P & L, spol. s r. o.

What P & L, spol. s r. o. does

P & L, spol. s r.o. is a privately held Czech limited-liability company founded in 1990 and headquartered in Oslavice, Czech Republic, operating as a multi-brand dealer and service provider for agricultural, municipal, forestry, and transport equipment. The company runs 12 branches across the Czech Republic and Slovakia with 160+ employees and holds authorized distribution rights for more than 30 international equipment brands, including Tatra, Iveco, Kioti, Deutz-Fahr, New Holland, Bergmann, Bauer, Sampo Rosenlew, Köckerling, Kinze, and Ag Leader. Its core commercial offering spans new equipment sales, authorized warranty service, original spare-parts supply, used-equipment resale through the Agrobazar channel (including EU import services), and customer financing facilitated through seven financial partners (ČSOB Leasing, MONETA Money Bank, UniCredit Leasing, Erste Leasing, SGEF, Komerční banka, Česká spořitelna) plus EU Rural Development Programme (PRV) subsidy application assistance.

Since 2004, P&L has extended beyond distribution into proprietary manufacturing of 8 agricultural machines (including RIPPER seed combinations, inter-row cultivators, Terrier rodenticide applicators, strip-till machines, and potato equipment), developed in cooperation with Mendel University Brno, Czech University of Life Sciences Prague, and 9 research institutes via TAČR. The company is the largest Tatra partner for agriculture with 150+ vehicles delivered and 300+ technical solutions implemented over nearly a decade. Customers span enterprise agricultural firms, municipal technical services, government bodies (e.g., Lesy hlavního města Prahy), forestry operators, and individual farmers across Central Europe, with no public revenue disclosure.

Name

P & L, spol. s r. o.

Legal name

P & L, spol. s r.o.

Website

https://pal.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

P & L, spol. s r. o. is a Czech multi-brand dealer, service provider, and proprietary manufacturer of agricultural, municipal, forestry, and transport equipment, operating 12 branches in the Czech Republic and Slovakia with 160+ employees under authorized partnerships with 30+ international equipment brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslavice

HQ country

Czechia

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: New agricultural, municipal, forestry and transport equipment sales through authorized dealer network for multiple international brands including Tatra, Iveco, Kioti, Deutz-Fahr, New Holland, Bergmann, and others.
2. Service and Repairs: Comprehensive technical service for all sold equipment with 12 service branches across Czech Republic and Slovakia.
3. Spare Parts: Original spare parts supply for all equipment brands sold.
4. Used Equipment (Agrobazar): Trade-in and resale of used agricultural and transport equipment, including international import services from EU.
5. Own Production: Manufacturing and sale of proprietary agricultural machines including cultivators, seed drills, and specialized implements developed in cooperation with universities and research institutes.
6. Financing Services: Arrangement of credit facilities through financial partners including ČSOB Leasing, MONETA Money Bank, UniCredit Leasing, Erste Leasing, with assistance for EU subsidy applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

P & L operates as an authorized multi-brand dealer and service provider for agricultural, municipal, forestry, and transport equipment across 12 branches in the Czech Republic and Slovakia. The company sells new equipment from 30+ international brands (Tatra, Iveco, Kioti, Deutz-Fahr, New Holland, Bergmann, Bauer, etc.), supplies spare parts, offers technical service and repairs, arranges financing through banking partners, and assists with EU subsidy applications. Since 2004, P&L also manufactures its own line of agricultural machines (RIPPER seed combinations, inter-row cultivators, rodenticide applicators, Strip-Till machines, potato equipment) developed in cooperation with Mendel University Brno and Czech University of Life Sciences Prague.

