Deutz-Fahr Austria

What Deutz-Fahr Austria does

Deutz-Fahr Austria (legal name DF Austria GmbH) is the Austrian sales and distribution entity for the DEUTZ-FAHR group of agricultural machinery brands, headquartered in Vienna with a spare parts warehouse in Schwechat and a network of approximately 14 authorized dealer partners covering all Austrian provinces plus selected Central European markets (Czech Republic, Slovakia, Slovenia). Founded in 1984 and operating under the Austro Holding parent structure, the company markets a comprehensive product portfolio that includes tractors from 51 HP (Serie 3 narrow-track) to 340 HP (Serie 9 TTV), combine harvesters in the C6000, C7000, and C9000 series, fixed- and variable-chamber round balers (FixMaster, VariMaster), large square balers (BigMaster), baler-wrapper combinations (CompacMaster), and baler wrappers (WrapMaster), alongside a precision farming technology stack centered on ISOBUS, Agrosky GNSS auto-steering, and the iMonitor in-cab display system.

The company monetizes almost exclusively through dealer-channel hardware sales of tractors, harvesting equipment, balers, and wrappers, supplemented by spare parts revenue from the dedicated Schwechat warehouse and customer service operations. While final pricing is dealer-set and not publicly disclosed, promotional campaigns reference unit pricing in the EUR 38,500–56,400 range for Keyline entry-level tractors and fuel voucher incentives of up to EUR 3,000. The company employs regional sales managers (Gebietsverkaufsleiter) with defined territorial responsibilities for direct customer consultation alongside dealer-led field sales. Manufacturing of high-horsepower Series 6, 7, and 9 tractors occurs at the DEUTZ-FAHR LAND facility in Lauingen, Germany (42,000 m² covered area), which is also paired with a 38,000 m² customer and training center, neither of which is operated by the Austrian entity itself.

The business is led by Adelheid Adelwöhrer (Managing Director, Finance/IT/HR) with functional heads for sales, product marketing, customer service, and spare parts, supported by four regional sales managers. The strategic focus is on maintaining dealer-led distribution, rolling out new tractor and harvesting models (notably the 2024 Serie 5 Keyline and the 2026 redesigned Serie 8 TTV), building the precision farming ecosystem as a cross-product value layer, and leveraging the 2024 40th-anniversary milestone for dealer and customer engagement. Revenue, financials, and ownership details beyond the Austro Holding parent are not publicly disclosed.

Name

Deutz-Fahr Austria

Legal name

DF Austria GmbH

Website

https://deutz-fahr.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Deutz-Fahr Austria (DF Austria GmbH) distributes DEUTZ-FAHR tractors, combine harvesters, balers, wrappers, and precision farming solutions through a ~14-dealer network across Austria and selected Central European markets, with headquarters in Vienna and a parts warehouse in Schwechat.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Agricultural tractors
• Combine harvesters
• Balers and wrappers
• Precision farming
• Agricultural machinery

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Tractor Sales: Sale of agricultural tractors ranging from compact tractors (75 PS) to high-performance tractors (340 PS) through dealer network.
2. Harvesting Equipment Sales: Sale of combine harvesters (C6000, C7000, C9000 series) and forage equipment including balers and wrappers.
3. Parts and Service: Parts warehouse and customer service operations, with dedicated spare parts warehouse in Schwechat, Austria.
4. Precision Farming Solutions: Precision farming technology integration and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Deutz-Fahr Austria (DF Austria GmbH) distributes and supports DEUTZ-FAHR agricultural machinery for the Austrian market, including tractors from 51 to 340 PS (Serie 3 narrow-track through Agrotron Serie 9), combine harvesters (Serie C6000, C7000, C9000), balers and baler-wrapper combinations (FixMaster, VariMaster, CompacMaster, BigMaster) and wrappers (WrapMaster), along with Precision Farming solutions. Sales and service are delivered through approximately 14 authorized dealer partners across Austria, with regional sales management and a dedicated spare parts warehouse in Schwechat.

