palacio de los deportes

What palacio de los deportes does

Palacio de los Deportes is a non-profit sports association (Asociación) operating a single multi-use sports and fitness facility in Heredia, Costa Rica, governed by an 11-member Junta Directiva elected biennially. The site serves individual consumers across the Heredia community with a broad portfolio that includes a modern gym (separated cardio and resistance zones), an Olympic-sized 50-meter swimming pool with 9 lanes, a smaller dedicated pool for children and disabled persons, a wood-floor aerobics and dance studio, dedicated spinning and suspension-training rooms, event halls, changing facilities, and parking accessible via Heredia's public bus network. Programming is structured by demographic and skill level, with five progressive swimming levels from beginner to competitive training group, plus therapeutic swimming, hydrokinesia, master and open-water training, triathlon preparation, back-school rehabilitation, Brazilian Jiu-Jitsu, yoga, zumba, functional training, dance, PalaRunners athletics, PalaKids motor development, and senior-specific offerings such as the Ciudadano de Oro plan. Operational management is led by General Manager Madeline Hidalgo Sanchez alongside President Ricardo Quesada Sandoval and an instructional team of more than 15 certified instructors.

Name

palacio de los deportes

Legal name

Palacio de los Deportes

Website

https://palaciodelosdeportes.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Palacio de los Deportes is a non-profit sports association in Heredia, Costa Rica, operating a single multi-use facility with an Olympic 50m pool, modern gym, and specialized rooms, serving individual members across fitness, swimming instruction, youth athletics, senior, and rehabilitation programs.

Ownership category

akta.pro rank

Product category

Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

Keywords

• Fitness facility services
• Swimming instruction programs
• Group fitness classes
• Sports training memberships
• Aquatic therapy services

Headquarters

HQ city

Heredia

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Gym Memberships: Recurring monthly membership fees for gym access with various plan tiers offering different combinations of facilities and services. Plans range from basic gym access to comprehensive packages including nutrition services.
2. Swimming Lessons and Courses: Monthly fees for swimming instruction across 5 skill levels, therapeutic swimming, hydrokinesia, master training, and specialized programs for children and disabled persons.
3. Group Fitness Classes: Single session fees and monthly plans for group classes including yoga, zumba, spinning, functional training, dance, and martial arts (Jiu-Jitsu).
4. Day Pass / Single Session: One-time fees for single-day gym access, swimming pool access, or individual class attendance.
5. Specialized Training Programs: Monthly fees for specialized youth programs including PalaRunners (running), PalaKids (children's sports), basketball, and adolescent training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Palacio de los Deportes is a non-profit sports and fitness facility in Heredia, Costa Rica, selling monthly memberships and per-session access to gym equipment, an Olympic 50-meter swimming pool, swimming instruction across five skill levels, group fitness classes, martial arts, and specialized programs for children, youth, seniors, and rehabilitation patients. Auxiliary offerings include nutrition services, personal training, therapeutic aquatic programs, triathlon training, and event hosting for sports events and concerts.