Product overview

P&L is a dealer and service provider for agricultural, municipal, forestry, and transport machinery. Its offering is not a single unified software product but a multi-brand portfolio combining international manufacturer brands (Kioti, Deutz-Fahr, New Holland, Sampo Rosenlew, Bergmann, Bauer, ELHO, TATRA, Iveco, Ag Leader, and others) with its own manufactured agricultural machines (RIPPER seed combinations, inter-row cultivators, rodenticide applicators under the Terrier brand, strip-till machines, and potato machines) and its own municipal equipment (snow blades, spreaders, winter track makers). The company also provides sales, service, spare parts, financing, and EU project support across 12 branches in the Czech Republic and Slovakia.

Differentiator

Problem solved

Functional benefit

Products and services

• P&L Own Agricultural Machines (RIPPER, Inter-row Cultivators, Terrier Rodenticide Applicators, Seed Drills, Potato Equipment, Strip-Till) Proprietary line of agricultural machines developed in cooperation with Czech universities and research institutes, including the RIPPER seed combination for grassland reseeding, inter-row cultivators, Terrier rodenticide applicators, seed drills, potato planting/cultivation equipment, and Strip-Till soil processing machines. Targeted at farmers and agricultural enterprises.
• P&L Municipal Equipment (Snow Blades, ROKI Spreaders, Winter Track Makers) P&L's own manufactured municipal equipment including snow blades (radlice), spreaders (rozmetadla ROKI), and winter track makers (zimní stopař) for year-round municipal and winter road maintenance. Targeted at municipalities, city technical services, and public utility companies.
• Tatra Transport Vehicles (4x4, 6x6, 8x8) Authorized dealer for Tatra heavy transport vehicles including tractor units, chassis, and specialised bodywork in 4x4, 6x6, and 8x8 configurations. P&L is the largest Tatra partner for agriculture, having delivered 150+ vehicles with 300+ technical solutions over nearly 10 years. Targeted at agricultural logistics, construction transport, and specialized vehicle operators.
• Iveco Commercial Vehicles Authorized dealer for the complete Iveco commercial vehicle range including Daily (light, 3.3-7.2 t), Eurocargo (medium, 6.5-18 t), S-Way, X-Way, T-Way/Trakker (heavy, 16 t+), and Blue Power (CNG/electric) models. Targeted at transport companies and commercial fleet operators.
• Kioti Tractors (CS, CX, CK, DK, RX, HX Series) and Municipal Tractors Authorized dealer for Kioti compact and utility tractors across CS, CX, CK, DK, RX, HX series, municipal tractors, and UTV K9 vehicles. Targeted at farmers, small agricultural enterprises, and municipal services.
• Deutz-Fahr Tractors and Combine Harvesters Authorized dealer for Deutz-Fahr tractors, combine harvesters, and balers. Targeted at agricultural enterprises requiring mid- to large-scale farming equipment.
• Sampo Rosenlew Combine Harvesters and Forestry Equipment Authorized dealer for Sampo Rosenlew combine harvesters and forestry equipment including harvesters and forwarders. Targeted at agricultural enterprises and forestry companies.
• Bergmann Spreaders, Forage Wagons, and Vario System Authorized dealer for Bergmann universal spreaders, silage trailers, transfer wagons, forage wagons, and the Vario system for organic fertilizer application. Targeted at agricultural enterprises.
• Equipment Service, Maintenance, and Spare Parts Comprehensive technical service for all sold equipment with 12 service branches across Czech Republic and Slovakia, plus original spare parts supply for all represented brands. Targeted at owners of equipment sold by P&L.
• Used Equipment Trade-In and EU Import Services (Agrobazar) Trade-in and resale of used agricultural and transport equipment, including international import services from EU countries with complete documentation, pre-sale service, and registration support. Targeted at individual farmers and agricultural enterprises seeking cost-efficient equipment.
• Equipment Financing and EU Subsidy Assistance Arrangement of credit and leasing facilities through financial partners including ČSOB Leasing, MONETA Money Bank, UniCredit Leasing, Erste Leasing, SGEF, Komerční banka, and Česká spořitelna, plus assistance with applications under the Rural Development Programme (PRV) EU subsidy program. Targeted at equipment buyers requiring structured financing.