Product overview

DEUTZ-FAHR Austria (DF Austria GmbH), headquartered in Vienna, distributes a comprehensive portfolio of agricultural machinery manufactured by the DEUTZ-FAHR group, including tractors ranging from 51 HP (Serie 3 narrow-track) to 340 HP (Serie 9 TTV), combine harvesters (C6000, C7000, C9000 series), balers (FixMaster fixed-chamber, VariMaster variable-chamber round balers, BigMaster large square balers), baler-wrapper combinations (CompacMaster and variable VariMaster BalePack), and round/square baler wrappers (WrapMaster). All products are sold through a network of regional Vertriebspartner (dealer) partners across Austria and neighbouring markets. Precision Farming solutions (GPS guidance, ISOBUS, Agrosky auto-steering) are offered as a complementary technology layer across the tractor and combine harvester range.

Differentiator

Problem solved

Functional benefit

Products and services

• Serie 5 Keyline tractor Entry-level 75–106 HP tractor line powered by FARMotion 45 engines with 40+40 PowerShuttle transmission, 4-pillar cabin and EasyLift rear hitch up to 4,525 kg; designed as versatile all-rounders for small-to-medium farms covering yard, field, grassland and light forestry work.
• Serie 5D tractor 95–106 HP tractor powered by FARMotion 45 engines with up to 45 forward/reverse gears and mechanical or hydraulic PowerShuttle including Stop&Go and SenseClutch; designed for grassland and light field operations with a compact design and premium cab.
• Serie 5D Keyline tractor 66–102 HP compact tractor with new Powershift/Powershuttle transmission, FARMotion 35 three-cylinder engines, 90-litre fuel tank and up to 3,500 kg rear lift capacity; offers optional freespill roof for front-loader work.
• Serie 5D TTV tractor 95–116 HP compact tractor with continuously variable TTV transmission, low centre of gravity and single-wheel suspension; designed as the first choice for slopes and hillside operations, featuring electronic rear hitch control and front axle suspension.
• Serie 5 tractor 95–126 HP mid-range tractor with 3- and 4-cylinder FARMotion engines, multiple transmission options (PowerShuttle, HML powershift), TopVision cab with Hydro-Silentblock suspension and up to 5,400 kg rear lift capacity; positioned for the popular 95–130 HP segment.
• Serie 5 DF/DS/DV Pro narrow-track tractor Narrow-track specialist tractor series with widths from 1.08–1.70 m, available in multiple wheelbase and cab configurations; powered by FARMotion 35/45 engines up to 116 HP; designed for wine, orchard, vegetable and municipal applications with Category 4 filter system.
• Serie 5 DF/DS/DV TTV narrow-track tractor Continuously variable TTV transmission variant of the narrow-track series with widths from 1.08–1.62 m; FARMotion 35/45 engines delivering 67–116 HP (up to 126 HP with OverBoost); Load-Sensing hydraulic system up to 100 l/min; designed for wine, orchard and municipal work.
• Serie 4E tractor 75–88 HP tractor with FARMotion 3-cylinder engines, mechanical or ECO transmission (40 km/h), mechanical rear hitch (3,500 kg) and compact design; suited for yard, stall and field work year-round.
• Serie 3 specialty tractor 51–59 HP compact specialist tractor with 2.2-litre 4-cylinder turbo engine, 12/12 transmission and closed comfort cab with heating; designed for wine, orchard and vegetable production with 1,320 kg rear lift and 30 km/h top speed.
• Serie 6C tractor 120–143 HP (with boost) tractor with 4-cylinder DEUTZ engine, available with Powershift, RVshift or TTV continuously variable transmission; unique in offering 50 km/h with RVshift and TTV; features TopVision cab with LED lighting package.
• Agrotron Serie 6 tractor 161–230 HP tractor series with 12 models across two wheelbases, three transmission variants and two cab types; part of the Agrotron family built at the Lauingen factory for worldwide markets.
• Agrotron Serie 6.4 tractor 129–148 HP compact tractor series (3 models: 6130.4, 6140.4, 6150.4); first Cross-Farming tractor combining compact dimensions with comfort and technology; positioned as a cross-segment model.
• Agrotron Serie 7 TTV tractor 250 HP tractor series (7250 TTV and 7250 TTV HD) with TCD 6.1-litre DEUTZ engine and new TTV continuously variable transmission; positioned as reliable all-rounders for demanding farm and contractor operations.
