Hotel Palace Berlin

What Hotel Palace Berlin does

Hotel Palace Berlin is a privately-held luxury hotel operated by Hotel im Europa-Center Verwaltungsgesellschaft mbH & Co. KG, located at Budapester Strasse 45 in Berlin's City West district opposite the Zoological Garden. The property offers 239 rooms and 39 suites across categories from Business to Royal Suite, supported by an 800 m² Palace Spa & Fitness facility, five distinct food and beverage venues including the award-winning beef45 steakhouse and House of Gin bar featuring over 150 gin varieties, and 2,600 m² of MICE infrastructure comprising 18 conference rooms accommodating up to 900 guests. The hotel is a member of The Leading Hotels of the World global referral network and serves a customer mix spanning business and corporate travelers, leisure tourists visiting the City West attractions, and MICE groups drawn by proximity to the Berlin Trade Fair (Messe Berlin).

The business model generates revenue across five streams: room accommodations, food and beverage, meetings and events, spa and wellness services, and ancillary services including valet parking (€35/24h) and chauffeur transfers. Distribution is primarily direct via the reservations.palace.de booking engine, telephone, and email, supplemented by Leading Hotels of the World referrals and OTAs accessed through the Triptease affiliate partner program. The corporate segment is targeted through direct sales relationships anchored by proximity to major tenants including Deutsche Bahn, Bertelsmann, Capgemini, PwC, Sony, HP, Bayer, Vattenfall, and DIN. Pricing is quote-based and not publicly disclosed. The property invested approximately 12 million EUR in 2020 to renovate the West Wing (102 rooms) and the main hotel kitchen.

Management is family-led, with Christian Pepper and Patrick Pepper serving as Managing Directors and Michael Frenzel as General Manager since August 2010. The technology stack is standard for European luxury hospitality: a property management system integrated with the Leading Hotels of the World booking platform, Triptease for direct-booking conversion optimization, Google Analytics and Google Ads for digital marketing, mailingwork for newsletters, ConCardis and PayPal for payments, and ConsentManager for GDPR compliance. The hotel maintains certifications including HolidayCheck 2022 Special Award (98% recommendation rate), Schlemmer Atlas Top50 Steakhouse (2026), and multiple TOP Arbeitgeber and IHK-Siegel training quality awards, and operates a structured apprenticeship program with approximately 23 trainees as of 2022.

Name

Hotel Palace Berlin

Legal name

Hotel im Europa-Center Verwaltungsgesellschaft mbH & Co. KG

Website

https://palace.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Palace Berlin is a privately-held luxury hotel in Berlin's City West offering 278 keys, five F&B venues, 2,600 m² of MICE space, and an 800 m² spa, serving corporate, leisure, and event guests as a member of The Leading Hotels of the World.

Ownership category

akta.pro rank

Product category

Luxury Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Luxury hotel accommodation
• Conference event venues
• Fine dining restaurants
• Spa wellness facilities
• Hospitality services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: Revenue from 239 rooms and 39 suites including various room categories: Business, Business Deluxe, Business Premium, Club, Club Suite, Junior Suite, Grand Suite, Corner Suite, Park Suite, and Royal Suite
2. Food & Beverage: Revenue from multiple dining venues: beef45 premium steak restaurant, House of Gin bar (150+ gins), The Food Court breakfast restaurant, Lobby Lounge with seasonal dishes and pastries, Club Lounge, and pool bar
3. Meetings & Events: Revenue from 18 conference rooms (2,600 m² total event space) accommodating up to 900 guests. Includes banquet services, catering partnerships, and AV equipment provision
4. Spa & Wellness Services: Revenue from Palace Spa & Fitness including massages, treatments, and pool bar services
5. Ancillary Services: Valet parking (35 EUR/24 hours), EV charging stations, concierge services, room service, gift shop/vouchers, and transfer services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hotel Palace Berlin operates a privately-run luxury hotel providing 239 rooms and 39 suites, complemented by five food and beverage venues (beef45 premium steakhouse, House of Gin bar with 150+ gins, The Food Court breakfast restaurant, Lobby Lounge, and Club Lounge), 2,600 m² of conference and event space across 18 meeting rooms, an 800 m² Palace Spa & Fitness facility, and concierge services. The hotel targets both business and leisure travelers in Berlin's City West district and is a member of The Leading Hotels of the World.

Product overview

Hotel Palace Berlin is a privately-run luxury hotel operated by Hotel im Europa-Center Verwaltungsgesellschaft mbH & Co. KG, located in Berlin's City West near Ku'damm, KaDeWe, and Gedächtniskirche. The hotel offers a comprehensive hospitality portfolio consisting of 239 rooms and 39 suites, diverse dining options (beef45 premium steakhouse, House of Gin bar with 150+ gins, The Food Court breakfast restaurant, Lobby Lounge, and Club Lounge), 2,600 m² of meeting/event space with 18 conference rooms accommodating up to 900 guests, and an 800 m² Palace Spa & Fitness center with pool, saunas, and fitness facilities. Additional services include concierge, valet parking, EV charging, and transfer/chauffeur services. The hotel is a member of The Leading Hotels of the World.