Quantifiable outcome

• 1,400+ tractors sold over company history
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TATRA TRUCKS a.s.coreChannel Partner/ Reseller/ DistributorNearly 10 years as key partner, largest Tatra partner for agriculture. Delivered 150+ vehicles with 300+ technical solutions. Specialized in agricultural and municipal applications with custom body configurations.
• IVECOcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for complete Iveco commercial vehicle range including Daily, Eurocargo, S-WAY, X-WAY, Trakker series.
• KIOTIcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kioti tractors including CS, CX, CK, DK, RX, HX series, municipal tractors, and UTV K9 vehicles.
• Deutz-FahrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Deutz-Fahr tractors, combine harvesters, and balers.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland tractors, combine harvesters, and hay equipment.
• BergmanncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bergmann manure/fertilizer spreaders, transfer wagons, forage wagons, and Vario system.
• BAUERcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for BAUER application and transport tankers for slurry and agricultural applications.
• Mendelova univerzita v BrněminorStrategic or Co-development PartnerR&D cooperation for agricultural machine development since company became manufacturing entity in 2004.
• Česká zemědělská univerzita PrahaminorStrategic or Co-development PartnerR&D cooperation for agricultural machine development.
• TAČR (Technologická agentura ČR)minorStrategic or Co-development PartnerResearch partnership through 9 research institutes for agricultural machine development.
• Ministerstvo zemědělství ČRminorStrategic or Co-development PartnerResearch and development partnership for agricultural technology.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BayWa AG: Large European agricultural trading and equipment distribution group with significant dealer and service operations across Germany/Austria. Comparable multi-brand wholesale and service business model, although at far greater scale and broader geographic scope.
• AGCO Corporation: Global manufacturer of agricultural equipment including Massey Ferguson, Fendt, and Valtra tractors; not a peer in the dealer sense but a brand-level incumbent whose products flow through P&L's distribution and compete in the same end customer wallet.
• CNH Industrial (CASE New Holland / IVECO): Global manufacturer of New Holland agricultural equipment and IVECO commercial vehicles — both major P&L distribution partners. As an OEM rather than dealer, it represents upstream dependency and a different scale of comparable business in the same end markets.

Regional players

• RDO Equipment Co. Large US-based John Deere agricultural and construction equipment dealer with multi-location branch model and full-service offering (sales, parts, service, financing). Comparable operating model but operates in a different geographic market.
• Cervus Equipment Corporation: Multi-brand agricultural, industrial and commercial equipment dealer with branch network across Western Canada. Operates a sales/service/parts/financing model structurally similar to P&L but in a different geography.

Direct peers

• AGROTEC Group: Czech-headquartered multi-brand dealer and service provider for agricultural, municipal, and transport equipment with own branch network. Closest direct competitor to P&L in CZ/SK given overlapping brand portfolio and dealership operating model.
• Strom Group (STROM PRAHA a.s.): Czech agricultural and municipal equipment dealer offering competing international tractor/implement brands with regional service branches. Competes head-to-head with P&L for farm and municipality customers across Bohemia and Moravia.
• AGRALL zemědělská technika s.r.o. Czech regional agricultural equipment dealer serving farm and agricultural cooperative customers with new and used machinery, comparable in scale and customer segment to P&L's branch network.

Others

• TATRA TRUCKS a.s. Czech heavy-truck manufacturer of which P&L is the largest agricultural-sector partner. Included as an ecosystem participant — the OEM that defines much of P&L's transport vertical revenue.

Emerging players

• Agrama / Czech agricultural dealer cooperatives: Czech and Central European regional agricultural machinery dealer networks serving small and mid-sized farms with both new and used equipment; competitively positioned against P&L in the regional farm segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/p-a-l-spol-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P & L, spol. s r. o.