• Agrotron Serie 8 TTV tractor 287 HP professional tractor with DEUTZ 6-cylinder engine meeting Stage V emissions; redesigned SigmaVision cabin with 30% more space, iControl armrest, iSystem, 15-inch iCluster and 12.8-inch iMonitor displays; up to 220 l/min hydraulics with CleanOil technology; up to 340 HP output achievable.
• Agrotron Serie 9 TTV tractor High-horsepower tractor series (3 models) delivering 130–340 HP for large-scale farming and contracting operations; features advanced automation, automated routine functions and economical engine management; built at the DEUTZ-FAHR LAND facility in Lauingen.
• Serie C6000 combine harvester 250 HP combine harvester with DEUTZ L6 engine, 600 mm threshing drum, Cross Flow cleaning, Turbo Separator for 20% higher throughput, 7,000-litre grain tank and optional 30-inch rubber tracks for reduced soil compaction.
• Serie C7000 combine harvester 309–381 HP combine harvester with Mercedes 7.7-litre engine, 5- and 6-shaker systems, up to 8.8 m² total separation area, 8,500–9,500-litre grain tank and Commander Cab V with Visibility Pack; Turbo Separator enables up to 20% higher throughput.
• Serie C9000 combine harvester 353–381 HP large-scale combine harvester with Maxi Crop threshing system, 600 mm threshing drum (1,520 mm wide), exclusive Turbo Separator electronic control from cab, beaterside rethreshing for clean grain, Agrosky GNSS auto-steering, 10,500-litre grain tank and up to 8.9 m² separation area.
• FixMaster fixed-chamber round baler Fixed chamber round baler with 14 or 18 POWERTRACK rollers, hydraulic locking up to 170 bar, available with OptiCut 14 or OptiCut 23 cutting systems (70 mm and 45 mm theoretical cut length), 2.3 m pick-up and double-arm or net binding; models FM 330 and FM 335 for extreme operations.
• VariMaster variable round baler Variable round baler with PROGRESSIVE-DENSITY technology, 3-metre press chamber, 46 piston strokes per minute, optional OMNICUT 15 or 23 knife cutting system, integral rotor with OptiFeed or OMNICUT options, TWIN-STEP double-knot binding system and up to 30-roll twine capacity.
• CompacMaster fixed-chamber baler-wrapper combination Fixed chamber baler-wrapper combination (CompacMaster+ and FixMaster variants) with 18 POWERTRACK rollers, dual-satellite wrapping, integrated network and film binding, 2.3 m pick-up, OptiCut 14 or OptiCut 23 cutting options and press/wrap in a single pass; compact design with 3,500 kg own weight.
• VariMaster variable bale-wrapper combination Variable chamber baler-wrapper combination with PROGRESSIVE-DENSITY plus system (up to 200 bar), bale diameters 80–185 cm, dual-satellite wrapping, IntelliWrap film count control, TWIN-reel film binding, 2.3 m pick-up with OptiFlow 210 cm intake and optional OptiCut 14 or 23 cutting systems.
• BigMaster large square baler Large square baler with 3 rollers and 5 belts, variable press chamber, 2.10 or 2.30 m pick-up, PROGRESSIVE-DENSITY system, optional 0/14/23 knife configurations, ISOBUS capability and single knife safety protection; available as VM 765–795 models with up to 10% higher bale weight for dry crop.
• WrapMaster round baler wrapper Round baler wrapper series (WrapMaster 1131–1221) available in 3-point mount and pull-type configurations; features e-TWIN dual-stretch film technology, 2–4 film roll holders, 120–150 cm bale diameter range and ISOBUS compatibility.
• WrapMaster square baler wrapper Stationary square baler wrapper (WrapMaster 1634–1641) in 3-point or pull-type configuration; handles bales up to 120 × 130 × 200 cm and also round bales; features e-TWIN technology and ISOBUS compatibility.
• Precision Farming solutions Integrated precision farming technology layer across tractors and combine harvesters, including ISOBUS compatibility, Agrosky GNSS-based auto-steering, the iMonitor in-cab display, GPS guidance and variable-rate systems for controlled traffic farming, automated steering and precision fertilizing/spraying workflows; yield mapping supported on Serie C9000 combine harvesters.

Quantifiable outcome

• Manufacturing facility: 42,000 m² state-of-the-art production
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core.

