Pall Mall Dental

What Pall Mall Dental does

Pall Mall Dental is a single-location private dental practice located in central London, established in 2007 by principal dentist Dr Kaushal Soneji. The practice serves individual consumers seeking general, cosmetic, restorative, and specialist dental care, and reports a cumulative patient base exceeding 25,000 individuals. The team comprises approximately five staff, with the principal dentist holding RCS England diplomas. The practice operates a direct-to-consumer go-to-market model supported by published treatment pricing, multiple insurance provider relationships, and a 0% financing partnership with Chrysalis Finance.

The clinical offering spans general dentistry (examinations, hygiene), cosmetic treatments (veneers, Zoom laser whitening), restorative procedures (dental implants using Nobel Biocare and Dentsply Sirona systems, CEREC same-day crowns), orthodontics (Invisalign), and facial aesthetics (Botox, dermal fillers). The underlying technology stack includes AI-assisted 3D scanning, CBCT imaging, CEREC CAD/CAM for in-chair same-day restorations, digital intraoral cameras, and laser whitening systems. Virtual consultations extend the patient acquisition channel beyond physical catchment.

Revenue is generated fee-for-service on a per-treatment basis, with published price points ranging from £60-£130 for examinations and £95-£155 for hygiene appointments, to £3,400+ for implants and £3,699-£4,399 for Invisalign. The practice is a Private Dentistry Awards finalist in 2024 and 2025, indicating brand positioning within the UK private dental sector. International patients are explicitly catered to, signaling a geographic expansion lever beyond the London catchment.

Name

Pall Mall Dental

Legal name

Pall Mall Dental

Website

https://pallmalldental.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Pall Mall Dental is a central London private dental practice founded in 2007, offering general, cosmetic, implant, orthodontic, and facial aesthetic services using digital scanning and CEREC technology, serving over 25,000 individual patients under principal dentist Dr Kaushal Soneji.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

akta.pro secondary industry

Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant procedures
• Orthodontic care
• Facial aesthetic treatments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Examination and Consultation Services: Routine and new patient dental examinations, emergency appointments, and specialist consultations generate examination fees ranging from £60-£130
2. Restorative and Cosmetic Dental Treatments: One-time procedures including fillings, crowns, bridges, veneers, composite bonding, root canal treatments, and extractions
3. Dental Implants: High-value implant procedures with implant and crown packages from £3,400
4. Orthodontic Treatment: Clear aligner treatments (Invisalign, Spark) and traditional orthodontics with pricing from £1,800-£6,250
5. Hygiene and Preventative Care: Regular hygiene sessions including Quick Smile (£95), Super Clean (£105), and Ultra Clean (£155)
6. Facial Aesthetics: Botox and dermal filler treatments for TMJ, gummy smile, and anti-wrinkle procedures ranging from £250-£450
7. Financing Services: Interest-free financing (0% for treatments over £1,000) and longer-term financing options through Chrysalis Finance

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pall Mall Dental is a private dental clinic in central London providing comprehensive dental care under one roof. The practice delivers general dentistry, cosmetic treatments (veneers, bonding, whitening), dental implants, orthodontics (Invisalign and Spark clear aligners), hygiene services, oral surgery, root canal therapy, and facial aesthetics (Botox and dermal fillers). Services are offered through a single physical clinic location with supporting online booking and virtual consultation channels.

