What HOTEL PALMARITO BEACH does

Hotel Palmarito Beach, operated by Colombian private limited company TERRA BOMBA S.A.S (NIT 901633020-2, RNT 160981), is a boutique hotel and beach club located on the Playa Dorada sector of Tierra Bomba Island, approximately 10 minutes by boat from Cartagena's historic center. The property comprises 11 standard rooms (Double and Twin configurations) and 6 private cabins (First Floor with Jacuzzi, Second Floor with Balcony), supported by two freshwater pools, a beachfront restaurant serving Caribbean-inspired cuisine, a modern beach bar, bohíos, sunbeds, and water activity equipment (kayaks, paddleboards, bodyboards). Founded in 2016 and employing 13 staff, the business targets tourists visiting Cartagena, local residents, couples, families, and corporate clients.

The company operates a direct-to-consumer model selling three day-pass tiers (DayTour at $230,000 COP, DayTour VIP at $310,000 COP, and DayTour + Lodging at $500,000 COP per couple) and overnight accommodation across standard rooms and cabins, with seasonal pricing differentials from December 24. Event services for weddings, bachelorette parties, corporate gatherings, and private celebrations constitute a third revenue stream, handled by a dedicated Event Specialist Advisor. All day passes and overnight stays include round-trip boat transportation from Castillo Grande beach. Distribution is multi-channel: direct website booking via palmaritobeach.sky-hub.co, WhatsApp reservation lines, content marketing through an active blog, organic social media on Facebook, Instagram, and TikTok, and a formal commercial partners program for travel agencies and tour operators.

The underlying technology stack is built on third-party infrastructure rather than proprietary systems: SKY Group (sky-hub.co) provides the booking and payment platform, SKY TECHNOLOGIES GROUP LLC supplies CRM and marketing automation, and Google (Workspace, GA4, GTM) plus Meta (Pixel) handle analytics and advertising. The business holds RNT tourism registration and aligns its internal code of conduct with Colombian Resolution 3840/2009 on prevention of commercial sexual exploitation of children in tourism, while its privacy framework references GDPR principles alongside Colombian Law 1581/2012.

Name

HOTEL PALMARITO BEACH

Legal name

TERRA BOMBA S.A.S

Website

https://palmaritobeach.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Palmarito Beach is a Colombian boutique hotel and beach club on Tierra Bomba Island near Cartagena, operating 17 keys (11 rooms, 6 cabins) and selling day passes, overnight stays, and event services to tourists, locals, couples, families, and corporate clients via direct website, WhatsApp, and tour-operator partners.

Ownership category

akta.pro rank

Product category

Hospitality and Beach Resort Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Luxury Private Island Resorts (THAGACAL)

Keywords

• Beach club operations
• Hotel accommodation
• Day pass experiences
• Beach event hosting
• Caribbean tourism

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Day Passes (Pasadías): Three day pass tiers offering beach access, pool use, round-trip boat transportation, lunch, and welcome drinks. DayTour (standard), VIP DayTour (premium with exclusive areas, consumable credit, hookah), and DayTour + Lodging (day pass combined with overnight accommodation). Revenue is generated per-person on a per-visit basis.
2. Accommodation (Rooms & Cabins): Overnight stays in standard rooms (Double, Twin) and premium cabins (First Floor with Jacuzzi, Second Floor with Balcony). Pricing varies by season (standard vs high season December 24 onward). Includes breakfast, welcome cocktail, and facility access.
3. Event Services: Custom event planning and hosting for weddings, bachelorette parties, corporate events, birthdays, and celebrations. Revenue generated through service fees, food and beverage minimums, and custom quote arrangements.
4. Food & Beverage: On-site restaurant offering Caribbean-inspired cuisine. Revenue from food and beverage consumption beyond included meal packages, including additional purchases during day passes and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Palmarito Beach operates a boutique beach club and hotel on Tierra Bomba Island near Cartagena, Colombia, selling overnight accommodations (Double Rooms, Twin Rooms, and premium Cabins), tiered day passes (DayTour, DayTour VIP, DayTour + Lodging) that include round-trip boat transportation, food and beverage at an on-site Caribbean restaurant, and beachfront event services for weddings, corporate events, and private celebrations.