• Deschberger Landtechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner located in Senftenbach, Austria, providing sales and service for agricultural machinery
• Hatheuer Landtechnik GmbH & Co KGcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Pischelsdorf, Austria
• Landtechnik Hohenwarter GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in St. Martin bei Lofer, Austria
• Hölzlberger Warenhandel Ges.m.b.H.coreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Neuzeug, Austria
• Jedinger Landtechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Geboltskirchen, Austria
• Kraftfahrzeuge&Landmaschinen GesmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Neumarkt, Austria
• Kremstal – Austro LBK Vertrieb und Service GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Austro LBK group company as authorized DEUTZ-FAHR dealer partner in Micheldorf, Austria
• Krenn – Austro LBK Vertrieb und Service GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Austro LBK group company as authorized DEUTZ-FAHR dealer partner in Kollerschlag, Austria
• Leutgeb GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Liebenau, Austria
• Landtechnik Prossinger GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Köstendorf, Austria
• Schauer Land und Gartentechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Andorf, Austria
• Weingartner Ges.m.b.H.coreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Eberstalzell and Scharnstein, Austria
• Austro LBK GroupcoreStrategic or Co-development Partner · 12 August 2025Parent company (AustroHolding) umbrella organization for DEUTZ-FAHR Austria operations, Landtechnik Kremstal, and Landtechnik Krenn dealer operations. Handles group-level management and strategy.
• Doblinger AlfredcoreChannel Partner/ Reseller/ Distributor · 12 August 2025Authorized DEUTZ-FAHR dealer partner in Pramet, Austria

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Steyr Traktoren: Austrian tractor brand owned by CNH Industrial, manufacturing tractors in the 80–300 HP range. Direct peer competing head-to-head with DEUTZ-FAHR in the Austrian tractor market, with overlapping dealer networks and similar customer segments (general farming, contractors, municipal).
• Fendt (AGCO): Premium tractor brand of AGCO, manufacturing tractors 70–500 HP with strong Vario CVT transmission technology. Direct peer in the professional/contractor segment where DEUTZ-FAHR Serie 7/8/9 TTV tractors compete.
• Pöttinger: Austrian family-owned manufacturer of tillage, seeding, and forage harvesting equipment with strong domestic market share. Direct peer in the implement and forage harvesting categories complementing DF Austria's tractor distribution with branded implements that dealers cross-sell.
• Krone: German family-owned agricultural machinery manufacturer specializing in forage harvesting (mowers, tedders, rakes), round and square balers, and self-propelled mowers. Direct peer competing with DEUTZ-FAHR VariMaster, FixMaster, and BigMaster baler families in Austria.
• CLAAS: German family-owned agricultural machinery manufacturer producing tractors (Axion, Arion), combine harvesters, and forage harvesting equipment. Direct peer across tractor and harvester categories competing with DEUTZ-FAHR's Serie 6-9 tractors and C-series combines in the Austrian market.
• Lindner: Austrian family-owned tractor manufacturer specializing in compact and mid-range tractors (Lintrac, Unitrac) with strong mountain/hillside positioning. Direct peer competing in Austrian narrow-track and specialty segments where DF Austria also competes with Serie 5 DF/DS/DV.
• Massey Ferguson (AGCO): AGCO's volume tractor brand offering compact to mid-range tractors (35–400 HP). Direct peer in the small-to-medium farm segment competing with DEUTZ-FAHR Serie 3-6 offerings in Austria.

Broad incumbents

• CNH Industrial (Case IH / New Holland): Global agricultural equipment conglomerate owning Case IH, New Holland, and Steyr brands. Broad incumbent competing with DEUTZ-FAHR across tractor, harvester, and precision farming categories through multiple brand identities.
• John Deere: Global agricultural machinery leader with comprehensive tractor, harvester, and precision agriculture portfolio (Operations Center). Broad incumbent competing across all DF Austria product categories, with significantly larger R&D and digital platform investments.
• Kubota: Japanese global manufacturer of compact and mid-range tractors with strong European dealer expansion. Broad incumbent increasingly competing in the compact tractor and municipal segments where DF Austria's Serie 3/4E offerings compete.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DeutzFahrAustria
• Facebookfacebook.com/deutzfahraustria
• Xx.com/deutzfahraustri

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutz-Fahr Austria