Product overview

Palacio de los Deportes is a sports and fitness facility in Heredia, Costa Rica, offering a comprehensive range of services across two main categories: gym/fitness programs and aquatic activities. The gym offerings include multiple membership tiers (Plan Regular at ₵24,000, Plan Especial at ₵36,000, Plan PalaFit at ₵40,000) and specialized programs for different demographics (PalaKids for children ages 7-13, PalaRunners for runners, youth plans, senior plans). The aquatic center features an Olympic 50m pool with 9 lanes and a small pool, supporting 5 levels of swimming instruction, therapeutic swimming, master/open water training, and triathlon programs. Additional services include dance classes, back rehabilitation (Escuela de la Espalda), Brazilian Jiu-Jitsu, yoga, and nutrition counseling. The facility also hosts sports events and concerts in multi-use spaces, with personal training services available from certified instructors. Prices range from ₵12,000-₵45,000 depending on the plan, with day passes and weekend options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Memberships Recurring monthly memberships giving access to modern gym equipment, group classes (spinning, yoga, zumba, salsation, functional training, bellydance), and optional add-ons such as swimming classes, nutrition services, and access during peak or off-peak hours. Plans range from ₡12,000 to ₡45,000 per month depending on the included services, with bimestral group plans for four people at ₡144,000.
• Swimming Instruction Courses Swimming courses of 8 lessons per month delivered across five progressive skill levels (from beginner to competitive training group), taught in the Olympic 50m pool. Includes courses for children ages 5-12, weekend adult sessions, and assessment/evaluation classes for placement. Priced at ₡22,000 per month.
• Therapeutic Aquatic Programs Specialized aquatic programs including Natación Terapéutica for patients with postural pathologies, post-surgery recovery, fractures, severe injuries, and chronic degenerative diseases; Hidroquinesia water-based exercise using flotation and strength equipment ideal for elderly; and Escuela de la Espalda back school for hernias, lumbar pain, vertebral displacements, and spondylosis. Priced ₡20,000 to ₡25,000 per month.
• Brazilian Jiu-Jitsu Classes Brazilian Jiu-Jitsu program focused on self-defense and control through BJJ techniques, taught by Professor Carlos Calles (purple belt). Available as a standalone BJJ subscription at ₡18,000/month or combined with gym at ₡36,000/month, with first class free.
• Group Fitness Classes Group classes including yoga, zumba, spinning, functional training, bellydance, and dance offered on a per-session basis (₡2,500) or as part of monthly gym memberships. Dedicated rooms include a spinning room with stationary bicycles and a wood-floor aerobics/dance studio.
• Youth Sports Programs Specialized programs for children and adolescents including PalaKids (motor development through sports for ages 7-13, Saturdays), Plan Baloncesto Juvenil (youth basketball for ages 13-16 in Heredia), Plan Juvenil (resistance training for ages 14-17 with parental authorization), Danza Niños y Niñas (dance for ages 3-7), and Plan Adolescentes (teen swimming and gym). Priced ₡12,000 to ₡22,000 per month.
• Senior Fitness Programs Programs tailored for adults 65+ including the Ciudadano de Oro senior gym membership at ₡19,000/month, Pisicina Abierta Ciudadano de Oro weekend pool access at ₡1,000, and Natación para Adultos Mayores y Población con Factores de Riesgo catering to vulnerable populations.
• Master Swimming and Open Water Training Competitive training programs for master pool tournaments and open water events, including the Natación Master y Aguas Abiertas team at ₡35,000/month. Also includes Triatlón Palacio training program held weekdays and Saturday mornings.
• Running/Athletics Training (PalaRunners) Specialized running program for beginner or experienced runners focusing on technique, cardiovascular conditioning, and resistance training specific to running. Priced ₡25,000 per month.
• Independent Swimmer Lane Access Open lane access for independent swimmers in 50-minute sessions, Monday through Friday at 10:40 AM, 11:50 AM, and 1:00 PM. Frequency-based pricing: ₡19,000 (2x/week), ₡28,000 (3x/week), ₡45,000 (5x/week).
• Public Pool Access Weekend recreational pool access on Saturdays and Sundays from 11:30 AM to 4:00 PM, priced ₡2,000 general entry or ₡1,000 for Ciudadano de Oro (seniors 65+).
• Single Day Gym Session Single-day gym access for visitors wanting temporary access at ₡2,500 per session.
• Personal Training Services Certified personal trainers providing free evaluation and facility tour for new members, with expertise in resistance training, basic and advanced training methods, and exercise techniques.
• Swimming for Persons with Disabilities Adaptive swimming program for people with cognitive development pathologies, congenital diseases, or genetic disorders affecting motor skills. Minimum 4 lessons per month, originally Monday-Tuesday at 8:45 AM (note: suspended due to pandemic per last update in source data).
• Sports Events and Concerts Hosting Multi-use event spaces available for sports events and concerts, supported by extensive parking and easy access via public transportation routes serving Heredia.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Life Time Fitness: US premium multi-sport clubs combining fitness, aquatics, family programming, and events under one membership; closest analog in the breadth of programming and event-hosting infrastructure, though at a much larger footprint and price point.
• World Gym International: Established international fitness chain with full equipment lines and group training; comparable in offering traditional gym memberships alongside specialty classes, and in pursuing premium positioning in regional markets.
• Gold's Gym: Global fitness franchise offering full-service gym memberships with group classes and personal training; comparable breadth of programming and equipment-focused value proposition, though without Palacio's Olympic-pool specialization.

Regional players

• Energy Fitness: Costa Rica-based fitness operator with neighborhood gyms; comparable direct-to-consumer subscription model serving middle-income Costa Rican adults in the same domestic market.
• Club Deportivo Herediano: Heredia's principal sports club, focusing on football and broader multi-sport membership programs; the most direct local competitor for community sports participation and family athletic memberships in the same canton.

Direct peers

• BASIC-FIT: Europe's largest low-cost fitness chain with subscription memberships, group classes, and personal training; comparable mass-market subscription positioning and multi-program offering, though without Olympic-scale aquatics.
• Bodytech: Leading Colombian/Peruvian fitness chain with full-service gyms, group classes, and personal training on subscription; directly comparable multi-program subscription model in a similar Latin American market context.
• Anytime Fitness: 24/7 franchise fitness model operating neighborhood gyms on monthly memberships; competes for the same general-fitness Heredia consumer, though typically with leaner programming and no aquatic component.
• Smart Fit: Latin America's largest fitness chain operating low-cost, high-volume gyms with subscription memberships; competes in the same accessible monthly-membership fitness segment Palacio de los Deportes targets, albeit without specialized Olympic aquatics.

Emerging players

• Curves International: Women's-focused 30-minute circuit fitness franchise with small-footprint centers; comparable in operating compact, programmatic facilities on subscription, though with a narrower demographic focus than Palacio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/palacio-de-los-deportes

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about palacio de los deportes