Product overview

Palmarito Beach is a boutique hotel and beach club on Tierra Bomba Island near Cartagena, Colombia. The property operates 11 standard rooms (Double and Twin configurations) and 6 private cabins (First Floor with Jacuzzi and Second Floor with Balcony) for overnight stays. For day visitors, the hotel offers three day pass tiers: standard DayTour, premium DayTour VIP with exclusive areas and enhanced services, and DayTour + Lodging combining day access with overnight accommodation. The beach club provides facilities including two pools, beach areas, water sports equipment, and a beachfront restaurant serving Caribbean cuisine. Event services are available for weddings, corporate gatherings, bachelorette parties, and private celebrations. All experiences include round-trip boat transportation from Cartagena's Castillo Grande.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Room Standard double occupancy room with 1 double bed, air conditioning, private bathroom, and Caribbean-inspired décor. Includes round-trip boat transportation, welcome cocktail, and breakfast. Priced at $594,000 COP standard season and $726,000 COP high season.
• Twin Room Room with flexible bed configurations (1 double + 1 single, or 2 doubles) accommodating 3-4 adults, featuring air conditioning, private bathroom, and tropical décor. Includes round-trip boat transportation, welcome cocktail, and breakfast. Twin1 at $780,000 COP and Twin2 at $950,000 COP standard season.
• Cabin First Floor with Jacuzzi Premium first-floor cabin with private jacuzzi, 1 double bed, private bathroom, air conditioning, mini bar, and tropical vegetation views. Includes welcome cocktail, breakfast, and full facility access. Priced at $818,000 COP standard season and $1,056,000 COP high season.
• Cabin Second Floor with Balcony Second-floor cabin with private balcony and sea views, 1 double bed, private bathroom, air conditioning, and mini bar. Includes welcome cocktail, breakfast, and full facility access. Priced at $752,000 COP standard season and $980,000 COP high season.
• DayTour Standard Day Pass Standard day pass experience including round-trip boat transportation, beach access, freshwater pool, loungers, sunbeds, buffet-style Caribbean lunch, and welcome cocktail. Adults $230,000 COP; Children (4-10) $180,000 COP; Infants (0-3) free.
• DayTour VIP Premium day pass with exclusive VIP beach beds, welcome cocktails (Margarita Honey, Tomberry, or Havana Isabella), consumable credit of $100,000 COP, towels, hookah service, and live DJ. Adults only (+11) at $310,000 COP.
• DayTour + Lodging Combined day pass and overnight accommodation package including round-trip boat transportation, beach and pool access, lunch, live DJ, Zumba classes, and Standard Room lodging. Available Monday-Friday at $500,000 COP per couple.
• Beach Events Services Event planning and hosting services for weddings, bachelorette parties, corporate events, birthdays, and celebrations. Includes beachfront spaces, Caribbean/international cuisine, full event production, and personalized experiences. Handled by Elizabeth Cáceres, Event Specialist Advisor.
• Caribbean Restaurant On-site beachfront restaurant serving Caribbean-inspired cuisine with fresh local ingredients, authentic flavors, and refined presentation, accessible to day pass holders, overnight guests, and event attendees.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SKY Group (SKY Hub)coreTechnology or IntegrationSKY Group provides the booking technology infrastructure and website platform (sky-hub.co) for Palmarito Beach, enabling online reservations and payment processing for day passes, accommodations, and events.
• SKY TECHNOLOGIES GROUP LLCcoreTechnology or IntegrationCRM and marketing automation provider handling customer relationship management for the hotel operations. Located in USA with DPA and SCC (EU) data processing agreements in place.
• Meta Platforms, Inc.minorGTM or Marketing PartnerAdvertising and measurement tools (Meta Pixel) used for marketing campaigns and audience measurement. Operates as processor or co-controller depending on configuration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mío Beach Club: Day-pass beach club on Tierra Bomba Island near Cartagena offering boat-included, all-inclusive beach experiences with food, drinks, and water activities. Closest direct peer—same island, same boat-transport-inclusive day-pass model, same price-sensitive Caribbean tourist customer.
• Aura Beach Club: Beach club near Cartagena targeting day visitors with bundled food, drinks, and beach amenities in a similar price tier. Direct overlap with Palmarito's DayTour and DayTour + Lodging products for the same Cartagena tourist segment.
• Hotel Isla Tierra Bomba: Small island hotel on Tierra Bomba with rooms, day passes, and boat transport included from Cartagena. Direct peer in geography, scale, and bundled boat-inclusive offering for the same overnight + day-pass combination.
• Bora Bora Beach Club (Cartagena): Cartagena-area beach club offering day-pass experiences with food, drinks, pools, and beach access. Comparable in product structure (single-day all-inclusive beach product) and target customer (tourists and locals seeking an organized beach day).

Broad incumbents

• Decameron Barú: Large all-inclusive beach resort near Cartagena (Barú Island) operating hundreds of rooms under a recognized brand. Comparable beachfront all-inclusive lodging model but at significantly larger scale and brand; represents the incumbent that captures higher-volume demand Palmarito does not.
• Sofitel Legend Santa Clara Cartagena: Luxury historic hotel in Cartagena's old city with strong wedding, events, and F&B business. Comparable high-end event hosting and Cartagena inbound tourism demand, though positioned in the old city rather than on a beach.
• Hotel Las Américas Casa de Playa: Established beachfront resort in Cartagena offering rooms, multiple restaurants, pools, and event/banquet facilities. Comparable event hosting (weddings, corporate) and full-service beachfront lodging, but at a broader, full-scale resort level.
• Hilton Cartagena: Major international beachfront hotel in Cartagena with large room inventory, event venues, and F&B outlets. Comparable event business and beachfront lodging customer, but serves a different (corporate, group) segment at materially higher price points and scale.
• GHL Relax Hotel Sunrise: Beachfront hotel near Cartagena offering rooms, pools, beach access, and event spaces. Comparable Caribbean beachfront lodging and event product for tourists, at a larger, chain-affiliated scale.

Regional players

• Hotel Estelar Playa Manzanillo: Beachfront resort on Colombia's Caribbean coast (near Cartagena) offering rooms, pools, and beach experiences. Comparable full-service Caribbean beachfront hospitality product and target customer (domestic and international Caribbean tourists), though located in a different sub-region of the Colombian coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PalmaritoBeachCartagena
• Instagraminstagram.com/palmarito_beach
• TikToktiktok.com/@palmaritobeach
• LinkedInlinkedin.com/company/hotel-palmarito-beach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL PALMARITO BEACH