Hotel Café Royal

What Hotel Café Royal does

Hotel Café Royal is a privately-held, five-star luxury hotel operating from a single landmark property at 10 Air Street in central London, where Mayfair, St James', Soho, and Regent Street converge. Originally established as Café Royal in 1865 by French wine merchant Daniel Nicholas Thévenon and converted to its current hotel form in 2012 with interiors by Sir David Chipperfield and lobby by Piero Lissoni, the property offers 159 rooms and suites, four restaurants (including the two-Michelin-starred Alex Dilling and Cakes & Bubbles by Albert Adrià), the Green Bar, the Akasha Holistic Wellbeing Spa, and seven event venues including a Grade II-listed ballroom.

The commercial model is integrated luxury hospitality revenue across five streams: accommodation (rooms and suites with dynamic nightly pricing), food and beverage (four restaurants plus bar), wellness (Akasha spa treatments and packages), meetings and events (corporate, weddings, celebrations), and ancillary / gift revenue (gift vouchers, airport transfers, valet parking, extra beds). Distribution is primarily direct via the hotel's own booking engine, concierge, and dedicated reservation lines, supplemented by travel advisor partnerships, The Set Collection loyalty program (Set Discovery), and limited OTA presence. Pricing is published inclusive of 20% VAT and a 5% discretionary service charge, with structured packages targeting leisure, family, romantic, business, and ultra-high-net-worth segments.

The hotel is wholly owned by The Set, a UK-based holding company representing independent luxury hotels, and operates with 251–500 employees across the integrated property. It holds top-tier third-party validation (Forbes Travel Guide 4-Star, Two Michelin Keys, AA Red Star, TripAdvisor Best of the Best, Green Globe Certification), and pursues cultural-heritage-led product extensions — including thematic afternoon teas and a refreshed Café Royal Grill under new culinary leadership — to drive repeat visitation and F&B yield from a fixed physical asset.

Name

Hotel Café Royal

Legal name

Hotel Café Royal

Website

https://hotelcaferoyal.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

251–500 employees

Short description

Hotel Café Royal is a privately-held five-star luxury hotel in central London operating 159 rooms, four restaurants, a spa, and event venues, owned by The Set Collection and serving affluent leisure, family, business, and UHNW travelers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Food Services and Drinking Places (722), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Heritage & Historic Boutique Hotels (THAGADAD), Historic/Heritage Conference Hotels (THAGALAL), Corporate Conference Center Hotels (THAGALAF), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Spa wellness services
• Luxury event venues
• Afternoon tea service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation (Rooms & Suites): Primary revenue from 159 rooms and suites including standard rooms, family rooms, junior suites, and signature suites. Revenue generated through nightly rates with dynamic pricing based on room category, season, and availability. Includes complimentary amenities, VIP services for suite categories, and optional add-ons.
2. Food & Beverage: Revenue from 4 restaurants (Alex Dilling - 2 Michelin stars, Café Royal Grill, Cakes & Bubbles by Albert Adrià, The Gallery) and Green Bar. Includes dining experiences, afternoon tea services, cocktails, and private dining events.
3. Akasha Spa & Wellness: Spa treatments, wellness services, pool access, and spa day packages. Additional revenue from spa treatments and retail products.
4. Meetings & Events: Venue hire for meetings, conferences, weddings, and celebrations across 7 event venues including Grade II-listed ballroom. Revenue from space rental, catering packages, and event planning services.
5. Gift Vouchers & Packages: Sale of gift vouchers for accommodations, dining experiences, spa treatments, and monetary gift cards. Vouchers valid for 12 months from purchase.
6. Ancillary Services: Additional revenue streams including valet parking, airport transfers, extra beds, Royal Luggage delivery service, and concierge-arranged experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hotel Café Royal is a historic five-star luxury hotel on Regent Street in central London offering 160 guest rooms and suites, multiple restaurants and bars, an award-winning spa, and seven event spaces. It provides premium accommodations, Michelin-starred fine dining, wellness treatments, and venues for private and corporate events to high-end leisure and business travelers.

Product overview

Hotel Café Royal is a single luxury 5-star hotel property offering an integrated portfolio of hospitality services. The core product consists of 159 rooms and suites across multiple categories (from Superior Rooms to the Dome Penthouse Signature Suite), complemented by four distinct dining venues (Café Royal Grill, The Gallery, Cakes & Bubbles by Albert Adrià, and Green Bar), plus the Michelin-starred Alex Dilling restaurant. The wellness offering includes Akasha Holistic & Wellbeing Spa, while meetings and events facilities serve corporate and celebration needs. Additional services include afternoon tea experiences, gift vouchers, and The Set DISCOVERY loyalty programme. The hotel is owned by The Set Collection and features architecture by Sir David Chipperfield.