Product overview

Pall Mall Dental is a single-location dental clinic in central London offering a comprehensive suite of dental services primarily as a unified service offering rather than a modular platform. The core portfolio spans general and preventive dentistry (examinations, hygiene, white fillings), restorative treatments (dental implants, crowns, bridges, inlays/onlays, root canal therapy, oral surgery), and cosmetic/aesthetic dentistry (Invisalign, Spark Clear Aligners, porcelain veneers, composite bonding, teeth whitening, smile makeovers, and full mouth rehabilitation). Add-on services include facial aesthetics (botox and dermal fillers), emergency dental care, a virtual consultation platform, and interest-free payment plan financing through Chrysalis Finance. All treatments are delivered under one roof by an experienced team of general dentists, specialists, and hygienists, with same-day services available for implants and emergency appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dental Examinations Comprehensive dental examinations including oral cancer screening, 10-point clinical assessment, and X-rays for new and returning patients. New patient examination priced at £80, routine examination at £60, child examination at £30, emergency appointment at £130.
• Dental Implants Titanium dental implant placement using Nobel Biocare and Dentsply Sirona systems, including same-day implants, bone grafting, sinus lifts, and full arch reconstructions. Implant and crown packages from £3,400; same-day teeth per jaw from £17,545.
• Invisalign Clear Aligners Clear aligner orthodontic treatment using a series of custom-made removable aligners to straighten teeth invisibly. Certified Invisalign provider offering Lite (£3,699), Moderate (£3,899), and Full (£4,399) packages.
• Spark Clear Aligners Advanced clear aligner system using 3D imaging and robotic technology for customized orthodontic treatment. Available in Lite (£2,950), Moderate (£3,900), and Full (£4,500) tiers, with financing from £145/month.
• Porcelain Veneers Thin custom-made porcelain shells bonded to the front of teeth to correct chips, stains, gaps, and other cosmetic imperfections. Includes same-day porcelain restorations using CEREC 3D AI scan technology. Porcelain veneers from £1,100 per tooth.
• Composite Bonding Non-invasive cosmetic procedure using tooth-coloured resin to reshape, repair, or enhance teeth. Typically completed in one appointment with no drilling or injections required. Prices from £190 to £550.
• Teeth Whitening Professional whitening services including home whitening kits (£460), Zoom Advanced Power Laser in-office whitening (£630), and combined treatments (£760). Can lighten teeth up to 8 shades.
• Dental Hygienist Services Professional teeth cleaning including Quick Smile (£95), Super Clean (£105), and Ultra Clean (£155, featuring Jet Spray Polish) sessions, plus fresh breath treatment and periodontal care.
• Crowns and Bridges Custom-made artificial tooth restorations in porcelain, zirconia, or porcelain-fused-to-metal, available with a 5-year guarantee. Full ceramic crown from £995, bridge from £995 per tooth. Crowns and bridges used to restore damaged or deteriorated teeth or replace missing teeth.
• Root Canal Treatment Endodontic treatment to save infected teeth by removing damaged pulp, cleaning, disinfecting, and sealing the root canal, performed using digital X-rays. Anterior teeth £710, pre-molar £780, molar £885.
• Oral Surgery and Wisdom Teeth Extraction Surgical tooth extraction procedures including wisdom teeth removal, performed under local anaesthetic or sedation in a sterile environment.
• Periodontal Treatment Gum disease treatment including scaling, root planing, and surgical interventions for periodontitis, performed by a specialist periodontist.
• White Fillings Tooth-coloured composite resin and ceramic restorations that blend with natural teeth, used to replace amalgam fillings and restore decayed or damaged teeth. Small £190, medium £295, large £345.
• Inlays and Onlays Laboratory-made ceramic or composite restorations that repair moderate tooth damage, offering a conservative alternative to full dental crowns.
• Facial Aesthetics (Botox and Dermal Fillers) Non-surgical anti-ageing injectable treatments including anti-wrinkle injections (Botox), dermal fillers, TMJ treatment, and gummy smile correction, performed by a qualified doctor. Treatments range from £250 to £450.
• Emergency Dental Care Same-day emergency dental appointments for toothache, chipped or broken teeth, painful swelling, and lost restorations, with priority scheduling. Emergency appointment priced at £130.
• Virtual Consultation Remote smile evaluation service allowing patients to submit photos of their smile for a professional assessment and personalised treatment recommendations without visiting the clinic.
• Dental Payment Plans Interest-free (0%) financing for treatments over £1,000 through Chrysalis Finance, with extended payment options up to 60 months at 14.9% interest. From £37/month for dental implants, £145/month for orthodontics.
• Fresh Breath Clinic Specialised treatment for bad breath caused by plaque buildup and gum disease, including professional cleaning and dietary advice.

