events

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from $350 (Junior) to $2,240 (Full Playing). Includes monthly payment options. Revenue from joining fees ($75-$500 depending on category).
2. Green Fees: Revenue from affiliated and non-affiliated visitors playing the course. 18 holes $95, 9 holes $50. Monday Special $75 for 18 holes.
3. Driving Range: Basket sales from small ($5 member) to extra large ($20 member). Range accounts available (1000 balls for $160 members).
4. Golf Cart Rental: Cart hire at $35 for 18 holes (members) and $50 for visitors. Revenue from private cart prohibition on course.
5. Pro Shop Sales: Golf equipment, apparel, and accessories sold through Golf Hub pro shop partnership. Brands include Ping, Mizuno, Titleist, Wilson Staff, FootJoy.
6. Sponsorships and Advertising: Hole sponsorships and advertisers section on website featuring local businesses. Lexus of East Auckland partnership.
7. Corporate Golf Events: Corporate golf days, team-building events, conferences, and business meetings. Revenue from function hire and catering.
8. Weddings and Private Functions: Greenside Lounge and Bar, Oak Room, and Board Room available for hire. Catering services for receptions up to 200 guests. Revenue from room hire and food/beverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pakuranga Golf Club operates an 18-hole championship golf course with sand greens in East Auckland, complemented by an 8-bay limited-flight driving range powered by Foresight Sports QC Quad launch monitor technology. The club sells tiered annual memberships (Full Playing, 9-Hole, Social Playing, Junior), welcomes green-fee visitors, and rents out multiple function venues for weddings, corporate golf days, and private events. Auxiliary services include junior golf coaching programmes, an on-site Golf Hub pro shop, and reciprocal club access.

Product overview

Pakuranga Golf Club operates as a traditional golf club offering an 18-hole golf course with modern practice facilities. The club functions as a unified club with its core product being the 18-hole golf course, supplemented by an 8-bay driving range with Foresight Sports QC Quad launch monitor technology. The clubhouse contains multiple venue spaces (Greenside Lounge & Bar, Oak Room, Board Room, Deck) serving both members and event clients. Services include junior golf coaching programmes, pro shop operations through Golf Hub, and comprehensive membership packages ranging from Full Playing to Junior memberships. The club also hosts weddings and corporate golf events. Member services are facilitated through DotGolf for tee booking and handicap management, with Windcave for payment processing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Membership reached mid-1200s, ranking 3rd equal among NZ 18-hole courses (1997)
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Lexus of East AucklandcoreGTM or Marketing Partner · 1 March 2025Lexus of East Auckland is partnering with Pakuranga Golf Club, bringing members closer to a world-class luxury vehicle brand. Lexus will open a new standalone dealership in East Auckland from March 2025.
• Golf HubcoreStrategic or Co-development PartnerGolf Hub operates the on-site pro shop at Pakuranga Golf Club, providing equipment, apparel, and professional services. Stocks major golf brands including Ping, Mizuno, Titleist, Wilson Staff, FootJoy, Sun Mountain.
• Chris Pitman (Course Architect)minorStrategic or Co-development PartnerLeading golf course architect Chris Pitman designed recent course improvements including sand green conversions and the new 13th green and approach (2009).
• Kerryn Jamieson (Director of Instruction)coreStrategic or Co-development PartnerDirector of Instruction Kerryn Jamieson brought one of the best junior development programmes from America to the club, leading the junior coaching programmes with 50-60 juniors weekly.
• Barclay Contracting LtdminorImplementation/ SI/ Consulting PartnerConstructed the new 13th green and approach in 2009 following design by Chris Pitman.

Scale indicators4 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Titirangi Golf Club: West Auckland 18-hole member-owned golf club. Direct comparable on membership model, course scale, and Auckland market positioning. Closest peer given identical city geography and member-owned structure.
• Remuera Golf Club: Central Auckland 18-hole member-owned golf club with similar membership tiers and function venue operations. Comparable on member-owned governance and corporate event business.
• Gulf Harbour Country Club: North Auckland 18-hole member-owned club with extensive function and wedding venue operations. Comparable scale and multi-revenue-stream model targeting Auckland corporate market.
• North Shore Golf Club: Auckland 18-hole member golf club serving similar North/East Auckland demographics. Comparable on member-owned model, function venue offering, and competitive market positioning.
• Akarana Golf Club: Central Auckland member-owned golf club with strong corporate membership base. Direct comparable on member tiers and Auckland corporate golf day market.

Broad incumbents

• Troon Golf: Global golf club management company managing 850+ courses. Broad incumbent providing benchmark on managed vs member-owned operating models, Foresight/Toptracer technology deployment, and function venue optimisation.
• Invited (ClubCorp): US-based operator of 200+ golf and country clubs with corporate-owned model. Broad incumbent benchmark for member-owned club performance, membership economics, and capital reinvestment pace versus corporate management.

Regional players

• Wairakei Golf + Sanctuary: Taupo-based premier 18-hole New Zealand golf course with resort-style amenities. Comparable on NZ golf market positioning and corporate event hosting, though more destination-focused than Pakuranga's local member base.
• Jack's Point Golf Club: Queenstown-based premium 18-hole New Zealand golf course targeting corporate and tourism markets. Comparable on premium NZ positioning and corporate golf day business, but operates in destination rather than local membership market.

Others

• Golf New Zealand: National governing body for golf in New Zealand and platform powering Pakuranga's website, tee booking infrastructure, and member handicap services. Relevant ecosystem participant given its role in member affiliation fees and reciprocal club access.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pakuranga-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pakuranga Golf Club