Differentiator

Problem solved

Functional benefit

Brands

• Akasha Holistic & Wellbeing Spa: Luxury spa and wellness center located within Hotel Café Royal, featuring pool, treatments, and fitness facilities. Voted London's Best Hotel Spa 2025 by Time Out.
• Café Royal Grill
• Cakes & Bubbles
• Green Bar
• The Gallery
• Alex Dilling at Hotel Café Royal

Products and services

• Hotel Rooms and Suites
• Alex Dilling Restaurant
• Café Royal Grill
• The Gallery
• Cakes & Bubbles
• Green Bar
• Akasha Spa
• Afternoon Tea Service
• A Nutcracker Christmas Afternoon Tea
• Meetings and Events Spaces
• Wedding Packages
• Gift Vouchers
• The Set DISCOVERY Loyalty Programme

Quantifiable outcome

• Voted London's Best Hotel Spa 2025 by Time Out
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TUMIcoreStrategic or Co-development PartnerExclusive partnership for Laundered Luggage Service available to guests booking Deluxe Suite or above. Service includes unpacking of belongings, meticulous laundering following TUMI standards, minor repairs for TUMI luggage, and optional VIP shopping experience featuring curated TUMI products in-suite. Limited to maximum 3 suitcases per suite.
• Starr Luxury CarsminorGTM or Marketing PartnerSupercar partnership providing guests staying in Signature Suites (two nights or more) with complimentary supercar of their choice. Available for a limited period until September. Supercars include Ferrari 488, Lamborghini Urus, Bentley Continental GTC, Porsche 911, Aston Martin DB11.
• Honeypot Children's CharityminorOthersHotel Café Royal's designated charity partner supporting young carers and vulnerable children across the UK. Hotel hosts annual Patron's Club Reception and supports throughout the year with experiences and donations to fundraising initiatives.
• Room to RewardminorOthersCharity partnership welcoming volunteers from charitable organizations for complimentary stays. Part of hotel's broader community support initiatives.
• Jamie Aston (Florist)coreStrategic or Co-development PartnerAward-winning florist providing seasonal floral arrangements for Deluxe suites and higher categories. Handcrafted floral décor adorns suites as part of the Suite Journey experience.
• Albert AdriàcoreStrategic or Co-development PartnerWorld's Best Pastry Chef partnership for Cakes & Bubbles - a champagne and dessert destination featuring exceptional desserts and pastries. Welcome amenity crafted by Albert Adrià included in all suite stays.
• The Set CollectioncoreOthersParent company and ownership. The Set is a UK-based company that owns and represents the world's best independent hotels. Hotel Café Royal participates in The Set Discovery loyalty program.
• KPMGminorOthersKPMG's Cyber Security services used along GDPR Readiness Journey. KPMG conducted information audit across SET hotels to map data flows.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Connaught: Mayfair luxury hotel in the Dorchester Collection with comparable Michelin dining (Hélène Darroze), spa, and ultra-luxury suite product; competes for the same UHNW and luxury leisure travelers in London's West End.
• Four Seasons Hotel London at Park Lane: Park Lane luxury hotel with comparable suite categories, multiple dining outlets, spa, and event venues; competes directly with Hotel Café Royal for affluent leisure travelers and corporate clients in central London.
• Claridge's: Art Deco luxury hotel in Mayfair, part of the Dorchester Collection, with similar suite-driven luxury positioning, multiple restaurants and bars, and a comparable ultra-high-net-worth guest base in central London.
• The Ritz London: Heritage luxury hotel in Piccadilly offering comparable 5-star accommodation, Michelin-recognised dining, afternoon tea, and event spaces; competes directly for the same affluent leisure and celebration demand in the West End.
• The Savoy London: Iconic luxury 5-star hotel on the Strand in central London with comparable room count, multiple dining venues, and events facilities; directly competes with Hotel Café Royal for the same luxury leisure, corporate, and celebration segments in London.
• The Lanesborough: Belgravia luxury hotel with comparable suite-driven ultra-luxury positioning, Michelin-recognised dining, and high-touch guest services; competes in the same London 5-star tier for UHNW leisure and corporate business.
• The Berkeley: Knightsbridge luxury hotel in the Dorchester Collection offering comparable suite product, rooftop pool, dining, and a similar ultra-affluent guest profile; directly competes for London luxury leisure and corporate demand.
• Rosewood London: Luxury hotel in High Holborn with comparable signature suites, multiple dining venues, and spa; competes in the same London 5-star luxury tier with overlapping corporate, leisure, and event segments.
• Mandarin Oriental Hyde Park, London: Luxury 5-star hotel overlooking Hyde Park with Michelin-starred dining (Dinner by Heston), spa, and event facilities; a direct competitor in the London luxury hospitality market with comparable suite and dining offerings.
• The Dorchester: Flagship Dorchester Collection property on Park Lane with similar luxury positioning, multiple restaurants including Alain Ducasse, spa, and large event spaces; a direct competitor for London's luxury leisure and corporate events market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HotelCafeRoyal
• LinkedInlinkedin.com/company/cafe-royal
• Instagraminstagram.com/hotelcaferoyal
• Xx.com/caferoyalhotel

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Café Royal