Quantifiable outcome

• 98% of patients recommend the practice to friends and family (Friends and Family Test 2024)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor, core and moderate.

• Simply HealthminorOthersHealth insurance provider accepted at the practice for covered treatments
• AllianzminorOthersHealth insurance provider accepted at the practice for covered treatments
• ZurichminorOthersHealth insurance provider accepted at the practice for covered treatments
• AXAminorOthersHealth insurance provider accepted at the practice for covered treatments
• BupaminorOthersHealth insurance provider accepted at the practice for covered treatments
• AvivaminorOthersHealth insurance provider accepted at the practice for covered treatments
• CignaminorOthersHealth insurance provider accepted at the practice for covered treatments
• Nobel BiocarecoreTechnology or IntegrationPremium dental implant system provider with extensive clinical and scientific documentation, recommended by Dr Soneji as the cutting edge of modern implant dentistry
• Dentsply SironacoreTechnology or IntegrationPremium dental implant system provider (Ankylos, Astra, PrimeTaper, OmniTaper implants) used by the practice for dental implant procedures
• Top DoctorsmoderateChannel Partner/ Reseller/ DistributorMedical and dental practitioner referral platform where Pall Mall Dental is featured as certified providers for dental implants and cosmetic treatments

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bupa Dental Care UK: Large UK dental chain with hundreds of practices offering general, cosmetic, and specialist services under the Bupa brand; a broad incumbent operating across price tiers and geographies that overlaps with Pall Mall Dental on services but at vastly greater scale and corporate structure.
• Portman Dental Care: UK-focused dental group (part of Portman Healthcare) operating a network of private-focused practices across the country; comparable in private service orientation and cosmetic/implant emphasis but at significantly larger scale than a single-location practice.
• mydentist: One of the largest dental chains in the UK with a network of practices offering NHS and private dentistry; a broad incumbent serving similar patient needs as Pall Mall Dental but at much greater scale, lower price points, and standardized service model.

Direct peers

• Harley Street Dental Clinic: Long-established premium private dental clinic in central London offering comprehensive general, cosmetic, and specialist services — directly comparable to Pall Mall Dental in target patient base (London professionals/internationals), service breadth, and premium pricing model.
• Thayer Street Dental (Dr. Richard Marques): Boutique central London dental clinic known for cosmetic dentistry, veneers, and high-profile patient work — comparable premium positioning and aesthetic-led service mix to Pall Mall Dental.
• Bow Lane Dental Group: City of London private dental practice with strong cosmetic, implant, and orthodontic focus — directly comparable boutique London dental group targeting similar professional and corporate patient segments.
• Wimpole Street Dental Clinic: Central London private dental practice offering general dentistry, implants, orthodontics, and cosmetic treatments in a Marylebone location — similar positioning to Pall Mall Dental with comparable service mix and premium central London catchment.
• Elleven Dental Wellness: Premium private dental clinic in central London (Marylebone) offering comprehensive aesthetic, implant, and orthodontic services to a high-end patient demographic — comparable scope, location tier, and service depth as Pall Mall Dental.
• Smilepod London: Multi-location London-focused dental practice offering general and cosmetic services in central locations (Covent Garden, Soho, Bank) — directly comparable to Pall Mall Dental in central London catchment and consumer-focused service delivery.

Emerging players

• SameDay Dental Implants (Dental Implant Clinic): UK-based specialist dental implant clinic focused on same-day implant procedures — directly comparable to Pall Mall Dental's same-day implant capability (Nobel Biocare, Dentsply systems) and overlapping on the high-value implant patient segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pall-mall-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pall Mall Dental