Palm Court at The Langham Hotel

What Palm Court at The Langham Hotel does

Palm Court at The Langham Hotel is a single-location luxury dining venue within The Langham, London, located at 1C Portland Place, Marylebone. The venue traces its heritage to 1865 and is widely recognized as the birthplace of afternoon tea, having moved that tradition from aristocratic drawing rooms into a refined hotel setting. Operations are owned and managed within the Langham Hospitality Group portfolio under parent entity Langham Hotels International Limited (Hong Kong SAR), with copyright held by Great Eagle Hotels Ltd.

The core product is award-winning afternoon tea, overseen by culinary icon Michel Roux and Executive Pastry Chef Andrew Gravett, served on Wedgwood-designed Langham Rose teaware with over 30 tea blends curated by a Tea Sommelier. The venue operates three dayparts — breakfast (7am-11am daily), afternoon tea (12:30pm-4pm weekdays, 12:30pm-5pm weekends), and an all-day lounge menu — augmented by seasonal experiences (notably the 2025 Strawberry Season Afternoon Tea), private dining hire for celebrations, gift vouchers through the Langham gifting platform, and a published Afternoon Tea Book. Dietary-inclusive (Vegan, Vegetarian, No-Gluten) and Children's (under 12) menus broaden the addressable segments. Live piano music runs daily from 1pm to 7pm.

Commercially, Palm Court operates a direct-to-consumer model with no disclosed pricing, taking reservations through SevenRooms, phone (+44 20 7636 1000), and email ([email protected]). Customer mix spans London tourists, hotel guests at The Langham, private event hosts, and families, supported by 2024 accolades including three Michelin Stars and a Bib Gourmand across The Langham's restaurants, a Condé Nast Traveler Readers' Choice Award, and a TripAdvisor Travelers' Choice Best of the Best designation. The venue has no disclosed AI, app, or proprietary technology footprint beyond third-party booking and e-commerce integrations.

Name

Palm Court at The Langham Hotel

Legal name

Langham Hotels International Limited

Website

https://palm-court.co.uk

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

Palm Court at The Langham Hotel is a heritage luxury dining venue in Marylebone, London, credited as the birthplace of afternoon tea since 1865. It serves tourists, hotel guests, and private event hosts across breakfast, afternoon tea, and lounge dayparts within The Langham Hospitality Group.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Afternoon Tea Service: Award-winning afternoon tea served daily, the primary revenue driver. Served 12:30pm-4pm weekdays, 12:30pm-5pm weekends. Features seasonal sandwiches, scones, pastries, and over 30 tea blends with Tea Sommelier recommendations.
2. Breakfast Service: Morning dining service from 7am-11am daily, serving hotel guests and walk-in visitors.
3. Lounge Menu: All-day lounge menu available 12:30pm-5pm on weekends and similar hours on weekdays, complementing afternoon tea offerings.
4. Private Dining Events: Private hire of Palm Court for celebrations including baby showers, birthdays, and hen parties. Bespoke Afternoon Tea menus created for events.
5. Gift Vouchers: Vouchers for afternoon tea experiences sold online, suitable for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Palm Court at The Langham Hotel is a luxury dining venue in Marylebone, London, that serves as the birthplace of afternoon tea since 1865. Its core offerings include the signature Afternoon Tea (weekdays 12:30pm-4pm, weekends 12:30pm-5pm), daily Breakfast (7am-11am), an all-day Lounge Menu, specialty dietary menus (Vegan, Vegetarian, No-Gluten), and Children's Afternoon Tea. The venue also hosts Private Dining events and offers Gift Vouchers and an Afternoon Tea cookbook, accompanied by daily live piano music.

