Palmetto Boat Sales

What Palmetto Boat Sales does

Palmetto Boat Sales is a family-owned boat dealership founded in 2012 by the Eubank family and headquartered at 1634 Savannah Highway in Charleston, South Carolina. The company operates a single retail location with nine employees, selling new and pre-owned boats from more than twelve manufacturers including Regulator, Cobia, Pathfinder, Sailfish, Chittum Skiffs, Sea Pro, Delta Boatworks, Grady-White, Contender, Pair Customs, Shearwater Boats, and Tidewater Boats. Inventory at the time of source capture included 28 boats (18 new and 10 used) with listed used-boat prices ranging from approximately $64,450 to $385,000 and new 2026 model-year boats available by quote.

The business operates an integrated dealership model combining sales, service, parts, financing facilitation, and warranty support. The service department provides maintenance, repair, electronic installations (including Starlink, Sionyx Night Vision, and Sea Keeper systems), and mobile service, and the dealership holds Nizpro authorized service provider status. Boat financing is facilitated through third-party lenders as a transaction-fee revenue stream. Marketing and customer acquisition rely on a combination of a website with online inventory, a blog covering fishing reports and boat maintenance, a YouTube series (Tech Tuesday), regional boat show participation (Charleston Boat Show 2025, Savannah Boat Show 2025), and customer testimonials.

The technology layer is limited to a standard marine dealer operations platform with no proprietary features or AI/ML capabilities. There are no funding rounds, parent companies, subsidiaries, patents, certifications, or partnerships documented. Ownership and control remain with the founding Eubank family, and the business serves individual boating enthusiasts and professional anglers/guides primarily within the Charleston/Lowcountry region.

Name

Palmetto Boat Sales

Legal name

Palmetto Boat Sales

Website

https://palmettoboatsales.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Palmetto Boat Sales is a family-owned boat dealership in Charleston, SC, founded in 2012 by the Eubank family, selling new and pre-owned boats from 12+ premium brands alongside service, parts, financing, and warranty support for individual boating enthusiasts and professional anglers.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales: New and pre-owned boat sales from various manufacturers including Regulator, Cobia, Pathfinder, Sailfish, and others. Revenue from one-time boat transactions at varying price points.
2. Service and Repair: Service department provides maintenance, repair, and installation services for boats including engine work, electronics installation, and custom upgrades.
3. Parts Sales: Sales of boat parts and accessories including propellers, electronics, and marine equipment.
4. Financing: Boat financing services facilitated through third-party lenders to help customers purchase vessels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Palmetto Boat Sales operates as a full-service boat dealership in Charleston, SC, selling new and pre-owned boats from multiple premium manufacturers including Regulator, Cobia, Pathfinder, Sailfish, and others. The company complements sales with an in-house service department offering maintenance, repairs, and mobile service, plus parts, financing facilitation, and warranty support, functioning as a one-stop shop for boat ownership in the Lowcountry region.

Product overview

Palmetto Boat Sales is a boat dealership offering a portfolio of new and pre-owned boats from multiple manufacturers, complemented by full-service maintenance, parts, financing, and warranty support. The company sells boats from 12+ brands including Regulator, Pathfinder, Cobia, Sailfish, Chittum Skiffs, Sea Pro, Delta Boatworks, Grady-White, Contender, Dragon Fly, Pair Customs, Shearwater Boats, and Tidewater Boats. Product categories span center consoles, bay boats, dual consoles, skiffs, walkarounds, and sportfishing boats ranging from 17 to 39 feet. The service department provides maintenance, repair, mobile service, and Nizpro service. Financing and warranty services support the sales operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Sales (New and Pre-Owned) Sales of new and pre-owned boats from multiple manufacturers including Regulator, Cobia, Pathfinder, Sailfish, Sea Pro, Grady-White, Contender, Chittum Skiffs, Pair Customs, and others. Targeted at individual consumers seeking boats for fishing, recreation, and family use.
• Boat Service Department Full-service maintenance and repair including Nizpro authorized outboard motor service, mobile service, hydraulic steering installation, GPS and trolling motor installation, and routine maintenance for boats.
• Parts Department Genuine parts supply for boat maintenance and repairs, including propellers, electronics, and marine equipment.
• Boat Financing Financing options and finance application processing facilitated through third-party lenders to help customers purchase vessels.
• Warranty Services Warranty support and coverage for boat purchases, including manufacturer warranty processing and claims handling.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pop Yachts: Pop Yachts is a national online boat brokerage that helps private sellers list and sell boats directly to buyers across the U.S. It is comparable to Palmetto as an alternative buyer channel for used boat transactions, potentially diverting inventory and buyer inquiries away from local dealerships in the same fishing and recreational segments.
• YachtWorld: YachtWorld is a leading global online marketplace for new and used boats and yachts, owned by Boats Group. It competes with Palmetto for serious buyer inquiries on the same premium powerboat categories and increasingly facilitates direct transactions between buyers and sellers that bypass local dealerships.
• Boat Trader: Boat Trader is the largest online boat marketplace in the U.S., allowing private sellers and dealers to list new and used boats to a national audience. It is comparable to Palmetto as a competitive channel for buyer attention, and increasingly substitutes for traditional dealership discovery and lead generation in the same fishing and recreational boat categories Palmetto sells.

Broad incumbents

• Brunswick Corporation: Brunswick owns major boat brands (Sea Ray, Boston Whaler, Lund) and operates dealer financing and parts businesses that compete directly with independent dealers like Palmetto. Its boat brands overlap with Palmetto's premium center console and fishing boat focus, and Brunswick's control of distribution policy impacts independent dealers across the industry.
• Bass Pro Shops / Cabela's: Bass Pro Shops and Cabela's sell fishing boats, pontoons, and marine accessories through their retail stores and Tracker Boat Center branded dealerships. They compete for the same recreational fishing boat buyer that Palmetto targets with brands like Tracker, Nitro, and Sun Tracker, while leveraging massive scale and brand recognition that a single-location independent dealer cannot match.
• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating over 130 locations worldwide. It directly overlaps with Palmetto Boat Sales as a multi-brand authorized dealer offering new/used boat sales, financing, service, and parts — but at vastly greater scale and geographic breadth.
• West Marine: West Marine is the largest specialty retailer of boating supplies, parts, and accessories in the U.S., and historically operated boat sales as well. It directly overlaps with Palmetto's parts department and competes for the boating enthusiast customer through broad product assortment, nationwide footprint, and online ordering capabilities.

Direct peers

• Denison Yachting: Denison Yachting is a large yacht and boat brokerage and dealer with locations along the U.S. East Coast, Florida, and Mediterranean. It directly competes with Palmetto for premium used boat buyers and offers similar new-boat brand representation, financing facilitation, and service support in coastal Southeast markets.
• Galati Yacht Sales: Galati Yacht Sales is a multi-location authorized dealer for premium sportfishing and yacht brands across the Gulf Coast and Southeast. It is comparable to Palmetto in serving premium center console and sportfishing buyers, though operating at larger scale across more geographies including the Carolinas region.
• HMY Yacht Sales: HMY Yacht Sales is one of the largest privately-owned yacht and boat dealers in the Southeast U.S., with multiple locations across Florida, the Carolinas, and Georgia. It directly competes with Palmetto as an authorized multi-brand dealer offering new and used boat sales, brokerage, and service in overlapping coastal Southeast geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UCgNsGtofkJ9JTGkvDsvom5A
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/palmetto-boat-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmetto Boat Sales