What POP Yachts does

Pop Yachts, operating legally as Pop Sells, LLC, is a privately held US digital marketplace founded in 2009 and headquartered in Sarasota, Florida. The company runs what it describes as the world's largest online, full-service, for-sale-by-owner marketplace for boats, yachts, and recreational vehicles, with 2,400+ active listings across all 50 states, supported by a team of more than 400 employees across North America and additional regional offices in California operating under the Pop Sells, Inc. and Pop RVs brands.

The platform pairs a consumer-facing marketplace at popsells.com with a suite of integrated service modules spanning the full transaction lifecycle: seller onboarding ("Sell My Boat"), a free "Value My Boat" valuation tool, a buyer-side concierge ("Pop for Buyers"), boat financing coordination, title and escrow processing, and insurance brokerage via a partnership with Roamly (through Outdoorsy). Pop Consultants provide human-guided transaction support from initial contact through inspection scheduling, offer presentation, paperwork, and delivery coordination, with professional photography, video, and digital marketing production layered in for sellers. The technology stack is a proprietary marketplace platform rather than a separately published API, SDK, or app.

Revenue is generated predominantly on a "paid on performance" commission basis — Pop only earns when a transaction closes — with incremental income from financing, title, escrow, and insurance adjacencies. The go-to-market is digital-first across the popsells.com domain, supplemented by a national inside-sales and consultant phone operation, organic social channels (YouTube, Facebook, X), and trust-signal marketing through BBB, TrustPilot, and Google Reviews. Customer segments are segmented horizontally across individual boat/yacht owners and RV buyers/sellers, with no enterprise or institutional customers named.

Name

POP Yachts

Legal name

Pop Sells, LLC

Website

https://popyachts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Pop Yachts (Pop Sells, LLC) is the world's largest online, full-service, for-sale-by-owner marketplace for boats, yachts, and RVs, serving individual US buyers and sellers across all 50 states with commission-based, end-to-end transaction support.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketplace Commission / Transaction Fees: Pop operates on a 'paid on performance' model, meaning revenue is generated when transactions are completed successfully. The company connects buyers and sellers and provides comprehensive services including advertising, inspections, closing documents, and delivery coordination, earning fees upon successful transaction completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

POP Yachts operates the world's largest online, full-service, for-sale-by-owner marketplace for boats, yachts, and recreational vehicles across all 50 US states. The platform connects private buyers and sellers, supported by a comprehensive suite of services including advertisement production, photography and video, inspection coordination, agreement facilitation, closing documents, delivery arrangement, and national digital marketing. The brand name "Pop" stands for "paid on performance," meaning the company earns transaction-based revenue only when sales successfully close.

Product overview

POP Yachts operates as a unified digital marketplace platform with complementary service modules. The core offering is the Pop Yachts Marketplace where buyers browse and purchase from 2,400+ boat listings across 50 states. This platform is supported by a suite of integrated service modules including Sell My Boat (seller onboarding, valuation, advertisement production), Value My Boat (free valuation tool), Pop for Buyers (purchase guidance and coordination), Boat Financing Services, Title and Escrow Services, and Boat Insurance Services. Additionally, the Learning Center provides educational content. The "Pop" brand name stands for "paid on performance," reflecting the company's commission-based business model.

Differentiator

Problem solved

Functional benefit

Products and services

• Pop Yachts Marketplace Online marketplace connecting individual buyers and sellers of boats and yachts across all 50 US states, featuring 2,400+ active listings and full-service transaction support through Pop Consultants.
• Pop RVs Marketplace Companion online marketplace for individual buyers and sellers of used recreational vehicles, paralleling the Pop Yachts platform with similar full-service transaction support.
• Boat Financing Services Financing coordination service that connects boat buyers with lenders to facilitate purchases.
• Title and Escrow Services Closing service that produces and processes title transfer and escrow documentation for secure boat transactions.
• Boat Insurance Services Insurance marketplace integration connecting boat buyers with Roamly and its licensed agents for tailored boat insurance coverage via an affiliate partnership.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Roamly (via Outdoorsy)minorGTM or Marketing PartnerPop Sells offers insurance services through Roamly and its licensed agents via an affiliate partnership. Insurance products are offered and sold by Roamly and its licensed agents. Pop Sells and its affiliates are not licensed insurance brokers, agents, or agencies. This partnership enables Pop to offer competitive insurance rates to customers through the Outdoorsy platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boat Trader: One of the largest online boat marketplaces in the US, owned by Boats Group. It serves both dealer and private-party listings and directly competes with Pop Yachts for buyer and seller attention across the same for-sale-by-owner and dealer categories.
• YachtWorld: Leading global online yacht marketplace, also under Boats Group. YachtWorld competes directly with Pop Yachts for higher-end boat and yacht listings, buyer leads, and broker/agent relationships.
• boats.com: Boats Group's consumer-facing boat discovery and research portal with listings across new and used boats. It competes with Pop Yachts for organic search traffic, buyer intent, and listings supply in the same US boat buyer demographic.
• RV Trader: Boats Group-owned RV marketplace that mirrors Pop's RV product offering. It competes directly with Pop RVs for RV buyer and seller attention in the same digital full-service category Pop entered via its California RV office.

Broad incumbents

• MarineMax: Largest publicly traded recreational boat dealer in the US, operating over 130 retail locations and offering new and brokerage boats, financing, insurance and service. It is a broad incumbent competitor to Pop Yachts on the dealer side and competes for buyer flow on the brokerage inventory Pop also lists.
• OneWater Marine: Major US recreational boat dealer group with a national footprint of retail locations and a strong used-boat brokerage book. It competes with Pop Yachts for buyer leads and pre-owned inventory that Pop would otherwise route through private-party sellers.
• Camping World: Largest US RV dealer and related services retailer, with national store count and financing, insurance and roadside products. It competes with Pop RVs in the same way MarineMax does in boats — as the dominant dealer-side incumbent for the RV listings and buyers Pop is targeting.
• Autotrader (Cox Automotive): Generalist US vehicle classifieds platform with dedicated boats and RVs categories. It competes for the same buyer traffic that Pop Yachts targets and benefits from Cox Automotive's massive scale, data, and dealer relationships as a broad incumbent.

Emerging players

• Outdoorsy: Peer-to-peer RV and outdoor vehicle rental marketplace, and the parent/partner behind the Roamly insurance product Pop uses to monetize insurance attach. Outdoorsy is a comparable two-sided marketplace model applied to RV rentals rather than sales, and a partner that could also evolve into a sales-marketplace competitor.
• Rightboat: Newer online boat marketplace focused on private-party and broker listings with discovery and lead-generation tools. It is a direct emerging competitor to Pop Yachts in the for-sale-by-owner segment, with a more modern listing UI and growing SEO footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/popyachts
• YouTubeyoutube.com/c/POPYachts
• Facebookfacebook.com/pop-yachts-105487119542898
• LinkedInlinkedin.com/company/pop-yachts-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POP Yachts