Product overview

Palm Court at The Langham Hotel offers a unified fine dining experience centered on its award-winning Afternoon Tea service, recognized as the birthplace of this tradition since 1865. The core offering includes the traditional Afternoon Tea (overseen by Michel Roux and Executive Pastry Chef Andrew Gravett), daily Breakfast service, and an all-day Lounge Menu. The portfolio extends to specialized offerings including Children's Afternoon Tea for guests aged 12 and under, and dedicated Vegan, Vegetarian, and No-Gluten Afternoon Tea menus. Additional services encompass Private Dining for celebrations and event hire, Gift Vouchers in exclusive Wedgwood Langham Rose teaware, and the Afternoon Tea Book cookbook. The venue provides live piano music entertainment daily from 1pm to 7pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Afternoon Tea The signature offering at Palm Court, recognized as the birthplace of afternoon tea since 1865. Features elegant presentation with Victorian-inspired cakes, pastries, and sandwiches, overseen by Michel Roux and created by Executive Pastry Chef Andrew Gravett. Served weekdays 12:30pm-4pm and weekends 12:30pm-5pm.
• Breakfast Morning dining service available daily from 7am to 11am, providing a refined breakfast experience in the elegant Palm Court setting for hotel guests and walk-in visitors.
• Lounge Menu All-day lounge menu served on weekdays from 1pm to 4pm and weekends from 12:30pm to 5pm, offering a more casual dining option alongside the traditional afternoon tea experience.
• Strawberry Season Afternoon Tea Limited-edition seasonal afternoon tea celebrating British summer with strawberries sourced from fourth-generation Kent growers, featuring a bespoke strawberry cart with homemade ice cream and sorbet, seasonal sandwiches, scones, and summer-inspired pastries.
• Children's Afternoon Tea Special afternoon tea designed for younger guests aged 12 and under, featuring intriguing sandwiches, surprising sweet treats, and fun drinks in a luxury setting.
• Vegan, Vegetarian, and No-Gluten Afternoon Tea Dedicated dietary-specific afternoon tea menus crafted to provide the same luxury experience as traditional afternoon tea for guests with specific dietary requirements.
• Private Dining Venue hire service for celebrations including baby showers, hen festivities, and special birthdays. Options include taking over the entire venue or having the Palm Court chef team create a bespoke afternoon tea menu.
• Gift Vouchers Gift certificates for the award-winning afternoon tea experience, presented in exclusive Langham Rose teaware created by Wedgwood for The Langham Hotels, sold online via the Langham Hospitality Group gifting platform.
• Afternoon Tea Book Official Langham cookbook celebrating afternoon tea tradition with iconic and modern creations from Palm Court, step-by-step recipe guidance, expert tea-pairing tips, and a patisserie basics section.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• WedgwoodcoreStrategic or Co-development PartnerWedgwood created the exclusive Langham Rose teaware collection for The Langham Hotels. This signature collection of tea cups, saucers, and accessories is used for serving afternoon tea to guests and is also available for purchase as a gift item.
• J Myatt and Co LtdminorStrategic or Co-development PartnerFourth-generation strawberry growers at Mockbeggar Farm in Kent. Their strawberries are left to ripen naturally on the vine for exceptional flavour and served simply with sugar and thick cream during the Strawberry Season Afternoon Tea (22 June to 2 August).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fortnum & Mason (Diamond Jubilee Tea Salon): Iconic Piccadilly department store operating one of London's most famous tea salons, competing head-to-head for tourist and gifting afternoon tea demand with comparable price points and heritage positioning.
• Brown's Hotel (Rocco Forte): Marylebone-adjacent luxury hotel offering the Charlie Brown Afternoon Tea, sharing both geographic catchment and the heritage-plus-luxury positioning that defines Palm Court's competitive set.
• Hotel Café Royal: Regent Street luxury hotel offering Oscar Wilde Bar afternoon tea, competing for the same central-London luxury tourist and special-occasion segments with comparable grand-hotel atmosphere.
• The Savoy: Another landmark London hotel competing for luxury afternoon tea occasions at its Thames Foyer, with similar live music, grand-hotel setting, and premium pricing structure.
• Claridge's: 5-star Mayfair hotel offering renowned afternoon tea in its Foyer/Reading Room, targeting the same affluent tourist, hotel-guest, and special-occasion segments as Palm Court with a comparable heritage-led positioning.
• The Ritz London: Iconic London hotel famous for its Palm Court-style afternoon tea service, directly competing with Palm Court at The Langham for luxury tea occasions in central London. Both venues anchor on heritage, formal service, and premium pricing.
• The Connaught (Maybourne): Luxury Mayfair hotel with a celebrated afternoon tea service, targeting the same high-net-worth and special-occasion guests as Palm Court within London's competitive luxury tea market.
• The Wolseley: Grand European café-restaurant in Piccadilly serving all-day breakfast, lunch, afternoon tea, and dinner in opulent settings. Directly comparable all-day dining and tea-service format in a heritage London venue.

Regional players

• Betty's Tea Rooms: Heritage Yorkshire-based tea room chain famous for traditional afternoon tea. Comparable product and heritage narrative but operates regionally rather than in central London, so competes indirectly via brand association with the British tea tradition.

Emerging players

• Sketch (Lecture Room & Library): High-design Mayfair restaurant offering a Michelin-starred afternoon tea experience. Competes for the same luxury and experiential dining segment but with a more modern, design-led positioning rather than Victorian heritage.

Market position

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/palm-court-at-the-langham-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Court at The Langham Hotel