Differentiator

Problem solved

Functional benefit

Brands

• beef45: Premium beef restaurant specializing in meat dishes, located within Hotel Palace Berlin.
• House of Gin
• Palace Spa & Fitness
• The Food Court
• Lobby Lounge
• Club Lounge

Products and services

• Guest Rooms (Business, Business Deluxe, Business Premium, Club)

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Leading Hotels of the World (LHW)coreStrategic or Co-development PartnerExclusive membership in Leading Hotels of the World, a global collection of independent luxury hotels. Provides global distribution, referral network, quality standards certification, and The Leading Hotels of the World Leaders Club loyalty program. Booking system integrated with LHW for international guest referrals.
• L'Art de Vivre ResidenzenminorStrategic or Co-development PartnerSelected membership in L'Art de Vivre Residenzen, a collection of exceptional hotels and residences.
• Chaîne des RôtisseurscoreStrategic or Co-development PartnerInternational gastronomic society with nearly 25,000 members in over 80 countries. Promotes culinary arts, fine dining culture, and brings together professional and non-professional members including hoteliers, restaurateurs, chefs, and sommeliers. General Manager Michael Frenzel received L'Ordre d'Honneur in 2023.
• Berliner Queer-BündnisminorStrategic or Co-development PartnerPartnership with Berlin queer alliance demonstrating commitment to diversity and inclusion in hospitality.
• Triptease LtdcoreTechnology or IntegrationOnline marketing and booking optimization technology provider. Analyzes website usage, provides targeted messages via banners/pop-ups to increase booking probability, and manages affiliate partner program with metasearch platforms. Data sharing includes room search details, device information, and email/name where provided.
• N3M - Connecting Businesses UGminorGTM or Marketing PartnerAffiliate partner program for displaying special room and price offers on other websites including social media channels, online travel blogs, and online travel magazines. Tracks conversions for commission purposes.
• mailingwork GmbHminorGTM or Marketing PartnerNewsletter delivery service provider for email marketing. Handles email distribution of marketing newsletters, stores signup timestamps and IP addresses for verification purposes.
• YOURCAREERGROUP GmbH (hotelcareer)minorGTM or Marketing PartnerRecruitment platform widget embedded on hotelcareer.de for posting job vacancies and collecting applications. Collects IP, browser information, website, operating system, screen resolution, and language settings.
• Förderverein Kinder- und Jugendhilfezentrum Neukölln e.V.minorStrategic or Co-development PartnerCharitable partnership since 2005 supporting children and youth welfare center in Berlin Neukölln. Partnership focuses on two local organizations to maximize impact. Total donations exceeding 181,500 EUR. Supports disadvantaged children through donations, joint activities, and financial assistance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Adlon Kempinski Berlin: Iconic luxury hotel at Brandenburg Gate with comparable room counts, multiple F&B venues, and event space. Competes directly for high-end corporate, leisure, and government travelers in Berlin.
• The Westin Grand Berlin: Unter den Linden full-service hotel with 400 rooms and event facilities, drawing similar luxury corporate and leisure demand as Hotel Palace Berlin.
• Grand Hyatt Berlin: Potsdamer Platz hotel with 342 rooms, full-service spa, multiple restaurants and bars, and conference facilities. Competes with Hotel Palace Berlin for international luxury and corporate demand.
• Hilton Berlin: Gendarmenmarkt full-service hotel with 601 rooms and substantial conference and event infrastructure, competing for group, convention, and corporate business in Berlin.
• Hotel de Rome Berlin: Rocco Forte luxury hotel near Unter den Linden with 145 rooms, spa, and refined F&B. Competes for the same high-end leisure and corporate travelers seeking boutique luxury in Berlin.
• Waldorf Astoria Berlin: Hardenbergstrasse luxury property with 232 rooms, spa, and event space, positioned in the same City West business corridor. Competes head-to-head for premium corporate and group bookings.
• The Ritz-Carlton Berlin: Potsdamer Platz luxury hotel with 303 rooms, extensive F&B including a top steakhouse, and significant event facilities. Direct competitor in the Berlin luxury and MICE segment.
• Steigenberger Hotel Berlin (Los-Angeles-Platz): City West full-service hotel steps from Hotel Palace Berlin with comparable room inventory, spa, and event offerings. One of the closest direct competitors geographically.
• Sofitel Berlin Kurfürstendamm: City West luxury hotel on Kurfürstendamm with 311 rooms, wellness facilities, and event space. Targets overlapping business and leisure clientele in the same Berlin micro-market.

Broad incumbents

• Hotel Vier Jahreszeiten Kempinski München: Comparable German luxury hotel under the same Leading Hotels-adjacent brand tier, providing a useful comp on German luxury urban hotel economics, RevPAR benchmarks, and F&B monetization models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PalaceBerlin
• YouTubeyoutube.com/c/hotelpalaceberlin
• Facebookfacebook.com/HotelPalaceBerlin
• Instagraminstagram.com/hotelpalaceberlin
• LinkedInlinkedin.com/company/hotel-palace-berlin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Palace Berlin